Dive deep into the evolving world of copywriting with Naomi Greenstein as we explore how to blend technology and personal touch to maintain integrity in our messaging. This episode of Scenic Route unwraps the complexities of using AI tools like ChatGPT in creative processes, revealing the importance of a copywriter's unique flair that technology can't replicate.
Naomi and I unravel the repetitive patterns of AI-generated content, emphasizing the irreplaceable value of a personal brand voice. We also get real about the ethical boundaries of marketing, sharing how we avoid manipulative tactics to foster genuine emotional connections with our audiences.
We’ll share personal anecdotes about overcoming writer's block and the limitations of using templates, providing insights into crafting messages that resonate deeply with the right audience.
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