0:42

Kristin Morrison is a holistic business and

0:44

life coach , author and host of the Business

0:46

Pathfinder podcast . Her podcast is real

0:48

, raw and relatable . It's life

0:50

coaching sessions with business owners

0:52

, innovators and creatives . Kristin started

0:55

her first business in her early 20s and

0:57

has coached business owners for over 20

0:59

years . She lives an adventurous life in the

1:01

San Francisco Bay Area and on the big

1:03

island of Hawaii . Kristin

1:07

, hi , welcome on the

1:09

scenic route .

1:11

Hi , jennifer . I love your

1:13

background . It's so beautiful . Thank

1:16

you , and I'm just so happy

1:18

to be here . I have listened to your podcast

1:20

and it's powerful

1:22

. Thank you so

1:24

much . It is very special

1:27

. I love the way you combine spirituality

1:31

with business . I

1:33

think it's so important and needed

1:35

.

1:36

Yes , yeah , it's always the

1:38

I don't

1:41

know from . I sometimes think it's

1:43

hard to mark

1:46

it and it's like this and that

1:48

. Right , because people

1:50

usually like oh , like she's like the sales

1:53

, the numbers lady , or she's like

1:55

the woo , woo lady , I'm like

1:57

, I do like a bit of that

1:59

and I do like a bit of this .

2:00

So I'm like yeah

2:03

, you're balanced yeah .

2:05

Yeah , so , oh , I already

2:07

feel like we're getting into juicy bits Before

2:10

we do that . So anyone

2:12

who's tuning in , today , this is really

2:15

like you know . The scenic route is unscripted

2:17

. We have a conversation like

2:19

we would if and if the mic would not

2:21

be running . But

2:24

today we're actually meeting for the

2:26

very first time . We decided

2:28

to kind of like let our

2:30

intuition run the show , so

2:33

we'll see where that gets us . I'm

2:35

sure we're going to get somewhere juicy anyway

2:37

. And

2:39

before we

2:42

dive right in , christine

2:44

, give us like some

2:46

idea of who you are , like

2:48

what were the major crossroads

2:51

that got you to

2:53

where you're today ?

2:54

Yeah . So I started my first

2:57

business when I was in my

2:59

early 20s . It was

3:01

a pet sitting and dog walking business

3:03

and I

3:06

had no idea what I was doing at

3:08

all . I had never taken a business

3:10

class , had always actually kind of secretly

3:13

despised business owners

3:15

and thought they were too straight

3:17

laced and not creative , and

3:19

I just had all these preconceived notions of business

3:22

and business owners which were

3:24

totally inaccurate . And I

3:26

discovered that as I became a business owner

3:28

. What I realized is that

3:30

I needed to educate myself in

3:32

order to create a successful business

3:34

Because , like I said , I had no

3:37

idea how to get clients , how to keep clients

3:39

, how to market

3:41

my business , how to create profit

3:44

in a way that actually worked for

3:46

me and helped me work smarter

3:49

rather than harder . And so I

3:51

began enrolling myself in

3:53

my own business course . At night I

3:56

got books from the library . That's how

3:58

long ago it was .

4:00

And I remember those days ?

4:01

Yeah , it was no . There was no Amazon

4:04

in those days .

4:05

No chat , GPT to do your homework

4:07

for .

4:07

Exactly no ebooks . It

4:10

was just like , okay , I'm going to get actual

4:13

books from the library . And

4:15

so I got a bunch of business

4:18

books and began reading them and taking

4:20

notes and began learning from these

4:22

skilled business masters

4:24

and , as a result , I was able to

4:26

see my business begin to transform

4:28

over and over . And one of the books

4:31

that I really that

4:33

had a really big impact on me was the email

4:35

, and it was about

4:37

creating passive income

4:39

. It was about really

4:42

running your business in a way that could

4:44

eventually run without you

4:46

, and that was really revolutionary

4:48

to me . And

4:50

I also read hiring books that helped

4:53

me hire really wonderful

4:55

people . But in the beginning I did not know what

4:57

I was doing and I hired pretty bad

4:59

people who had

5:01

I kept them would have caused

5:03

my business to really suffer , but I

5:05

was able to let them go pretty quickly

5:07

. And then

5:10

I had someone contact

5:12

me about five years into my business . I

5:14

had a website . I had somebody

5:17

find my website and she was a pet

5:19

sitter in New York City

5:21

and I was in Northern California running

5:23

my business and she said I don't know how

5:25

I found your website , but you look like you're

5:27

very successful . Would you be willing to coach

5:29

me , and that was in the year

5:31

2000 . And so I began

5:33

Coaching wasn't a thing . It wasn't a

5:35

thing in the year 2000 . And I said

5:38

I'd love to help you , and so she

5:40

hired me to be her coach and within

5:42

a few months her business began to grow

5:44

and become successful in a way

5:46

that she had always longed for . And

5:49

her pet business community

5:51

the pet sitters and dog walkers she knew

5:53

in New York City noticed it and

5:55

they said what is your secret

5:57

sauce here ? And she said

5:59

, pristin . And so they began

6:02

working with me and this West

6:04

Coast girl , me , all of a

6:06

sudden had all these kind of tough

6:08

New York City dog

6:10

walkers and pet sitters and

6:13

they were pretty badass

6:15

and they

6:17

were really able to

6:20

succeed . And what I looked about these

6:22

New York City business owners

6:24

is that they all had the same

6:26

business but there was collaboration

6:28

rather than competition . It

6:31

was so heartwarming . I mean the fact that

6:33

she shared me with her pet

6:36

business tribe said a lot

6:38

but then the fact that they told their friends

6:40

and gradually I

6:42

had pet business owners from all over

6:44

the country working with me and

6:47

eventually all over the world . So

6:49

within five years , from 2000

6:52

to 2005 , I had hundreds

6:55

of pet business owners that I was coaching

6:57

all over the world and

6:59

they said I would love for you to write a book

7:01

. Would you be willing to write

7:03

a book so that I can read you at 3

7:05

AM when I'm spending in my business

7:07

? And so I said sure , and I wrote a book

7:09

. And I actually wrote that book

7:12

70% of that book

7:14

in two long

7:16

weekends no way . I

7:18

sequestered yeah , I sequestered

7:20

myself in my little cottage in

7:23

front of my fireplace , sat

7:25

on the floor with my back to my sofa

7:28

and began

7:30

to write out a book . Yep , it

7:32

just downloaded from spirit like 70%

7:35

of it , and then I hit writer's

7:37

block after two weekends and

7:40

I just had a really hard time kind of filling

7:43

in the missing pieces . And so

7:45

I began working with a writing

7:47

coach who helped me really figure

7:50

out what needed to

7:52

be in there in order

7:55

to create a really succinct

7:57

, comprehensive book

7:59

or pet business owners . I've

8:02

since written six

8:04

books for pet business

8:06

owners , wow , yeah

8:08

, and five of them are audio books , because

8:10

a lot of people these days prefer

8:13

listening rather than reading , which

8:15

is such a great way to work .

