“I’M TRYING TO CHANGE THE WORLD WITH EVERY BUILD.”

Del Uschenko, better known in the C-10 and hot rod worlds as Delmo joins the Gearheads to talk trends, relocation and international art heists. Known world-wide as the man behind the “Delmo look,” conversation runs wild from the early days in Canada to what’s on the horizon. A lot to be learned and adopted to any small shop, whether just starting out, looking to re-brand or move… It’s all about recognizing value in relationships a partnering with good people.

THINGS COVERED IN THIS EPISODE:

• The move to the mountains – Burbank to Prescott
• Del’s Canadian roots
• Shop decorating
  – The General Lee painting
  – International art heists
  – The stain on the wall
• Starting trends
  – Adopting the brand that fans created from you work
  – Going at things backward
• The Round Six connection to the Delmo brand
• Hijacking your own brand
• “Forums” and other antiquated methods of communicating in the car community back in the day
• The AccuAir relationship and the value of partnering long-term
• Delmo’s hot rod roots
• The C-10 thing
• Del’s inspiration – Cadzilla – The cars of Troy Trepanier – Foose‘s clean build style
• The advantages of being in Burbank
• Keeping things movie-themed, Brian goes Tarantino with the timeline
• One-hundred percent organic, word-of-mouth growth
• The Del S3 vintage-look LS engine
• The infamous Y-block LS engine post
• Brian proposes the “DELephant” late-model Hemi
• Instant gratification on social media with regard to building a brand
  – Working at creating an audience
• “Evil Del Wednesdays”
• More great reality TV show pitches
• Passion VS Effort
• The value of deign and creativity when working with a budget
• Re-purposing and bringing in unique items from all walks of life
• The million-dollar build VS a restrained and intelligent build
• The Philosophy and sheer terror of being turned loose, design-wise
• Building a Street Freak
  – Brian becomes a lifestyle/style coach
  – Music selection
  – 8-tracks
• The truck trend swinging in a new direction
  – The “too soon” move from Squarebody pickups to OBS
• Trends, or the lack of any new ones
• Tailoring your brand to a demographic and vice-versa

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