0:03

Yeah, I would say the

0:03

very most important thing is, is

0:07

your messaging talking behind

0:07

that is having a deadline. But

0:09

I'm the first to say that a

0:09

deadline isn't going to revive a

0:13

dead marketing funnel. So if

0:13

your messaging is completely

0:17

off, or if you've, you're the

0:17

only one on planet earth who is

0:21

in love with this product that

0:21

you've created. First of all,

0:24

you're not alone. Other people

0:24

have been down that road, I've

0:26

committed that saying, so you

0:26

know, pick yourself up, you

0:29

know, you will succeed in the

0:29

long run, as long as you don't

0:32

give up. But don't think that

0:32

you can just add a deadline to

0:35

it. All of a sudden, things are gonna work, you know, it's really important to dial in your

0:37

messaging.

0:40

Hi, everybody.

0:40

Welcome to the ROI online

0:43

podcast where we believe you,

0:43

the courageous entrepreneurs of

0:47

our day, are the invisible

0:47

heroes of our economy. You not

0:51

only improve our world with your

0:51

ideas, your grit and your

0:54

passion, but you make our world

0:54

better. I'm Steve Brown. And

0:59

this is a place where we have

0:59

great conversations with winners

1:03

just like you while we laugh and

1:03

learn together.

1:12

JACK Bourne, welcome to the ROI

1:12

online podcast.

1:16

Yeah, it's great to be here.

1:18

So jack, I'm

1:18

excited. Your company is

1:21

deadline phone calm.

1:24

you've,

1:25

you've been quoted

1:25

in some books that I've read.

1:31

Michael Higgs book, storytelling

1:31

made easy. I love that book is a

1:36

great guy. I haven't been

1:36

quoted, and in a book, how did

1:40

you pull that off?

1:43

I didn't know that

1:43

was gonna happen, really. And so

1:47

I met Michael Hague through a

1:47

mutual friend, Andre chaperone,

1:51

I don't know if does that name

1:51

ring a bell to you know, you've

1:54

you've got to, you've got to get

1:54

on Andres list. So Andre is a

1:59

good friend of mine, and an

1:59

absolute genius at email

2:02

copywriting. And so I've known

2:02

him for several years, and he

2:08

has a story coach, I didn't even

2:08

know I know that you're in the

2:11

stories. I didn't even know that

2:11

a story coach was a thing. But

2:15

he was, you know, I should have

2:15

known better. There's a coach

2:18

for anything and everything

2:18

under the sun. And so, you know,

2:23

Andre, considers himself a

2:23

storyteller first, who happens

2:27

to use the medium of emails to

2:27

as his canvas. And that's one of

2:32

the reasons By the way, quick

2:32

tip why he's so good at it is

2:35

that he really tell stories. So

2:35

to continue, like any

2:39

professional who treats their

2:39

business like a pro, he is

2:42

constantly looking to improve

2:42

and investing in himself and

2:45

never considers that he's at the

2:45

top of his game, even if

2:48

everyone else thinks that he's

2:48

at the top of his game. So he

2:51

had a story coach, and his story

2:51

coach is a guy named Michael

2:54

Hague and Michael Haig is, as

2:54

you know, a consultant to

2:59

Hollywood, they will bring their

2:59

scripts to get improved or to

3:05

get feedback. It seems like

3:05

sometimes they take his

3:08

feedback, sometimes they don't.

3:08

But Michael, you know, Michael

3:11

has been quoted by one of one of

3:11

his best testimonials is from

3:14

Will Smith v. Will Smith. So,

3:14

you know, Michael Hague is the

3:19

real deal. So he knows how to

3:19

tell stories. I learned a lot

3:22

from him. And so I had the

3:22

opportunity to be on a on a on a

3:26

co sponsored training with

3:26

Michael Hague, where he went

3:29

through one of my emails and

3:29

gave me advice in a hot seat.

3:32

And that became the recordings

3:32

of a of a product that Andre put

3:36

together. And I also it's, it's

3:36

like we shared ownership of

3:39

that. And so that started my

3:39

relationship with Michael Hague.

3:42

And I kept in touch with them.

3:42

And somehow he was kind enough

3:45

to put me in his book. So yeah,

3:45

that was, that's really how that

3:48

happened. It wasn't a grand

3:48

plan. It was just a great

3:52

coincidence for me.

3:54

Yeah. So when

3:54

you're quoted in another book,

3:58

The 8020 sales and marketing. So

3:58

it means that's kind of saying

4:04

you got some games. So how, how

4:04

did that come to pass?

4:08

Yeah, so I'll try to

4:08

keep the story short, but that

4:13

one, that one, although my

4:13

intention wasn't to get into

4:16

Perry's book, The author is

4:16

Perry Marshall. For anyone who

4:19

doesn't know about Perry, I

4:19

would recommend buying that book

4:22

at 20 sales, a marketing it's

4:22

applicable to anyone in

4:25

business, any entrepreneur,

4:25

whether you're consider yourself

4:29

online or offline. And I was

4:29

Perry Marshall's marketing

4:34

manager for about six years and

4:34

about a year and a half into

4:39

working with him. I was really

4:39

puzzling on something that just

4:43

never felt right to me, which is

4:43

this concept of traffic times

4:47

conversion equals dollar signs.

4:47

And I just felt like you know,

4:50

there's so it feels like there's

4:50

something missing out of this

4:52

puzzle and i and i was thinking

4:52

on it and my brain just wouldn't

4:56

let it go. And I couldn't come

4:56

up with what was missing in So

5:00

one day I went on a run, and it

5:00

was in that period of not

5:04

thinking about anything and

5:04

going through the runner's high

5:06

that the the Epiphany came to

5:06

me. And that's when I came up

5:10

with this concept called the

5:10

tactical triangle. And if you

5:13

know, we can either talk about

5:13

that, but if anyone's interested

5:16

in what that concept is chapter

5:16

six of that book goes into it.

5:20

It's just a very elegant and

5:20

simple way to visualize your

5:23

business. And so it added an

5:23

extra component to the traffic

5:27

times conversion equals dollar

5:27

signs and said traffic

5:30

conversion and economics such

5:30

as, how are you pricing your

5:34

products to sell? Or do you have

5:34

a bump offer? Do you have an

5:36

upsell? One of the other things

5:36

that you're offering, what are

5:39

you doing with the leads that don't convert, like, there are all sorts of different ways you

5:41

can look at the economics side

5:44

of your business. But if you

5:44

leave that out, you can have a

5:48

high converting funnel selling a

5:48

$10 ebook, and you're probably

5:50

gonna have a very tough time,

5:50

affording traffic to your to

5:55

your sales funnel to your sales

5:55

process. So that really

5:58

completed the triangle in

5:58

paradise fell in love with it.

