Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads.

017: Check Your Conversion Status

Nov 17th, 2023 16m 13s

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major

016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)

Jan 2nd, 2023 20m 31s

11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rot

015: The Easy Formula For Google Ads Ad Copy Success

Jul 22nd, 2022 14m 30s

My easy formula for amazing Google Ads ad copy that generates leads and sales:1. Catch their attention2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offerWork with Jason - https://rothmanppc.com/Follow Ja

014: How To Deal With The Ramp Up Period In Google Ads

May 19th, 2022 22m 35s

The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period.Contact Jason - https://rothmanppc.com/contact/Follow Jason on Twi

013: The Decision You Have To Make About Updated Phrase Match Keywords

Dec 12th, 2021 31m 24s

Updated phrase match is a really big deal.Why the anger?The decision you have to make.Did you forget who the boss is?About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719Contact Jason - h

012: Broad Match Has Changed!

May 15th, 2021 30m 27s

Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.Thanks for listening and enjoy the episode!About keyw

011: Three Ways To Lower Your Bounce Rate in Google Ads

Feb 16th, 2021 23m 16s

In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? L

010: 4 Ways You Can Improve Your Google Ads Management In 2021

Jan 19th, 2021 21m 24s

Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account qua

009: A Weird Secret About Google Ads Management

Oct 14th, 2020 17m 29s

There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, mor

008: Are you going to cry about search terms?

Sep 17th, 2020 25m 38s

Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.Thanks for listening.Say hi - https://twitter.com/rothmanppc

007: Danger, Careful With Comparisons

Aug 29th, 2020 24m 41s

Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more

006: The Secret To Social Proof

Aug 22nd, 2020 21m 55s

Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase.No ads shown for 'Google Ads Agency' keywords a

005: Solve All Your Conversion Problems With The Segment Button

Jul 3rd, 2020 32m 3s

The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the

004: There Are Three Types Of Keywords In Google Ads

Jun 22nd, 2020 28m 14s

This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits

003: You Shouldn't Have Turned Off Your Ads

Jun 13th, 2020 27m 57s

Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your busi

002: A Major Decision Search Advertisers Must Make During A Time Like This

May 23rd, 2020 35m 7s

When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help hi

001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature)

Apr 29th, 2020 33m 47s

Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recen

Moving Companies Can Benefit From Remarketing To Callers

Apr 17th, 2020 12m 11s

Remarketing to callers is a cool new feature from Google Ads. Moving companies should use it. Also, this is the last Corona Clicks episode.About remarketing to callers - https://support.google.com/google-ads/answer/9800279Follow me on Twitter -

Know Your Conversion Threshold When You Make Google Ads Decisions

Apr 16th, 2020 15m 15s

It's great to know your conversion threshold when you make Google Ads decisions. This helps you decide when to improve a conversion producing part of Google Ads, or when to give up on it. Also, big news tomorrow.Follow me on Twitter - https://t

Why Remarketing Works

Apr 15th, 2020 16m 35s

I've been reading about persuasion and the importance of attention, and it's been helping me understand why remarketing works. Also, looks like we're ramping back up very soon and turning the economy back on.Subscribe to the Rothman PPC podcast

The Secret To Getting B2C Leads From High Volume Keywords In Google Ads

Apr 11th, 2020 36m 38s

CC 27: Getting B2B leads from regular keywords is tough, but it can be done with great conversion tracking and conversion values in place. Also, I like to listen to the market and I think I might be undercharging my services. Also, are antibodi

How to get PPC clients to raise their bids... TAKE THE HANDCUFFS OFF!!!

Apr 10th, 2020 13m 34s

CC 26: Visual is the most effective form of persuasion. How you talk to PPC clients can influence their decisions. Using visual language can get them to raise their bids when it's necessary. Also, the unemployment charts are horrible.Follow me

Four Questions To Ask When Making A Decision

Apr 8th, 2020 23m 7s

CC 24: I learned a great way to think about decisions from Dr. Ben Carson. Ask yourself four questions. If I do this, what is the best outcome? If I do this, what is the worst outcome? If I don't do this, what is the best outcome? If I don't do

Two questions I've been asking myself

Apr 7th, 2020 20m 1s

CC 22: Two questions I've been asking myself. Do I have a go to ground business strategy? And am I going to let this break me? Follow me on Twitter - https://twitter.com/rothmanppcThe best book on Google Ads - https://amzn.to/2WmA869Recommended