Episode summary

Words are our emissaries. They carry important messages. They build our stories. And they make us who we are.

So says marketing maven Ann Handley in the new edition of her bestselling book, Everybody Writes. She believes that a simple formula of Utility x Inspiration x Empathy can make every seller a better writer, and much more likely to pique the interest of would-be customers.

She also believes that the key to standing out is to develop your own unique voice - carried by the words you choose, the stories you tell, and the tone and style of your delivery.

But how can you apply these concepts within your own customer outreach - in a way that will actually help you crush that crazy quota, without needing a degree in marketing? And can Ann earn some fast money on the only ever episode of Handley Feud?

Well, there’s only one way to find out…

Hot Links

• Subscribe to Ann’s newsletter
• Connect with Ann on LinkedIn
• Buy Ann’s new book, Everybody Writes

This episode is brought to you by Lavender.

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