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Postcards From Utsav Mamoria

Postcards From Utsav Mamoria

Released Monday, 8th April 2024
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Postcards From Utsav Mamoria

Postcards From Utsav Mamoria

Postcards From Utsav Mamoria

Postcards From Utsav Mamoria

Monday, 8th April 2024
Good episode? Give it some love!
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Episode Transcript

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0:06

This is rather an obvious metaphor but I

0:08

often think of the similarities between travel and

0:10

life. Many of the questions you

0:12

could ask yourself about travel also apply to

0:14

life. Do you travel for the

0:16

sake of travelling or do you travel

0:18

to get somewhere? Do you move slowly,

0:20

soaking in the moments or do you

0:22

move fast, accumulating experiences, ticking off boxes?

0:25

And how much reflecting do you do

0:27

on both your travelling and your living?

0:29

How much intentionality do you bring into

0:31

both your travelling and your living? Do

0:34

you want to get somewhere or are you happy in

0:36

the present moment? Are you restless even when you

0:38

are still? Or have you found a

0:40

way to always be at peace even when you

0:42

are moving perhaps especially when you are moving? Do

0:45

you think about travelling? Do

0:47

you think about life? Welcome

0:52

to The Scene and the Unseen, our

0:55

weekly podcast on economics, politics and

0:57

behavioural science. Please welcome your host,

0:59

Amit Barmak. Welcome

1:06

to The Scene and the Unseen. My guest

1:08

today is Utsav Mamoria, the creator of the

1:10

great travel podcast, Postcards from Nowhere. Utsav

1:12

is a creator who thinks deeply about what

1:14

the act of creating means and he is

1:17

now sharing his insights with all of you.

1:19

Utsav and Chag Gopala, the Deepak Gopala Krishnan

1:21

who has been on a memorable episode with

1:23

me are starting a project together called the

1:25

6% Club in which they help creators get

1:27

from idea to launch in 45 days.

1:30

So if you had creative ideas for

1:32

a while but not had either the

1:34

momentum or the know-how or the

1:36

non-bingoliness to launch these ideas, don't just stand

1:38

there, sign up with the 6% Club. Utsav

1:41

and Chag will get you there. The URL

1:43

is in the show notes and Utsav also

1:45

talks about it at the start of this

1:47

conversation and we talk of

1:49

a lot else. We talk of slow travel,

1:52

we talk of noticing the world, we talk

1:54

of intentionality, we talk of learning how to

1:56

see, we talk of being a creator, we

1:58

talk of how a philosophy towards travel

2:00

can also be a philosophy of

2:02

living. The best travelers don't just

2:04

look outwards, they look inwards. What's

2:06

up certainly does and that's why I love

2:08

this conversation so much but before we get to

2:10

it let's take a quick commercial break. The

2:16

music started and this sounds like a commercial

2:19

but it isn't. It's a plea from

2:21

me to check out my latest labour

2:23

of love, a YouTube show I am

2:25

co-hosting with my good friend the brilliant

2:27

Ajay Shah. We've called it Everything is

2:29

Everything. Every week we'll speak for about

2:31

an hour on things we care about,

2:33

from the profound to the profane, from

2:35

the exalted to the everyday. We range

2:37

widely across subjects and we bring multiple

2:40

frames with which we try to understand

2:42

the world. Please join us on our

2:44

journey and please support us by subscribing

2:46

to our YouTube channel at youtube.com slash

2:48

Amitwarma A M I T V A R

2:50

M A. The show is called Everything is

2:52

Everything. Please do check it out. What's

2:59

up welcome to the scene and the end scene. Thank you so

3:01

much Amit. Happy to be here. Yeah we've been talking about this

3:03

for a long time and it's been a long time sort of

3:06

happening and I'm really glad you're here and

3:08

I'm especially glad to learn about your new

3:10

venture with our good mutual friend Chag Gopal,

3:12

the great Deepak Gopal Akrishnan who did such

3:14

a memorable episode with me a couple of

3:16

years back and I just think

3:18

he's one of the most brilliant content creators out

3:20

there not just in terms of content but in

3:22

thinking meta about content and getting meta about it

3:25

and the show is called that and

3:27

I don't want to play in that but so and

3:29

then you two are coming together to help content creators so

3:31

I'm just so excited about this. So tell me more. So

3:34

this actually just started off with you know

3:36

Deepak you know telling me that hey you

3:38

know I have been always wanting to do

3:40

something in this space and Deepak and I

3:42

go our way back right so we move

3:44

over. Yeah so he was just

3:46

a bad senior to me at our MBA school Mika

3:49

and we have been discussing things

3:51

on and off he got me into podcasting right I

3:53

think that's the story I really want to tell because

3:56

I remember it was 2018 or 17

3:58

sometime. time and

4:00

he reached out and said, hey, I run a podcast and

4:03

I wanted to come on it. My two questions were,

4:05

what is a podcast? Right. And

4:07

I was like, what do you think I will have

4:09

to say, which is going to be of any value

4:11

to you? Right. He's like, no,

4:13

you work in market research, you work in

4:15

consumer behavior. So just come and

4:17

speak and we'll figure it out. We'll have some fun.

4:19

I'm like, well, it's your show, but feel free to

4:22

junk it if you think it's not worth it.

4:24

Right. So we went on to that show and

4:26

I had a blast, absolute blast with the simplified

4:28

team. And then

4:31

it's around that time I took a sabbatical.

4:34

Right. I was always into traveling, but it's something I

4:36

really wanted to do. So I took three months off

4:38

from work. Right. And I then

4:40

did a episode with them talking

4:42

about how to take a sabbatical in India. I've heard that

4:44

I was lovely. That was super meta. Right.

4:48

Because one thing is very very

4:50

conscious, right, that unlike a lot

4:52

of creators out there, you know,

4:54

including yourself, my side

4:56

gigs are my side gigs that they are

4:58

not my main gigs. I still have a

5:00

full time job and I know I need

5:02

my to pay and so on. So

5:05

was it a wise decision? Should I do that or

5:07

not? You went to go through all those things and,

5:09

you know, also navigate that at your organization and

5:12

kudos to my former organization who said that, you know,

5:14

yeah, just sort of go for it types. Right.

5:16

So that happened. I came back, did a whole couple

5:18

of episodes on budget travel. And it's

5:20

around that time when, you know,

5:22

we were sitting in one of the recordings and I had

5:25

set myself a goal when I started out saying that in

5:27

three months I want to write a

5:29

book of whatever my experience is. Right.

5:32

Now, the funny bit is that I actually wrote the

5:34

book and I have been sitting

5:36

on the manuscript for the last six years for

5:38

a variety of reasons. But when I was talking

5:40

about this entire thing, one of the producers said

5:42

that why don't you pitch your own travel show?

5:45

Right. And this is where my favorite enemy

5:47

came back to me, which is called self

5:49

rejection. Right. And I'm like, yeah,

5:52

sure. But really, I mean, I have traveled a

5:55

bit. Sure. I've done a sub

5:57

article, which is interesting and different, but, you

5:59

know, create. creating content is completely different game.

6:02

But then Deepak said,

6:04

just give it a shot. I mean, why don't we submit a

6:07

pitch to IBM? And

6:10

then we went through a couple of random iterations and

6:13

that's how postcards from nowhere,

6:15

the show was born. And I think

6:19

one of the things which at least

6:22

I did not realize then and now or I realize now is

6:25

that all of creativity,

6:27

content creation, podcasting, YouTubing,

6:29

whatever you do, the

6:31

most important journey you take is actually

6:34

the journey which you take within, right?

6:36

The amount of sheer discipline it gives you, right?

6:39

Because you can't, you simply cannot do

6:41

it without discipline. Motivation is

6:43

fickle, right? And sort

6:46

of this thought has been with both of us

6:48

between Deepak and I for a

6:51

while. Right. And just

6:53

about a couple of months ago, I sort

6:55

of said to

6:57

him that, you know, we should do something in this space. So

6:59

initially we thought of, you know,

7:02

just talking about accountability. And this

7:04

also happened completely by chance because a couple of

7:06

friends told me that, hey, listen, I'm trying to

7:08

do these things. One of them is an entrepreneur,

7:10

is a freelancer saying that these are

7:12

important for the future of my work, but because I'm

7:14

so caught up in day to day stuff, I'm

7:16

never going to dedicate time to it. So please be

7:19

my accountability partner, right? And

7:21

help me through this. And both of them said, I'll pay you. I'm

7:23

like, why are you paying me? You're my friends. There's no reason for

7:25

you to pay me. And it told me, no,

7:27

I should feel the pain of paying you because

7:30

I should feel that something I should have done

7:32

by myself. I'm literally paying someone else to tell

7:34

me, Hey, have you done this? Right.

7:37

So that's how it started. I'm still working

7:39

with those two individuals for their goals. Right.

7:42

And that's when we sort of came

7:44

up with the idea and we call it the six percent

7:46

club. Now, you know, people are very, you

7:48

know, say that what is the point of six percent club? If

7:50

you have to be a club, be a one percent club, be

7:52

a 0.1 percent club. But this really comes

7:55

from the fact that there is some research which says

7:57

that 94 percent people don't reach the goals they

7:59

are. into. Right. And

8:01

we've been on that side, both him and

8:04

I, but we now also feel that we are

8:06

on the 6% side. So we just want to sort

8:08

of create a club called the 6% club and help

8:11

people get their content projects off the

8:13

ground. And we understand

8:15

it's very hard because he runs

8:17

a full time venture, right? I have a full

8:19

time job. And it's really hard

8:21

to balance these things. And it does

8:23

not come easy. But we always sort of found

8:25

ways and we really want it to be the

8:28

30 day, 45 day period where you just go

8:30

from an idea to an execution. You're getting another

8:32

friend on board who's a full time YouTuber, right?

8:34

So he's done the proper, the Indian

8:37

dream of engineering and MBA,

8:39

and then decided that this is not what

8:41

I want to do. And

8:43

took a plunge into YouTube about

8:45

four years ago. And now

8:48

he's monetized and he has built

8:50

products on the back of his YouTube audience as well.

8:53

And he's also in the travel space. And so he's again, a

8:55

old friend, I know for about 20 years now. Right.

8:57

So what's his name? His name is

8:59

Abhishek Vaid. His show is called The

9:01

Untraveled Show. I know it's on

9:03

YouTube. And just the three of us

9:06

felt that, you know, with

9:08

Deepak doing podcasting and newsletter and a whole bunch

9:10

of other stuff he has done, I've

9:12

done two podcasts now. And next year,

9:14

my book should come out. And

9:17

Abhishek, of course, is a full time YouTuber. So we

9:19

felt that the larger space of content creation, which is

9:21

what most people want to do, sort of covers the

9:23

three of us. So again, that's

9:25

it. We really have no idea how this is going

9:27

to go. But it's just such

9:29

an exciting and fun thing to do. Because,

9:31

you know, when you when

9:34

you get when you get to see

9:36

your dream projects come to life, there's

9:38

a certain joy, which honestly, no amount

9:40

of corporate promotions sort of can give

9:42

you or maybe I'm too old

9:44

for it to be overjoyed by corporate promotions

9:46

now. But yeah, so that sort

9:48

of has been the discussion between Deepak and

9:50

I. And we agree on a

9:53

lot of fundamental principles in this.

9:55

Right. And while our approach is a different people is a

9:57

very different person in terms of his tastes. Right. he

10:00

listens to, I just don't know what to do

10:02

with. And I'm sure it's vice versa. And

10:05

he's a cyclist and he does a whole bunch of other

10:07

things. And I'm

10:09

not, I'm not as diverse, nowhere as diverse

10:11

as he is. So

10:13

yeah, so we're just now taking

10:15

this plunge and we'll

10:17

see how it goes. Mind blowing, and I hope the 6% becomes

10:20

12% because of you, that more and more

10:22

people, you know, manage to do stuff. What

10:25

do you find are the roadblocks? Like I

10:27

know for a creator for me, the biggest

10:29

roadblock is just willpower, just getting started. Right?

10:32

And luckily, whenever I've gotten started, the fact that

10:34

I'm putting a timeline to it, it's every week

10:36

forces me to go on. But otherwise, discipline is

10:38

also something I have really struggled with in my

10:41

life. And I'm trying to sort it out this

10:43

year, and I can share some of the experiments

10:45

I'm trying. But what have you found when you

10:47

know, what are the problems you are solving for

10:49

people while doing this? Yeah. So a few things,

10:52

right now, discipline is a problem everybody struggles with,

10:54

right? I don't think even the people who have

10:56

figured it out are not. So

10:58

one of the first things we decided that,

11:00

you know, it's really hard to take something

11:02

off the ground just by yourself. Right?

11:05

Now, if now everything is everything you're doing

11:07

with Ajay, right? It would be

11:09

much hard to do the show just if you

11:11

were yourself. Yeah. Right. So the the just the

11:14

aspect of having someone you are

11:16

working with and who's aligned to your vision

11:18

of what you're doing really helps. Because

11:21

while you may be in a certain week or in

11:23

a certain month, not in the zone,

11:25

the other person will push you and say that, Hey, guys,

11:27

we really need to get this done. Right.

11:30

So that's at a very, very broad level.

11:32

Right. But then with any

11:34

sort of passion project or content creation,

11:37

what tends to happen is that it comes down to the brass

11:39

tracks, it comes down to execution. So

11:41

we are approaching it in three

11:43

broad ways. Right. The first ops and

11:45

of course, because I did an MBA,

11:47

I have to create a framework for

11:50

everything. We call it the maps framework.

11:52

Right. It's mindsets, accountability, process and systems.

