0:03

Pinterest for e

0:03

commerce. So Pinterest would

0:07

like to be a place that connects

0:07

pinners and creators, but

0:10

they're also heavily invested in

0:10

shopping options. So you can add

0:15

a pin on Pinterest and you can

0:15

tag it so it will have your

0:19

price and everything. Or if you

0:19

have a shopping feed like a

0:22

Google Shopping feed, you can

0:22

hook that right up to Pinterest

0:25

and it will make images for you.

0:25

If you have Shopify, you can do

0:28

something very similar. And then

0:28

people can buy from you. Right,

0:33

you know, it will also come to

0:33

your website, but it will, it

0:36

will allow you to sell more

0:36

directly on Pinterest.

0:40

Hi, everybody.

0:40

Welcome to the ROI online

0:43

podcast where we believe you.

0:43

The courageous entrepreneurs of

0:47

our day are the invisible heroes

0:47

of our economy. You not only

0:52

improve our world with your

0:52

ideas, your grit and your

0:54

passion, but you make our world

0:54

better. I'm Steve Brown. And

0:59

this is a place where we have

0:59

great conversations with winners

1:03

just like you while we laugh and

1:03

learn together.

1:18

Alisa Meredith, welcome to the

1:18

ROI online podcast. Steve Brown.

1:23

I'm happy to be here. So I'm

1:23

looking forward to this

1:26

conversation because Pinterest.

1:26

Yes, Pinterest. You are an

1:33

expert in Pinterest. tailwind is

1:33

your company and you're a

1:37

Pinterest marketing specialist.

1:37

Where Why did you decide to

1:42

plant your flag here?

1:44

Oh, that's a

1:44

great question. Well, I started

1:48

out doing some web design and

1:48

development. And then I got into

1:52

social media. And then I got

1:52

into inbound marketing. And then

1:55

this thing called Pinterest

1:55

appeared. And I found I was

1:57

using it for myself. I was

1:57

saving articles so that I could

2:01

read them later, which I hardly

2:01

ever did. But they were there if

2:04

I wanted to. And I started to

2:04

think okay, I'm using this. How

2:09

would you use this if you were a

2:09

business owner. So I started to

2:12

think about that. And I wrote a

2:12

little ebook about it mostly for

2:16

my own learning. But it got a

2:16

little bit of attention, which

2:20

brought me my first client. And

2:20

then I was just hooked because I

2:24

could see how much traffic

2:24

Pinterest was driving. And then

2:28

I could see how many leads

2:28

Pinterest was driving compared

2:31

to everything else. It was just

2:31

a major powerhouse. And I

2:34

thought this is this is where I

2:34

want to be, you know, I want to

2:37

be where the results are. And

2:37

then Social Media Examiner

2:41

approached me about doing a

2:41

class on Pinterest advertising.

2:45

I had never run an ad for for

2:45

Pinterest. But I said sure. No,

2:51

it's not something you can't

2:51

figure out. So that kind of

2:53

became my specialty for several

2:53

years. And then about four years

2:58

ago, I joined the team at

2:58

tailwind. It was just a perfect

3:01

fit because of the focus on on

3:01

Pinterest marketing. And we had

3:06

run into each other along the

3:06

way and done some co marketing

3:09

together. So that's kind of how

3:09

I got here.

3:12

So tell us about

3:12

tailwind. You know, I've been in

3:14

this industry for years. And

3:14

I've never really gotten over

3:19

into the Pinterest world. So I'm

3:19

fascinated by it. Tell us about

3:24

tailwind and why it's so

3:24

important. And what do they do

3:27

for businesses?

3:29

Yeah, so it's

3:29

it's changing. And it's

3:31

evolving, right, as a lot of

3:31

businesses are diversifying. So

3:34

are we so yes, we have a great

3:34

Pinterest product. But it's

3:40

really starting to all

3:40

integrate. So you can now

3:43

create, schedule and optimize

3:43

your content for Pinterest,

3:47

Instagram, and Facebook with

3:47

Facebook scheduling coming soon.

3:51

That's all in beta. But But the

3:51

point is, we're really great

3:56

tool to allow you to make images

3:56

that are automatically

4:00

customized for your brand for

4:00

your industry and get them out

4:04

for kind of, we're trying to

4:04

automate the hard parts of

4:07

marketing and design so that you

4:07

can spend more time doing the

4:10

things that really have to come

4:10

out of your brain. Right?