8:17

I mean you can walk your dog and listen to their

8:19

books , Because that is a win .

8:21

And yeah , and podcasts are

8:23

such a way for us to listen and

8:25

learn too . And then

8:27

I listened to podcasts while I was washing the dishes

8:30

and it makes it really fun . Actually , instead

8:32

of this drudgery , it's

8:34

like , ooh , I get to listen to this new podcast

8:36

. So I

8:39

just finished my

8:41

newest book , which is going to be out early

8:44

next year , in 2024

8:46

, which is for all types

8:49

of business owners . And

8:51

also , what began happening with the

8:53

pet business owners is they began either

8:55

retiring from the pet business and starting

8:57

another business that was unrelated

8:59

to pets or they told their family

9:02

and friends about me , who then contacted

9:04

me to help them in their various businesses

9:07

, and so now I was a very organic

9:09

branching out . It really

9:12

was , and that's

9:15

the way I've always

9:17

run my business , and that's the part of business

9:19

that I really love is

9:21

like listening deeply

9:23

to the soul of

9:26

the business and what the business wants

9:28

and what I want

9:30

Right , and a lot of times

9:33

those are in alignment . It's like my

9:35

soul lines up with the business

9:37

soul , the soul of my business

9:39

, and when those

9:41

two are compatible , there's

9:44

magic , yeah , and

9:46

it flows , there

9:49

is synergy and it's just

9:51

effortless , easy , smooth

9:54

and delicious , yeah

9:57

, yeah .

10:00

I love that and it ties in nicely

10:02

with like . I think what you said , like

10:04

the one book that inspired you , like the email

10:06

by Michael Gerber of

10:08

like how you . I think one of his main pieces

10:11

in the book is that you have to work

10:13

on your business and not just

10:15

in your business . Yes

10:17

, and how many ? So many of us

10:19

, right , we start our businesses because we

10:21

are good at something , we have a skill

10:24

that we do incredibly well Help

10:26

you , writing , taking pictures , designing

10:28

websites , whatever . And

10:31

then we're like , oh , okay , so I can do this as

10:33

a business . And

10:35

then you're like , oh , oh

10:38

, and you start getting a few clients , all as well

10:41

. Then it comes like the

10:43

value of despair and you're like

10:45

, oh , something

10:47

this is not . Oh , this is not what

10:49

I thought it would be .

10:52

Exactly , and it's . You know , it's one thing

10:54

to be able to have a passion

10:56

or even a skill in

10:58

whatever it is you're doing for your business

11:01

, whether that be developing a product or

11:03

service . It's another thing

11:05

entirely to run a business . That is

11:07

a whole other skill set . Yeah

11:09

, oh God , that

11:11

requires learning . It requires and

11:14

it can be trial and error . You

11:16

know one way to fast track that

11:18

is sorry .

11:19

Yeah , 99% try and error . Right

11:22

, it really is making a mistake . Who has the

11:24

crystal ball ? No , right , no

11:26

, you don't know Even

11:28

the ones . The one you look , the one I don't know . The

11:30

ones you look up to . They

11:33

fail the gazillion times

11:35

. They just recovered

11:38

quicker , quicker , clear , than maybe others

11:40

. But they didn't know

11:42

that this is going to work .

11:43

That's right , and maybe they're still discovering

11:46

, you know , because something may work for a

11:48

time , oh yeah , and then

11:50

, for whatever reason , could it be a recession

11:52

? Could it be the market has shifted

11:55

or changed ? Could it be your

11:57

clients have shifted and changed ? You

12:00

know , we're all growing and evolving

12:02

.

12:02

Hopefully , yeah , and

12:04

if you're not , you're not so sure about

12:07

why they're lending with that

12:09

.

12:10

Yeah , I should say

12:12

, you know there's a part of , I

12:14

think , each and every one of us that would like

12:16

to evolve and grow . Yeah , whether

12:19

we do that or not is up to us . Yeah

12:22

, right , growth

12:28

.

12:29

Yeah , and like , if

12:32

we hear it , that's kind of like

12:35

the step

12:37

, the pre-step , and

12:40

then if we trust it , it's

12:42

another ball game .

12:44

Very true .

12:45

Right , because I feel so many people do . If

12:48

you're not like completely

12:50

disconnected mind

12:53

body , whatever , you

12:55

have this , no

12:58

jet or something like oh , this

13:00

would really really cool

13:02

to do that Exploicy

13:04

, whatever it is I mean , everyone

13:08

has that , and especially creatives

13:11

that I usually work with

13:13

. They all have this like this

13:16

would be so cool if you

13:19

could do that . It's

13:22

really the thing of like okay , you

13:24

hear it , it's dear . Are

13:28

you going to go act on it ? Not

13:30

saying you have to like chump

13:33

ship , abandon everything and act

13:35

on it , but how

13:38

can you maybe get

13:40

like a notch , like notch

13:42

closer To even

13:45

see if that's what

13:47

it is , you

13:49

don't know . Right , like yeah

13:52

, maybe .