11:55

Right. We believe all of these are required for

11:57

you to really, you know, succeed at whatever. you're

12:00

trying to do. So the first

12:02

bit is essentially an assessment

12:04

exercise to really understand a few things. The

12:06

first thing we really want to understand is that what

12:08

are the limiting beliefs people hold about

12:11

themselves? What are the

12:13

limiting beliefs that hold about the others and what

12:15

are the limiting beliefs they hold about

12:17

life? Now, to give

12:20

you an example, a limiting belief which people

12:22

hold about life is everything

12:24

is destiny. What's going to happen is going to happen. So if

12:26

my content project has to happen, it will happen or does it

12:28

not happen? That's one way

12:30

of a limiting belief which people hold. A

12:34

personal limiting belief is what value do I have to

12:36

give to the world or I'm

12:38

not good enough for this or why should

12:40

someone read my writing? So the first step

12:42

is to really understand what are those limiting

12:44

beliefs people are sitting with. Then

12:46

go one level deeper and understand that what

12:48

are those experiences or reinforcing

12:51

memories they have, which

12:53

sort of doesn't help them break out of it. Because

12:57

often what we find is that, and again Freud

12:59

of course talked about it, talked

13:01

about the parent ego, the child ego and

13:03

the adult ego. So things we

13:05

are just mimicking from our parents, things we are

13:07

mimicking from our childhood and things we are mimicking

13:10

from our adult here and our experiences. I

13:13

think that is a fundamental

13:16

building block of how we want to approach it because

13:19

I think it's rarely a

13:21

lack of talent,

13:23

if I may use the word loosely

13:25

or knowledge or experience. It's

13:28

really a lack of mindset

13:31

or maybe we are in a negative mindset when

13:33

we are in some of these spaces. So that's

13:35

the first step. The second

13:37

step is really helping them think through the content

13:39

idea itself because what happens is

13:41

that, and again Amit,

13:44

you have seen this with the evolution of the

13:46

show itself, Scene Unseen, that you started off with

13:48

15-20 minute episodes and now you

13:50

are until much longer oral histories going beyond politics,

13:52

economics, behavioral science, is that one content creators have

13:54

to be okay with the idea that what they

13:57

start off with and what they eventually go

13:59

down the road would be different. different. And

14:01

second, never create an idea

14:03

which is so limiting that you cannot think

14:05

beyond 10 ideas. Right? At

14:08

the same time, do not worry about niches. I

14:10

feel the whole niches thing is

14:12

honestly overrated in the sense that you

14:15

do what you like you do niches will figure themselves

14:17

out over time, right? You start interacting with the kind

14:19

of stuff you do and so on. So that's really

14:21

the second step. The third step

14:23

is where we provide more technical

14:26

advice. For example, if you're setting up YouTube, right?

14:29

What kind of gear should you have? What kind of

14:31

setup should you have? How much your budget should be

14:33

and so on. So very, very brass tacks stuff. And

14:36

then of course, talking, getting

14:38

into the accountability part of it, right? Because

14:41

my intention is that if I'm able to help

14:43

someone get off from a 30 to 45 days

14:46

to start, I want them to continue, right? I

14:48

mean, that is a real measure of my success.

14:50

In fact, Deepak and I have been discussing that

14:52

the metric which at least I like to define

14:54

and his agreement is of

14:57

success is the percentage of

14:59

clients we lose. Right?

15:02

Because they don't need you anymore. They don't need us anymore.

15:06

Right? Because that's really the true success, right? If I've gotten

15:08

you to the first five episodes is great, but I want

15:10

to do 50. Right?

15:12

That's really the metric I want to gun

15:14

for because if you're able to do

15:17

that, right, you don't need marketing, honestly, word of mouth

15:19

will take care of at least the

15:21

zero to one kind of building of this. So

15:23

that's the accountability part where we

15:25

know help maybe help you build a plan.

15:27

We understand what the cadence of your life

15:30

is, right? People have all kinds of responsibilities,

15:32

whether at work or at home, right? Deepak

15:34

and I and my friend Abhishek also, we

15:36

have made some life choices which allow

15:38

us a little more time in our lives, but

15:41

not everybody has that luxury. So how do we

15:43

look at your day structure in such a

15:45

way that you have dependable,

15:48

repeatable, reliable time slots in

15:51

time for you to do it, otherwise you're not going

15:53

to do it. Your other things will take over. Right?

15:56

And the last bit is equipping them

15:58

to keep going. Once you have

16:00

built a system, also give them an understanding of

16:03

how to tweak that system. Because

16:05

you know, life will not always be where it is

16:07

now and you will need to make adjustments and shit

16:09

will happen. So that's how we are

16:11

looking at it as a three four step sort of a thing.

16:14

Again I have not nailed it down completely in terms

16:16

of what the journey of someone who's coming into it

16:18

and at the end of his life we are doing

16:20

that now. But that's

16:22

what we are really kicked about at the moment. So

16:25

I'll link to this interview Deepak did with

16:27

you on his sub-stack. And I really

16:30

loved your definition of passion and that, where you

16:32

distinguish between passion and interest and you say, you

16:34

know, you can't just say I'm passionate about music,

16:36

you're interested in music. A passion means that you

16:38

put in a lot of time in it and

16:40

that compounds and etc etc. And

16:42

I also like there or elsewhere I forget where

16:44

but you've made the point that you have to

16:46

treat your passion like a job. So if you

16:48

have another day job, you have to treat this

16:51

like a second job but you don't have the

16:53

luxury of like at work you don't have the

16:55

luxury of telling your boss that hey I can't deliver by

16:57

Saturday I don't feel like it I'm not in the mood

16:59

etc etc. You have to do

17:01

it and in a similar sense you have to

17:04

sort of treat this with that kind of rigor.

17:06

And one of the sort of, I think

17:10

what happens with a lot of creators and it's

17:12

true of myself in certain contexts or projects that

17:14

I am planning is that I'll be stuck in

17:16

a vicious circle and I won't do

17:18

it and because I'm not doing it I'll keep

17:20

wondering can I do it maybe I can't do

17:22

it and I won't do it and I'm just

17:24

stuck in that cycle. And the moment you break

17:26

out of that cycle if there's an inflection point

17:28

where you actually start doing it then it can

17:30

turn into a virtuous cycle and then it doesn't

17:32

matter what is the quality or you know like

17:34

Ajay and I have made a pact that we

17:36

are going to do two years we

17:38

are going to do 104 episodes no matter

17:41

what we will not look at the analytics

17:44

so of course he's a geek so he keeps

17:46

looking at the analytics and he's got a weekly

17:48

email about analytics and I'm like fuck you I

17:50

don't care don't tell me you know we'll talk

17:52

after And

17:54

I think that that sort of

17:56

mindset shift for creators is really

17:59

important that. If you are into

18:01

creating because you want to be a YouTube star

18:03

or you want to be an influencer and you

18:05

want crypto brands and Ayurveda brands to pay you

18:07

money to hog that nonsense, then you know you're

18:09

not really going to get very far. But if

18:11

you're into it because you just love it, you

18:13

want to do shit, right? You want to just

18:15

get down and dirty and do shit and at

18:17

some level you don't even care about, you know,

18:19

whether it's working or not. We just

18:22

released episode 35 of Everything is Everything today.

18:25

And there's so many things I just feel

18:27

like I'm like, I wish I was learning

18:29

faster. I can see how much I've learnt

18:31

in 35, but I'm also frustrated because I can see

18:33

all the things that all the areas in which I

18:35

wish I was better. But that journey is

18:37

the whole thing. You just got to get in there and you got

18:40

to keep doing. No, I

18:42

completely agree because and one of the

18:44

things while looking at statistics, not looking

18:46

at statistics is so important, right? In

18:49

fact, I would say it actually helps every content creator

18:51

that they don't go viral, at least in the initial

18:53

times, right? Because you make your

18:55

mistakes, right? You just enjoy the craft

18:57

of doing what you're doing. I

19:00

think the enjoyment part is so important. And

19:03

for everyone who has ever worked

19:05

a job, right? You can't compete against someone

19:07

in your organization who's having fun at the

19:09

job. Who simply cannot because

19:11

the kind of intellectual input they're getting

19:13

in, the kind of hours they're putting

19:16

and the kind of thinking they're doing, someone who's not interested

19:18

in the job will never really get that in. And that

19:20

same goes for content creation. And this

19:23

is why I feel that I have done a

19:25

whole bunch of content projects, which I have failed

19:27

spectacularly at in the past, right? And

19:30

the one thing I realized is that while

19:32

I was interested in them, I don't think my reasons

19:34

were right, right? And

19:37

I think with my show postcards, what really clicked

19:39

was that I really wanted to tell those stories,

19:41

right? That I know there

19:43

is a ton of travel content was there, will

19:46

there, will be there. But I wanted

19:48

to bring a certain perspective of saying that, hey, can

19:50

you just take a step

19:52

back? Okay. Don't rush through five

19:54

countries in 15 days in Europe. I know maximizing

19:57

the F out of your Schengen visa is something that

19:59

I think is important. I think, you know, Indians are

20:01

very hardwired at. But if you just

20:03

take a step back and start to think about

20:05

how you are traveling a little differently, you

20:08

know, that's really going to change your travel experience. That was

20:10

the only thing I really wanted to bring out in the

20:12

world. Because I

20:15

have traveled the other way, which is, you know,

20:17

just going through things and places very quickly. And

20:20

then I started with my sabbatical really

20:22

slow travel. Like I spent the first

20:25

month in Bosnia and

20:27

Hasguvina, right? Not exactly the kind of place

20:29

where most people would think, Hey, let's go

20:31

for a month to Bosnia and Hasguvina. I

20:34

spent a month in Armenia and

20:36

Georgia. And the third month

20:38

which I spent, which was where the bulk of

20:41

my writing got done, was actually

20:43

a one-room cottage about an hour up

20:45

from Manali. And this

20:47

was a very funny experiment I feel

20:49

in hindsight I tried to do. Is

20:52

that how much can I disconnect? So

20:55

that cottage doesn't have anything around

20:57

it except trees. It's super

20:59

basic. It has one light bulb. It has one

21:01

chair, one mattress on the floor and a bookshelf.

21:04

That's it. Right? And

21:06

you can walk maybe about 200, 300 meters

21:08

to find a reception somewhere. But

21:10

sitting in your cottage, you're not going to find anything.

21:14

And I remember that for the first

21:16

two or three days, I was

21:19

losing my mind. I

21:22

just did not know why is time passing

21:24

by so slowly. And

21:26

I was genuinely struggling for the first two, three

21:28

days. But then by

21:30

day four, day five, that sort of cloud

21:32

starts to lift off your head and

21:35

you find a rhythm. So

21:37

of course the routine helps. And because

21:40

that place is sparsely populated,

21:42

I went on for long, short

21:44

hikes, walks, and these

21:47

adorable mountain dogs were accompanying you everywhere

21:49

you go hiking. Right?

21:52

And then I started talking to the caretakers of it.

21:54

So I used to just sort of, you

21:56

know, I spent a total of rupees, 18,000 in that month for

21:59

my stay. stay and food, right? Which

22:01

is, I mean, if any of you are worried about can

22:03

budget travel be still done in India very much, this

22:06

is an example of it. And I

22:08

started to understand the rhythm and cadence of life

22:10

in the mountains. And it's a

22:12

very romanticized idea that, oh, I want to retire to

22:14

the mountains, right? So the two

22:17

caretakers, Dolmanti and Uncle, you

22:19

know, they are well into their seventies, right?

22:21

And they catered three meals for me. And

22:24

just to sit down with them and talk

22:26

about what life looks in the six months,

22:29

when it snows, right?

22:31

And the amount of preparation they do,

22:34

right? Amount of food drying they do,

22:36

food preservation they do, right? How the

22:38

cuisine completely changes in the winter when

22:40

it comes to food versus in the

22:42

summer, right? And your entire

22:44

idea of food habits, food systems changes

22:46

once you see something like that up close.

22:49

And you start understanding what farm to table

22:51

is because literally my veggies were growing right

22:53

next to where I was living. And

22:58

I could see that they were so fit at 70, like

23:00

Auntie could outrun me on a mountain,

23:02

right? I was 33

23:04

then and she's into her seventies

23:06

and she could outrun me even

23:09

then. And now when

23:11

you go through an experience like that, I'm

23:13

not saying that I had some crazy life

23:15

changing insight or anything, but

23:17

it just showed me the value of slowing

23:20

down, right? And the

23:23

value of slowing down is that

23:25

you suddenly start observing so much

23:27

more because ultimately when

23:30

we experience reality, we're only experiencing a sliver

23:32

of the reality which is actually happening around

23:34

us. But the moment you

23:36

slow down, you will

23:39

start seeing things. For example, I started

23:41

noticing the treetops, right?

