Getting to know Cody Butler

Cody Butler is a marketing coach and consultant for lead generation sales. He helps companies with the toughest aspects of their businesses. In this episode, Cody Butler shares his expertise on how to get responses by crafting effective outreach messages. 

Crafting effective outreach message

• One of the biggest mistakes people make is the lack of brevity. Everyone is so busy they’re sending messages that are dense and hard to navigate.  
• The messages Cody sends taps into clients’ biggest existing desires. You need to figure out what they want before sending an outreach message. 
• The goal is to get the person to engage so don’t ask too much in the first email. In this initial email you only need the prospect to raise their hand and say yes! 
• The second email provides the overwhelming your solution is what they need and you offer a very low key call to action. 
• In all your communication, what you are looking for is to mitigate potential objections to get the outcome that you want. 
• Go to Reddit, Quora, and other forums if you’re not entirely familiar to get more acquainted with people who fall in your niche.
• In forums, you don't have to present the answer, you just need to ask the question. Ask questions pertaining to your brand and niche to really narrow down the interests of your target audience. You also need to understand the questions people are asking. 
• The people reading your outreach message shouldn’t be able to answer with, “So what?” It should be a message that requires a Yes or a No. 
• Keep it simple and benefit-driven. At maximum, an outreach message should be two sentences long. Don’t let it sound like  you’re deciding for them. Let the market decide if the message is going to work. 
• Personalize your messages and instead of the subscribe/unsubscribe link, go for the stop receiving these emails or don’t email me again. 

“Crafting an Effective Outreach Message That Gets Responses” episode resources 

Connect with Cody Butler via LinkedIn and also check out Cody Butler’s book, The 90 day Marketing Plan. Visit his official website to learn more. 

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.