13:52

Well , one thing

13:54

I'm trying to think about . It has been for

13:56

me because I often get messages

13:59

, some number , in the form of my clients

14:01

asking for something , and I kind of

14:03

to land is that right , okay , here I

14:06

go moving forward . And especially

14:08

if I get a number of them asking

14:10

for a specific thing , then

14:12

that is a big clue . Yeah

14:14

, I mean signpost . Do we need a billboard

14:17

? Right , that could be the

14:19

billboard . Yeah , yeah , but

14:21

that could be the billboard that we're looking

14:23

for . But

14:25

, you know , if there's

14:27

a number of messages

14:30

that we're getting and if our inner

14:32

self is feeling excited

14:35

, enthusiastic , inspired

14:37

, then you know we may

14:39

need to do some research on how to do

14:41

this . If it's something we've never done before

14:43

, yeah , and so that can be a process

14:46

. We could hire a mentor

14:48

who has done it before , whatever the it

14:50

is , whether that be creating

14:54

an online course , creating

14:56

a podcast , whatever it may be

14:58

, writing a book , yeah , anything

15:01

. So the

15:04

fast track can often be having

15:07

somebody help you . I

15:09

mean , you can do research to like how's

15:11

come home , but that could cause

15:13

you to not move forward

15:16

in a way that you know

15:18

be accountable to somebody like

15:20

a coach , like a mentor , like

15:23

a friend who has done what you got

15:26

to do and aspire to do so

15:29

, and the capability , I think , is a big piece

15:31

of it and taking

15:33

it down to small pieces

15:36

rather than looking at the whole pie

15:38

and often when we look at the whole pie

15:40

of what we need to do , it's overwhelms

15:42

us in but it's really what's the first

15:45

micro step you

15:47

can take to create

15:49

what you want to create , and

15:51

that can sometimes

15:53

free up the energy to move

15:55

forward even more

15:57

, even more , even more

16:00

.

16:00

Yeah , by creating , like those mini

16:02

bins . They're not mini

16:04

, but like , in a sense , breaking

16:06

it down . Right , I

16:08

mean , I often get that when I mean

16:10

I have this super sexy

16:12

thing of rebrands , of doing

16:15

rebrands with my clients and guiding them through them

16:17

, and no one is , per

16:19

se , super relaxed and excited

16:21

when I think of rebranding . They're like it's

16:23

a lot of work , it is a lot

16:25

and it brightly , so right

16:28

, yeah . And

16:30

then it's like , okay , how can we break it down so

16:32

you're not like getting

16:35

completely overwhelmed before we even started

16:37

.

16:38

Exactly . And what's happening

16:40

when you're working with people too , I would imagine

16:42

, is there is a transformation

16:45

in their business , and

16:48

only transform anything , whether

16:51

it be a business or a part of our

16:53

lives . That isn't working . It's

16:55

going from one

16:58

way of doing things to doing something

17:01

an entirely new way . That

17:03

isn't for the faint of part , but

17:06

what's on the other side of that is

17:08

liberation , freedom

17:11

, beauty

17:13

, yeah , in your case , what

17:16

you're creating for your clients , right

17:19

, and it's a clear message , yes

17:21

, yep .

17:23

And it's just , but I don't know , it's

17:25

what she said . Right , like we're

17:28

always like , oh yeah

17:30

, we want to change . Right Like I think

17:32

both of us this thing , me

17:35

included we're like , oh yeah , we're totally broke

17:37

mindset . We want to evolve , we

17:39

want to do better , we want to be better , but

17:43

and then , when we're actually

17:45

moving the hearts and

17:48

doing the transformation you

17:51

share , it feels scary and

17:53

it makes you uncomfortable as fuck . It

17:56

really is . You're feeling uncomfortable

17:58

. You're like this is not . No , I

18:00

don't like this . Nope , your survival

18:03

ego brain is like

18:05

Gary , move away back

18:07

off . So how can

18:09

we , or how do

18:11

you , or how do you , or

18:14

for your clients to this

18:16

period

18:19

of this feels uncomfortable

18:21

.

18:21

I do not want to do this , yeah

18:24

, so that's when I actually take a pause

18:26

with them and have

18:28

them breathe . It sounds so simple

18:31

and basic , but it's not easy . Magical

18:33

, you know what it is , but

18:35

some of the simplest things are not

18:37

easy and we often

18:40

need reminders to do the

18:42

simplest things too . It's

18:45

like constant reminders , even if we

18:47

know we need to do them and we've known it for years

18:49

. So what I will do if

18:51

I can sense or see anxiety

18:53

in my clients , or fear or

18:55

you know , any number of reflections

19:00

of overwhelm , I say , okay

19:02

, let's take a pause here . What

19:04

I want you to do is just take a really deep

19:06

breath and

19:08

I breathe with them for just a

19:10

few moments . And what begins

19:13

to happen , with the simplicity

19:15

of the breath and bringing life

19:18

force in , is that

19:20

the neural pathways , which we're

19:22

beginning to get really charged up

19:24

and anxious and go to that

19:26

fight or flight , are then

19:29

beginning to calm down

19:31

, beginning to soothe

19:34

. We can self soothe

19:36

ourselves in

19:38

the most kind

19:41

of scary of circumstances , right

19:44

, we can . Like the breath is something

19:46

that is always wet you and

19:49

it's so simple that people forget

19:51

it too , and so

19:53

, remembering that if you're going through

19:55

a really challenging time , you

19:58

know , take some deep breaths

20:00

and your mind . What

20:02

may happen ? As your mind may clear , new

20:06

ideas may begin to form

20:09

. But there's no way that can

20:11

happen when we're holding our breath in

20:13

, because our body then feels like we're

20:15

not flowing . It's not flowing

20:17

and you know . What it says to the body is

20:19

I'm dying because I can't breathe right

20:22

now , or I'm not taking the full

20:24

breaths , and so I'm sending a message

20:26

to our brain I'm dying . Oh

20:28

my God , you know , get

20:30

scared now . It's like if

20:33

you want to fast track fear

20:35

, stop breathing

20:38

for a bit or hold

20:40

in your breath , you know , for a bit , or

20:42

don't breathe deeply

20:45

, because

20:47

that signals I need

20:50

fight or flight to get out of this situation

20:52

. But what can remedy that

20:54

is just taking some deep breaths , and

20:57

so that's what I do with clients when they're

21:00

moving through , excuse

21:02

me , some kind of transformational

21:04

experience . That's

21:08

an opportunity to just get still and

21:10

quiet , and it's counterintuitive . That's

21:12

when a lot of people get busy doing

21:14

something else . Yeah , or they veg

21:16

out , you know scrolling or

21:19

drinking alcohol or you

21:21

know any number of things that cause them to numb

21:23

out out of . Everyone has their like

21:25

pattern of whatever it is . Yeah

21:27

, eating , drinking

21:30

coffee and getting really any

21:32

shopping like anything .

21:34

Whatever is your kind of like drug of choice

21:37

?

21:37

Yeah , yeah , and every single person

21:39

probably has something that they do

21:41

. Running even can be , you know

21:43

extra .

