Rob Walling is the founder of the email marketing tool Drip and the owner of the SEO keyword tool HitTail. He's also the author of the book "Start Small, Stay Small: A Developer's Guide to Launching a Startup". And his blog "Software by Rob" is a top 20 startup blog and is read by about 20,000 web entrepreneurs each month. When Rob launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. In this episode, we talk about the 'semi-pivot' that Rob made and how that exploded revenue growth for Drip
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