23:43

Because I have so much free time. So

23:45

if you're just going to sit and gaze

23:47

at nature and she started pointing

23:49

out to me trees which have been struck by lightning,

23:52

right? Because the entire crown has sort

23:55

of completely burnt off, but

23:57

the tree still is not being used for

23:59

wood. or timber because the

24:01

trees play a certain role in the ecosystem. I

24:04

started walking with them and she took me to the

24:07

forest and showed me their kind of you

24:09

know basic herbs you know which

24:11

they use sometimes so very normal

24:13

ailments or they would use something

24:15

which adds a completely different dimension

24:17

of flavor to the food. Now

24:22

this is what I really got

24:24

attracted to using myself article that you know

24:27

I want to think of a place

24:29

like an onion that I want to

24:31

take off layer after layer after layer

24:34

and understand the core of it and

24:37

living in India you know that in a lifetime

24:39

is less to experience India and it holds true

24:41

for most countries but then I started

24:45

thinking about how much

24:47

time do I want to spend when I go

24:50

to a place. So since then

24:52

my idea of travel changed completely I started

24:55

doing you know

24:57

trips which are at least two weeks but

25:00

in two weeks I would just go to one

25:02

country I have usually now do actually almost a

25:04

month I work two weeks remotely and two weeks

25:07

I take off completely. So

25:09

the idea now is that you stay in the larger

25:11

city of a country for the first two weeks where

25:14

you have good internet connection and you are able to

25:16

do your work very enough and the time zone is

25:18

not completely off so you are up at three and

25:20

a half four hours you can manage with your time

25:22

zones and the next two weeks you go

25:24

off anywhere in the country because you don't have to work and

25:27

what tends to happen is that I

25:29

give an example of Ireland my wife is there a year

25:31

and a half ago she decided to take

25:34

a career paper to pursue the master's and

25:36

this was my eighth or ninth day of

25:38

going on the bus in Ireland right and

25:41

I noticed the ad which said that get

25:44

paid to be thanked okay very

25:46

strange ad and the ad

25:49

is actually about a recruitment drive for bus drivers in

25:51

Ireland because in Dublin at least every time people get

25:53

off a bus they say thank you to the driver

25:55

right I find it is a very sweet thing to

25:57

do because labor jobs. are

26:00

so underappreciated, at least in India, if not

26:02

abroad. And that's

26:04

what got me thinking that, you know, where does

26:06

this really come from? Right? I've

26:08

not seen it in a lot of other Western European countries

26:10

I've been to, right? It's very specific

26:12

to Ireland. And

26:15

that sort of led me down to a rabbit hold

26:17

of, you know, the economic history of Ireland. Right? We

26:20

all, if anyone who's familiar with Ireland knows of the

26:22

great famine, which Ireland went through the potato famine, which

26:25

underestimated the population of the country. And

26:27

then you start understanding why did the famine

26:29

happen? How were the British involved? You start

26:31

connecting it back to why

26:33

did the troubles exist? Why was there

26:35

a conflict between Ireland and Northern Ireland? And

26:38

why does the, do the Irish

26:41

people have the world's largest diaspora, you know, outside of

26:43

its own country and probably even larger than the population

26:45

of the country? And

26:47

then you start understanding that fundamentally as

26:49

a race of people that because

26:51

so many of these people went

26:54

and did all kinds of jobs, right? Because they

26:56

were immigrants, they didn't have the choice. And

26:59

this was the 1800, late 1890s or 1880s you're talking about that there came

27:01

a very distinct

27:06

respect for every job while

27:08

it exists in many parts of the Western world. It's

27:11

really taken to another level in Ireland,

27:13

right? I could not

27:15

have figured this out in two days in Dublin because

27:18

in two days in Dublin, I would be figuring

27:20

out, okay, where is the best beer

27:22

in the country and it's right. But

27:24

this is what happens once you hit all the pubs,

27:26

for example, right? There is, I've done an

27:28

episode on this, there's a pub called the grave diggers

27:30

pub, right? And

27:33

it's literally next to a cemetery. And

27:35

whenever there's a service in the morning, the

27:37

grave diggers would come very early at four

27:39

or five in the morning, start digging the

27:41

grave. Once they finished digging the grave,

27:43

they would come and have a pint of

27:46

beer, right? That's why it's called the grave diggers pub. And

27:49

one of the strange things I found is that after

27:51

the funeral, everybody who comes to

27:53

the funeral goes to the pub to have a drink, right? Now

27:56

as an Indian, as a South Asian, right? You are thinking,

27:58

okay, people are like, okay, people are like, okay, people are like, okay, consuming alcohol

28:00

at a funeral. This is not making

28:02

any sense. Then

28:05

you start thinking, but this is so accepted. Why

28:07

is it so accepted? Then

28:10

I got into, I read a

28:12

fascinating book. I forget the author, but it's called the

28:14

Irish way of death. What are

28:16

the death rituals of the Irish people? And

28:19

that's where the word wake actually comes from. So

28:21

the origin of the story of the word wake

28:23

is that because medical science wasn't

28:25

very developed even 150 years ago, a lot

28:28

of times people who were in some sort

28:30

of coma or were passed out for long

28:32

periods, people thought they were dead, but

28:35

they were not actually buried for three to four days because

28:37

there's a chance that they might wake up.

28:40

That's why it's actually called the wake.

28:42

And then you understand that how Ireland views death

28:44

and it's in many ways it's celebration of someone's

28:47

life, which is a beautiful way to look at

28:49

death. Of course,

28:51

there is grief and loss and longing, but there

28:53

is also a celebration of a life

28:55

well lived. You're not

28:57

going to end up in the grave diggers pub after

28:59

two days in Dublin, right? You need to

29:02

stay a while and you know, get out those things.

29:04

So it's not always about, Oh, this is

29:06

a hidden gem, but really

29:09

what are you seeing and consuming and observing

29:11

as users just people are going about their

29:13

daily lives, right? All

29:15

across Dublin, if you notice carefully, you

29:17

will see the graffiti, which says

29:19

fuck the rich. Now, fuck the rich

29:21

is of course, not specific to Ireland. Of

29:23

course, it's been used as a way to

29:25

talk about uncontrolled capitalism, but one

29:27

of the largest crisis is which most people

29:29

don't see upfront is housing crisis in Ireland,

29:32

right? There might be one house and 700 people

29:34

have showed up to see that house and you

29:36

know, and rents are completely out of

29:39

control. Now what that does for

29:41

someone who is, who has a, who has a

29:43

very dignified job of let's say a bus driver,

29:45

right? Is that it still makes it unaffordable for them

29:47

to start living. And you would see that you

29:50

see Irish people migrate into countries like Australia, which itself

29:52

is not a cheap country to begin with, but they

29:55

feel that it's still cheaper to live in Australia as

29:57

an immigrant as compared to living back home. And

30:00

then you start understanding that, oh, there is a safety

30:02

net which people have. But

30:05

that safety net, and I'm sure you

30:07

probably have more nuanced take on unintended

30:09

consequences of a universal basis like income,

30:12

but there is a rise of homelessness and drug abuse

30:14

as well. And

30:16

that's also a ramification of how

30:18

the country, because

30:21

Dublin is a tax haven. I mean, that's

30:23

why so many of the IT companies are headquartered there, so

30:25

that amount of tax is the same. Now

30:27

that brings in a certain amount of money

30:29

for the economy, which helps proper universal basic

30:31

income, but that has unintended consequences.

30:36

This is what I really enjoy about

30:38

my travel, right? To try and peel

30:40

off that every sort of single layer

30:42

about a country. And even

30:45

if it means I understand 2% of what

30:47

this country is, I

30:49

feel that 2% is way better because it

30:52

stays with you. And

30:54

this is where the idea of

30:57

memory becomes very important, right? Memory

31:00

fails, of course. All of our memories

31:02

fail, and next time we

31:04

recall a memory, we are really remembering the memory of

31:06

that event and not the event itself. But

31:10

what also tends to happen is that if

31:13

you slow down and experience things slowly

31:15

and a little more deeply, when I

31:17

say deeply is that when you are

31:20

able to make these multiple connections, the

31:23

experience stays with you much longer. And

31:26

the beauty of what experience is that, and

31:28

I'll give an example of someone we both admire,

31:31

Narinar Shinoi, who's been on this show for so

31:33

many times. The stories

31:35

he talks about, some of them are really old stories. With

31:39

the beauty of an experience and a retelling of

31:41

that story, the film of memory goes on and

31:43

on and on. And with

31:45

every telling and retelling, we imbue a certain

31:47

weight and a value to it, not

31:50

just as the person who's narrating it, but also

31:52

to the listener. Now,

31:54

slower travel allows you to accumulate those memories. So in

31:56

a way, postcards for me is a

31:58

very important thing. is a way to

32:02

really write down those experiences in

32:04

the moment, in the way I was feeling them, in

32:09

the very incomplete way I was

32:11

doing. And in fact, I brought the

32:13

book for a very specific reason. There's a

32:15

certain passage I want to read out because

32:17

all this while I've been thinking about what's

32:19

really my way of travel and philosophy. And

32:22

then this is a book by Barry Lopez.

32:24

It's called Horizon. This is his

32:27

autobiographical take. He's been traveling the world for

32:29

50 years and he has gone

32:31

to places most of us would not go. But again,

32:33

he's not the kind of person who would say, hey,

32:36

there are 180 countries, I need to take off 180

32:38

countries. But again, very methodical, slow

32:40

travel. And even after traveling

32:42

the world for you know, that many years, and I'm

32:44

just going to take a couple of minutes to get

32:47

that passage. One of the

32:49

things which really stands out for me is how

32:52

does he think of his own role

32:54

as a traveler? So I'm

32:56

just quoting him now. I had

32:59

an ethical obligation as a writer, in addition

33:01

to an aesthetic one. It

33:03

was to experience the world intensely and then to

33:05

put into words as well as I could what

33:07

I had seen. I was

33:09

aware that others could see better than

33:12

I, and also that other people were not able

33:14

to travel in the way I had begun to, going

33:16

away habitually. And

33:19

whatever reader might make of what I tried to

33:21

describe, I already understood that

33:23

their conclusions might not match my own.

33:26

I saw myself then as a

33:28

sort of a courier, a kind of

33:30

runner come home from another land after some

33:32

exchange with its denizens, carrying by the way

33:34

of a story, some incomplete bit

33:37

of news about how different, how

33:39

marvelous and incomprehensible really life

33:41

was out beyond the pair of the

33:43

village in which I had grown up. So

33:46

for me, this really sort of

33:49

brought a life of how I think

33:51

about seeing the world today.

33:54

And we'll also read one more bit

33:56

from him that

33:59

talks about No matter how

34:01

much you slow down and how much you want to

34:03

understand a place how little you see of it One

34:07

can never even by paying the strictest attention

34:09

at multiple levels Entirely comprehend

34:11

a single place no matter how

34:13

many times one might travel there This

34:15

is not only because the place itself is

34:18

constantly changing But because the

34:20

deep nature of every place is not

34:22

transparency. It's obscurity I

34:24

have never been drawn to the idea of writing

34:26

definitely about anything especially her

34:29

Calton nature of cultural geographies In

34:32

revisiting these places then I was

34:34

more interested in how in reviewing my previous experience

34:36

of that location I might find

34:38

another truth one different from

34:40

the one I first wrote about I Was

34:43

also interested in how my memory of a place

34:45

might trigger new emotions and in

34:47

how the truth of such emotions might

34:49

Differently inform the facts I

34:52

had once so carefully gathered Nobody

34:54

has the biggest notion of what this world is

34:56

really like The only thing that

34:58

can be safely predicted is that

35:01

it is very different from what anybody supposes

35:04

so this sort of

35:06

oil is always stayed with me because I know that

35:09

someone who would go to Ireland for another

35:11

month might see a completely different side of

35:14

Ireland and Both of those

35:16

truths are as valid as any other truth Which

35:18

is out there and one

35:20

of the things which I strongly believe

35:22

and if any of you have now

35:24

bought into my spiel Of loads slow travel by

35:26

now and are considering it is that

35:29

you have to be intentional about your travel So

35:33

one of the things I highly recommend is getting

35:35

a guidebook And I know that for someone who's

35:37

a travel content creator a guidebook is the exact

35:40

antithesis of what I'm trying to do but

35:42

what a guidebook really helps you is that The

35:45

first 10-15 pages of a guidebook is a

35:47

super short crash course and history of the

35:49

place it really brings out the

35:51

seminal events of what the country has been shaped by

35:53

and That

35:56

history doesn't go away that history continues to shape

35:58

us for decades and we seeing that in our

36:00

own country. So that

36:03

becomes one step. And

36:05

second, understand that what

36:08

really interests you. So

36:10

I don't drink whiskey, I do not

36:12

care for alcohol in general. But for

36:15

someone who's a beer drinker, Dublin is the Macau, where

36:17

you should be drinking beer, it's House of Hose, home

36:20

of Guinness, right? There are a whole

36:22

bunch of Irish whiskies, you can take whiskey tours,

36:24

you can go to whiskey tasting sessions, you can

36:26

understand how blending is done, and

36:28

so on. Now that's a part of Ireland,

36:30

I will never experience. But

36:34

for someone who genuinely appreciates whiskey or

36:36

beer, it can be a

36:38

fantastic experience just focusing your travel towards that.

36:41

And that is where being intentional is so

36:43

important because fundamentally all

36:45

travel is self discovery. When

36:48

you go to a place, we go and see that

36:52

hey, I like this thing, but have you ever

36:54

considered why I like this thing? There

36:57

are so many times that many of us have gone to

36:59

really famous places, and we were like, it's

37:02

nice, but it really do much

37:04

for me. And we go

37:06

to other places and you're like, man, this completely

37:08

blew my mind. I remember this, I had

37:11

gone to the Adalat Steppels

37:13

near Ahmedabad. And this

37:15

was, we were doing this lovely course in Maika

37:17

called Imagining India, where we were

37:19

asked to bring in what

37:22

growing up as an aspect of Indian Richmond out

37:24

for us. And those Steppels

37:26

are absolutely gorgeous. I mean, you can look up images

37:28

if you've not been there. But the

37:30

idea of what Steppels constitute that it has

37:32

a functional purpose, it has a spiritual purpose,

37:35

it even has a military purpose for that matter,

37:37

right? Completely blew my mind. So

37:40

now, of course, I became

37:42

obsessed with Steppels since then, I have gone to

37:44

many of them, I bought books around it and

37:46

understood why they exist and what the future in

37:48

terms of living heritage looks like. But

37:51

you have to really start spending more time

37:54

in a place to understand what attracts you.