4:13

Creating a social post is

4:13

something that you cannot

4:18

automate. But it's those other

4:18

things like writing blog content

4:22

and thinking about lead magnets

4:22

that you really need that that's

4:26

time to concentrate on. So we're

4:26

trying to allow for more of that

4:30

with our members.

4:32

You know, the folks that listen to this podcast, they're business owners,

4:33

entrepreneurs and marketing

4:36

directors, and then, you know,

4:36

my job is to kind of ask the

4:39

questions that they would be

4:39

thinking about to learn on this.

4:44

So if I'm a business, what kind

4:44

of businesses would would really

4:49

thrive taking advantage of a

4:49

Pinterest model?

4:54

Well, ecommerce

4:54

is huge, right? So especially

4:58

this this last year, there has

4:58

been A huge increase in in

5:01

people interacting with their

5:01

shopping surfaces on Pinterest.

5:04

So if you're any commerce,

5:04

absolutely it works. bloggers

5:08

have typically been a really big

5:08

and strong presence on Pinterest

5:13

as well because of that traffic

5:13

driving ability. And and now

5:17

we're in a really interesting

5:17

time with Pinterest and we'll

5:20

we'll get into that. But

5:20

they're, they're changing a bit

5:24

and opening up some more

5:24

opportunities for kind of

5:27

influencer marketing, brand

5:27

partnership marketing. So

5:30

there's, there's a lot of

5:30

opportunity there. And the key

5:33

really is the way that you

5:33

present your ideas. So no matter

5:38

what industry you're in, it's

5:38

surprising to some people that

5:41

finance does really well on

5:41

Pinterest. Really? Yeah, as does

5:45

automotive. So it's kind of

5:45

like, if you can find a way to

5:50

make your idea or your product,

5:50

or your service appeal to people

5:55

on Pinterest, then then you can

5:55

make Pinterest work. Pinterest

6:01

is a real different sort of

6:01

place. It's not a place to go

6:04

and and kind of curate this

6:04

ideal life, right? Or this image

6:10

of an ideal life like we might

6:10

do on Instagram like y'all do it

6:13

right. We are not posting the

6:13

mundane on Instagram. We're

6:17

posting those those exciting

6:17

things that make us look and

6:20

feel great. on Pinterest is more

6:20

about what's inside, like, what

6:24

are our plans and our hopes? And

6:24

what do we want to learn and do.

6:28

So it's a very different focus.

6:28

So when you're creating content

6:32

for Pinterest, you really have

6:32

to shift that mindset to think

6:35

about what do pinners want, they

6:35

want inspiration, and they want

6:39

information. And it helps if it

6:39

looks really nice, too. So if

6:46

you think about with a finance

6:46

company, that might seem like an

6:50

odd fit. But deep down What does

6:50

a bank or a lender do? Well,

6:58

ideally for our family, they

6:58

enable their best life, right?

7:02

Maybe they're going to allow

7:02

them to send their kid to

7:04

college, or they're going to

7:04

allow them to take a vacation or

7:07

to retire all those desires and

7:07

wants and needs that people have

7:12

or things that you can really

7:12

highlight on Pinterest to draw

7:15

attention to yourself, your your

7:15

service, your brand, your ideas.

7:21

So Pinterest

7:21

started off maybe as a place

7:23

where if I was going to build

7:23

the house, and I was thinking

7:27

about decorating or furnishing

7:27

the house, that might be a place

7:31

that I go look for inspiration

7:31

and ideas and start to

7:34

categorize what my hopes or

7:34

dreams would be for each room.

7:39

In a way. Am I wrong?

7:41

No, you're not

7:41

wrong at all. This is this is

7:44

how people typically use

7:44

Pinterest. And what's really

7:47

interesting about it to me is

7:47

that they tend to start planning

7:50

much earlier on Pinterest and

7:50

they would anywhere else any

7:54

other platform. In fact,

7:54

searches on Pinterest. So one of

7:59

the main ways people find

7:59

content on Pinterest is through

8:03

search. 97% of those searches

8:03

are not branded. So people

8:09

aren't usually looking for a

8:09

specific brand. They're looking

8:13

more for tips, ideas,

8:13

inspiration, which is why

8:17

Pinterest is a little bit of a

8:17

wide open playing field. For

8:21

brands that haven't spent

8:21

decades or millions on brand

8:25

awareness, they can still be

8:25

found on the platform.

