In this episode of The SaaS Operator Podcast, we dive deep with Julio Martinez, the founder of Abacum, an innovative platform changing the game for finance teams in mid-market companies. Julio discusses the launch during the unpredictability of COVID-19 and takes us through the highs and lows of building Abacum from the ground up.

Tune in to learn more about:

~ The challenges of launching Abacum amid the COVID-19 pandemic.

~ The pivotal role of user research in shaping Abacum's product-market fit.

~ Julio's approach to building a robust sales and marketing strategy.

Timestamps:

• (00:00) - Intro.
• (00:28) - Identifying the Problem and Market Opportunity.
• (02:43) - The founding story of Abacum and how it got off the ground.
• (05:20) - Acquiring the first customers through networks.
• (06:41) - Funding journey of Abacum from angel investment to VC rounds.
• (08:47) - Impact and advice from Y Combinator.
• (13:07) - The team size and structure post-series A.
• (13:53) - Organizational structure and the split among different teams.
• (15:41) - Go-to-market strategy for Abacum.
• (16:32) - The structure and cooperation between the marketing and sales teams.
• (18:45) - Challenges and "war stories" from the early days.
• (21:01) - Learning from hiring mistakes and refining the hiring process.
• (23:48) - Importance of founder's gut feeling in the hiring process.
• (25:05) - Vision for Abacum in the next five years.
• (26:34) - Where to find Julio Martinez and Abacum online.

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Follow Julio:

On LinkedIn: https://www.linkedin.com/in/thejuliomartinez/

On Twitter: https://twitter.com/JULIOMARTINEZG

Mentioned In The Episode

Abacum - Financial Operations Automation Tool for Businesses.

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

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