37:56

I am big on architecture, I am big on

37:59

food, right? I am not

38:01

a party person. I'm a very boring person. I don't

38:03

like going to parties I believe that any place which

38:05

does not allow you to talk is not a place

38:07

worth going to Maybe it's being late 30s, but maybe

38:09

that's how I I think about

38:12

it, right? But for someone who probably loves

38:14

partying Barcelona could be the perfect place for

38:16

you to go So instead

38:18

of saying that hey the world views

38:20

this destination from this lens What

38:23

is your lens of using the world and

38:25

that's what I believe travel should help you cultivate

38:27

you can aid it with reading of books

38:29

like I love reading books before I go

38:31

to a place because that

38:34

Intentionality helps me, you know

38:36

uncover so many things people often We know would come

38:38

to you and say that this is

38:40

a very academic or boring way of travel I mean,

38:42

no what I'm not I'm not saying that I

38:45

will only go and do this But what

38:48

suddenly starts to happen and an example is I

38:50

had spent a day in Belfast This

38:52

is Northern Ireland, of course Completely

38:54

different my Ireland, please never meet an Irish person

38:57

and confuse them from Northern Ireland that conversation will

38:59

not go down well, and we

39:01

were just walking and and I

39:04

just happened to look up and

39:06

I saw a plaque which sort of

39:08

commemorated John Dunlap and

39:11

that that plaque was put at a building

39:14

Where he accidentally actually discovered welcome ization of rubber

39:18

right now I Did

39:20

not know this I did not read about

39:22

it, right? but because

39:25

There were so many other things I understood the moment

39:27

I entered in the city I was able to

39:29

look beyond that first level of observation and Then

39:32

have time to actually look at the other things,

39:34

right? So, of course when you go to Belfast

39:37

you can do the tour tours of the graffiti

39:39

of the troubles and it's a fantastic tour I

39:41

highly recommend everyone take that if you

39:43

ever end up in Belfast But

39:45

it's those small things which you start noticing and

39:48

that makes the travel unique to you Because

39:51

now you have a very unique memory. I must have

39:53

seen ten other things in Belfast But this stays with

39:55

me as the first memory I tap into the moment.

39:57

I think of Belfast And

40:00

that is what makes it more memorable. And

40:02

the memorability is important because

40:06

ultimately as we age and one

40:08

of my beliefs is that we

40:11

become the stories we tell about ourselves to

40:13

ourselves and to the world. So

40:16

if you start telling that, hey, I

40:18

am a person who appreciates architecture and

40:20

nature and food, for example, I

40:23

will start seeing those things whenever I travel because

40:25

that will attract me the most. And

40:28

that becomes a virtuous cycle in that way. And

40:30

then you really start enjoying your travels beyond, this

40:33

is what is to be checked off in itinerary. I

40:35

have no idea where I started, but go

40:37

on in this random direction. It's not random at

40:39

all. No, no, you've given me 40,000 things to

40:41

double click on. And what I find really evocative

40:44

about this is that I

40:46

don't think of it as just slow

40:48

travel, but slow living in the sense that I

40:50

have been thinking more and more about the rhythms

40:52

of living, which we adopt for ourselves. And

40:55

often what happens is that I find, and this

40:57

is a lament about myself, that I'm

40:59

sprinting through life, that I'm scrolling,

41:01

scrolling, swiping, swiping, do

41:03

one episode, do another episode, write a newsletter,

41:05

blah, blah, just sprint after sprint after sprint.

41:08

And there is a part of me that longs to be able

41:11

to not sprint, like in a sense, we

41:13

are traveling through life, right? What is that

41:15

mode of travel? You can either travel

41:17

through life accomplishing one thing after another,

41:19

just like a tourist with a

41:21

checklist, ya jana, ya jana, ya jana, ya jana, ya jana.

41:24

Or you can just not

41:26

have an objective in mind in

41:28

per se, but just sit back

41:31

and kind of soak it in

41:33

and absorb things more deeply. And

41:35

therefore, what you said

41:37

about travel being a means of self-discovery,

41:39

I not only buy

41:41

that, I will go further and say that the way

41:43

you travel, whether it is through a place or through

41:45

life, is a way of shaping yourself,

41:48

right? Like if you are remembering things

41:50

differently because you're in a different mode,

41:52

then in that remembering what you have

41:54

seen teaches you to see differently the

41:57

next time, right? When you talk about

41:59

a, beautiful quote from

42:01

Barry Lopez where you

42:03

used the phrase ethical obligation. I

42:05

also think it is an ethical obligation

42:08

to oneself to not treat us

42:10

in the shallow manner by just living on

42:12

the surface of things and therefore the surface

42:14

of ourselves. But kind of you

42:16

know getting deeper and this is something I kind

42:18

of struggle with now because there's like so much

42:20

work all around and I keep wondering like I

42:23

keep trying to build those slow moments for

42:25

myself and sort of compartmentalize in that way

42:27

and give myself those slow spaces. But

42:30

I want to dig a little bit

42:32

deeper into your sort of introduction to

42:34

slow travel like my sense is

42:36

that it would have affected every

42:38

part of your life not just a travel right

42:40

it changes you as a person and

42:43

my question is that while you

42:45

mentioned one instance of appreciating

42:47

it which is when you were in that cottage

42:50

north of Manali and you really got to see

42:52

the tops of trees and notice

42:54

things more deeply. I'm guessing

42:56

that that would have been one milestone on

42:58

your journey that like was

43:00

that a seminal moment in terms of shaping

43:02

your love of slow travel or were you

43:04

already on that journey along the way and

43:07

that sort of became something that allowed you

43:09

to you know think overtly about it and

43:11

so I was on that

43:13

journey in the sense that I was on it

43:16

but the realization of being what their journey hit

43:18

me then. So the

43:20

reason I kept Himachal for the last was that

43:22

I wanted to travel for two months so that

43:24

I have enough ammunition to write about

43:28

and so what

43:30

happened in Armenia was that

43:34

it's a lovely country very easy to get to from

43:36

what I remember it's movies on arrival so and

43:39

cheap flights from Delhi so please go for it

43:42

is that I and this is completely

43:44

by luck of chance the kind of things which happen

43:46

when you slow down is

43:48

I went and stayed with a

43:51

couple homestay booked it off booking.com

43:53

so the very usual nothing not

43:55

some super specific country specific website

43:59

and the person. the couple was

44:01

running it, the husband was ex-army,

44:03

Armenian army. And

44:07

when he understood that I am from India, he

44:10

actually told me that outside of his

44:12

army UT, he

44:14

along with two other people are the last

44:16

three remaining Aryan priests of

44:18

Armenia. So

44:21

I went to the house and he said

44:23

that Armenia is about 99% Christian and

44:27

a very small percentage of people who identify

44:29

as Aryan. And they

44:32

next day took me to a ceremony

44:36

which was an actual fire ceremony. So they were worshipping the

44:38

fire. And because

44:40

it was outside the Givni temple and they were

44:42

just living there, they actually invited

44:44

me, made me a part of

44:46

it. He sat down and explained what these fire

44:48

rituals mean. And

44:51

that suddenly sort of made me realize that

44:54

if I had not taken this

44:56

detour, so as to say, I would

44:59

have never uncovered this. Now that

45:02

sort of led me

45:04

to the

45:06

history of Armenians in India. There is an

45:08

Armenian church in Calcutta which still exists. And

45:12

if you go back to records that Armenians did for

45:14

a very significant part of time, they did live in

45:16

India. So now what started to happen

45:18

and I am just going to, I am using this example

45:20

to sort of bring out the point that in

45:23

my own life as well, because

45:27

I grew up middle class, single

45:29

parent, my father passed away quite early, you

45:33

were always very focused on hitting that next

45:35

milestone. This

45:38

entire experience taught me that while

45:42

milestones are important, you

45:45

do not have to live your life by milestones.

45:48

So what travel really teaches you is

45:50

that there are a hundred thousand different

45:52

ways to live your life and

45:55

all of them are as valid as any

45:57

of the others. Then

46:00

I started realizing that, OK, who

46:02

has set this milestone? How

46:05

much of it is, and it comes back to

46:08

the point of thing and take desires, how much of it is

46:10

something which I really want to do? And by

46:13

no means, I am discounting my privilege.

46:16

While I grew up middle class, I did have

46:18

the privilege of an English education from

46:20

some of the better schools in India, and of

46:22

course, accessibly to the job market. But

46:26

I imagine a lot of your listeners also would

46:28

have very similar privileges. What

46:31

are we doing with that privilege?

46:33

That was a question which sort of kept nagging me

46:36

that I can run on

46:38

this treadmill. And this was a

46:40

realization I had for a very brief moment when I used

46:42

to live in Bombay for 10 years. And

46:45

I took the local trains between probably

46:47

two of the worst most crowded stations rather in Koorla.

46:51

And there was a time which

46:53

I said, sorry, Bombay.

46:55

I refused to run. Because

46:59

living there after a point made me realize that there

47:01

is no end to this running. There is just no

47:03

end. But at the same time,

47:05

I had to balance that

47:07

realization with making

47:09

a living, being financially secure, and

47:12

having a life which I want and with the comfort

47:14

which I enjoy. And

47:17

in a chance conversation with a friend, and I

47:20

mentioned one of my simplified appearances as well, she

47:23

very pithily said that, that's

47:25

why I'm thinking of a VP. Why

47:30

are you thinking of a VP? No one is going to care whether you

47:32

are VP or AVP. So

47:34

that sort of came to me to the question that

47:37

most things in life matter only because if they matter

47:39

to you. If they stop

47:42

mattering to you, they don't matter. But

47:45

because as a society, as a

47:47

country, we have been so conditioned.

47:50

Now, I was thinking about why

47:53

do we Indians maximize the F out

47:55

of a Schengen Visa? Five countries, why

47:57

do we want to see in 15 days? Because

48:00

for most people like me who grew up in

48:02

the 80s and the 90s, right,

48:04

we grew up with fairly

48:06

limited resources. Only after

48:09

91 did things start opening up for us. So

48:12

what we saw from our parents is that if you had a

48:15

material object, you will give

48:17

it a second life, a third life or a fourth life

48:20

and maximize whatever value you can get out of

48:22

it. Now, when we grew

48:24

up as adults, when and we were the

48:26

first set of people who really made some

48:28

significant money in our lives, where

48:31

we could actually invest in our wants, we

48:33

transplanted the philosophy into

48:36

our experiences as well. We

48:38

work, right, and I talk

48:41

about this idea which I call that

48:43

we became consumption maximizers, we became memory

48:45

minimizers, right. We just consume,

48:47

consume, consume, we've gone down to the treadmill

48:49

and that then sort of extends to every

48:51

aspect of our life. We start thinking of

48:53

relationships that way, we start thinking of our

48:55

work that way, we start thinking of how

48:58

we spend our time and then

49:00

at some level I realize that the

49:03

entire talk about productivity is also a

49:05

trap because

49:07

the productivity mindset talks

49:09

about be productive,

49:11

be disciplined in every aspect of your life but you

49:14

have to realize you're not a machine, you need to

49:16

have aspects of your life where you're

49:19

slowing down because boredom

49:21

is a very necessary condition

49:24

for creativity, right. You

49:26

have to be bored for your mind to go

49:28

away from the cycles and you know the rails

49:30

you have put on for your own thoughts and

49:33

that's where it started affecting the

49:35

kind of decisions I took, right. Now

49:39

while I would love to

49:42

get promoted, I'm not particularly bothered by whether

49:44

I get promoted or not. As

49:46

long as I feel that I'm contributing to my

49:48

organization, I'm doing good work and I'm

49:50

trying to hit it out of the park more often than

49:52

not, I'm okay. I do not want to

49:54

change the next promotion, I do not want to change the leadership

49:57

roles because I know that that comes

49:59

at a cost. that comes at a personal

50:01

cost, that comes at a health cost. I

50:05

think that's where travel went

50:08

from being a tool of self-discovery to

50:11

also a way to live life

50:13

better. And

50:16

better as in my own very limited perspective of how

50:18

I see my life and my world. Because

50:21

you started realizing that so many of

50:23

these myths you have built up in

50:25

your head, right? They are really myths,

50:27

right? And mythia, they are actually mythia.

50:31

They are not so much as myths. And

50:33

once you start taking that control back,

50:35

it's liberating. It's liberating because

50:38

now you genuinely see that so much of

50:40

what the world expects of you, you

50:43

don't have to live up to it. It doesn't matter. And

50:46

that feeling that it doesn't matter is very

50:48

liberating because then you can focus on doing

50:50

things which you truly enjoy. I

50:53

want to talk about intentionality. And I think that

50:55

there's a paradox in intentionality which I sometimes think

50:57

about, which is that at

50:59

one level if I'm traveling to a place like

51:02

you, I will have the instinct that let me read up on it and

51:05

let me have a better depth of understanding when I get there. And

51:08

you said that that extends before and after and

51:10

that journey is always becoming more and more alive

51:12

as you find out more and more. So

51:15

at one level there is an intentionality, that

51:17

you are trying to be more and more

51:19

aware of. More

51:23

sort of intense about your experience. But

51:25

at another level, this runs a danger

51:27

that you are too focused on the

51:29

things you are being intentional about. And

51:32

you can't just sit back and soak it up. Like if

51:34

I'm on a riverside in a foreign country, intentionality

51:37

can tell me that a certain war happened here and

51:39

this is a culture of the place and this is

51:41

the kind of food they eat and why. And

51:44

all of that is in my mind space.

51:46

Whereas another way of traveling slowly would be

51:48

to just leave all of it out and

51:50

just enjoy the river for what it is.

51:53

Like every place is at its core,

51:56

it is a place without that baggage

51:58

of history with self-importance. humans put on

52:00

it. The river was there long before

52:02

humans came, it'll be there long after

52:04

we are gone. There is a beauty

52:06

to that as well. And I think

52:08

this dilemma extends to life itself. Like

52:10

when I am unwinding for example and

52:12

I don't have work, there is one

52:14

part of me which is saying ki

52:16

kyaar amit kuch, relax karor but read

52:18

a book. Ya kuch, you know, do

52:20

some self-improvement, read a book, you know,

52:22

whatever, read a, watch a good film,

52:24

don't waste your time. And another

52:26

part of me rationally knows that, no, fuck it.