8:29

So it's a discovery

8:29

platform. When when I think of a

8:33

search platform, it means like I

8:33

have a clear idea of what I want

8:38

to learn. So I'm going to put in

8:38

some parameters and hope that it

8:42

sends me more clarification

8:42

about that. And on Pinterest.

8:45

It's like I'm stumbling. It's

8:45

that how we always joke I went

8:49

to the store and would you buy

8:49

Well, I bought too much stuff I

8:52

didn't know I wanted.

8:54

Yes, there is

8:54

that Pinterest rabbit hole. But

8:57

it is it is also a search

8:57

engine, right. So it's a search

9:00

and discovery platform, where

9:00

Yes, you will get served up what

9:05

you asked for. But Pinterest

9:05

also expands on that. They have

9:09

an enormous amount of

9:09

information about each of us.

9:13

And so they will kind of suggest

9:13

things that are related. Or

9:18

maybe a step away, but still

9:18

kind of, you know, kind of

9:22

related. It's an interesting

9:22

thing to do just to go in there

9:27

and and type in a search you

9:27

might not be able to tell by

9:29

looking at it like oh, I don't

9:29

see that keyword there. But

9:32

there are things happening

9:32

behind the scenes. Like like

9:35

Pinterest can see what's in each

9:35

image. They can identify the

9:38

objects in the image. they

9:38

assign keywords to those. It's

9:41

it's pretty complex, but really

9:41

very cool.

9:45

So, images

9:45

generally one if you wanted an

9:50

image to show up in a search,

9:50

you need to go and put a tag on

9:53

what that image is about. But

9:53

you're telling me that Pinterest

9:57

has a way to actually discern

9:57

better what's in that image and

10:02

serve it up. Even if you didn't

10:02

put a deliberate tag?

10:05

Yes, that is

10:05

true. Now, where this gets

10:08

tricky is, say, a blogger or

10:08

someone in finance, it's very

10:12

hard to illustrate the concept

10:12

of saving for college. Right? So

10:17

the other things you can do, you

10:17

have titles on your pins, so

10:22

you'd want to use your keywords

10:22

there, there are descriptions on

10:24

your pins, use them there. Every

10:24

pin goes to a board. So you want

10:29

to use those keywords on your

10:29

board. And you want to make sure

10:33

that they're consistent with the

10:33

keywords on your website,

10:35

because they will crawl your

10:35

content and make sure there's

10:38

that consistency there. So I

10:38

know, times for bloggers, too.

10:43

It's, well, how do I show this

10:43

concept? Well, maybe you can't,

10:48

right? Maybe you're using,

10:48

excuse me a flatlay with text on

10:51

it. But guess what? So is

10:51

everybody else in your industry.

10:55

So I think that like the

10:55

difference is if you have a

10:58

product, make sure that it's

10:58

real clear in your image, what

11:02

your product is, if it's more of

11:02

an idea, you're going to have to

11:05

rely on some other signals, like

11:05

your text on your image, your

11:08

title, your description, your

11:08

board names.

11:12

So the audience on

11:12

Pinterest, is it predominantly

11:14

women?

11:15

It is it is

11:15

close to 70% women.

11:19

And they're like

11:19

the major decision makers in

11:22

most households.

11:24

That's right.

11:24

That's right. Something very

11:27

interesting happened on

11:27

Pinterest this year, though.

11:31

Well, the number of Gen Z

11:31

pinners increased by 40%. Wow.

11:38

So the Pinterest audience just

11:38

got a whole lot younger. In

11:42

fact, the largest audience on

11:42

Pinterest right now is that 18

11:46

to 24 range. And the next one

11:46

from that is just the group, a

11:50

little bit older than them. So

11:50

it's had a lot of a lot of

11:54

changes this year.

11:56

Is it because

11:56

there's maybe some folks are

11:59

kind of getting worn out on

11:59

Instagram, maybe getting tired

12:02

of it, or they're, they were

12:02

looking for somewhere new to go?

12:06

Well, I think

12:06

there's some of that, I think

12:08

also, with a pandemic happening,

12:08

people wanted to try some Do It

12:14

Yourself things. And Pinterest

12:14

is fantastic for do it yourself.

12:18

So learn how to sew, learn how

12:18

to cook, learn how to do

12:21

whatever project you want. And

12:21

also they have been really

12:24

careful to keep it a very

12:24

positive platform. So you're not

12:28

gonna see politics on there, or

12:28

fake news, or a lot of the

12:32

things that are dividing people

12:32

today that are real hard to get

12:35

away from on other platforms.

