Creating an About page that resonates with your readers opens the door to opportunity. Likewise, a well-written service page will convert more viewers to clients.

When trying to connect with your soulmate client over a webpage, it is important to consider how to write website copy that communicates who you are and how you can help serve them. Because this must be done in just a few short paragraphs on a webpage, it can feel like an impossible task. But it doesn't have to! There are some proven strategies for writing persuasive website copy and connecting with your reader.

When you think about writing persuasively, it isn't all about convincing your reader to buy your product or services. It is about effectively engaging with your readers and incorporating your personality and values so they have a better feel and understanding of who you are and how you can help. To write an effective about page, you want to bring your reader in and share who you are, why you do what you do, and who you do it for. So let's dive into how to write website copy to attract your soulmate clients and grow your business without social media. 

How to write website copy to grab your reader's attention. 

This may take you back to your English class when your teachers explained how to use a good hook to get your reader's attention. Much of that information still rings true when writing copy for a webpage.

Must have components for the About Page

• Attention Grabbing Headline: Think back to your days in English class and what your teachers explained about grabbing your reader's attention and turn that into your headline to ensure your reader isn't going to miss what you have to share
• Origin Story:  The bulk of your About page lies here and this is traditionally the section that challenges people the most when they are writing up their About page. These few paragraphs can seem very daunting but, with the tried and true 4 step framework, we hope that you find the clarity you have been searching for.
• 3rd Person Professional Bio: This is a paragraph that you want to have easily accessible on your webpage so if you are ever requested for an interview or if you intend to be a podcast guest you have your polished piece that tells who you are and what your level of experience is. You want to be sure this bio is just enough to register on Google (300-600 words) with a photo included.

4-Step Origin Story Framework

You want to make sure that you are writing this in the 1st person to build that connection with your reader.

1. Start with the challenges that you face.
2. Catalyst for change
3. What specific results did you get?
4. Why

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Website for Jamie Caroccio

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