52:28

Sometimes, like I think John Lennon said no time

52:30

is wasted unless you feel it is wasted. And there's

52:32

another part of me which is saying ki nahi kushni

52:34

karna. But you know, I can

52:37

sit and look at the sky and that

52:39

is good enough. So how does one balance

52:41

this? Because in intentionality, there is also the

52:43

danger of overthinking it. No,

52:45

that absolutely is a danger. And it's always a

52:47

danger for me because I know that

52:49

at some level, some of these experiences will end

52:51

up on the podcast. Right? So

52:53

there's always that angle that content, right? And

52:56

that, you know, I want to give, I

52:58

want to be right. I don't want to

53:00

mistake facts. I don't want to use

53:02

only one interpretation of a certain thing that always is

53:04

there and there always be gaps in those things. So

53:07

I mean, what intentionality does is

53:10

the first intentionality is that

53:12

I have created a month to see a country. That

53:16

intentionality automatically negates a huge

53:19

part of what you feel

53:21

is too over preparing to go to a place. Right?

53:24

Second is I'll give an example. I've been to Paris

53:26

a couple of times and

53:29

none of the times I have been to the Louvre. I love

53:31

art, right? But there is

53:33

a reason I didn't go to the Louvre because the

53:35

era from which Louvre has art, I actually

53:38

don't know anything about that art. Right?

53:40

I know, I know Monet, I know van Gogh,

53:42

I know that generation of impressionist painters.

53:46

Now, if anyone who's been to

53:48

the Louvre knows that you need at

53:50

least half a day to one day to at

53:52

least scratch the surface of what that place is.

53:54

Now, by not going there, I have instead

53:56

decided to go to the museum or see, I

53:59

don't know what's how it's pronounced, where

54:01

I could see a vanguard for the first time in my

54:03

life. Right now, there

54:06

is intentionality, but now it allows me to

54:08

just sit there for half an hour. Look at that vanguard.

54:11

So your intentionality doesn't mean it's restricting

54:14

the intentionality allows you to open vistas

54:16

for you, which were not available to

54:18

you earlier. Right. Not

54:21

doing the same thing in life. And I struggled

54:23

with this thing, exactly thing, which you said, right?

54:25

Like yesterday, I was sitting and I was just

54:27

reading this book because I love it so much.

54:30

And I was thinking, should I

54:32

prepare something for Amit's interview? And

54:34

I mean, in the heart side,

54:36

I know that you cannot prepare for podcasts like this,

54:38

but that, that thing comes up, right?

54:41

That, like, I should do something with

54:43

this. And this

54:45

actually brings me to a very important point

54:47

for people who work full time,

54:49

very regular corporate jobs, like I do, is

54:52

that the biggest mistake we do, the biggest

54:54

disservice we do to ourselves is

54:57

we define our identity by

55:00

our jobs. Right. So

55:02

what happens is that if something

55:05

goes wrong in your day job, right? It

55:07

just messed up for different reasons. If it's also for small

55:09

things, so you got laid off or something, it

55:12

completely brings you down as a person. Right.

55:15

Which is why I believe art for art's

55:17

sake, like I sketch. I

55:20

do not put any of my sketches anywhere

55:22

on social media. I

55:25

mean, I showed to some couple of friends and some of them

55:27

give me feedback and stuff and I was just like it. Right.

55:30

But when I'm doing that, there

55:33

is absolutely no intentionality

55:35

of this has to yield something, but

55:38

I enjoy, I do pen sketching, right?

55:40

So you cannot undo a stroke.

55:43

Right. So you then just do it. And

55:46

of course, because I'm a beginner, there will be a lot of

55:48

flaws, but you accept

55:51

that piece of art saying that I

55:53

enjoyed this. That's why I have done

55:55

it. And that is the end goal of

55:57

it. So it is very important

55:59

to get out. of this intentionality, productivity mindset

56:01

to say that you cannot program every single

56:03

aspect of your life, you shouldn't because you

56:05

are not a robot. AI, we have AI

56:07

for that. Let AI do what

56:10

it needs to do. You are human. Retain

56:12

that quality of being a human that you

56:14

are not living an only task based

56:16

life. And that is how I feel

56:18

led you to balance intentionality without

56:21

being over preparing for a certain

56:23

experience. How has the

56:25

journey both in terms of travel and in terms

56:27

of creating the content around it changed the way

56:29

you look at time? Like in

56:31

a lot of your episodes, and I must

56:34

confess I haven't heard them all, but I've

56:36

loved everything that I've heard. In a lot

56:38

of your episodes, there is this sense where

56:40

we are not just traveling through geography, we

56:43

are traveling through time. For example, a recent

56:45

episode you spoke about how, you know, the

56:47

charts of Rajasthan are 90% from all over

56:49

the place. I think your episode title is

56:52

about how we are all Hungarians from Rajasthan,

56:54

which I thought was absolutely fantastic. And there,

56:56

of course, you're looking at genetic evidence and

56:58

so on. But in a lot

57:00

of your travels, there is that sense that you're

57:03

not just traveling through space, you're traveling through

57:05

time, which partly comes about because you have

57:07

that intentionality of, you know, understanding a place

57:09

and uncovering its layers. I want to later

57:12

on, I'll double down on architecture also how

57:14

every little thing in the design of a

57:16

place will tell you so much about its

57:18

history. But at

57:21

a broader level, how does that then change the

57:23

way that you look at your own life? Because

57:26

one of the realizations of being

57:28

able to step outside of this

57:30

time, and you know,

57:32

see it as this flowing river and so much of

57:34

the present influence by the past which is still flowing

57:36

in it would also make you

57:38

then think about your own life and think

57:41

about your own goals and etc, etc. Like

57:43

you've spoken about how you won't

57:45

let your job define who you are,

57:47

you know, VP, IVP, Kavarak Pratay, etc,

57:50

etc. And so

57:52

how much of that has been changed by you like

57:54

I'm so impressed by the fact that you have this

57:56

intentionality key, I'll take a month off and for a

57:58

month I'll go to Poland or whatever. I'll go to

58:00

personally or I'll go to wherever and you know I'll

58:03

do the rigor of doing my job remotely because it

58:05

has to be done but a couple of weeks I'll

58:08

also just go off on my own and all of

58:10

that but how do you now look at time compared

58:12

to maybe 15 years ago like when you were young

58:14

when you were in college just out of college what

58:16

are the kind of what was the

58:18

story you told yourself then and what is the

58:21

story you are telling yourself today? So

58:24

in terms of time and I

58:27

my day job involves using

58:30

statistics to some degree I

58:33

would think of thinking of time

58:35

and life in cross-sectional and longitudinal terms

58:37

right. So cross-sectional is right

58:40

here right now in this point of time

58:43

and longitudinal is of course over a longer period of

58:45

time I think the shift for me what has happened

58:47

is I started looking

58:49

at life longitudinally and not

58:52

cross-sectionally. So for me earlier

58:54

I was used to think hey

58:56

this is what I'm doing now this is not

58:58

good enough I can

59:00

do better I can see other people are

59:02

doing better right but

59:05

in that cross-sectionality I was neither looking at my own

59:07

journey and I was also not looking at that their

59:10

journey because of course I was not aware of their

59:12

journey right. Now

59:14

if I look at anyone and that that sort

59:16

of lens you know beautifully to content creation as

59:18

well because if you are starting

59:20

now somebody else is doing it better

59:22

than you and somebody has

59:25

been doing it for much longer and they

59:27

already have an audience so the question you ask is

59:29

why do it right

59:32

and in Deepak's newsletter which we

59:34

were talking about I talk about

59:36

this that what if you started

59:38

treating all your content projects

59:40

like your children you

59:42

are not people don't have children because say oh

59:44

my child will become the next year's grandmaster or

59:47

they will go and to will the you know

59:49

Nobel prize in literature very

59:52

unlikely it will happen right. Too many Indian

59:54

parents have that attitude though. Yeah right but

59:57

the realistic part is that your child will have a

1:00:00

life with a few highlights here or there. So

1:00:03

that doesn't mean you don't have children. A lot of people find joy

1:00:05

and purpose in having children. Can

1:00:07

you treat your content project like your child? Right? You

1:00:11

don't expect your child to come out and

1:00:13

start solving the Pythagoras theorem. Right? Or say

1:00:15

that, listen, I will solve Fermat's last theorem

1:00:17

by the time I'm 18. It's

1:00:19

not going to happen. So the

1:00:22

moment you start thinking of your life

1:00:24

longitudinally, you understand that this is a

1:00:26

journey. Right? If

1:00:28

somebody goes off the blocks going to be

1:00:30

to St. Bolt when you start running, you are

1:00:33

not going to do that either. The most successful content

1:00:35

creators out there have put in time

1:00:37

for their craft. The

1:00:39

moment you start understanding that, you

1:00:42

start worrying far less about the

1:00:44

cross-sectional view of things. You

1:00:46

start worrying far less about, you

1:00:49

know, where other people are and what are they

1:00:51

doing. Because let's face it,

1:00:53

at whatever age you are, someone is doing it much

1:00:55

better than you, whatever you have wanted to do. But

1:00:59

they have come from a different circumstance. They

1:01:01

have come from a different life experience. They

1:01:04

have come from a different mindset

1:01:06

owing to their own life.

1:01:09

And that is their journey. And

1:01:11

you know, I used to read this philosophy, I

1:01:13

think it was John Rilke, I don't know how

1:01:15

to pronounce the name. He says

1:01:18

that the only journey worth having is a

1:01:20

journey within. I used to feel what

1:01:22

sort of garbage this person

1:01:24

has written sitting in some fancy

1:01:27

town in Europe being funded by

1:01:29

royalty. But it makes

1:01:31

complete sense. It makes complete sense

1:01:33

now though. It did not make complete sense 15 years

1:01:35

ago. It sounded like

1:01:38

utter garbage. But it

1:01:40

makes complete sense because only if

1:01:42

you think of your life in longitudinal terms, you will get off

1:01:44

that wheel. And you have to get off that

1:01:46

wheel. The only wheel you should be

1:01:48

willing to accept to some extent is a wheel which you have

1:01:50

designed for yourself. If you say that day

1:01:52

this is the wheel, either wheel I chose is one

1:01:55

episode, one week, come what may.

1:01:58

I would say I have been fairly successful at you know. doing

1:02:00

that. But that

1:02:02

wheel is what I

1:02:04

have defined and the difference is

1:02:06

the cross section and the longitudinal. When you start

1:02:08

thinking everything longitudinally, you start

1:02:10

approaching life longitudinally because you will

1:02:12

stop expecting immediate results, you will

1:02:15

stop expecting immediate improvements, your

1:02:17

idea of success itself change. Now, one

1:02:19

of the things which I have started thinking about

1:02:22

differently is that the input is the output. You

1:02:25

can control the input, you have no control over the

1:02:28

output, how much ever we would like to believe we

1:02:30

are masters of our own destiny, we are not. We

1:02:33

are definitely subject to the

1:02:35

vagaries of the societies and the

1:02:37

nature we live in. But the

1:02:40

moment you say that my intentionality

1:02:43

is only putting in the

1:02:45

effort because without the effort

1:02:47

there is no outcome. And

1:02:49

when you start focusing only on the effort is

1:02:52

when also things start to change in this

1:02:55

space. So,

1:02:57

my typical answer for those people who say,

1:02:59

KI MAKU, podcast KARU, YA MAKU, YouTube, SHO

1:03:01

KARU or whatever, there are so many like

1:03:04

me and etc. And I always remind them

1:03:06

that there is one thing that no one

1:03:08

in the world can be better at than

1:03:10

you are, which is at being you. If

1:03:13

you are simply authentic to yourself and the

1:03:15

point is all of us are on journeys

1:03:17

of different kinds, journeys to life, intellectual journeys,

1:03:19

you are at some point in that journey,

1:03:21

somebody on some other point in that journey

1:03:23

will relate to you and will

1:03:25

feel useful. And therefore, I think that too

1:03:28

many creators are second guessing your audience.

1:03:30

And I think that that is a

1:03:32

terrible trap and a race to the

1:03:34

bottom. And what is worst about

1:03:36

it is that it takes you outside

1:03:38

of yourself. Like the way that

1:03:40

I think good content is created is not that

1:03:42

is not outside in the logo. But inside out

1:03:45

that I am

1:03:47

what I am and here I'm putting this out there.

1:03:49

And I'm just doing that. And in a sense to

1:03:51

me, you know, that input

1:03:54

is the output which you said, you know, that

1:03:56

input is all that really matters. That is

1:03:58

a result you wanted to create. something,

1:04:00

the result is not how other people react

1:04:02

to it. The result is the creation itself.

1:04:05

I have done it. Now I don't care. Of course, it is nice when people say, I

1:04:07

had a great conversation,

1:04:12

but it is a doing that matters. You know,

1:04:14

you kind of, so tell me about your content

1:04:16

journey, because earlier you said that, you know, there

1:04:19

were some things you did for

1:04:21

the wrong reasons. And I'm guessing those wrong

1:04:23

reasons would be reasons of positioning or to

1:04:25

focus on what others might want on markets

1:04:27

and so on. And postcards was for the

1:04:29

right reasons, which you can make out

1:04:31

from the product. It's obviously for the right reasons. So

1:04:33

elaborate a little bit on this. So

1:04:36

I started, I've done a bunch of stuff

1:04:38

like a lot of things

1:04:40

in the travel space because I've always been

1:04:42

fascinated by travel that I started a newsletter,

1:04:45

which will help you find the cheapest

1:04:47

air phase internationally because traveling from India

1:04:49

abroad is expensive. It

1:04:51

actually did quite well, but I

1:04:54

just lost motivation after point

1:04:56

simply because I feel

1:04:58

my intent was right in

1:05:00

terms of that I did want travel to

1:05:02

be more accessible to people and so

1:05:04

on. But it

1:05:06

felt like a maze after a

1:05:08

point, I was just running in that maze and it

1:05:12

was not fulfilling me in any way. Right. And of course, people would

1:05:14

say back, say, thanks to you, I got such

1:05:16

a great deal and everything. So what of that sort

1:05:19

of, you know, fizzled out. Then

1:05:21

I tried to start a blog about behavioral

1:05:23

sciences. Right.