12:37

Who owns Pinterest?

12:37

Who owns Pinterest, it is a

12:41

publicly traded company. So

12:41

it's, it's not associated with

12:46

Facebook or any other? No. So

12:46

when you say bloggers do really

12:54

well on there, draw a picture

12:54

for us. Like what's a successful

13:00

blogger? What's the model there?

13:00

Help me see that, please?

13:04

Yeah, so again,

13:04

it is changing. So we'll talk

13:06

about the, the traditional first

13:06

and how that method really

13:10

worked well. And so that would

13:10

be, let's say, all right, I have

13:15

a friend, we'll just use a real

13:15

example. You can actually look

13:17

at her website and then look at

13:17

her Pinterest account. It's

13:20

catch my party. Yeah, calm. So

13:20

she, she also has a product that

13:26

helps you build your followers

13:26

on Pinterest, but catch my party

13:28

calm gets a tremendous amount of

13:28

traffic from Pinterest. So what

13:33

she will do is she will write a

13:33

blog post about how to plan such

13:37

and such specific party. And

13:37

then she'll create multiple

13:40

images that go to this blog

13:40

post. And then she just post

13:44

them and the traffic comes. It's

13:44

pretty great really. Now what is

13:51

changing on Pinterest, was

13:51

announced in October at an event

13:56

that Pinterest held. And what

13:56

they've said is traditionally we

13:59

have connected people with the

13:59

ideas that they want. And the

14:04

shift for this year is going to

14:04

be to connect people or pinners

14:08

with the creators of these

14:08

ideas. So Pinterest has never

14:13

been a social network. There are

14:13

there have been a few little

14:17

social elements. But this is

14:17

signaling a pretty big change.

14:22

And when it comes down to is

14:22

that they want to have the

14:26

content on Pinterest. So there's

14:26

a new PIN format called the idea

14:31

pin it used to before two days

14:31

ago was called a story pin. And

14:36

what that is is like a multi

14:36

page pin. It can be video it

14:39

could be still images so the

14:39

video does a lot better. And all

14:43

the information you would need

14:43

to complete a project or to

14:45

learn an idea or to really get

14:45

to know a product is all right

14:50

in that pin. These pins do not

14:50

link back to your website and

14:58

they don't want us adding links

14:58

back to our website because they

15:01

really want that content to be

15:01

consumed on Pinterest. So then

15:05

the question is, well, why would

15:05

I do that if I don't get any

15:09

traffic from Pinterest.

15:09

Interestingly, it does really

15:13

help build an engaged follower

15:13

list. And Pinterest is working

15:18

on ways to monetize these idea

15:18

pins. So right now you can you

15:23

can tag a brand in your idea

15:23

pin. So this could lead to

15:26

things like influencer deals or

15:26

sponsored idea pins, things like

15:30

that. It's not entirely clear

15:30

what their plan is for

15:34

monetization. But they know that

15:34

this is something that they want

15:37

to do and they will be doing in

15:37

the future. But it doesn't look

15:42

like those regular pins like the

15:42

static image and video pins are

15:46

going away. So it's going to be

15:46

that combination of traffic

15:50

driving pins with these idea

15:50

pins, and we're already seeing

15:55

that the idea of pins get so

15:55

much more engagement. So people

16:02

can save your pin, right?

16:02

They'll see your pin. And then

16:06

they'll say, Well, I want that

16:06

on my board. And that's how your

16:08

content really spreads across

16:08

Pinterest. The more engagement

16:11

you get, the more Pinterest

16:11

distributed, the more people see

16:14

it. Then those idea pins, we

16:14

found a tail when we did a study

16:19

of 20 million pins sent out by

16:19

our paid users. And we found

16:24

that idea pins or story pins,

16:24

get 41 times the shares as a

16:31

static pin or a video pin, well

16:31

a static pin and then think it's

16:36

a lot more than video pins to

16:36

but I only remember the 41 times

16:39

the static image pin. So it's

16:39

clear that that's what they

16:43

want. They want that content and

16:43

people are engaging with it. So

16:47

we're in this kind of

16:47

interesting time or people are

16:50

trying to figure out what do I

16:50

What do I do next and what's

16:53

going to work. But there's

16:53

there's a lot of potential

16:57

there.

