In Episode 237 of the Sales Development Podcast, Collin Mitchell, a seasoned sales expert, shares his journey from humble beginnings to becoming a driving force in the sales world. Join the discussion as he delves into the ever-evolving landscape of sales, emphasizing the significant role content creation plays in modern sales strategies. From his experiences moving furniture to running a multi-million-dollar company, Collin offers insights into the changing face of sales and marketing. Learn how his company, Leadium, focuses on specialized roles to execute effective campaigns and the power of using data to target prospects. Tune in to discover invaluable lessons from his entrepreneurial journey and valuable advice for anyone starting their own venture. Plus, get a sneak peek at the upcoming book "Outbound Sales Simplified" and find out how to connect to stay updated on the latest sales innovations.