1:05:25

Because I, my, my work is in consumer

1:05:27

psychology. So what happened there

1:05:30

was that again, I lost motivation because

1:05:32

after writing few posts, I realized that I'm not

1:05:34

as interested in the topic. I thought

1:05:36

I was, I was not as invested in it.

1:05:38

And it's around that time where I

1:05:41

realized that the question you need to ask for

1:05:43

anything you want to achieve in life is that

1:05:45

are you willing to suffer pain for it? That's

1:05:48

really the only question you have to ask because if

1:05:52

you are willing to suffer pain for it means it

1:05:54

intrinsically matters to you and you will suffer

1:05:56

pain for it without anyone having a

1:05:59

ring of your heart. side view of you suffering

1:06:01

that pain and making a spectacle of that

1:06:03

suffering. That's a great illustration of thick and

1:06:06

thin desire as well. So

1:06:09

when I started understood that what am I willing

1:06:11

to suffer pain for. So

1:06:14

again I told you the story about how

1:06:17

postcards came to be somewhat serendipitously. But

1:06:20

by then I definitely wanted to write that, had

1:06:22

already written that manuscript. And

1:06:25

what happened then was that I

1:06:28

started doing postcards, postcard of course as a

1:06:30

show also evolved initially it was only about

1:06:32

how to travel differently but then it went

1:06:35

into specific stories, uncovering countries, doing like a

1:06:37

three month long series on a country. So

1:06:42

two things happened, one thing which I

1:06:44

am absolutely thrilled about is

1:06:47

that I got back my reading habit. This is one

1:06:49

thing as an adult I have struggled. I

1:06:51

have had phases where I read prolifically, I have had

1:06:53

months where I have not lifted a book, I

1:06:56

have had times where I could not finish books, even there

1:06:58

is nothing wrong with the book, it was really me problem

1:07:00

not as much as a book problem. But

1:07:03

the intentionality of doing

1:07:05

postcards and having IBM

1:07:08

help because I had a producer who was going to say

1:07:10

boss where is the episode and you are like

1:07:12

okay I have two days I need to get this out. So

1:07:16

I got my reading habit today I buy at least one

1:07:18

or two books a week. I

1:07:20

read only 20% of it but

1:07:22

the rest 80% which sits there is

1:07:27

my acceptance of how much of the world I

1:07:29

do not know and

1:07:32

when I accept that there is so much of the world

1:07:34

do not know I will go out and seek that

1:07:37

knowledge. There are times when you know

1:07:39

okay I have ideas for two weeks after that I

1:07:41

am not really sure what I want to do. I will just pick up

1:07:43

a book, I will read something,

1:07:45

I will connect it over a decade of

1:07:47

travel experiences put three points together. One

1:07:50

of my favorite episodes and in surprising it has

1:07:52

also done well because things you personally like do

1:07:54

not always do well in content right. It

1:07:57

is an episode called sunlight Europe versus Asia.

1:08:01

I could have done with a better title, but again, early

1:08:03

days of content creation, you don't

1:08:05

understand much, is that if

1:08:07

you look at how architecture uses sunlight,

1:08:10

in India we have this entire system of jali

1:08:12

architecture, right? That you go to so many

1:08:14

of these places and now one of the

1:08:16

reasons was that, you know,

1:08:18

it actually blocks out harsh sun

1:08:20

rays coming into a building and

1:08:23

we are a very hot country and we

1:08:25

did not have as many cooling techniques back then. And

1:08:28

because the moment you create a jali, you create a

1:08:30

lot of these small, small, small holes and

1:08:33

thanks to Bhanali's principle, the air which passes through it

1:08:35

actually cools down, air you get inside is much cooler

1:08:37

than what you get outside. Now

1:08:40

take the same sunlight and look at how

1:08:42

Europe uses sunlight in architecture. Most of these

1:08:45

churches where you have stained glass works actually

1:08:49

do the job of concentrating sunlight. The

1:08:52

reason is that because those places don't get

1:08:54

as much sun as we get, right?

1:08:58

Now this is something which occurred to me, I

1:09:00

was reading a very random book called imaginary cities

1:09:02

and by Kelvin. No,

1:09:06

I think that is invisible cities. That's invisible

1:09:08

cities. I forget the author, I am very

1:09:10

bad at remembering author names, this book called

1:09:12

invisible cities and I was reading about this

1:09:14

and suddenly struck me that there is a

1:09:17

very intentional way sunlight is being used. Now

1:09:20

as a traveller, there is a joy

1:09:22

that inside gave me. I

1:09:24

am pretty sure someone else has also figured it out

1:09:26

somewhere else. I am not limited to

1:09:28

be the inventor of this theory but the

1:09:31

joy that which it gave me really propelled

1:09:33

me to keep doing this because I am

1:09:35

like now I am seeing the world in

1:09:38

a way which I have not seen the world before I

1:09:40

am able to experience it more closely. Now

1:09:43

when you start building that level of

1:09:45

intrinsic motivation and podcasting in

1:09:48

India, the kind of content I do,

1:09:50

I know is a niche. I know

1:09:52

it will not explode. It

1:09:55

could be a function of how I do it or it could be

1:09:57

a function of the subject itself, a whole bunch of things. But

1:10:00

because I enjoy doing it so much, I am

1:10:03

not particularly fussed about what are the listener

1:10:05

numbers. Of

1:10:08

course, when someone writes in and say that really enjoys it,

1:10:10

I feel good. There is no doubt about it. I am

1:10:12

not above validation. I am very much in the validation game.

1:10:16

But I am not also worried about how

1:10:18

much episode, how many numbers did this episode do. So

1:10:23

my content journey, when it pivoted from stuff,

1:10:26

it said that this

1:10:28

sounds fun and it is cool too. I

1:10:30

really like doing this. That is where

1:10:32

the switch really happened because I have gotten up at 4 in

1:10:35

the morning, wrote till

1:10:38

6, went through one round of edits,

1:10:41

done by 7.30, take half an hour to record in 4

1:10:43

hours, I have turned out an episode for 10 minutes. But

1:10:46

I have done the pre-work to know what to write it when I am

1:10:48

sitting down at 4. So I was not figuring

1:10:50

out what to write. I had already done the pre-work. Now

1:10:54

doing this and then walking into

1:10:56

work. The

1:10:58

next day when that episode lands, just the

1:11:00

landing of that episode gives

1:11:03

you joy saying that, listen, I have put a part

1:11:05

of me out there. That

1:11:07

is important because the moment you start putting out your

1:11:09

content, you are putting out a very intimate part of

1:11:11

yourself out there. You are really

1:11:13

putting out saying that, hey, this is who I am. This is how I

1:11:16

see the world. It could be

1:11:18

esoteric. It could be obscure. It

1:11:20

could also be maybe just intellectual masturbation at some point.

1:11:22

But this is literally how I see the world. There

1:11:25

are a few thousand people out there who find value in it. So

1:11:30

then what starts happening is that then

1:11:33

the flywheel starts to work. Now

1:11:36

because of the

1:11:38

podcast, I got approached

1:11:40

by a publisher to do a travel book on India.

1:11:43

Now the publisher is also reaching

1:11:45

out to me because they see that, OK, this

1:11:47

person has a sense of what he

1:11:50

is doing. He definitely has an audience which will help sell

1:11:52

the book because ultimately publishing is a business. And

1:11:54

so on. But all that wouldn't

1:11:56

have happened till

1:11:59

I did four results. postcards. I

1:12:02

am here because I did postcards. That's

1:12:04

literally the reason I am here today. Then

1:12:07

what happens is that the flywheel starts to happen that

1:12:09

opportunity start to open up. Because of

1:12:11

postcards, Spotify hired me to

1:12:13

train some of the podcasters. I

1:12:15

did another show with IBM which was a paid

1:12:17

show and so on and

1:12:19

now because of that we are doing 6% love. And

1:12:24

that's why they say that you cannot connect the dots.

1:12:27

You have to look only backwards and connect the dots.

1:12:29

When I started on that journey, I had no

1:12:31

idea all of this would happen. Sure, everyone who

1:12:34

writes would always have that dream of writing a

1:12:36

book. I also had that. But to see actually

1:12:40

happening it without me going to chase a publisher and this

1:12:42

is not a brag I am trying to make. I am

1:12:44

just saying that all of these things are now

1:12:46

falling in place because of the

1:12:48

four years or so. Then you

1:12:50

start realizing that if it can happen in

1:12:53

this dimension, you can take

1:12:55

that same philosophy in any dimension of life. Last

1:12:58

one year is when I have consistently worked out three

1:13:00

to four days a week

1:13:04

and I have been able to reverse

1:13:06

my cholesterol issue. You know that

1:13:08

you have reversed your own diabetes. So you

1:13:10

understand that if you actually find a system

1:13:12

and stick to it, that applies to

1:13:14

every life, that applies to your relationships. You

1:13:16

can significantly improve your relationships if you start

1:13:18

investing in them in a very committed manner.

1:13:20

Because as much as I will

1:13:22

talk about love, I believe love is very intentional.

1:13:25

You choose to love the person

1:13:27

you love every single day. Otherwise, there

1:13:30

is no amount of attraction, chemistry,

1:13:33

shared interests will guide you through life. You have

1:13:35

to make that choice. So

1:13:38

I think my

1:13:40

content journey has

1:13:42

one made me realize

1:13:44

that you should stop self-rejecting. Let

1:13:46

the world reject you. And

1:13:49

because you are doing what you are

1:13:51

doing for yourself, the world rejecting you does not matter as

1:13:53

much. So I am not saying that to modify

1:13:55

the book and it does not say well, I will not feel bad,

1:13:57

but I will definitely feel bad. But it

1:13:59

will not stop me from writing my second book. It

1:14:02

will not stop me from doing postcards or YouTube which

1:14:04

we were discussing before the break that I'm getting started

1:14:06

on YouTube myself. Because

1:14:09

I know that I'm doing it for myself. Yes,

1:14:11

I am also doing it and to your point

1:14:14

of niches, right? I will feel that

1:14:16

niches figure out themselves out. You just

1:14:18

have to put in the hours and naturally

1:14:20

as a person who is who has put in the hours

1:14:22

you start to say, this is doing like for example, some

1:14:25

of the episodes which do the best

1:14:27

on the podcast are food episodes because

1:14:30

we are country are crazy about food. We love our food.

1:14:33

And in a way, because

1:14:35

I like food myself and I love reading what food

1:14:37

is trees and evolution of food. I

1:14:40

double down on it. It didn't feel like,

1:14:42

oh, I'm trying to game the algorithm or

1:14:44

do something. I like architecture. I like food.

1:14:46

Food is doing well. I'll do more of food. I

1:14:49

didn't stop doing architecture. I'm still doing architecture. I just

1:14:51

do more of food. So it doesn't feel that you

1:14:53

are trying to game the algorithm, but you're still providing

1:14:55

some inherent value to someone who's saying that they're giving

1:14:57

your attention in this world. I mean, what more can

1:15:00

you ask for? I feel somebody's giving you attention is

1:15:02

more important than they're probably giving you money. And

1:15:05

that is how I stopped self rejecting

1:15:07

that this book thing also came. I

1:15:09

had this moment of thought that isn't, can

1:15:12

I really write this book? And then I'm

1:15:14

like, well, they think

1:15:16

that I can write it. I can

1:15:19

write it, right? I just have to

1:15:21

put in the hours, right? And of course

1:15:23

I will edit it. There is an editor and the

1:15:25

whole process goes through and it'll come out as a finished

1:15:27

product, right? The

1:15:30

only thing with changes is, and now

1:15:33

I want to be proud of whatever I'm putting out. And

1:15:35

pride doesn't mean perfection. Pride

1:15:38

means I feel I have given it my

1:15:40

time, my consideration, and

1:15:42

that is pride to me now. Pride is not about, oh,

1:15:45

this piece reads flawlessly. I mean, nothing reads

1:15:47

flawlessly. You can always improve whatever you've written.

1:15:50

And that I think has been my sort of content journey.

1:15:53

And that also propels me now to do even

1:15:55

look at, you know, I'm starting my

1:15:57

YouTube journey now. I am exactly at the same place

1:16:01

I did not know anything about podcasting. Now I

1:16:03

don't know anything about YouTube. But

1:16:05

my philosophy is very simple. If I do it for

1:16:07

another four years, I'm sure I will get good at

1:16:09

it. So I have a story

1:16:12

I love, which in fact I related in the episode

1:16:14

of Everything is Everything we just released today. But

1:16:16

I'll tell you anyway. It's a story about

1:16:18

the Soviet chess player Tigran Petrov here. He

1:16:21

played, he was a grandmaster in the 50s, 60s

1:16:23

and 70s world champion for a big file. And

1:16:26

he was once playing and this is when

1:16:28

he's a veteran. So probably 1970s. He's

1:16:31

playing a game with someone who wants to draw. Basically

1:16:34

for whatever reason, maybe it's the last round of an

1:16:36

interzonal. There's nothing to gain. Maybe he needs a draw

1:16:38

for a norm. He wants to draw. So

1:16:40

he wants to draw with Petrosian. And

1:16:42

at one point after the game starts, he leans forward and

1:16:44

he asks Petrosian, are you playing to win? And

1:16:47

Petrosian says no. So now

1:16:49

our friend is happy. He's like, okay, draw. So then

1:16:51

he leans forward and very hopefully he asks, are you

1:16:54

playing to draw? So Petrosian says

1:16:56

no. So he goes

1:16:58

like, what the fuck? And then he asks, so why are you playing then?