21:44

So , god , I mean , yeah , like it's

21:47

not to say we listed a couple of things

21:49

that are considered bad . I mean

21:53

, even drinking too much water can be exactly

21:56

, but it's not a rodent per

21:58

se , it's the situation

22:01

you do this in , and for for

22:03

what reason . That's right . That's

22:05

the problem , right , like there's no

22:07

problem with drinking alcohol when no

22:09

, when you're , I don't know , feeling

22:11

festive , whatever if you want , absolutely

22:13

, but if you're drinking too black

22:16

, something out , get

22:19

it too unsafe

22:22

waters .

22:23

Yeah , and it doesn't help . That's the

22:25

thing we think it's going to help . But what

22:27

it does , is it just she has a ?

22:28

short term long term thing right . Oh yes

22:31

, helps in the short term , but no long term

22:33

benefit whatsoever .

22:34

Well , and what happens is , when

22:37

we're not really going through

22:40

something , when we're turning

22:42

our back on it , when we're looking the

22:44

other way , we're putting something under the carpet

22:47

right , and then gradually the

22:49

carpet becomes kind of like this it's still

22:51

there .

22:52

You can see it bulking under the carpet

22:54

. It's still there .

22:55

It is , it is yeah . That

22:57

becomes an even bigger mess

22:59

to work through .

23:02

Oh yeah , yeah , I mean , everyone

23:05

has a carpet . We all do

23:07

Like it's

23:09

fine , it is

23:11

fine , yeah , if you have a carpet

23:14

, that's loaded and

23:16

moving through is

23:18

the thing .

23:20

And starting small , like

23:23

looking at what are you avoiding

23:25

today that

23:27

you know you need to do could be

23:30

doing your taxes old

23:32

taxes .

23:33

When you send a proposal to you , that's always something people

23:36

are like . I don't want to bother them .

23:38

Or invoicing can be challenging

23:41

Really beginning to

23:43

own your worth in

23:45

terms of being a business owner and

23:47

ask for money that you

23:49

rightly deserve because you did the work

23:51

. It can

23:54

be a number of things , but taking again

23:56

not having to deal

23:58

with everything under the carpet all at

24:00

once , just taking one small action

24:03

, can then begin to create momentum

24:05

.

24:05

Yeah , yeah , exactly

24:08

Like I always think of it

24:10

as a . I mean that as well is

24:12

a muscle . If

24:14

you're like , ooh , I've

24:16

never done any healing work whatsoever

24:18

and now I'm going to write , write

24:20

there at my biggest childhood

24:23

trauma , that's

24:26

going to be a tough one . So

24:28

I really like the like they

24:30

could peek under the carpet and if you

24:32

see like some pink minorish

24:36

that you feel you can take

24:38

, take on today , start

24:40

with that .

24:42

Exactly yeah

24:44

, and it'll give you confidence , too , to be

24:46

able to work with the bigger things . Yeah

24:49

, bigger issues .

24:51

Yeah , and again we go back to trust right

24:53

, like that you're that you learned

24:55

you can trust yourself

24:58

to deal with shit .

24:59

Yeah , a big way that I learned

25:02

how to do that you know , I thought a lot

25:04

about this lately in particular

25:06

, um is

25:08

doing morning pages . So

25:11

the artist's way , julia Cameron , I've

25:13

been doing morning pages for 25

25:16

years now , wow , and

25:18

I have many , many huge

25:20

crates of journals from

25:24

. Have you all kept them ? Like , do you still have them ? I

25:26

have , I have . I don't put it to treasure

25:29

it is . And I've also

25:31

had a thought of like , oh my God

25:33

, I don't want anyone to be

25:35

able to see these , like

25:37

when I'm gone . So I

25:39

don't know exactly what I'll do . I may

25:41

have a big bonfire someday with

25:43

them , I don't know , but

25:45

for now I know , let

25:47

it go in that way , but for now

25:49

I love knowing that they're there . I

25:52

don't actually look at them very often

25:54

, but I have at certain points

25:56

in my life when I've needed to

25:58

kind of remember who I was when

26:01

I was younger , and because there's

26:03

a wisdom that comes from any age

26:05

. A lot of people

26:08

talk about millennials . They

26:10

don't have a hard work ethic or whatever

26:12

preconceived notions about

26:14

, and that's ageism of

26:16

another kind . Right , we think often about

26:18

ageism with really having

26:22

beliefs about people that are older

26:24

like negative beliefs , but it can be about people

26:26

that are younger too , and

26:29

when I have read my journals from

26:31

when I was in my 20s . I

26:33

feel such a bondness

26:36

for that me that was pretty

26:39

wise beyond my years

26:42

and a lot of people I

26:44

would imagine that listen to this podcast

26:46

in particular can relate

26:49

to that , because if you're on a spiritual

26:51

journey that didn't come

26:53

lightly Sometimes

26:55

that call comes from

26:57

a response to trauma

27:00

in our childhood , having

27:02

to deal with really difficult things that

27:04

arose when we were kids that we had

27:06

no control over . And

27:08

also what I've found is , since I

27:10

work with so many business owners , is

27:13

a number of them have also

27:15

had childhood trauma

27:17

and running a successful business

27:19

has been a way to kind of

27:21

alleviate

27:23

their fears , like being

27:25

in control of

27:28

their destiny , being self-avoid

27:30

rather than working for someone . Having

27:33

autonomy is often a response

27:36

to childhood trauma not

27:38

wanting to depend on anyone else , right

27:40

yeah .

27:41

I know that one . Oh , that too

27:44

. That's a good one , yeah .

27:46

Yeah , and so really

27:48

I've been able to really look at who

27:51

I was from the perspective

27:53

of my journals and being able to read

27:55

what I wrote in those days

27:58

and really feeling like , wow

28:00

, that

28:03

person that was much younger

28:05

is very much still a part of me

28:07

and that's

28:09

beautiful , and so we're kind of reclaiming

28:12

. It's an ability to reclaim all

28:14

parts of ourselves , right .