6:00

And he correctly gives me credit

6:00

for it, and chapter six of his

6:04

book, but he's really re

6:04

engineered all of his trainings

6:07

from his entry level content all

6:07

the way up to his high level

6:12

masterminds, and in person

6:12

sessions around this concept of

6:16

the tactical triangle, because

6:16

he believes I agree, but it's,

6:20

it's just a really super elegant

6:20

way to look at your business and

6:23

understand, you know, if

6:23

something's missing, if you're,

6:25

if you're not quite sure, where

6:25

you should focus on your

6:28

business next. Usually what

6:28

like, if you need more traffic,

6:31

you don't focus on traffic, you

6:31

focus on the conversion of

6:33

economics, and then the traffic

6:33

comes from that. So that's,

6:36

that's kind of the concept

6:36

behind it. So that's how I ended

6:39

up in that book.

6:41

I love that. So how

6:41

did you stumble in all of this?

6:45

How did you so your company

6:45

deadline funnel calm? Hoo, hoo,

6:49

starts to create something like

6:49

this. There's probably an

6:52

excellent backstory there.

6:54

Yeah, um, so I've,

6:54

I've been, I've been running my

6:58

own business, my departure from

6:58

corporate America. It was it was

7:02

a mutual mutual goodbye from

7:02

corporate america happened in

7:08

2001. It was shortly after 911.

7:08

And I just came to the

7:13

realization at the same time

7:13

that my last boss did that. We

7:16

just wanted to get fit. And, you

7:16

know, one quick thing that I

7:21

mentioned, sometimes I'm asked

7:21

like, Okay, how do you how do

7:24

you build a corporate culture,

7:24

especially in this environment,

7:27

where everyone's working

7:27

remotely, etc. So my team was,

7:31

was remote even before all of

7:31

this happened, the pandemic. And

7:36

so my North Star is actually I

7:36

call it the George Costanza

7:40

method of leadership. There's an

7:40

episode on Seinfeld, I think

7:45

it's actually two or three,

7:45

where George Costanza realizes

7:48

that, if he just does the

7:48

opposite of what comes like what

7:51

his natural thought is, like,

7:51

all of a sudden, he starts to

7:54

get job offers, and he starts to

7:54

go on dates, because he's just

7:57

all his life, like what his

7:57

natural instinct has been

8:00

leading him in the wrong direction. So he starts doing the opposite. Well, this is kind

8:02

of a variation of that, where I

8:05

just think about all the crap

8:05

that I've put up with, in my

8:08

last job, and I'm like, okay,

8:08

and I told myself before I left,

8:12

if when I have a company, it

8:12

wasn't if it was, when I have a

8:15

company of my own, these are the

8:15

five or six things that I will

8:19

never do to the people that I

8:19

bring onto my team. And so

8:23

that's just really been my North

8:23

Star, what would this company

8:25

do? And I'll do the opposite.

8:25

And so yeah, that was anyways, I

8:31

promise, this will be a short

8:31

story. It's like a tangent. So

8:33

I'll wrap it

8:34

up. Let's stop

8:34

there. What are the five things

8:37

now you've

8:38

got to know what those are? Oh, man, I didn't I didn't have these prepared. But

8:40

here's an example. I'll tell a

8:45

quick story. So I was I remember

8:45

very, very clearly that we were

8:51

we were called in so I was

8:51

working at a healthcare company.

8:54

And I was called in to all the

8:54

healthcare like, well, it was

8:57

basically phone sales. And so

8:57

all of us on the team, there was

9:02

about 15 of us were called into

9:02

this conference room, the oval

9:05

conference room, and at the

9:05

front of it was our manager,

9:08

Randy and Randy was so excited.

9:08

He wanted to share the

9:12

advertising that that the

9:12

company come up with that was

9:15

going to go full page ads in the

9:15

in the industry rag magazine.

9:20

And so he showed us the two or

9:20

three variants or variations of

9:25

these of these ads. And

9:25

everyone, everyone around the

9:27

table is going Oh, Randy, that's

9:27

that's amazing. You know, I love

9:32

it. I love it. I love it. And I

9:32

have been reading Dan Kennedy's

9:35

newsletter and Perry Marshall,

9:35

his newsletter, like basically

9:38

direct response, one on one type

9:38

of stuff. And so he came to me

9:42

and he's like, jack, you're not saying anything? What do you think? And I'm like, and I

9:43

wasn't trying to be an angel. I

9:47

was just like, Well, I think you

9:47

know that the headline doesn't

9:50

really have a call to action. I

9:50

think that you could have a you

9:53

know, some testimonials there. I

9:53

think that you could have a

9:57

specific number so you know,

9:57

which ad is pulling better. I

9:59

mean, thought these are really

9:59

good suggestions. And Randy

10:03

looked at me like I had just

10:03

desiccated on the middle of the

10:07

of the oval table, you know,

10:07

it's like, what do you like we

10:10

spent a bunch of money on this,

10:10

aren't you aren't? Don't you

10:13

realize this is your opportunity

10:13

to confirm what what I already

10:16

believed, like everyone else

10:16

did. And I'm like, man like this

10:19

is I wonder if there's a place

10:19

for me where I can actually give

10:22

my opinion, that can be a

10:22

dissenting opinion. I can play

10:26

that I can play devil's advocate, and it actually be a benefit. And the answer is Yeah,

10:27

absolutely. And so I tell

10:33

people, when they're when they

10:33

first joined my team, I said,

10:36

Look, yes, I have veto power.

10:36

But I want to hear your ideas.

10:41

There's no period of time where

10:41

you can't call bs or give a

10:45

dissenting opinion, like, I want

10:45

to hear your thoughts. We may

10:49

not necessarily go with your

10:49

idea, but you have an equal seat

10:51

at the table, I want to hear

10:51

your ideas. I want to hear your

10:54

opinions, if you've got an idea

10:54

on something that we could add

10:57

to our platform, or if you think

10:57

that an idea that I've said,

11:01

just doesn't gel with your

11:01

vision of how the audience is

11:04

going to accept it. Tell me This

11:04

is not about you telling me how

11:07

smart I am. I want to hear and

11:07

you know, tell me that, you

11:11

know, the emperor has no

11:11

clothes, you know, I want to

11:13

hear it.

11:15

And that crazy

11:15

that's like, a value add in, in

11:20

a great culture.

11:21

Yeah, no. So, so

11:21

yeah, that was Yeah, but that

11:27

was that was one of the ones

11:27

that was one of the biggies, you

11:29

know, you know, make sure that

11:29

the people that that you develop

11:33

a culture where people are

11:33

comfortable telling you what

11:37

they believe, you know, another

11:37

one another simple one is, you

11:41

know, reduce the risk for making

11:41

mistakes. Now, Jeff Bezos is,

11:45

you know, one of his concepts is

11:45

that you want to be running

11:49

experiments, small bets, big

11:49

bets. But you don't want to ever

11:52

find yourself at the you know,

11:52

where you're rolling the dice,

11:55

because this last bet is the

11:55

thing that if it works out, the

11:59

company saved, if it fails,

11:59

you're going down the golden

12:03

toilet. And so and so, you know,

12:03

how do you develop a culture of

12:08

experimentation, you make sure

12:08

that you remove the risk of

12:12

getting things wrong, you know,

12:12

you know, calculated risks, but

12:17

you want to develop a culture

12:17

where people don't feel like

12:21

okay, if I get this wrong, or if

12:21

I admit that I made a mistake,

12:24

that, you know, my job, you

12:24

know, my job is it is in danger.