1:17:01

And Petrosian says, I'm playing to play. Right.

1:17:04

This is this. I want this to be the philosophy

1:17:06

of my life. I have adopted this. I'm

1:17:09

playing to play, you know. So when you write a book,

1:17:12

you're writing the book. Like

1:17:15

yesterday I recorded an episode. I don't know whether

1:17:17

I had released after or before this, but with

1:17:19

Malini Goel, who's written this lovely book called Unboxing

1:17:21

Langaluru. And she was saying that when the book

1:17:23

launched, she was so busy, so busy that she

1:17:25

couldn't enjoy the launch, that her mind

1:17:27

simply couldn't go to the thing. And

1:17:29

in my mind, I was

1:17:31

thinking, you know, you move on, you do

1:17:33

the next thing. The Dharma is to write the book. You've written

1:17:35

the book. We move on. Dharma

1:17:37

is to record episode. Move on to

1:17:40

the next thing. You know, don't kind of linger

1:17:42

back. So I, I kind of really love

1:17:44

that. And you know, I

1:17:46

want to talk about food and architecture, but we'll

1:17:48

talk about food later. I want to talk about

1:17:50

architecture first because you mentioned the jali and the

1:17:53

sunlight and that sort of insight. And

1:17:55

There are insights like that sprinkled

1:17:57

through your work. Like, for example,

1:18:00

In was Vegas on you spoken of. Other

1:18:02

dogs would make the Lord's right to the

1:18:04

doors will have to loosen them and earth

1:18:06

uniting in one of your posts and medium

1:18:08

use. Have a photograph of those loops and.

1:18:11

You know what I did and it made of

1:18:14

different materials and if you know good one loop

1:18:16

you're a man. If you look with another loop

1:18:18

woman see you can tell by the north with

1:18:20

it it's a man or woman at the door.

1:18:23

You know You've pointed out why. The doors outside

1:18:25

the buildings are so incredibly small. your know you

1:18:27

for in a in a different context you've shown

1:18:29

pictures of a bullish building with no balconies or

1:18:31

doors and you've spoken about. You know why that

1:18:34

is a case and these wise fascinate me. I

1:18:36

remember once traveling from the Charlotte I'd gone in

1:18:38

two thousand and six to cover the Cricket to

1:18:40

a difficult to death. And offended some

1:18:43

to god and be managed to dave

1:18:45

down to the border with Afghanistan right

1:18:47

and a on the baby boss said

1:18:49

dwellings of the of and instead of

1:18:51

windows a body's natural foods and as

1:18:53

somebody villa by are these Madison it's

1:18:55

instead of big windows and I am

1:18:57

not the news of his on sober

1:18:59

to disclose when which has given the

1:19:01

machines and okay because he always said

1:19:03

what I don't know I suspect a

1:19:05

desert you know a d but although

1:19:07

it is a minute but I'm I'm

1:19:09

always fascinated by all these little things.

1:19:11

Which to a tourist. Would.

1:19:13

Go unnoticed but a traveler.

1:19:16

Me: Actually see so give me some sense

1:19:18

of a new started noticing architecture. And then

1:19:21

what does it do for you to experience

1:19:23

a city with this extra layer of scene

1:19:25

where you're asking those questions about design? It's

1:19:27

because for me all these different forms we

1:19:29

see it on us and we take them

1:19:31

for granted. The originated for a reason. That

1:19:34

is it that is that he's in town

1:19:36

houses and France will look a certain way

1:19:38

that it as a reason that many Indian

1:19:40

houses will be like you know the to

1:19:42

be a good yard in the center which

1:19:44

is opened and everything is facing inwards. In

1:19:47

depth of a joint families of living and

1:19:49

through architecture you can learn so much about

1:19:51

a society so tell me about you know

1:19:53

your sort of how, your understanding and interest

1:19:55

in that group. Saw

1:19:57

my understanding. Of. It. I.

1:20:00

Really Still super limited. But.

1:20:02

My interest has always been that so

1:20:05

for me. And. I always

1:20:07

think of all travel writing as an individual

1:20:09

space and time. You discuss this issue while

1:20:11

ago that you know you can see it

1:20:13

regularly. Element of Fame same seen that architecture.

1:20:16

Is. A space. But. It

1:20:18

is also time because it's existed for

1:20:20

so long it's been going on Ten

1:20:22

January date denotes box have been added,

1:20:24

packs have been taken away, and so

1:20:27

on. So. It's the

1:20:29

monument is actually a living thing. It's

1:20:31

not a dead thing. Because.

1:20:33

The monument Is this a study? Know.

1:20:37

If. You look at. The. Much architecture

1:20:39

and of cause. I am very biased towards architected

1:20:42

in India because I'm biased towards India as a

1:20:44

country is that there's a lot of. Very

1:20:47

specific reasons why things are being done. I.

1:20:49

One episode called Jeopardy Architecture as

1:20:52

did Cuffed. Made that.

1:20:54

How have I done? One thing

1:20:56

I know who had accepted these

1:20:58

was in a d of the

1:21:00

British you know. started using aspects.

1:21:03

Of architecture from different parts. As.

1:21:06

Of the to please certain factions of people he was

1:21:08

sent to work with I could look at Dublin have

1:21:10

you been to deprive him again later. So if you

1:21:12

go to the old by trade when it was it

1:21:15

is being and that of these cystic shop jobs that

1:21:17

when we went and of shots at the how did

1:21:19

this type that such because he wanted to set up.

1:21:22

You know or of letting city because I'm a

1:21:24

had become too small for him and he knew

1:21:26

that to set up was it you need money.

1:21:29

And A to needing money you need to

1:21:31

attracted Hollywood protected us. He said that Listen,

1:21:33

I'm going to set up specific markets and

1:21:35

you need to look out for anyone who

1:21:38

listen to this. Opens the map and you

1:21:40

go to the was a d of jeopardy.

1:21:42

You will see specific leans. Named

1:21:44

after professions. Fate.

1:21:47

Some good could still were looking a little.

1:21:49

he was looking illegal. he all of them

1:21:51

late night is because he said listen this

1:21:53

is the place where I warn everyone who

1:21:55

said infiltrate. And. See

1:21:58

big, that and that stuff. The dusty. Of

1:22:01

was some of the things have changed but that

1:22:03

seems to this day and that becomes the foundation

1:22:05

of jeopardize the city. Not.

1:22:08

Someone took a very deliberate choice to say that I

1:22:11

want to set of. Jeb wouldn't have any intentional and

1:22:13

smart about it if I miss it. And.

1:22:18

I had these realizations in Windy

1:22:20

Edema to clients of article I

1:22:22

was a know I'm sorry able

1:22:24

I'm said boys One of my

1:22:27

favorite cities in the world I

1:22:29

would say I'm. Istanbul.

1:22:32

Competes with it for me, but he added

1:22:34

organ. Though I'm not the biggest center, what

1:22:36

he's doing, Do that. It's like. That

1:22:39

single city you can see. Within

1:22:42

our. Maybe.

1:22:44

A thirty me that. If.

1:22:46

You just look at the architecture it go some

1:22:48

seventeenth century, twenty first century. And. Thirty meters.

1:22:52

Along with that, it has different styles

1:22:54

of architecture. Along. With that.

1:22:56

It. Has different religions. Interesting that

1:22:58

architecture. Know. You could stand

1:23:01

in. Those had to me. Does. On.

1:23:03

Unravel the history of Sarajevo from the

1:23:05

thirty meters. What? You

1:23:08

need wouldn't isn't about it. So

1:23:12

architecture became also very important for

1:23:14

me because. I.

1:23:17

Said that you know all countries try

1:23:19

to. I'm mortified that

1:23:21

a collective memories teens, you're done. All

1:23:23

power struggle is essentially and disorder reminds

1:23:26

me of my master's thesis. I had

1:23:28

done this. So this is around anti

1:23:30

war odd in Cambodia or around to

1:23:32

commit who period. And

1:23:35

absolutely brutal. Peter of Com Or does history

1:23:37

and have. Been in things which

1:23:39

a sort of understood from is that. The.

1:23:41

Struggle for Power is actually a

1:23:43

struggle for nationally. What?

1:23:46

Do you institutions organizations where the

1:23:48

party's want to be? No foot?

1:23:53

And once you start seeing that, you see that

1:23:55

guess of. People. With a

1:23:57

vested interest will try to buddy history. But.

1:23:59

Architecture. living history. Because

1:24:02

there's so much of it is already been documented. Sure,

1:24:04

it might be lying a little obscure, but it's definitely

1:24:07

there for you to access. And

1:24:09

to me, that became just another tool

1:24:12

to really understand the place better. The

1:24:15

same goes for food and we'll talk about food, but that

1:24:18

is why I find I for 2015, I lived in China

1:24:21

for about six months. I

1:24:24

traveled for work and I

1:24:26

went to Tiananmen Square and I have an

1:24:29

episode on town squares. Why

1:24:31

dictators love town squares? Why dictators love town squares.

1:24:34

And if you go to any of these town squares, there

1:24:37

is never a bench, there is never

1:24:39

a tree, which means you

1:24:41

can't rest, you can't sit, you can't organize,

1:24:43

you can't protest. Tiananmen

1:24:45

Square is that way because of what happened in

1:24:47

1989 in Tiananmen Square. Now,

1:24:51

you go to Tiananmen Square and there

1:24:53

are people all the time there, you can

1:24:55

see nothing. But the moment you bring

1:24:58

in this lens, you

1:25:00

know why this is the way it is.

1:25:03

And that way of hiding

1:25:05

something actually reveals more than

1:25:07

what was trying to be hidden. And

1:25:10

there are so many aspects of architecture

1:25:13

which completely blow

1:25:15

my mind. Sometimes it is ingenuity,

1:25:18

sometimes it is vanity,

1:25:21

which you see, sometimes it is the

1:25:23

sheer craftsmanship of it. And I feel that

1:25:25

what we call as deep work now in

1:25:28

the modern age, people did deep work

1:25:30

then. The kind of

1:25:32

nakashi which you see in

1:25:34

palaces, in temples, in so

1:25:37

many other architectural elements that

1:25:40

people were doing deep work and that

1:25:42

deep work has stood for hundreds, thousands

1:25:44

of years. The

1:25:47

other thing about architecture which fascinates me

1:25:49

and which continues to interest me is

1:25:53

what is absent. So, you

1:25:56

know, the absence or the force of

1:25:58

the architecture is not just is

1:26:00

absence of something in architecture tells us so

1:26:02

much, right? Like the Hindu right talks about

1:26:04

Mohammed Ghazni coming and sacking

1:26:06

the temples X number of times and

1:26:10

while of course it is true, he defended that but

1:26:14

the fact that you start understanding architecture

1:26:16

as a tool of power, right?

1:26:19

The sacking of the temple is very deliberate. He

1:26:22

could have done hundred other things. He very

1:26:24

chose to sack temples because he wanted to

1:26:26

further a certain philosophy of what he believed

1:26:29

in and that was a straight

1:26:31

craft. There is this historian Aniluth Khanisati, he said in

1:26:33

a brilliant book, The Lords of the Deccan and in

1:26:35

one of his articles he talks about that,

1:26:38

you know, why it is very easy for us

1:26:40

to, you know, fall into that, oh, X mosque

1:26:42

was demolished, X temple was demolished but

1:26:45

in the medieval times, kings used to

1:26:47

demolish coming from the same region, same

1:26:49

religion, same community would demolish another temple

1:26:53

so that they wanted to build a bigger temple in that place

1:26:55

to show that, listen, I am more

1:26:57

powerful than him. So,

1:27:00

when you start seeing this, it also helps you understand that

1:27:03

a lot of narratives which you see

1:27:05

and it doesn't matter which side it is coming

1:27:07

from are also narratives

1:27:09

of convenience of propaganda in

1:27:11

many ways and a deeper

1:27:14

look at architecture helps you see through it much

1:27:17

more easily than you would sort

1:27:19

of, you know, see it from the outset and

1:27:21

that is why what I love about travel is

1:27:23

that it might seem as one singular aspect of

1:27:25

what you do but it really insights go into

1:27:28

all directions. So, you mentioned

1:27:30

Aniravath, in this very room in the

1:27:32

Takshishala studio, I once sat with him

1:27:34

doing a voice role for

1:27:36

his podcast, I think, you know, he used

1:27:38

to do a podcast here, he used to

1:27:40

do a podcast here when he used to

1:27:43

work in Takshishala. Yeah, echoes of India, I

1:27:45

think. Yeah, yeah, something like

1:27:47

that. So he would have these voice effects with

1:27:49

kings saying things and princes saying things and I

1:27:51

was a king for a brief while. So I'm

1:27:53

going to think aloud and ask you a question

1:27:56

and see if you have any thoughts on it

1:27:58

now. I'd done and Early

1:28:01

episode of Everything is Everything on this where

1:28:03

we were still trying to figure the medium

1:28:05

out, which was about the pinkness of Jaipur.

1:28:07

One of the things I realised when I went to

1:28:10

Jaipur and obviously I did the kind of thing that

1:28:12

you would recommend reading up and all of that and

1:28:14

one of the things I realised is that that pink

1:28:16

city thing is kinda recent. In 1876, Prince

1:28:19

Albert was going to visit the city so they

1:28:21

painted it pink in his honour. Now

1:28:23

somehow it caught on and it became a

1:28:26

branding thing and because it's called the pink

1:28:28

city, what it does is it does this

1:28:30

kind of part dependence where certainly in

1:28:32

the touristy areas it became the rigour

1:28:34

to paint everything pink and pink became

1:28:36

a destiny thereby foreclosing other possibilities, right?