28:17

Yes , yes , and it's like I

28:21

just like . The other day

28:23

really , I started

28:26

going through my whenever

28:28

I have an idea , put it on Google Docs and then out

28:30

of these ideas , like because

28:33

clusters and those clusters are very close to something

28:36

and I had this being

28:38

of like you

28:41

have

28:43

to . It was then

28:45

to the question of who are you ? Before

28:48

others told you who you are

28:50

right

28:52

, and especially as

28:54

business owners in the online business

28:56

world , when we start

28:58

, we look up to these mentors

29:01

or gurus , whatever , and

29:03

looking at them as like as they got all the answers

29:05

because they found a way that works for them

29:07

and also sometimes because

29:09

they marketed the way that they have to , they're

29:12

the only ones who have the answers . But that's another

29:14

and

29:17

like , and then you take

29:19

on so much stuff until

29:22

I mean , I've been there and I've built a business and I was like

29:24

I hate every single thing of

29:26

this business . I'm just going to more or less

29:28

burn it down . I'm like never think very much

29:31

Um

29:33

, to kind of like remember , oh

29:36

, who am I ? And

29:38

for some people and for me

29:40

in business

29:42

it doesn't go as far back as

29:45

like in other regards , but if

29:49

you have childhood trauma or something it

29:51

has . Sometimes it goes back

29:53

to

29:55

your reverber .

29:57

Yes , exactly , Maybe we don't even have

29:59

the words for it . Yeah , yes , and

30:02

you know there has been . For me there've been another

30:04

number of correlations , not necessarily

30:07

to childhood trauma , but to

30:10

what I made

30:12

something mean when I was growing

30:14

up . That from

30:16

my earliest role models , which were

30:18

, of course , my parents , which are most

30:20

of our early role models are parents

30:23

, your caregivers , you model

30:25

, yes , exactly . And so one

30:27

of them was and I was so glad

30:29

to really discover this kind of early

30:32

on in my business was

30:34

I was making

30:37

money at a certain

30:39

point and the profit was coming in

30:41

. It was great and I was feeling very

30:43

successful in a lot of ways . But

30:45

what I realized is I wasn't truly

30:48

successful in my own eyes because

30:51

I was working all the time

30:53

, I was exhausted and

30:55

I realized that I

30:57

had a belief of making

30:59

money is hard . Making

31:03

money is hard . A lot of us share that one , right , right

31:05

. And so I thought , well

31:07

, that doesn't feel like me , actually who

31:10

I am . Is that really

31:12

one of my beliefs , or was it one

31:14

that I picked up in my childhood

31:16

? And I began to

31:18

kind of unravel that belief to

31:21

the root of where it originated

31:23

and what I discovered was

31:25

wow , my dad

31:28

was a fantastic provider for

31:30

us financially and

31:33

he didn't like his job . He

31:36

worked for his father . He was

31:38

a pretty tough guy and

31:41

I mean very much an entrepreneur

31:44

my grandfather but not

31:47

a very nice man I would imagine

31:49

to work for Very perfectionistic

31:52

, and so that's the way I worked the highway

31:54

. Pretty much , yeah , and

31:56

my dad worked for him for many , many years and he

31:59

would come home exhausted

32:01

and then he would , I

32:03

think , probably to deal with his

32:07

feelings about his work . Perhaps

32:09

he would do house projects when

32:11

he got home , even though he was so tired

32:13

. And then the only time I

32:15

really saw him still was when he was taking

32:17

a nap , just out of sheer and utter exhaustion

32:20

. And so I realized , wow

32:23

, I think , through seeing

32:25

my dad just exhausted and

32:27

happy with work , making

32:29

money , he made money .

32:31

He did really well . Yeah , so we had your child brain

32:33

tied . Yeah , exhausting and money

32:36

together , yeah .

32:37

Making money is hard and then . So what I did

32:39

is for the me that is

32:41

now . Oftentimes

32:43

we just buy into beliefs we don't even know

32:46

where they came from .

32:47

They're so old we are old

32:49

.

32:49

Yeah , but there's power in

32:51

actually pulling out that

32:54

carrot in the ground . That's

32:56

all . Yeah

32:58

, get it by the roots , get it out , because

33:00

sometimes if you don't get it out by the roots , like

33:02

weeds , they grow back right .

33:04

That were ticks . The hand stays in . It's

33:07

like . I know . I know it's disgusting

33:09

, I'm coming up with ticks . That's

33:12

the thing . Right , Get out Head in .

33:13

It's true , yeah , and

33:17

so it's important to get whatever the it is out by

33:19

the root , so that you can then begin

33:21

to examine it from all sides . Yeah

33:23

, and curiosity , and see that

33:25

it's something outside of yourself too

33:27

. Here's this naughty old

33:30

Harry belief , this Harry

33:32

carrot that's been in the ground for 25

33:35

years and like

33:37

what is it ? This

33:39

isn't you . This is something

33:42

that kind of grew within your spirit

33:44

, but you can pull it out and then

33:46

begin to work with it . And so I began

33:48

to see okay

33:50

, where in my life has making money been

33:52

easy ? Because if you just

33:55

say , oh , making money is easy , and create

33:57

an affirmation , that doesn't- .

33:58

Your brain is going to be like bullshit .

34:00

Your brain is smart , so your brain

34:03

is like honey . I don't

34:05

believe that you know and

34:07

so . But what you can do is you can begin

34:09

to kind of convince your brain . Well , here's

34:11

where it happened for me . Even if

34:13

you find out you were three ways

34:16

of making money is easy in your past

34:18

, then you can begin to convince your

34:20

brain and then you can begin to be in alignment

34:22

.

34:22

I slowly started to choose to say something

34:24

, maybe along the lines of I know you think

34:26

it's hard , but I try to believe

34:29

. Yes , also , guess to be easy

34:31

.

34:31

That's right , something

34:33

like that . It's like the micro affirmation

34:36

, right , it's a pretty like a change Average

34:38

affirmation to where you want to go .

34:40

I don't know Exactly . Yeah , that's a fun

34:42

exercise , like anyone

34:44

who is listening , like who

34:47

feels like , ooh , money

34:49

issues , I don't want to go there . This

34:51

is exactly where you should go Exactly

34:53

. Oh , but the

34:55

thing we do not want to go , we definitely should

34:58

go Lift up the carpet , exactly

35:01

, like I always . I like

35:03

that what you said , like think about , if

35:05

you want to lift the carpet , your money carpet

35:07

think about , think back to

35:09

the earliest memory

35:11

you have of money . What

35:15

is the earliest memory you have ? It doesn't

35:17

matter how old you were at the time , but

35:19

what's the first memory that comes

35:21

to mind and everyone

35:23

will have one instantly

35:25

light up . And

35:29

then they get out and just look

35:31

at it . We're not saying

35:33

something bad came out of

35:35

this or whatever . I mean my

35:37

first money story is

35:39

quite literally magical . But

35:43

you just have to kind of look at it and just be curious

35:45

and be like , ooh

35:47

, what happened and how did

35:50

my brain make a connection and

35:52

how they maybe support

35:56

me or not support me in my journey .