16:59

Hey, I wanted to

16:59

pause right here and tell you

17:01

about a book that you need to

17:01

get today. It's the funniest

17:05

book on marketing. It's called

17:05

the Golden toilet, stop flushing

17:09

your marketing budget into your

17:09

website and build a system that

17:13

grows your business. And guess

17:13

who wrote it? That's right. I

17:18

wrote it. And I wrote it just

17:18

for you. Because I want to help

17:21

you get past the last hurdles of

17:21

setting up your business and

17:26

getting it squared away. I wrote

17:26

it so that you can avoid time

17:30

wasting time wasting money

17:30

wasting frustration, get the

17:35

book on Audible. You can get it

17:35

on Kindle. You can get it on

17:39

Amazon, but get the book take

17:39

advantage of the insights in

17:43

there. And let me know what you

17:43

think. And now back to this

17:48

excellent episode. So what kind

17:48

of what are your your general

17:55

clients that you work with it

17:55

tailwind? And what category? Are

18:00

they finance firms law firms?

18:00

You know, I don't craft I don't

18:06

know, what would it be?

18:08

Well, with him

18:08

being a software as a service,

18:11

and we do know that a lot of our

18:11

our members are bloggers, and a

18:16

lot of them are e commerce. So

18:16

that's like, kind of the top two

18:21

segments, but bloggers of all

18:21

kinds. And retail of all kinds

18:25

as well, fashion as big as it is

18:25

on Pinterest in general, very

18:30

popular. Do you find authors

18:30

taking advantage of the

18:33

platform? You know, I have run

18:33

across a few but really not that

18:39

many? No, I think you could. And

18:39

I think that idea pins might be

18:43

a really great way to do it.

18:43

Because if you're gonna invest

18:47

in the time and reading a book,

18:47

you probably want to know who

18:51

this person is and what their

18:51

ideas are and what their voice

18:53

is like in writing should be

18:53

similar to your speaking voice.

18:57

So yeah, I would highly

18:57

recommend trying idea pins to

19:01

just talk through one concept of

19:01

your book at a time and share

19:05

that.

19:06

It's really

19:06

interesting. So you're listening

19:10

or watching we're talking with

19:10

Alisa Meredith, she's the

19:15

Pinterest marketing specialist

19:15

for tailwind. They help brands

19:20

Excel on Pinterest. So, Lisa, I

19:20

have some questions. I always

19:26

want to ask their general

19:26

questions and they're they're on

19:29

people's mind I get asked them

19:29

sometimes I don't always know

19:33

the best answer. And that's why

19:33

I love to ask them because I'm

19:36

super interested in what your

19:36

answers would be. So I guess,

19:42

give us an example of how to use

19:42

Pinterest for business. Okay, so

19:49

give me a business. So let's do

19:49

let's say you're an author and

19:53

you have a book titled The

19:53

Golden toilet. That's a great

19:57

wow right off

19:57

the top of your head right Okay,

20:01

so I'm an author, and my book is

20:01

the golden toilet. So I am going

20:04

to create a Pinterest account.

20:04

And I'm going to think about,

20:07

okay, what boards do I need? The

20:07

boards that I create are going

20:11

to are going to support the

20:11

content I create. So do I have a

20:14

blog? Yes. Oh, wonderful. That's

20:14

good news. So I'm going to look

20:19

at my blog and the categories on

20:19

my blog. And I'm going to create

20:22

a board for each one of those

20:22

categories. And then I'm going

20:25

to start to create images for

20:25

each of those blog posts. Now,

20:28

if you've been blogging a while

20:28

and you've never shared your

20:30

content to Pinterest, I'm kind

20:30

of jealous because you're

20:33

sitting on a goldmine, right?

20:33

You have all this work that

20:36

you've done for years, that can

20:36

just go to Pinterest, and will

20:40

be brand new content to

20:40

Pinterest possibly, which is,

20:43

which is a wonderful thing. So I

20:43

would get all of those back that

20:46

backlog of blog posts onto

20:46

Pinterest. Now, I wouldn't do it

20:50

all in one day. I would do

20:50

probably five or so a day every

20:58

day. And then, like we were

20:58

talking about with the idea of

21:03

pins, you want to you want to

21:03

grow your account. Now,

21:05

formerly, followers really

21:05

didn't matter at all on

21:08

Pinterest. And it still is a

21:08

case that even if you have two

21:12

followers, your content will be

21:12

found by far more people than

21:16

just the ones who follow you.