12:28

And you know, the person next to

12:28

me is going to slit my throat to

12:31

try to climb the corporate

12:31

ladder, that type of stuff. So

12:33

typical, typical stuff like

12:33

that. I'm just, you know, I've

12:36

just tried to remove from that

12:36

from that from the company

12:38

culture.

12:39

Yeah. So deadline

12:39

funnel, comm automation, Sales

12:47

Automation, I noticed you don't

12:47

say marketing, automation, but

12:51

that's not marketing funnels or

12:51

sales funnels, I noticed. Why is

12:55

that?

12:57

Yeah, I may need to

12:57

revisit the copy, honestly,

13:01

because I do believe it is first

13:01

and foremost, marketing

13:06

marketing funnel. So perhaps I

13:06

need to go back and review that

13:10

we're constantly changing the,

13:10

like the copy and the design,

13:13

we're on like the fifth or sixth

13:13

iteration of how the how the

13:17

website looks? So no, I would, I

13:17

would say first and foremost,

13:22

like, there's a huge difference

13:22

between sales and marketing. I

13:25

mean, they're close cousins.

13:25

But, you know, marketing is

13:29

putting your message out into

13:29

the world. And, you know, my

13:32

idea of sales is where you're

13:32

dealing with, ideally, prospects

13:40

who are warm, they're pre sold,

13:40

they're pre framed, and they're

13:43

ready to do business with you. I

13:43

mean, you and I were talking

13:46

before you hit record, about the

13:46

huge difference between someone

13:50

having read your book, and now

13:50

they're talking with you, versus

13:54

you just going up cold to

13:54

someone who might be a perfect

13:57

prospect if they had just read

13:57

your book. But when they haven't

13:59

read your book, they don't have

13:59

that, you know, they haven't

14:02

gone through your marketing material, they haven't read your message, they haven't digested

14:04

it. It's a whole different

14:08

ballgame. And I think old school

14:08

sales like I, my past is

14:13

actually and, you know, face to

14:13

face, belly to belly financial

14:17

services sales, where you're

14:17

going to someone who probably

14:19

doesn't want to talk to you or doesn't want to talk to you right now. And you're trying to

14:21

convince them and handle

14:23

objections. And that's, that's

14:23

like old school sales and sales

14:27

isn't bad, like a better version

14:27

of sales is where you have a

14:30

pipeline full of leads, and

14:30

you're answering the final one

14:34

or two questions. And, you know,

14:34

just confirming Yep, that's the

14:37

way that it is, you know, or

14:37

maybe some slight negotiations

14:40

on the deal terms. And then you

14:40

close a deal. You know, but that

14:44

comes from well done marketing,

14:44

which is your, which is your

14:47

message that you put out into

14:47

the marketplace to find out who

14:50

is resonating with the message

14:50

and then helping them find a

14:53

pathway to your doorstep. And

14:53

then if there's some final

14:57

questions, that's the short

14:57

sales conversation fine. If

15:00

there's a fit, and then move

15:00

forward, it should be as simple

15:02

as that.

15:03

Yeah, I was

15:03

thinking that when I was reading

15:06

some of those sales

15:06

acknowledgement in there, to me,

15:10

that's, that's enlightened

15:10

marketing when actually

15:14

marketing and sales are like

15:14

working together or on the same

15:18

page, again, which is like this

15:18

crazy idea. That's this big

15:23

competitive advantage, like

15:23

having an a culture where it's

15:27

safety first, where you work

15:27

with people that are working

15:30

together. How about marketing

15:30

sales working together to

15:35

I remember, so one of

15:35

my, this takes me back a long

15:39

ways. I'll tell this quickly. So

15:39

in when I was fresh out of

15:42

college again, I was I was, I

15:42

didn't know what I wanted to do.

15:44

But I knew that plan A was

15:44

originally to be to follow my

15:47

dad's footsteps and be a doctor.

15:47

But I thought just what didn't

15:50

work out. So I wanted to be an

15:50

entrepreneur, I'd read some Zig

15:53

Ziglar books, I'm like, Okay,

15:53

how do I get like, how do I

15:55

become an entrepreneur? So

15:55

salesperson, so I end up in, of

16:01

all places, this is 20 years

16:01

ago, I ended up in the in the

16:05

financial services world, and

16:05

back then it was, Okay, sit

16:09

down. And step one is make a

16:09

list of 100 people that that,

16:13

you know, I didn't frankly, at

16:13

that time, I didn't know 100

16:16

people anyways, it was like

16:16

hardcore, like start start

16:19

smiling and dialing. And at the

16:19

time, I there was an interesting

16:23

magazine, where a guy named Jeff

16:23

Paul had put out, you know,

16:28

basically, a full page ad. That

16:28

just, I mean, he there's some

16:34

negative things I can say about

16:34

Jeff, but one of the positive

16:36

things about Jeff is that he

16:36

could write copy like nobody's

16:38

business. I mean, this, this

16:38

really hooked me and, you know,

16:41

you know, in my core, spoke to

16:41

my pain. And you know, I ordered

16:46

the free report, the free report

16:46

came, and it was all about

16:49

direct response marketing. I've

16:49

never heard of this, my mind was

16:51

just exploding, like holy cow,

16:51

you know, I'm 21 or 20, or

16:55

something like that. And I just

16:55

can't believe I'm like, Oh, my

16:58

God, I can actually talk to

16:58

people who are interested in

17:01

talking to me, this is this is

17:01

incredible. And so one of the

17:03

regional managers came down and

17:03

he was having sort of a come to

17:06

Jesus type of thing. It was

17:06

almost like, a scene out of

17:09

Glengarry Glen Ross, you know,

17:09

coffee's for closers. And, and

17:14

so we were getting like that

17:14

type of that type of treatment.

17:17

And towards the end of the

17:17

meeting, like, again, just me

17:19

being, you know, an idiot, but

17:19

not not understanding the

17:22

context I'm in. I'm like, hey,

17:22

I've read this thing about, you

17:25

know, we could actually put out

17:25

advertising and we could talk to

17:28

people who want to talk to us, what do you think about that? And he looked at me, like I had,

17:31

like, he looked at me, like, I

17:33

had three heads, and he just

17:33

pauses like this crazy old man.