35:59

Yeah , and what did my earliest

36:01

role models , what

36:03

was their relationship to money and

36:05

what might have I made that mean

36:08

as a result of witnessing them with money

36:10

or work or running a business

36:13

?

36:13

What did I make it mean ?

36:17

And what you know , is that belief serving

36:19

me today ? And if not , how

36:21

can I begin to shift and change that

36:23

so that I can then transform my

36:27

beliefs about money to create

36:29

a new story , a new reality

36:31

?

36:33

Yeah , oh , I love that

36:35

. Yeah , this is so powerful . They'll

36:37

really be like , hey , you know , but

36:40

here's always like I

36:42

think so far everyone

36:45

listening is like nodding along

36:47

on the green , totally fine , yeah , yeah

36:49

, yeah , with you , in theory , all

36:51

good . There

36:54

comes the point where you do

36:56

this , when you do this work , and

36:58

I'm sure you're like , yep

37:01

, you got to be careful . There will be a point

37:03

where most people

37:05

will have the tendency

37:08

to kind of like crap on their

37:10

past self .

37:13

Can you give me an example of that , what you think

37:15

?

37:16

Well , let's think with money . So

37:19

you're like , okay , that

37:21

was a kind of like combined

37:24

money and working

37:26

part , when he's not

37:28

abundant , exhaust and money

37:30

. And

37:34

then you know this

37:36

, and then

37:38

you do , maybe you

37:41

do something again

37:43

, kind of like where ? Then you

37:45

look at all the , all the things you've done . Maybe

37:48

you stayed in a job for longer

37:50

, an appropriate job . That was completely

37:52

wrong brain . You left , completely exhausted

37:54

, most burn it , but the money was good , so you

37:56

stayed whatever . And then you look

37:59

now with your knowledge . Now you look back

38:01

and say I'm

38:03

smart , I should have known

38:05

. And

38:07

then you kind of like , with your current

38:10

knowledge , you start on

38:12

healing . You start

38:14

to like Crap

38:18

on past past . Yeah

38:21

, like I should have known

38:24

. Or you should have Done

38:26

better . Yeah

38:29

, whatever .

38:29

I see so often . I do too

38:31

. So you know , we

38:34

often do the best we can

38:36

at the time . Whether that

38:39

was good enough or not , we

38:41

don't know , but we often

38:43

do the best we . It was good enough at that

38:45

time here . That's all you

38:47

knew . Yeah , whatever reason , that

38:50

was the best you could do . And

38:52

Also , I love this

38:54

, I love this

38:56

expression . So the

38:59

best time to plant an oak tree

39:01

was 20 years ago . The

39:03

next best time is now .

39:05

Yes , and that one of those cheesy

39:07

Pinterest posts that are absolutely 100%

39:10

true .

39:11

It is , and Sometimes cheesy

39:13

is right on target . Oh

39:16

, you know , when we say , oh , that's so cheesy

39:18

, it's like we might even want to look at . Oh

39:21

, but can I really relate so much that

39:23

I'm deflecting it ? Right ? No

39:27

, shade , I know , I do that . I , I

39:29

do that too , so I'm not calling you

39:31

out . Darling takes one to that , exactly

39:34

, exactly , yeah , and

39:36

so also , you

39:40

know , part of going back to

39:42

evolution and growth and transformation . So

39:47

all of those require being

39:49

in one state and moving to an entirely different state . Yes

39:52

, that the rarely , if ever , happens

39:58

overnight . I mean occasionally

40:00

, there will be people who have , like

40:02

Byron Katie . You know I'm thinking of a wonderful friend of my teacher . Yeah

40:05

, yeah , it happens Pretty much in a moment for her . She

40:07

had an epiphany and it was transformative

40:10

instantly . Rarely

40:15

does that happen to us . We actually have to

40:17

go through the hallway of discomfort to get

40:19

to .

40:23

I like an expression hallway of discomfort , yeah and so , but

40:25

the hallway can be so .

40:28

Uncomfortable because in all of

40:30

us , pretty much all of us desire to go from A to Z Quickly

40:35

, like , of course , let's just

40:37

get it . Yeah , I know active , I like exactly

40:39

but here's the thing Part

40:43

of the evolution is learning as we're

40:45

in the hallway . It's actually

40:48

picking up skills , it's

40:51

being able to be with

40:54

discomfort , which , if we can do that , that's

40:59

a big part of evolution is discomfort , and that's what I think Is

41:01

discomfort , and even suffering

41:03

to some degree . Yeah , because

41:05

not that I Want to

41:07

say you know , we all need to suffer . Because

41:09

I really believe Very

41:12

pointless then . I know

41:14

, but I think if

41:16

we're wanting life to be happy

41:18

, joy , it's a humanity all the time of humanity

41:20

it is . It is and part

41:22

of evolution too , typically , is

41:25

going through that discomfort

41:27

to get to the other side , and that then creates

41:29

the contrast to where

41:31

we can see oh my god , I've come so

41:33

far and the , the

41:35

inner pride , the

41:38

Compassion for others who

41:40

are perhaps in the hallway , that

41:42

are suffering or in despair

41:44

or Thinking it's never gonna happen

41:47

for them and we

41:49

can offer them comfort and

41:51

support Because

41:54

we've been there . That's where they can

41:56

rise for others , empathy

41:59

for ourselves , compassion

42:01

yes , all of it , and

42:03

also really cultivating

42:05

the skill of patience .

42:09

Right , which is yeah .

42:10

Going back to the oak tree took the old 350

42:12

years exactly and

42:16

for us that

42:18

is an opportunity to really

42:20

again Breathe through the

42:22

discomfort , to work

42:25

through things , to take

42:27

one small step perhaps , and

42:29

other times one large step , or

42:31

even elite , forward . And

42:34

the way that we can take

42:36

the leaps are taking the small steps

42:38

.