21:16

However you do want to build

21:20

your followers is going to

21:20

become more important. And the

21:22

best way to do that right now is

21:22

with those idea pins. So I'm

21:27

going to I'm going to use my

21:27

phone because I don't know about

21:30

everybody else. But I have the

21:30

new idea pin editing on my

21:34

phone, I don't have it on

21:34

desktop, on desktop, it's not

21:39

that easy. on your phone, it's

21:39

pretty easy. You can just shoot

21:42

your video, edit your video, add

21:42

effects and text and just go

21:47

it's it's really user friendly

21:47

now. So I would I would do that

21:52

I would do that about once a

21:52

week put up a new idea pin. Pick

21:56

it tremendous distribution, and

21:56

because not everybody's making

21:59

them, this is a really good time

21:59

to start. I'm a little bit

22:03

addicted to, to seeing those

22:03

numbers come in and seeing

22:08

actual comments on a pin which,

22:08

wow, it's been a long time since

22:12

I saw a real comment on a pin.

22:12

And people like reacting, they

22:17

can add little hearts. And it's

22:17

it's kind of nice to get some

22:21

feedback on your work.

22:24

Well. So how to

22:24

make money on Pinterest.

22:28

Okay, so

22:28

generally it's going to come

22:32

from driving traffic, right and

22:32

so your your static pins or your

22:37

video pins can still drive

22:37

traffic to your website. The

22:41

other thing is that you're

22:41

building awareness. And that's

22:43

what story pins are really good

22:43

for. So they come to know you

22:48

and then maybe they follow you

22:48

on Pinterest. Maybe they follow

22:50

you on Instagram. I find

22:50

personally that's what happens

22:54

sometimes I'll discover

22:54

something brand new on

22:56

Pinterest. And then if I want to

22:56

get more of a backstory, I'll go

22:59

to Instagram. Well, now with

22:59

idea pins, you can get that

23:04

backstory right on Pinterest, too.

23:06

Wow.

23:07

Yeah. Fun. And

23:09

you can Yeah, you can have you'll have a link in your own profile. So as

23:11

you're encouraging people to

23:14

follow you, they may go to your

23:14

profile and may check out your

23:16

link there if they're interested

23:16

in your products or services.

23:20

Okay, so I get this

23:20

a lot is Pinterest social media.

23:24

I know you you said something

23:24

earlier. But what's the answer

23:29

and why?

23:32

The answer is

23:32

it's becoming social. So

23:36

originally, really, it was that

23:36

search and discovery network. I

23:40

called it the introverts

23:40

network, because there really

23:43

wasn't that back and forth. Or

23:43

that conversation going on. But

23:47

now with idea pins. creators are

23:47

getting out there. Like they're

23:52

showing their faces, they're

23:52

using their voices. And people

23:55

are responding in a personal

23:55

way. So I put a story pin out

23:59

and somebody that I know,

23:59

commented on and it was just it

24:03

was a very different experience.

24:03

And it was it was quite social.

24:07

So I I can't I can't say anymore

24:07

that Pinterest is not social

24:10

media, because that's what they

24:10

want to be. That's what they're

24:13

becoming.

24:14

Wow. So how to get

24:14

more followers on Pinterest. Now

24:19

you said it used to be not that

24:19

important? Correct? Correct. But

24:24

people are asking, I guess we're

24:24

all programmed to think

24:27

followers are important.

24:29

Yes. And it's

24:29

becoming more important. We

24:31

talked about how Pinterest is

24:31

looking into ways to monetize

24:35

those idea pins. So yeah, having

24:35

those followers so if you if

24:40

you're, if you tag a brand and

24:40

they see that you have 1000

24:43

followers, that's one reaction

24:43

they're going to have if you've

24:47

tagged a brand and they see that you have three and a half million followers, that maybe