17:37

And I'm not gonna say the word that he used, but you can probably figure it out. It's

17:39

like, you need to stop being a p word. Like, get out there. Get

17:41

out, get out there and make some

17:45

sales. And man, I wanted to

17:45

clean that guy's clock. But

17:49

yeah, that was, you know, that

17:49

was that was my first it's, you

17:52

know, once once I heard that

17:52

there's this thing, thing called

17:57

direct response marketing, and

17:57

you can generate leads and talk

18:00

to a warm prospect. It's a type

18:00

of thing. And once you hear it,

18:03

you can never unhear it, you can

18:03

never go back to the way it was

18:06

like, Oh, yeah, well, let's just

18:06

smile and dial and just grind it

18:08

out. Like you can't. And so that

18:08

that was one of the things that

18:12

set me on my journey, and led me

18:12

to Dan Kennedy, and then Perry

18:16

Marshall and then ended up

18:16

leaving my job and you know,

18:19

building a website and that's,

18:19

that's a whole story in and of

18:23

itself. But Dublin funnel came

18:23

later. The the genesis of Dublin

18:27

funnel was that I had been in

18:27

the marketing space direct

18:30

response marketing for, you

18:30

know, maybe a decade or so. And,

18:35

you know, being a student of

18:35

what works in direct response

18:37

marketing. I am being a big

18:37

believer in lead generation,

18:42

because now everyone understands, oh, yeah, of course, lead generation get

18:44

leads, you know, like trust,

18:47

build your email list, like

18:47

everyone gets that now, there

18:50

was a time Believe it or not,

18:50

where that was a little bit

18:52

controversial. Like, I don't

18:52

know, if I should really do that

18:54

sounds like a lot of work. The

18:54

ad costs were really cheap, you

18:57

could get clicks from Google or

18:57

other places at five to 10 to 15

19:01

cents, so why not just send them

19:01

to the sales letter. So Perry,

19:04

Marshall was a big believer in

19:04

this long term idea of

19:09

cultivating your list, growing

19:09

your list, having your audience

19:11

having a bond with you, etc. and

19:11

sort of like building your 1000

19:15

fans or 10,000 fans. And, and so

19:15

I was a big believer in that

19:20

too. I wanted to combine what I

19:20

really believe was one of the

19:24

most powerful and consistent

19:24

tools of marketing and messaging

19:28

and motivating people to take

19:28

action, which is scarcity,

19:32

urgency deadlines, but I didn't

19:32

want to do it in a way that was

19:35

lying. I didn't want to use some

19:35

sort of fake timer on a page,

19:40

you know, hope that no one went

19:40

to the page next day, etc.

19:42

Because that's really what was

19:42

that what existed back then. So

19:45

I thought, well, you know, we at

19:45

the time period was using

19:48

Infusionsoft which now is called

19:48

Keith But anyways,

19:53

I thought wouldn't it be cool if

19:53

when someone came in as a new

19:56

prospect if we can actually give

19:56

them a deadline automatic Just

20:00

like we're automatically sending

20:00

people this series of same nine

20:03

emails based on when they sign

20:03

up, what if we can assign a

20:05

deadline based on when they

20:05

started so that, at the end when

20:09

we when the email said, Hey,

20:09

this is the last day, it truly

20:13

was, in fact, the last day even

20:13

though it was automated. And I

20:16

just figured, well, obviously,

20:16

someone has figured this out. So

20:19

I'll just go find it, and then

20:19

sign up for it. Turns out, no

20:22

one had done such a thing. And

20:22

so I decided to create what then

20:26

became Dublin funnel. And it was

20:26

a need that not only Perry

20:31

needed, but I needed in my

20:31

business. And so that's that was

20:33

the beginning of deadly funnel,

20:33

because I then went through the

20:37

extra effort of trying to make

20:37

it available for other people to

20:41

use and find out that Yeah, a

20:41

lot of people needed this. So it

20:46

really is a very, very strong

20:46

way to get people who are

20:50

already leaning into your

20:50

messaging. And that's a key

20:52

component, people who are

20:52

already leaning into your

20:54

messaging, clicking your links,

20:54

viewing your videos, go into

20:58

your web page, etc, who are

20:58

procrastinating for a variety of

21:01

reasons. One of the main ones

21:01

being that just as human beings

21:04

like it or not, we procrastinate

21:04

and getting them to make a

21:08

decision, and to make that

21:08

automated, but to also make it

21:11

absolutely 100% genuine and

21:11

that's what that one funnel

21:14

does.

21:15

So, um, when you

21:15

think of a deadline, but most

21:18

funnels are never ending, or

21:18

they they'll re engage after a

21:23

little bit. So you think

21:23

Alright, so what what do you

21:27

deadline, the price their offer

21:27

that, you know, I'm curious to

21:30

what?

21:31

Yeah, there's a, there's a lot of Yeah, there's, there's a bunch of different

21:33

ways to do it. But I'll, I'll

21:36

name two of them, two of the two

21:36

of them would be one would be

21:40

that you're the only there's

21:40

only a short window of time

21:43

where you can actually get this.

21:43

So this, you know, this could be

21:46

something where you can't go to

21:46

the website and just sign up at

21:49

any time. It's only when you're

21:49

at a certain point in this email

21:53

sequence. And so you know, what

21:53

kicks that off might be someone

21:57

opting in and might be someone

21:57

who's who's purchased something

22:00

else, there's a whole bunch of

22:00

different things that could kick

22:03

off someone going into that

22:03

sequence, you know, you can use

22:06

your own marketing automation,

22:06

but during that short window of

22:09

time, that's the only time that

22:09

they can actually get it. And,

22:12

you know, it doesn't have to be

22:12

necessarily individualized for

22:15

each person, you could say,

22:15

look, at the beginning of the

22:17

first of every month, everyone

22:17

who's gone through this email

22:20

sequence, everyone who's ordered

22:20

my book, you know, the golden

22:22

toilet, say, everyone who's read

22:22

that or read or opted in for a

22:25

free chapter, at the first of

22:25

every month, we're gonna send

22:29

that cohort, that group of

22:29

people through the sequence so

22:32

that, you know, that's not still

22:32

automation, there's a lot of

22:34

different ways you can do it.

22:34

The second way would be, yeah,

22:37

this is available any time but

22:37

while you're here, right now,

22:41

maybe it's because you just

22:41

signed up for this this list,

22:44

or, or this freebie or attended

22:44

this webinar, you are getting a

22:49

special deal, it could be a So

22:49

what's a special deal, a special

22:51

offer could be one or more of

22:51

the following, it could be a

22:55

price discount, doesn't have to

22:55

be, it could be extra bonuses.

23:00

It could even be how you buy. So

23:00

normally it's it's I'm just

23:03

gonna make this up, it might be

23:03

normally $1,000 per, you know,

23:08

one time. But right now you can

23:08

get it for 100 bucks a month,

23:12

you know, so that you can spread

23:12

it out over, you know, an easier

23:16

payment. So there's a lot of

23:16

different ways to tinker with

23:19

and structure your special offer

23:19

in your marketing and say, Look,

23:24

if you miss this deadline, you

23:24

can still get it, it's just

23:27

right now it's an even better

23:27

deal than you would normally

23:30

get. And so those are those are

23:30

a few simple ways. There's more,

23:34

those are a few simple ways that

23:34

people evergreen it and then

23:37

what you can do is it's not

23:37

necessarily a one and done.