42:39

Yeah , initially , yeah , yeah

42:42

, if , if this would be

42:44

like a life calling , like A

42:47

show , like on the break on the radio , I

42:49

would have now imagined like a phone

42:51

, a lot of like buzzing lights , because

42:53

people will be calling in and be like I

42:55

get , this role wasn't built in the

42:57

day , so come on ladies

43:00

, but like I'm having a

43:02

business , I have bills to pay , right

43:04

, hi , how are we

43:06

? How the f are we trust , how

43:09

can we trust the timing of banks ? We don't

43:11

have 150 years here .

43:12

Well , it isn't sitting back on our laurels

43:15

, right ? It's not like sitting on the sofa

43:17

Hanging out watching Netflix

43:20

. It's it is taking

43:22

income producing activities Each

43:25

day . If you are struggling with

43:27

money , I want to know

43:29

what you're doing with your money

43:31

, with your current money now . What

43:34

are you doing to increase that flow

43:36

? Because it does require

43:39

income producing activities , and and

43:42

marketing can be an income producing

43:44

activity , doing the actual services

43:47

or creating the products , whatever it may

43:49

be . Showing up to work

43:51

each day can be an income producing activity

43:53

. Whether it's

43:56

you wanting to create a side gig

43:58

, you know how are you working on that . So

44:00

I had a coaching client who

44:02

worked in a job and she

44:04

really wanted to create a certain

44:06

side business , but she

44:09

wasn't doing anything for it . It's

44:11

almost like she wanted it to magically appear

44:14

, and it's like , and to

44:16

earn her money so that she could eventually

44:18

quit her day job and

44:20

Can't be a very vicious cycle , I

44:22

know . And she was exhausted . And

44:25

well , it's like I hear

44:27

you're exhausted . So

44:29

Are you perhaps

44:31

working harder than you need to in your

44:33

main job , maybe out of guilt

44:35

that you have the side gig

44:37

because you eventually want to quit your

44:40

day job ? I mean , that might be

44:42

something to look at . Yeah

44:44

, are you working more than the 40 hours

44:46

a week that you were expected to ? Yeah

44:48

, and you , you know you may begin

44:51

to want to step away from that

44:53

. Or if there's a way that you

44:55

can begin to delegate more . If you had

44:57

an opportunity and then to begin

44:59

to really Figure out

45:02

, when can you work on your side gig

45:04

business , and not only

45:06

that , but when do you begin to

45:08

bring money in so

45:10

that you can begin to see that , oh

45:13

, this isn't just some dream

45:15

that I have , this is actually something

45:17

that can produce income . Will

45:19

it produce enough income for you to quit our day

45:21

job ? That's yet to be known

45:23

in the very beginning . But

45:26

you won't know unless you try . And

45:28

if you have a business that's struggling

45:30

, what are you doing

45:33

that are Income producing

45:35

activities ? And to really make a list

45:37

of everything you know , what you could do is set a timer

45:39

for 20 minutes and just write down

45:42

what are all the income producing

45:44

activities I could do , not today

45:46

, perhaps , but in this next

45:48

week or month and Just

45:50

brainstorm . Or if you have a really

45:52

creative friend who comes up with good

45:54

ideas , you know , and have

45:57

a zoom call and you both can set the timer

45:59

and he or she can help brainstorm

46:01

. Yeah , yeah .

46:05

That reminds me . I have

46:07

to share this because also quite funny

46:10

and I think it's quite a good hack . I

46:13

was like , yeah , the money ink

46:15

, like all the I remember

46:17

I like web way

46:19

, way back , was like that's money

46:22

, income generating , tpd

46:24

, I know , yeah , yeah , so

46:26

I make that list . And then

46:28

I I got an app , it's

46:30

called pick me . It's kind of like

46:33

one of those fortune wheels , oh cool , and

46:35

I put every one of those activities

46:38

, I put it on my wheel of fortune

46:40

and then I just spin

46:42

it and Whatever

46:45

it landed on , that was the activity I

46:47

had to do for today

46:49

.

46:49

What activity did it pick today ?

46:54

Let's see pick it . Reach

47:04

out to a past client .

47:06

Ah , that's a good one yeah

47:08

.

47:10

That's something we always could do more . We

47:12

don't have to rate new

47:14

clients . We can also hire

47:17

our own clients and just be like hey , you

47:20

remember we did that I don't know brand audit

47:22

12 months ago . How

47:24

are you doing ? How are you ?

47:26

doing yeah and not going

47:28

into it with the intention of perhaps even

47:30

getting business . It's just to connect

47:32

. Yes .

47:34

And we already have a connection . Ideally

47:36

, you're not

47:38

having been in touch

47:40

for 12 months . You

47:42

regularly be in touch , yeah

47:45

, yeah , but

47:47

again just reaching out and be like hey again

47:50

, connection first , and

47:52

then be like hey , you know . Or

47:56

sometimes I even feel like hey , you know what , like

47:58

I don't know if it's a past client I'm really , I

48:00

really like working with . I like you know what

48:02

. Here's like

48:05

my link , my calendar for

48:07

like 30

48:10

minutes meeting

48:12

, whatever , like pick one , just like I

48:15

don't know , let's have a coffee chat . Or if you have

48:18

like something particularly you're working on , like

48:20

bring you to the table , it's yours

48:22

, nice , nice . And

48:25

then you're like coming something

48:27

from that . Yeah , yeah , I just trust

48:30

more insight into my ideal client's mind or

48:33

where they're at . They're at the stage of

48:35

business , their journey , super

48:37

valuable for my marketing . Right Link , that's

48:39

right . There's

48:41

always something if you're willing to kind of like just

48:43

try , even if you're like I don't want to

48:46

reach out , it feels like whatever

48:48

. Then again

48:50

, what are you telling yourself ? It means

48:52

that's right . Exactly

48:55

that's the story you're creating .

48:56

Yeah , yeah . And

48:58

why are you making it so hard too ? If there

49:01

is that there , what

49:03

is that ? How is that serving you ? Is

49:05

there a way to move through that

49:07

? Why do you feel like you ?

49:08

have to suffer for , yes , exactly

49:11

, business .