24:49

when they contact you and say

24:52

hey, I want to pay you to do

24:52

this influencer deal. So to get

24:56

more followers I sound like a

24:56

bro And record but idea pins,

25:02

because they're getting such

25:02

tremendous distribution and

25:05

because people are engaging with

25:05

them, that is leading to more

25:08

followers. The other thing you

25:08

can do, I know I mentioned

25:12

milotree. Before, she's just

25:12

She's a friend of mine. It is a

25:17

plugin for your WordPress site,

25:17

which will allow you to have

25:20

like a little, it's kind of a

25:20

subtle slide up box that

25:25

encourages people to follow you

25:25

on Pinterest, you can use it for

25:28

Instagram and email and

25:28

something else too. But what I

25:32

like about that is you're

25:32

getting people who are already

25:36

interested in and engaged with

25:36

your content. So encouraging

25:39

those people to follow you means

25:39

that when they come over to

25:43

Pinterest, and they see your

25:43

content, they're more likely to

25:46

share it to, you know, to save

25:46

it, which is important because

25:50

Pinterest does look at that. So

25:50

they send your content out to

25:55

your followers. First, they and

25:55

they look for those signals like

25:59

are your followers engaging, if

25:59

they're not like, if your

26:02

followers aren't engaging, then

26:02

who else well, so they won't

26:06

distribute it. But if you get a

26:06

good reaction from your

26:09

followers, your content tends to

26:09

go further. So it's really

26:13

attracting the right kind of

26:13

follower. And I can give you a

26:18

really bad example in myself. So

26:18

like I said, I've been on

26:23

Pinterest since the beginning.

26:23

And I've used it as an

26:26

experiment, which a lot of

26:26

Pinterest marketers do. So our

26:29

accounts tend to be a mess. The

26:29

first I use it for personal that

26:32

I said, Oh, I'm going to do all

26:32

business. So all my blog content

26:35

would go there. And so people

26:35

would engage with my blog

26:38

content. And I thought, well,

26:38

maybe I'll just combine it. I'll

26:42

make it both. Then that I

26:42

started sharing or saving a lot

26:46

of content about hair and

26:46

recipes and like all kinds of

26:50

random stuff. And then when my

26:50

blog content came out the stuff

26:54

I really wanted people to see,

26:54

nobody cared because I had

26:59

attracted all those people who

26:59

only wanted to see my hair pins

27:03

and no recipe pins. And so

27:03

Pinterest got the message loud

27:09

and clear that, oh, this content

27:09

must not be engaging at all,

27:13

because your followers don't

27:13

like it. So don't do that. I

27:18

wish I hadn't done that. Because

27:18

I have I have a lot of

27:20

followers. But still when I post

27:20

content that I've worked hard on

27:24

it's important. I want people to

27:24

see it's still crickets.

27:27

So I tell us maybe

27:27

an unusual example of someone

27:38

that you wouldn't expect that's

27:38

really done well on Pinterest.

27:48

Let's see. Maybe

27:48

what we had a guest on our

27:54

Facebook Live last week. And she

27:54

makes jewelry. She's a one

28:01

person show. And she makes

28:01

jewelry out of recycled silver

28:07

and gold. Yeah. So I don't know

28:07

you maybe wouldn't think that

28:13

just one little person who does

28:13

not produce that volume, right?

28:18

Everything is very kind of

28:18

bespoke and in original, but she

28:22

does so well on Pinterest for

28:22

her business that she actually

28:26

has her own Facebook group

28:26

teaching people to succeed on

28:30

Pinterest as creators. So yeah,

28:30

so as painters, decorators, we

28:35

like those creative types. She

28:35

helps them do well on Pinterest.

28:39

I love that. So

28:39

you're listening to or you're

28:44

watching us. You're watching us

28:44

stock with Alisa Meredith. She's

28:49

the Pinterest marketing

28:49

specialist at tailwind. Tell us

28:54

a little bit about tailwind

28:54

right quick. Just what

28:59

specifically what we could

28:59

expect out of it the software

29:03

how we would apply it.

29:05

Yeah. So again,

29:05

we are we're changing and

29:09

there's new stuff coming out all

29:09

the time. And it's really a

29:12

great place to take care of all

29:12

your social media automatically.

29:16

So your Pinterest, your

29:16

Instagram, your Facebook. If

29:21

it's all kind of centered around

29:21

something we've called tailwind

29:24

create, which is just a ton of

29:24

fun. Basically you put in the

29:28

URL you want to promote that

29:28

obviously only is essential for

29:32

Pinterest and then it will pull

29:32

the images from that page for

29:36

you it will pull the title from

29:36

that page for you. And then it

29:39

will create literally hundreds

29:39

and hundreds and hundreds of

29:43

designs for you to choose from.

