Paula Escobar Chavarría is an author, journalist, and the magazine editor for Chile’s foremost newspaper, El Mercurio. Concerned about the effect of the media on young girls, she banned the digital retouching of photos, the use of underage and underweight models, and publishing notes on miracle diets in her magazine. It was a bold move that other publications have now emulated. We discuss how she got her less enlightened colleagues to agree to her strategy, and her belief that we all have the power to change the world.