23:42

Because sometimes no matter how

23:42

persuasive you are, no matter

23:45

how good your messaging is, and

23:45

even with a deadline, sometimes

23:50

it may be that your that your

23:50

audience member, it just isn't

23:55

ready to purchase at that time.

23:55

So it has to be the right

23:58

message the right market at the

23:58

right time. So what you could do

24:01

is you could say in your

24:01

automation system, you could say

24:04

like everyone who didn't

24:04

purchase wait three months, you

24:06

know, send them other emails,

24:06

no, I can trust some other great

24:10

relationship building stuff. And

24:10

then 90 days later, put them

24:13

back into the sequence. And so

24:13

there's a lot of different ways

24:17

you can do it. I think of these

24:17

as you know, you can build your

24:22

customer journey as sort of a

24:22

series of Legos and you can sort

24:26

of click them together. And lots

24:26

of different ways. You know

24:29

exactly how you click them

24:29

together might be different than

24:32

how someone else clicks them

24:32

together. And really, you're

24:34

only limited by your

24:34

imagination.

24:38

Excellent. So you're watching or you're listening, great conversation

24:39

with jack Bourne. His company is

24:43

deadline. funnel.com. So jack, I

24:43

get asked these questions often

24:49

being in marketing and there's

24:49

they seem like simple questions,

24:53

but they're important questions.

24:53

And so I know Jack's answers to

24:59

these right so Number one, what

24:59

is the marketing funnel? Yeah,

25:04

so

25:04

in my mind, a

25:04

marketing funnel is a series of

25:08

messages that are designed to

25:08

take someone from where they are

25:11

right now to where they want to

25:11

be this future version of

25:15

themselves, it could be, you

25:15

know, their business 2.0 their

25:18

love life 2.0, their fitness

25:18

2.0, but some sort of future

25:23

version of where they want to

25:23

be. And then the process,

25:26

they're the bridge to get them

25:26

there is becoming your client.

25:29

And so it's a series of

25:29

intentionally crafted sequential

25:33

messages to reach them where

25:33

they are. And to take them on

25:37

that journey, that messaging

25:37

journey much like, much like a

25:40

story has a natural arc, your

25:40

marketing message should have a

25:44

natural arc, it starts where

25:44

they are, and then it brings

25:48

them through a series of well

25:48

crafted, you know, mind shifts

25:52

to, you know, bring them to a

25:52

place where they have a new

25:54

understanding of, of their of

25:54

their problem or their situation

25:59

and the possibilities of

25:59

possibilities being, you know,

26:01

your your solution and how you

26:01

uniquely deliver it. And so

26:05

that's what I consider to be a

26:05

marketing phone.

26:07

That's excellent.

26:07

And I love the 2.0 aspect. Yeah.

26:13

Alright, so what are the stages

26:13

of the marketing funnel?

26:18

So I don't have a

26:18

pithy answer of there's eight

26:21

stages, and here they are. But I

26:21

would say that the, you know,

26:24

the stages extend further than

26:24

most people think, a lot of

26:28

people when, when you say, you

26:28

know, what is your marketing

26:31

funnel, a lot of them would

26:31

think about where someone who

26:35

someone who isn't known to them

26:35

isn't on their on their client

26:38

list, or on their prospect list,

26:38

first encounters their opt in

26:42

form or their web page. So well,

26:42

it starts with this opt in page,

26:45

then they watch these three

26:45

videos, and then they go on this

26:47

email sequence, and then

26:47

hopefully, they buy. In my mind,

26:51

there's a, there are stages

26:51

before that. So that would

26:55

include what is the initial

26:55

message that gets their

26:58

attention. So it could be a

26:58

Facebook ad, it could be a

27:01

YouTube video, it could be this

27:01

podcast, it could be your book,

27:05

you know, that is part of your

27:05

funnel. So for example, taking

27:09

you know, looking at yours, I

27:09

don't know every stage your

27:12

funnel, but what I do know is

27:12

that the the golden toilet book

27:16

that you've written is part of

27:16

your funnel, it doesn't start

27:20

when they read the book, and

27:20

then they click the you know,

27:23

follow the link, and then go to

27:23

your page, it's not that they've

27:26

arrived at their funnel 30 in

27:26

your funnel, that's part of your

27:29

your messaging. And if there is

27:29

a Facebook ad before that, that

27:33

gets them curious about this

27:33

book. That's where the funnel

27:37

starts. That's where the stages

27:37

begin, where you are first

27:41

reaching out to out to the

27:41

client when they first hear

27:44

about you. And by the way, if

27:44

you're if if getting referrals

27:48

from happy existing clients, is

27:48

something that's active in your

27:53

business as it is for us. That's

27:53

part of your funnel, you know,

27:56

you don't have control over what

27:56

someone is actually saying, you

28:00

can influence it. But what

28:00

someone is saying to that

28:04

stranger, really, that's that's

28:04

the start of your funnel. It's

28:08

not when that stranger comes to

28:08

your website, it's when that

28:11

message happens. And just to

28:11

prove that point, if you're

28:15

there, there are lots of things

28:15

that you could put into a

28:18

Facebook ad or YouTube ad, for

28:18

example, that will get someone

28:23

to your OPT in page and maybe

28:23

even get them to fill out the

28:27

you know, to get on your list.

28:27

But as you and I both know,

28:30

there's a huge deal, depending

28:30

on what you are putting out

28:33

there as that first action that

28:33

first problem is that first say

28:37

freebie or no, the first

28:37

delivery is really going to

28:41

impact whether they are a good

28:41

buyer or not. You know who it's

28:46

going to attract, and really

28:46

what their mindset is, because

28:49

it's a continuation of that

28:49

conversation that started way

28:53

back when they heard the

28:53

referral from the friend, or

28:56

they saw the ad, or they saw the

28:56

video. And so, you know, just

29:00

doing what you can to build your

29:00

list for the sake of building

29:03

your list may turn out to bring

29:03

in people who are not going to

29:08

be really good matches for your

29:08

overall business. You know, so

29:13

if you think about the funnel,

29:13

just in terms of you know, why

29:16

need to optimize for in

29:16

increasing conversion rates on

29:20

the opt in form, let's say you

29:20

could, you know, but you're not

29:23

really tracking it all the way

29:23

through, and you're not

29:25

realizing that the whole entire

29:25

funnel from the beginning

29:28

message all the way to the very

29:28

end is your funnel, you can get

29:32

hyper focused on growing your

29:32

list, but you grow your list

29:35

with people who really aren't

29:35

going to be good buyers and good

29:38

clients for the long run.

29:40

That's a great

29:40

perspective. And that's where

29:43

part of that triangle you were

29:43

talking about. You start pulling

29:48

the economics aspect of it.

