This week, we brought our conversation inside the room to a LIVE audience! Join us in this enlightening episode as we sit down with Yin Wu, the founder of Pulley, a groundbreaking company revolutionizing equity management for startups. Pulley provides innovative equity solutions that empower founders and streamline the complex processes of equity administration, cap table management, and employee equity grants. 

In today's riveting episode, we delve into the realm of cap table management, emphasizing the importance of adopting a long-term perspective. We also provide insightful guidance on building your inaugural sales team, challenge the notion of working smarter, not harder, and explore an additional theme of fostering a culture of innovation within your organization. 

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6:37 - Where did Yin grow up and how did that shape her view of the world?
7:12 - What was the inception of Yin moving out to California? 
7:34 - When did Yin start having an interest in becoming a founder?
9:39 - What were some of the learnings from previous companies; Oven Labs and Echo Locker?
11:52 - What company did Yin apply to YC with? 
12:54 - What advice would Yin give to founders about when is the right time to pivot?
14:07 - What was the “aha moment” that sparked the start of Pulley?
16:19 - Why cap tables? 
17:23 - What is one common mistake that founders often make when dealing with cap tables putting together equity? 
19:32 - How does Pulley help founders?
21:36 - Who was the first person to say yes to investing in Pulley?
22:36 - How was Yin’s experience fundraising during Covid?
23:40 - What advice does Yin have for founders beginning their fundraising journey?
25:32 - What was a moment when building Pulley that things didn’t go as planned?
26:49 - What tips does Yin have for making difficult decisions?
28:50 - What is Yin’s Go-To-Market strategy?
30:21 - How has Pulley thought about products that can scale with larger companies? 
31:44 - What advice does Yin have on building an initial team?
34:31 - What advice would Yin give founders about competitive dynamics?
35:55 - How does Yin balance being a mother and a founder?
37:57 - What’s next for Yin and Pulley?
38:49 - Who is a woman in Yin’s life that has had a profound impact on her and her career?

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