29:43

And it creates your your

29:48

Instagram feed posts, your

29:48

Instagram story, your Pinterest

29:50

post in your Facebook feed

29:50

posts, all at the same time. So

29:54

you never have to resize or move

29:54

things around. It's all right

29:57

there for you. And then that has

29:57

Your brand colors and your logo

30:01

already there, you can change

30:01

everything up you want to, but

30:04

you don't have to. So when we

30:04

just had it for Pinterest, we

30:10

looked at how people were using

30:10

the product. And we found that

30:13

people were taking 1.8 minutes

30:13

to make a Pinterest pin. And

30:19

when we had asked, we do a lot

30:19

of customer calls, member calls,

30:24

testing calls, and people had

30:24

said it was taking about 15

30:28

minutes in other programs to

30:28

make a pin. So this is a way to

30:31

make it much faster. And then

30:31

you can just schedule it right

30:34

in there. And again, Facebook

30:34

scheduling coming soon. And then

30:38

it's all done.

30:41

Perfect. So at

30:41

least so what's one question

30:44

that you love to answer that

30:44

often isn't asked or I didn't

30:49

ask you

30:52

about Pinterest?

30:52

I think you asked the really

30:57

ones, sir. Anything else. Um,

31:03

I think the

31:04

only thing we really didn't talk about a lot is is Pinterest for e commerce.

31:06

So Pinterest would like to be a

31:11

place that connects pinners and

31:11

creators, but they're also

31:14

heavily invested in shopping

31:14

options. So you can add a pin on

31:19

Pinterest, and you can tag it so

31:19

it will have your price and

31:22

everything. Or if you have a

31:22

shopping feed like a Google

31:26

Shopping feed, you can put that

31:26

right up to Pinterest and it

31:28

will make images for you. If you

31:28

have Shopify, you can do

31:31

something very similar. And then

31:31

people can buy from you. Right,

31:36

you know, it will also come to

31:36

your website. But it will, it

31:39

will allow you to sell more

31:39

directly on Pinterest.

31:43

I'm curious if that

31:43

would help with maybe someone is

31:46

wanting to sell a course, you

31:46

know a lot of creators are

31:49

wanting to do teaching courses

31:49

or classes or is there a way to

31:54

take advantage of a Pinterest of

31:54

that?

31:57

You know, it

31:57

seems like because Pinterest is

32:02

like really high up in that

32:02

funnel, right? Like a lot of

32:05

unbranded search when people

32:05

come if you look at the traffic

32:08

you're getting from Pinterest, a

32:08

lot of times it's first time

32:10

visitors. So it often will work

32:10

to be a little bit more around

32:15

about right. So if you have a

32:15

course share your blog posts, or

32:20

create an idea pin and talk

32:20

about your course or talk about

32:23

one thing someone can learn in

32:23

your course and then have them

32:25

come look for you. If you send

32:25

them right to like a sales page

32:29

for your course, that generally

32:29

doesn't work very well because

32:33

people don't know you. Right.

32:33

And they're looking for

32:36

something actionable right this

32:36

second. So if you can give them

32:40

that first and you can get them

32:40

on your email list or Yeah, I

32:44

think that that would be the best way.

32:46

That's excellent.

32:46

Thanks, Lisa. So what's tell us

32:50

where folks can reach out and

32:50

get in contact with you or

32:56

engage with you or are you?

32:58

Okay, um, it's

32:58

tailwind. app.com. And you can

33:02

find me on the socials at Elissa

33:02

M. Meredith, Twitter, Instagram.

33:10

You can DM me, I love to get

33:10

questions about Pinterest.

33:13

Awesome. Well,

33:13

you've been an awesome guest.

33:16

I've learned a lot actually

33:16

today on the sales plan. I

33:20

appreciate it so much. And thank

33:20

you for being on the ROI online

33:24

podcast. Welcome my pleasure.

33:24

All right, that's a wrap. Thanks

33:31

for listening to another fun

33:31

episode of the ROI online

33:35

podcast. For more be sure to

33:35

check out the show notes of this

33:38

episode. And feel free to

33:38

connect with me on LinkedIn

33:42

where we can chat and I can help

33:42

direct you to the resources

33:45

you're searching for. To learn

33:45

more about how you can grow your

33:49

business better. Be sure to pick

33:49

up your copy of my book, The

33:53

Golden toilet at surprise that

33:53

golden toilet.com I'm Steve

33:58

Brown, and we'll see you next

33:58

week on another fun episode of

34:02

the ROI online podcast.