The Schift & Co Podcast is a show for wedding pros looking to create scalable, profitable, and meaningful wedding businesses. Your host, Charlotte Steinschifter is a marketing-obsessed strategy queen and lover of all things love. Her goal is to empower wedding pros to create a successful wedding business that fuels your creativity has a greater purpose, all while finding a balance between what matters to you most outside your business. Trust me, it's totally possible! So whether you're listening in while creating wedding mood boards, editing gorgeous photos, designing florals, or just taking that much-deserved rest after a busy wedding weekend, this podcast is set to inspire, empower and educate you on how to tell the love stories of your clients in the way only you can!