29:50

Yeah, yeah. Yeah,

29:50

that would Yeah, that would be

29:54

part of it. Also would be the

29:54

you know, be the conversions but

29:57

you know, part of part of what

29:57

you would Want to take a look

30:00

at, you know, anyone who's run

30:00

ads. And, you know, you and I

30:06

were talking offline about the

30:06

value of someone, the lifetime

30:10

value of someone who's read your

30:10

book is way, way higher than the

30:14

lifetime value of someone who

30:14

maybe clicked on a Facebook ad

30:17

in general, on average. And so

30:17

every single traffic channel

30:22

that you have, is going to have

30:22

their own sort of lifetime value

30:27

their own sort of economics, if

30:27

you will, of, of that of that

30:31

funnel. So yeah, it really comes

30:31

down to understanding your

30:35

numbers and being able to, you

30:35

know, to measure, you know, just

30:39

because let's say, let's say

30:39

that you've calculated that the

30:41

lifetime value of someone who's

30:41

read your book and becomes a

30:44

client is $1,000. If you then

30:44

just blindly took that number

30:49

over to Facebook and said, Hey,

30:49

here's how much I can spend,

30:53

based on the assumption that the

30:53

lifetime value of my client is

30:55

1000 bucks. You, you might be in

30:55

for a rude awakening, because

31:00

you might find out that what you

31:00

have to say on Facebook, in

31:03

order to get them to opt in for

31:03

some freebie doesn't then lead

31:07

them to become that 1000. It

31:07

doesn't attract the $1,000

31:10

buyers and same way that the

31:10

book does, you might still be

31:12

able to make Facebook work. But

31:12

it might not be that Facebook

31:17

leads are the same value as book

31:17

buyers. Does that make sense?

31:21

Yes, absolutely.

31:21

All right, here's another one.

31:24

So it's related to what you were

31:24

talking about. So how to create

31:28

a high converting sales funnel?

31:28

I always get that asked that.

31:35

What's Jack's out?

31:35

Yeah, my answer is that the most

31:39

important thing that you can do

31:39

is to really focus on messaging

31:43

and, you know, understand the,

31:43

you know, what, what is the

31:47

conversation that you're

31:47

starting and think of it as I

31:50

said before, in the same way

31:50

that a story, if you're a

31:52

student of stories, the way that

31:52

you and I are, we understand

31:55

that there's a story arc a good

31:55

story has to go through certain

31:59

stages, or else it's just not a

31:59

very satisfying story. In the

32:03

same way, you're, you're taking

32:03

your your audience through a

32:08

certain arc. And so the

32:08

messaging there and how you say

32:12

it, and the words that you use,

32:12

is really, really important.

32:17

Just like Andre, I'm continuing

32:17

to invest. I mean, just an hour

32:20

before this, I ended up buying

32:20

one of my my own clients,

32:25

copywriting courses, because I

32:25

was, I heard her on, I didn't

32:29

even know she was a client of

32:29

mine. But I heard her on a

32:33

podcast called the copy chief

32:33

podcast, and went and checked

32:36

out her stuff and ended up

32:36

buying, buying her course, like

32:39

I'm constantly reinvesting in my

32:39

skills to try to find something

32:43

new or remind myself of

32:43

something that I've forgotten

32:47

regarding messaging, because I

32:47

really don't feel like you can

32:50

ever get to the point where you

32:50

There's nothing to learn about

32:53

messaging. So yeah, I would say

32:53

the very most important thing

32:57

is, is your messaging, you know,

32:57

coming back to like, I think

33:01

second behind that is having a

33:01

deadline. But I'm the first to

33:04

say that. And I said this all

33:04

the time, you deadline isn't

33:09

going to revive a dead marketing

33:09

funnel. So if your messaging is

33:14

completely off, or if you've,

33:14

you're the only one on planet

33:17

Earth, who is in love with this

33:17

product that you've created.

33:21

First of all, you're not alone,

33:21

other people have been down that

33:23

road, I've committed that

33:23

saying, so you know, pick

33:26

yourself up, you know, you will

33:26

succeed in the long run, as long

33:29

as you don't give up. But don't

33:29

think that you can just add a

33:32

deadline to it, all of a sudden

33:32

things are gonna work, you know,

33:34

it's really important to dial in

33:34

your messaging, the deadline is

33:38

really to get everyone who's

33:38

resonating with the messaging,

33:40

but they're just procrastinating

33:40

or feeling overwhelmed, and they

33:43

need that extra little push to

33:43

get off the fence and take that

33:46

leap. And make that final

33:46

journey, you know, step across,

33:52

you know, the thin, the very

33:52

important membrane of lock

33:55

client to client. You know, a

33:55

deadline is super effective at

33:59

doing that. But it's really the

33:59

one two punch of really dialed

34:03

in messaging, and then having a

34:03

deadline, which is really super,

34:06

super important.

34:09

Hey, I wanted to

34:09

pause right here and tell you

34:11

about a book that you need to

34:11

get today. It's the funniest

34:15

book on marketing. It's called

34:15

the Golden toilet, stop flushing

34:19

your marketing budget into your

34:19

website and build a system that

34:23

grows your business. And guess

34:23

who wrote it? That's right. I

34:27

wrote it. And I wrote it just

34:27

for you because I want to help

34:31

you get past the last hurdles of

34:31

setting up your business and

34:35

getting it squared away. I wrote

34:35

it so that you can avoid time

34:40

wasting time wasting money,

34:40

wasting frustration, get the

34:45

book on Audible. You can get it

34:45

on Kindle. You can get it on

34:49

Amazon, but get the book take

34:49

advantage of the insights in

34:52

there. And let me know what you

34:52

think. And now back to this

34:58

excellent episode. That's

34:58

awesome. So we're listening to

35:05

jack Bourne. He's the his

35:05

company is deadline funnel com.

35:10

JACK. So I always like to ask

35:10

this question. What's one

35:14

question you would love to

35:14

answer that nobody ever asked

35:17

you?

35:19

Oh my gosh. stumper.

35:19

What is one question? Um, yeah.

35:26

So, one question that you that I

35:26

don't get asked very often has

35:33

to do with how did you? Like? I

35:33

guess the question, I'm trying

35:37

to think how the question would

35:37

be phrased it would be phrased

35:39

something along the lines of

35:39

what is what is one of the most

35:43

important one of the most

35:43

challenging, but important

35:47

things you did in your business?

