Jamie Ritchie, former Sotheby's executive and current member of BlockBar, joins Gavin on this episode of the Rolex Whiskey Passion Project. They discuss the evolution of the spirits market, the rise of independent bottlers, and the importance of authenticity and provenance in the whiskey industry. Jamie shares his experiences in the world of whiskey, including his visit to Macallan and his involvement in the Middleton Very Rare auction. They also touch on the changing dynamics of whiskey consumption among millennials and Gen Z. Don't miss this fascinating conversation about the future of whiskey and the innovative approach of BlockBar.