Social media channels enable every company to tell its product’s story, but lists of ingredients and features – and even reviews – aren’t stories. Bonafide stories can attract attention, exert influence and transform audiences, but they do require a robust structure. Award-winning storyteller Kindra Hall helps you identify the kind of story that best fits your vision and strategy. She explains why stories matter and how to craft a story that links your product to your audience. Leaders and marketers can learn how to capture their firm’s value in a story that will garner and hold consumer attention and affection. Find Kindra's latest book, Stories that Stick here.
★ Support this podcast ★
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More