35:47

And to which I would answer

35:53

Finally, understanding how to

35:53

build a team and how important

35:57

it was. Because, for me for the

35:57

longest time, so I, so I read

36:02

the, you know, a long time ago,

36:02

version, one of the four hour

36:06

workweek when it first came out,

36:06

read it loved it, thought,

36:10

great, this whole idea of hiring

36:10

VA sounds amazing. Of course, I

36:14

went to, you know, oDesk, or

36:14

wherever it was, like, you know,

36:18

and hired very cheaply, like,

36:18

Hey, $4 an hour, sign me up,

36:22

that sounds great. You can

36:22

probably predict what happened,

36:25

it just didn't work out that

36:25

well. And so what I eventually,

36:30

and so I thought, okay, I don't

36:30

know why it's working for

36:32

everyone else, but it's just not

36:32

working for me. And, and so I

36:37

really struggle with it, I

36:37

really fell into this, this

36:40

belief, false belief that, you

36:40

know, I was just gonna have to

36:43

grind it out as a solo

36:43

entrepreneur, and maybe every so

36:46

often, I would hire out a task

36:46

or two. And a good friend of

36:51

mine, Brian guy who has had

36:51

built up a really huge and

36:55

successful paid advertising

36:55

agency named Mike Rhodes, really

37:00

got my head straight on this,

37:00

and really helped me understand

37:04

exactly how to change my

37:04

thinking about my business. So I

37:09

started to bring it like one of

37:09

the key shifts for me was to

37:12

really understand that,

37:12

especially you don't, it's not

37:16

necessarily that because you

37:16

hire someone who costs a lot

37:19

that therefore they're going to

37:19

be good. But you typically get

37:22

what you pay for. And you need

37:22

to be searching out a player's

37:26

and being willing to invest in

37:26

your business to have these

37:30

eight players on your team. And

37:30

so one of the one of the big

37:34

things that happened for me was

37:34

when on my first trip to

37:37

Australia in 2016, or 2015 2015,

37:37

had to be 2015. It was a six

37:42

week trip. And at the time, I

37:42

had someone who was a real go

37:47

getter. And still with my

37:47

company today, just an amazing

37:51

guy. And at the time, I was

37:51

paying him hourly. And he said,

37:55

Look, I, this is amazing, I love

37:55

working with you. But I just I

37:58

need more revenue, I need more

37:58

income from this, I said, well,

38:01

as it just so happens, I'm going

38:01

on the six week trip six months

38:05

from now, and I am holding on to

38:05

too many tasks, I don't want to

38:09

be up at two or three in the

38:09

morning, dealing with this

38:12

stuff. And I also don't want my

38:12

business to suffer. So let's

38:14

talk about how I can let go of

38:14

some of these things and really

38:17

set up an on ramp, where more

38:17

month by month by month, you're

38:22

taking on more of these

38:22

responsibilities, and I get more

38:25

comfortable working with you.

38:25

And then that way you get what

38:28

you want, I get what I want and

38:28

see where it goes from there.

38:30

And I was really like taking

38:30

force, I know that we can't take

38:33

vacations now. But if we could

38:33

take holidays, I would recommend

38:37

that everyone go, you owe it to

38:37

yourself to go book a six week

38:41

holiday somewhere on the

38:41

opposite end of the globe, where

38:44

it's just gonna be almost

38:44

impossible for you to work on

38:46

your business for six weeks. And

38:46

that will be scary and it will

38:49

be frightening. But it will

38:49

force you to really let go of

38:54

the things that you need to let

38:54

go of. So that you can be a CEO

38:57

in your business and to attract

38:57

the people that you feel

39:00

comfortable, really, you know,

39:00

handling your your your company,

39:04

at least for six weeks. Because

39:04

once you get over that initial

39:08

hump, you know, it's really the

39:08

sky's the limit, you know, it's

39:11

just a matter of continually to

39:11

invest in, you know, additional

39:14

team members and building the

39:14

culture that you want. But that

39:18

that was such a huge shift in my

39:18

business I can't even explain.

39:24

Sounds like you

39:24

really have a passion for your

39:27

culture and developing a team.

39:27

And I think that something that

39:31

many businesses struggle with

39:31

and the folks that listen to

39:34

this podcast, that's what

39:34

they're trying to do. They're

39:37

trying to put out the fires run

39:37

the business, but to try to

39:40

backfill and set up a support

39:40

team to grow that but we make so

39:44

many mistakes along the way.

39:47

Yeah, and I've

39:47

certainly made mine and I'm

39:50

certainly not perfect. You know,

39:50

and that and that again comes

39:54

back with being willing to be

39:54

wrong, you know, are you willing

39:57

to take you know, take feedback,

39:57

that is sometimes painful to

40:00

hear, but you need to hear. And

40:00

if you're not hearing it, how

40:04

are you going to improve? So I

40:04

think it's really, really

40:07

important to be constantly

40:07

working on yourself and letting

40:12

your team know that you're

40:12

constant work on yourself, you

40:14

know, a quick tip that I can

40:14

share with everyone that is

40:18

really easy to implement. But I

40:18

think a lot of entrepreneurs

40:21

overlook it, is really taking

40:21

the opportunity to share the the

40:26

client successes, not just with,

40:26

you know, don't just put them on

40:29

your website, which I'm a huge

40:29

believer in social proof, if you

40:32

go to Dublin funnel.com. And

40:32

look at our case studies, I love

40:36

social proof, in forms of video,

40:36

testimonials, etc. So I'm a huge

40:40

believer in it. But there's

40:40

another place for this, which is

40:43

super, super important, which is

40:43

to share it with your team. So

40:46

for example, I have a lot of

40:46

developers who don't really

40:51

interact with our clients. And

40:51

so it's, I find that it's

40:55

really, really valuable to share

40:55

with them when when we get

40:59

client feedback, which is quite

40:59

often, and I love to share it on

41:02

in Slack, it's inside the

41:02

company, and I will specifically

41:06

main people, if possible, who

41:06

went who participated in the

41:10

development of that, you know,

41:10

the the people in the design

41:12

team, the people in the

41:12

development team, and so I will

41:14

share with them, Look, we are

41:14

changing, you are changing

41:17

lives, this is the type of work

41:17

that you're doing that is really

41:20

having an impact on these

41:20

entrepreneurs, it's helping them

41:23

enjoy their lives more, spending

41:23

more time with their family,

41:26

being able to grow their

41:26

business. One recent case study,

41:29

you know, Lauren, she had a had

41:29

a great funnel on Facebook, but

41:34

guess what the Facebook ad costs

41:34

kept going up and up and up,

41:37

Zuckerberg needed to buy another

41:37

yacht or something. So you know,

41:40

the Facebook ad clicks kept

41:40

going up. And, and she was able

41:44

to increase our conversions and

41:44

bring that cost per client

41:47

acquisition way down using

41:47

Dublin for like, that has a

41:50

real, you know, beyond just, you

41:50

know, hey, now I'm able to

41:53

afford those Facebook ads,

41:53

again, you know, there's an

41:56

impact beyond that, so that I

41:56

can spend more time with my son

41:59

so that I can, you know, hire

41:59

additional people on my team and

42:03

have the business that I always

42:03

dream like, that's the impact.

42:06

And I love sharing those stories

42:06

with my team, because there are

42:09

certain members of my team where

42:09

they're down sort of, like in

42:12

the engine room, they're doing the work, and they don't actually interact with the

42:14

clients up on the top deck of

42:19

the of the cruise ship. And so I

42:19

want to make sure that they

42:21

understand, like what you're

42:21

doing is having a huge impact

42:24

and sharing that with them. So that they see I think it's really important that everyone

42:26

on the team understand that it's

42:29

not just about, you know,

42:29

ticking the box getting the task

42:32

done. It's what impact that's

42:32

having on the end user.

