Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.

In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things;

1) WHY decision-makers scroll in the first place

2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll.

3) I'll show you 12 things you can use, within the body copy of your cold email to;

Slow the scroll!

This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!