Welcome to the Rethink Marketing Podcast brought to you by Act-On Software. We chat with interesting professionals who are rethinking how they approach modern marketing and more. Listen to get insightful, actionable tips. We publish Rethink Marketing Podcast episodes every Thursday. Have a topic you’d like us to explore? Email us: [email protected] or Tweet us using the #RethinkMarketing hashtag. We’d also appreciate a review of the podcast, your feedback is important!Act-On Software is a marketing automation platform built to help you deliver an outstanding experience for your customers. From brand awareness and demand generation, to retention and loyalty, our technology enables marketers to stand out from the competition and drive better results.