42:36

I love that that's

42:36

a great reminder. So jack, we

42:40

didn't talk about this. But I'm

42:40

curious if folks that are

42:43

listening, they want to go sign

42:43

up for deadline funnel. Is their

42:48

affiliate link? Or is it our

42:48

day? What's the best way to go

42:51

about that?

42:53

Well, we could we

42:53

could create one for you with a

42:56

special deal for your audience.

42:56

So we'll just we'll just create

43:00

one on the spot. What would you

43:00

like the URL to end with? We'll

43:03

make a deadline funnel comm for

43:03

it's actually let's do it on

43:06

your website. what's your website?

43:08

So it's ROI?

43:08

online.com I had to remember my

43:13

website.

43:14

For it listed. Let's

43:14

make it forwards. Can we do

43:16

forward slash deadline funnel?

43:16

Let's do it. Okay, and that will

43:21

that will anyone who's listening

43:21

to this who's interested, we

43:24

will make it a longer trial so

43:24

that you have even even more

43:28

time. You know, one of the part

43:28

of the culture, I'll just

43:31

mentioned real quick part of the

43:31

culture that I really make sure

43:36

that my team hears over and over

43:36

again, to the point of of being

43:39

sick of hearing about it is that

43:39

I want my team to understand.

43:44

And I want everyone listening to

43:44

know that we know that no one

43:47

woke up this morning saying

43:47

Gosh, I hope that there's yet

43:49

another tool that I can sign up

43:49

for monthly or annually. Yeah,

43:53

like I get it. Right, I get it.

43:53

And yet we've got 1000s and

43:57

1000s of clients who love us and

43:57

talk about us and rave about us.

44:01

So why. And the reason is

44:01

because we really think about

44:06

happy clients as part of our big

44:06

flywheel. Which by the way, a

44:09

huge book recommendation Jim

44:09

Collins. I think it's turning

44:12

the flywheel something the

44:12

flywheel. It's a very, very

44:15

short book. Really, really

44:15

powerful. And Jeff Bezos credits

44:19

credits this concept with some

44:19

of Amazon's huge success. So

44:23

quick, quick slide there. But

44:23

you know, so So we, we

44:29

understand that our job is to

44:29

help clients go from the

44:31

business like the business or

44:31

funnel that they have to the one

44:33

that they want. And that's not

44:33

just lip service, the way that

44:36

that shows up in our business

44:36

that your typical software

44:39

company does several things that

44:39

we tried to do the opposite of.

44:43

And one of those is that anytime

44:43

that you mentioned some other

44:47

software company to the software

44:47

company that you're asking for

44:50

help from they go, Oh, you know,

44:50

you need to go talk to that and

44:53

like we can't help you with

44:53

that. Right. So one of the ways

44:56

this is not a sexy description

44:56

of my company, but one of the

44:58

one of the ways that I think

44:58

about it What we do is we're

45:01

sort of the Zapier of urgency

45:01

and deadlines. Like we connect

45:04

with all these different email

45:04

providers and landing page

45:07

providers. And so when someone

45:07

says, you know, for some reason,

45:11

you know, XYZ is not working on,

45:11

you know, Infusionsoft or

45:14

kajabi, or something like that,

45:14

you know, we don't go, Oh, well,

45:17

you're gonna have to talk to

45:17

them. We help them through to

45:21

the extent that we can we help

45:21

them through. And sometimes we

45:23

will point out little gotchas or

45:23

little little tricks or

45:26

shortcuts, or workarounds that

45:26

help them with this other person

45:30

software with this other company

45:30

software, because our job is to

45:33

help them reach get across the

45:33

finish line and succeed with

45:37

evergreening their business.

45:37

It's not to say, Well, hey,

45:41

listen, our job is to teach you

45:41

about doubling funnel and

45:43

anything outside of that we're

45:43

not we're not here for so

45:46

that's, that's one of the big

45:46

ways that we, that we

45:49

differentiate ourselves. So the

45:49

reason why I brought that up is

45:52

during this longer trial that

45:52

you'll get through the ROI, ROI,

45:57

online.com forward slash

45:57

doubling funnel is that you

46:00

will, you will be able to set up

46:00

a 15 minute screenshare

46:04

onboarding call on totally free

46:04

before you've paid us one red

46:08

Penny and our team will answer

46:08

whatever questions that you

46:10

have. Because we just want to

46:10

make sure that you know, if

46:14

you've got something that's holding you back, you know, again, we want to turn you into

46:16

a lifetime client of ours. So

46:20

we're more than happy to do

46:20

that. So anyways, go check it

46:25

out. If you're interested. We've

46:25

got lots and lots of clients,

46:27

check out our case studies. If

46:27

you're like, what, what is this

46:30

thing that I've just heard of?

46:30

And who else uses it, go to our

46:32

case studies page, and I think you'll be blown away?

46:35

Yeah, so that's

46:35

deadline funnel. com. JACK

46:39

Bourne, you've been an awesome

46:39

guest. I appreciate you so much.

46:44

How can folks reach out or

46:44

connect with you?

46:48

Yeah, so you can go

46:48

to well, Dublin funnel calm,

46:52

first of all, but the other the

46:52

other way to connect with me

46:55

would be on my website, which

46:55

hasn't been updated in some

46:58

time, jack bourne.com. That's

46:58

just JCK BRN. It's not spelled

47:03

like Jason Bourne or anything

47:03

like, right. So I do think I

47:07

have some links to you know, my

47:07

social media and stuff like

47:10

that. I do not post very often.

47:10

But when I do, it's probably

47:14

going to be a video of me kite

47:14

surfing. So you know, it's not

47:18

gonna, it's not gonna be, you

47:18

know, your typical Instagram

47:22

stuff. But if you're, if you

47:22

want to follow me, the links are

47:26

there. So that's it.

47:28

Alright. I love the

47:28

name, jack. Boy. I mean, who

47:31

gets to walk around with that

47:31

kind of name? Right?

47:34

Yeah.

47:37

You've been a great

47:37

guest on the ROI online podcast.

47:41

Thank you so much for having me.

47:43

All right. And

47:43

that's a wrap. Thanks for

47:46

listening to another fun episode

47:46

of the ROI online podcast. For

47:51

more, be sure to check out the

47:51

show notes of this episode. And

47:55

feel free to connect with me on

47:55

LinkedIn where we can chat, and

47:58

I can help direct you to the

47:58

resources you're searching for.

48:02

To learn more about how you can

48:02

grow your business better. Be

48:05

sure to pick up your copy of my

48:05

book, that golden toilet at

48:10

surprise, that golden toilet.com

48:10

I'm Steve Brown, and we'll see

48:15

you next week on another fun

48:15

episode of the ROI online

48:19

podcast.