Welcome to a riveting conversation with Rai Hyde Cornell, business mentor, coach, and CEO of Cornell Content Marketing. Rai's journey from the mental health sector to a successful entrepreneur provides a rich backdrop to our discussion on the intersection of psychology, sociology, and business. We peel back the layers of this complex relationship and how it's crucial in building irrevocable customer trust.

From establishing a consistent brand identity to creating an honest experience for clients, Rai helps us understand how to maximize the impact of branding, marketing, and sales processes. We go beyond the typical sales talk and delve into the art of engaging in meaningful dialogues with potential clients. Rai enlightens us on the power of understanding Maslow's Hierarchy of Needs in identifying what a customer wants and how to use this information in crafting captivating content and irresistible offers.

We also dive into the importance of being a problem solver and solution provider for clients. Rai shares the pitfalls of a scarcity mindset and how understanding clients' needs can develop trust and long-lasting relationships. We wrap up our conversation by exploring sales reframing and setting clear expectations, creating a win-win situation for both parties.

Tune in to learn so much more in this exciting episode!


Connect with Rai
Website: https://www.cornellcontentmarketing.com/
LinkedIn: https://www.linkedin.com/in/raicornell/
Instagram: https://www.instagram.com/cornellcontentmarketing/


Learn from Rai
Download her free The Complete Guide to Building a Successful Freelance Business


The book she's reading
The Code of the Extraordinary Mind by Vishen Lakhiani

_____________________________________________________________________

For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you.

JOIN THE CONVERSATION
Connect with me over on:

• Instagram https://www.instagram.com/jenniferwalter_ch/ or
• TikTok https://www.tiktok.com/@itsjenniferwalter

PICK YOUR SCENIC ROUTE AFFIRMATION
Ready to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours.

Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

SHOW SOME LOVE
If you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!