49:12

I mean the ultimate suffering . You

49:14

know there is some of that in

49:16

this life . But are you making

49:19

you know ? Are you

49:21

being a martyr ? Is martyr part

49:23

of your identity ? Oh

49:26

, this is so hard . Are you complaining

49:29

? Yeah , Like going in a complaining diet of

49:31

not complaining can be

49:33

liberating and challenging

49:36

. You may not even realize

49:38

how often you're complaining . Until

49:40

you start , until you

49:42

decide I'm not going to complain for a week

49:44

. See , that is you

49:47

know , oh , yeah

49:49

.

49:54

I mean I'm not . Yeah

49:56

God , everyone has one other thing I

50:01

like to not complain . I

50:04

also I'm not . I'm not like I'm

50:06

more the opposite , Like I do not

50:08

complain . I do not complain until I

50:10

feel like I'm like a volcano of complaints

50:12

.

50:14

You hold it in , you , hold it in , you hold it

50:16

. Oh , I'm the worst .

50:18

Yeah , I'm the worst

50:20

, I'm holding in , or like

50:22

I

50:24

didn't know that was a term . My therapist

50:27

she calls me one

50:29

of her soap clients , you know

50:31

, like this slippery deflecting soap client

50:33

. So I'm like

50:35

, yeah , yeah .

50:38

God she's smart for her to be

50:40

able to call you out on

50:43

that .

50:44

Yeah , yeah . So that's

50:46

why I still , that's why I she's still my therapist after

50:48

like a year . The others one did not last that

50:50

long . Yeah , yeah , no

50:54

, she never like okay , yeah , If

50:56

, if you're not , if you're , don't see through my soapiness

50:59

, uh-huh , it's not gonna work . That's

51:01

right . That's right , oh

51:05

, okay . So , like

51:07

, are you in this thing ? Just

51:10

a really loved Christina was sharing about

51:12

like , pull it out that

51:15

thing you do not want to look at . Pull

51:17

it out the day

51:19

tomorrow , the next time you feel

51:22

it's time , trust your timing

51:24

on that . When you're ready , whenever you

51:26

feel ready to pull it out , pull it

51:28

out and just look at it with curiosity

51:30

and see what

51:32

kind of stories it reveals

51:35

. I really love that . So anyone

51:38

that's saying that's your homework , yeah

51:42

, christine , like . So

51:45

to kind of like wrap , wrap things up , because

51:47

we're I don't know we could talk for another

51:49

hour . At least Let

51:52

us know what where

51:54

people can find you online . If they want to

51:56

know more about you , want to hear more

51:58

from you , where can they do that ?

52:01

Yeah , so you can go to my website , which

52:03

is christenmoressoncom

52:05

, and it's K-R-I-S-T-I-N

52:08

you always want to put that E in Kristen

52:11

, but just think I have two eyes

52:13

, like you do and so it's K-R-I-S-T-I-N

52:16

Morrison , two hourscom

52:18

. And then I have a

52:20

podcast , which is Business

52:22

Pathfinder . It

52:25

is a switching sessions that

52:27

have been recorded by my . You

52:29

know , my very brave clients agreed

52:32

to be coached on the podcast . Some of them

52:34

I'd never worked with before Actually

52:36

, I never worked with them

52:38

, yeah , and that is a deep dive

52:40

into the unknown , for sure . Oftentimes

52:43

I don't even know what they're bringing to

52:45

me in their session , and

52:48

so we're both grabbing each other's

52:50

hands and just jumping off the cliff

52:52

and seeing where we end up and

52:55

it's magical , actually , where

52:58

we end up , both from their

53:00

vulnerability and willingness to open

53:02

up and share . And

53:04

because I've been coaching people for over

53:07

20 years , it's

53:09

relatively easy for me to really

53:11

hear what they're not saying as

53:13

well as what they are , and to

53:15

help guide them into where

53:18

they might need to go for their next step

53:20

in their evolution , both as a business

53:23

owner and as a human being . So

53:25

the Business Pathfinder it can be found

53:28

on any podcast app . It's also

53:30

on my website , if you go to

53:32

my website , and

53:34

I have webinars

53:37

and workshops that I do monthly

53:39

, so

53:41

that's something that I do and I'm also

53:43

a business and life coach .

53:45

So yeah , and you also brought

53:48

something . What is that people can download

53:50

if they're like we haven't talked about goal

53:52

setting or say , during this podcast

53:54

, but I'm sure like tell

53:56

us something about that , yeah .

53:59

So it's for those

54:02

of you who are interested in creating your best

54:04

year yet and that's something

54:06

that I've been consciously creating for the

54:08

past almost 10 years now

54:11

is really I created a goal setting

54:13

workbook that helped me do that , and then

54:15

I gave it to my clients , who really

54:17

experienced a lot , and part

54:19

of it is looking at what

54:21

did you perhaps accomplish

54:24

or not accomplish in the last 12 months

54:26

, what would you like to accomplish

54:29

or create in the next 12 months

54:31

, both personally and

54:33

professionally , and

54:36

what might you be doing now to hold

54:38

you back from that ? What

54:40

steps could you take to create

54:42

these accomplishments that you'd like

54:44

to achieve Again , both personally

54:47

and professionally , because who we are is

54:50

what we bring to all

54:52

of our facets of our lives

54:54

, and

54:56

so that is the workbook that

54:59

they can find on my homepage

55:01

of my website , so

55:03

if you scroll down , you'll be able to find

55:05

out more and click on that and download it , and

55:08

it's just a

55:10

lot of business owners and just people

55:13

in general have used that with

55:15

great success , and you don't have to do it in January

55:17

. A lot of people have this oh yes , this

55:20

is the exception about our goal setting . Yes , you're welcome

55:22

. Oh yeah , so you're

55:25

doing it in January ? Yeah , but really you can do it at any point

55:27

. I mean we can change at any point

55:29

in our lives , so why can't we

55:31

set goals at any point in our lives

55:33

? So I really encourage you to

55:35

start now , and

55:37

writing your goals

55:40

and your desires

55:42

down is a great way to begin to

55:44

achieve that . It's really

55:46

, you know , when we're entering an

55:49

address into our GPS , we

55:51

are beginning to move toward

55:53

that destination . It's the

55:55

same with goals . So writing them down is

55:57

like entering the address

55:59

and the GPS . That's the

56:02

beginning step to getting to where you want to

56:04

go .

56:06

Oh , I love that . This is the perfect way to

56:09

end the scenic route . We

56:11

all got to need a compass here , even if we're on the scenic

56:13

route . Christine

56:15

, thank you so much for being with me on

56:17

the scenic route . Thank you , jenna .