1:28:39

Now this is a relatively trivial thing,

1:28:41

it doesn't really matter whether a building

1:28:43

is pink or blue in a deeper

1:28:46

sense but you know I

1:28:48

focused on this because I felt that this

1:28:50

kind of part dependence happens in our own

1:28:52

lives for example, if you see yourself in

1:28:54

a particular way, you know if a young

1:28:56

girl is raised for a particular attribute that

1:28:58

oh she's so coy or oh you

1:29:00

have a charming smile then you focus

1:29:02

more on that to the you know

1:29:05

detriment of other things and there is

1:29:07

a part dependence that comes in and

1:29:09

similarly I'm thinking of the part dependence

1:29:11

of architecture like Winston Churchill once said

1:29:13

that we shape our buildings and thereafter

1:29:15

our buildings shape us. So

1:29:17

when I think about town squares, it is

1:29:19

not just that a

1:29:22

town square design like that without benches or

1:29:24

trees is useful for a dictator, it is

1:29:26

also that a town square that remains like

1:29:28

that is useful to a future dictator that

1:29:31

in a sense we are shaped by our

1:29:33

architecture as much as in the past we

1:29:36

shaped our architecture and it's

1:29:38

important to watch out for these sort

1:29:40

of falling into these

1:29:42

part dependencies in our own lives in various ways

1:29:44

but in the context of cities and the way

1:29:46

they are and the kind of life they enable

1:29:48

and the kind of life they don't enable, you

1:29:50

know do you have any like further observations? So

1:29:54

while the pink city example of course

1:29:56

is deliberate and there are deliberate examples

1:29:58

right in so many parts of. of

1:30:00

the world, you're not allowed to change the outer

1:30:02

facade of buildings because it maintains a certain look,

1:30:04

right? In Bombay, for example, Art Deco buildings, you

1:30:06

cannot modify, you know, matter what you can do

1:30:08

inside. I

1:30:11

know that a lot of people have

1:30:13

an issue with this to say that,

1:30:16

hey, why do we have to do this? Let

1:30:18

places be what they are. But

1:30:20

nothing is just as they are, right? Everything

1:30:22

is intentional. Someone is taking an intentional choice.

1:30:25

And one of the things I, and you

1:30:27

did mention the tourist and the traveler thing, right? I

1:30:29

actually don't think there's a difference between a tourist and

1:30:31

a traveler. I'll come to why. But

1:30:35

the fact that a place is popular for a certain

1:30:37

thing allows a lot of people to come. And

1:30:39

of course, leads to issues like overcrowding of

1:30:42

places. But at the same time, it runs

1:30:45

someone's house. And I think that

1:30:47

is what we, you know, forget that,

1:30:49

you know, I can, I can talk wax eloquent about,

1:30:51

you know, how amazing slow travel is that is that

1:30:53

is an, oh, but sometimes

1:30:56

the best known places are genuinely

1:30:58

worth it, right? They're genuinely worth the

1:31:00

hype they have. And even if,

1:31:02

you know, you may not like it, but it's

1:31:04

running someone's house, it's a part of the economy.

1:31:07

I think we should not forget that, that sometimes

1:31:09

these places and ideas and experiences have to be

1:31:11

designed, right? Why do countries run tourism

1:31:13

campaigns? They run it for a simple reason that they want more

1:31:16

people to come, right? We all, you know,

1:31:19

project this idea of what our country

1:31:21

is. And this takes me

1:31:23

to a very brilliant anthropologist called

1:31:25

William Mazzarella. He had written a

1:31:27

book called shoveling smoke. So he

1:31:29

had done an ethnography of advertising agencies in

1:31:32

India, I think late

1:31:34

90s, if I'm not wrong, or maybe early 2000s. And

1:31:37

he came up with this idea of auto

1:31:39

Orientalism. He says that

1:31:41

Orientalism was how the West viewed us. We

1:31:45

have now, we have now made it our own

1:31:47

and we are now sending it back to the West, right

1:31:49

in a very crude form, if I may say. So

1:31:52

even when we do incredible India

1:31:54

campaigns, right, and I think we

1:31:56

do the same thing. And I Do not

1:31:58

think that is wrong In. The in innovative sense

1:32:01

that. There are some

1:32:03

good to see. Two nights. They. Have

1:32:05

caused an exaggerated images not too but did a

1:32:07

sumptuous two seater type safe. If someone is digging

1:32:09

let's say some sort of a spiritual experience It

1:32:11

is possible in a country like India is that

1:32:13

they have the right mindset able to that are

1:32:15

some of that I places. It's at least possible

1:32:18

may or may not happen. So. I

1:32:20

am. I'm quite or give it some of these

1:32:22

influences on choices. And this actually

1:32:24

reminds me of one of my favorite weird

1:32:26

saw the be They are one of the

1:32:28

reasons I did you like a been out

1:32:31

of everyone else I have little bit of

1:32:33

I take off his. Go. Read was

1:32:35

of us. Gabi. Was a man

1:32:37

in the at enough? So. He was not

1:32:39

an aesthetic was that I'm going to quit everything and

1:32:42

breeds isn't I am. I am. I am of events

1:32:44

I believe I read a sticks with the market if

1:32:46

it says i eat if it does not that I

1:32:48

don't eat. And eight. And.

1:32:52

Gabi talks about this and dieting of invincibility

1:32:54

that do know that you can dog any

1:32:56

and of was as a huge amount of

1:32:58

could even religion of an organized religion because

1:33:00

he was against it. And that

1:33:02

isn't a lot like it is idle as

1:33:04

as as much as he talks about things

1:33:06

which are metaphysical, those ritual is very grounded

1:33:09

in reality and I feel like whenever you

1:33:11

are traveling you cannot let go of that

1:33:13

going. And. I think that's very important. That's

1:33:15

why the I actually like the mentality in some cases

1:33:17

because he and I would be trying to please them

1:33:19

a piece of his seat. right? And

1:33:22

allowing us to read aloud to take

1:33:24

that beast or that sample and help

1:33:26

us imagine the universe. Because. We

1:33:28

don't know today what the vagina get him by looked

1:33:30

like. Would. Be says that winter tempers we

1:33:32

have and what his audience of able to put together

1:33:34

we can imagine will generally of notice. And.

1:33:36

Buy it in in that time and that's why

1:33:38

See that intensity was. Yeah.

1:33:40

and and you know what i was not

1:33:42

talking so much about those two to see

1:33:44

element of it did you take one aspect

1:33:46

and then you for drowned out and or

1:33:48

let's but even little it's parts of the

1:33:50

design shape the culture for example how much

1:33:53

public transport is it in a city with

1:33:55

ship the way people live or the second

1:33:57

tax on odd was hip the way people

1:33:59

live i originally this profound dissonance when

1:34:01

I think of the city of my birth

1:34:03

Chandigarh, right, at a sort of philosophical level

1:34:05

I am opposed to it, because it's like

1:34:07

top-down urban planning, it's not going organically from

1:34:10

the needs of the people. Now every time

1:34:12

I go to Chandigarh, I see the wide

1:34:14

roads and the green parks and it's like

1:34:16

utterly beautiful, but the counterfactual is something that

1:34:19

is far more vibrant and you know, far

1:34:21

more colourful and that vibrancy hasn't been allowed

1:34:23

to come up, you know, you contrast it

1:34:25

with any other Punjab city, for example, because

1:34:28

of the way that is designed, because you

1:34:30

can only have a certain amount of

1:34:32

density possible and you know, that restricts

1:34:34

the sort of possibilities, so all of

1:34:36

these different choices, the way they lead

1:34:38

to, you know, cities being what they

1:34:41

are. I

1:34:43

think Amit, it's important

1:34:45

that we recognise that

1:34:47

there is an equal

1:34:50

mix of beauty and chaos in how cities evolve,

1:34:53

right, there is a beauty because

1:34:55

the 30-metre stretch in Sarai, where I spoke

1:34:57

of, right, that walking down that

1:34:59

street, you can understand Bosnia as a country,

1:35:03

if I may say, and that street has

1:35:05

been preserved for a reason, right, because,

1:35:08

and it actually comes back to the

1:35:10

point of national memory, right, we preserve things the

1:35:12

way because we believe that this is the national

1:35:14

memory we want people to carry, this is what

1:35:16

the idea of conception of people we want to

1:35:18

carry, but at the same time, we understand that

1:35:20

memory is malleable, right, you can change

1:35:23

people's idea of what a country is and what a

1:35:25

memory is by doing things in various ways

1:35:27

and we are seeing a play out in India right now

1:35:29

as we speak, right, we want to

1:35:31

change the conception of what India as a country is. So

1:35:35

yes, Chandigarh, like an example, I have been to Chandigarh

1:35:37

a couple of times, Chandigarh is a

1:35:39

rich man city, right, Chandigarh is

1:35:41

a privileged city. Exactly, that is the cost,

1:35:43

but yeah. Yeah, right, now, but there

1:35:46

is an upside to it, that it looks beautiful, it's organised

1:35:48

and you know, I have not really seen

1:35:50

traffic in Chandigarh from what I remember. Now

1:35:52

Bombay, the city which both of us have spent

1:35:54

considerable time in, has layers

1:35:56

upon layers of history, is chaotic,

1:35:59

still matters. manages to function but

1:36:01

has some serious issues as a city now. So

1:36:05

I don't think this question can be conclusively

1:36:07

answered. I think very few

1:36:09

people and people talk of

1:36:11

their love for European cities,

1:36:13

you consider as a child of enlightenment for

1:36:15

sure. But

1:36:17

the fact is that how many European cities

1:36:19

can take the population load we have today. Exactly.

1:36:23

Exactly. They evolved because they

1:36:25

knew they were catering to certain aesthetics to

1:36:27

certain population to a certain way of life

1:36:29

which is why Paris is out

1:36:31

of control in the city. Paris simply cannot take

1:36:33

the amount of immigration which is coming into Paris

1:36:35

right now. And also as you pointed out in

1:36:37

an episode of your podcast, European cities are literally

1:36:39

built on shit. That

1:36:43

is what I call a cheap sales episode. Yeah I'm going

1:36:45

to link it from the show notes so we are not

1:36:47

going to elaborate, you have to listen to the episode to

1:36:49

find out why they are built on shit. So

1:36:52

yeah I don't think this question can be answered and

1:36:54

I don't think there is a balance

1:36:57

also in a sense you can strike because some

1:36:59

cities will always be weighed down by the history.

1:37:02

No matter how much of the context you want

1:37:04

to do, the history doesn't leave them and

1:37:06

it will never leave them. Delhi's history will never

1:37:09

leave it. You can do whatever amount of social

1:37:11

engineering in a country but some things are very

1:37:13

hard to erase. I would hope so. You

1:37:16

know from a recent episode I think it

1:37:18

was Swapna Little who gave me this insight

1:37:20

that you know we think of domes as

1:37:23

inherently Islamic architecture but domes actually there's nothing

1:37:25

like that. You know domes were used by

1:37:27

everybody. It's a freaking technology. It's a technology

1:37:29

for how you you know cover the top

1:37:32

of a building from the elements but you

1:37:34

know these associations have come so when you

1:37:36

rewrite history and you rewrite design and

1:37:38

etc etc all of this random shit

1:37:40

gets in on that note let's take a quick break and

1:37:43

after the break we have lots more to talk about. I

1:37:50

always wanted to be a writer but never quite gotten down

1:37:52

to it but I'd love to help you. Since April 2020

1:37:55

I've enjoyed teaching 27 cohorts

1:37:57

of my online course the autofk writing. and

1:38:00

an online community has now sprung up of

1:38:02

all my past students. We have workshops, a

1:38:04

newsletter to showcase the work of students, and

1:38:06

vibrant community interaction. In the course itself, through

1:38:09

four webinars spread over four weekends, I share

1:38:11

all I know about the craft and practice

1:38:13

of clear writing. There are many exercises, much

1:38:15

interaction, and a lovely and lively community at

1:38:17

the end of it. The course costs Rs.

1:38:20

10,000 plus GST, or about $150. If

1:38:25

you're interested, head on over

1:38:27

to register at indiancut.com/clearwriting. That's

1:38:30

indiancut.com slash clearwriting. Being a good

1:38:32

writer doesn't require God-given talent, just a

1:38:34

willingness to work hard and a clear

1:38:36

idea of what you need to do

1:38:38

to refine your skills. I

1:38:40

can help you. Welcome

1:38:46

back to the scene in the unseen. I'm chatting

1:38:48

with Utsav Mamoria, and we just went traveling. He

1:38:50

took me down on a slow

1:38:52

travel down Church Street, where we had a

1:38:55

slow pizza, positively, leisurely. And

1:38:59

as we came back, we picked up coffee,

1:39:01

and we discovered the concepts of OD and

1:39:03

AC. And I think we owe

1:39:05

it to the public to tell them what

1:39:07

is OD and AC. So I can begin

1:39:09

with OD, and then you go on to

1:39:11

AC. And together, we'll

1:39:13

do a teamwork job of explaining

1:39:16

this as it were. So OD means optimum

1:39:18

delusion. And here is a funda behind it,

1:39:21

that a certain amount of delusion is

1:39:23

necessary if you want to achieve excellence.

1:39:26

Because what happens is that when you begin doing

1:39:28

something, you suck at it, right?

1:39:30

And how will you get good at it

1:39:33

by doing it again and again? But if

1:39:35

you have the intellectual honesty and the good

1:39:37

taste to see that you suck at it,

1:39:39

that might dishearten you from doing it. So

1:39:41

you need a certain amount of delusion, which

1:39:43

makes you think I'm actually good at this

1:39:45

shit. And then you do it again and

1:39:47

again, inadvertently faking it till you make it

1:39:49

and then you actually become good. So to

1:39:51

get the iterations through, you need to be

1:39:53

deluded. But the reason the O comes in,

1:39:56

the optimal, is that

1:39:58

if you are too deluded... then

1:40:00

you will never, you know, that

1:40:02

will also come in the way and it

1:40:04

simply won't work. So you need that amount

1:40:06

of delusion which makes you keep practicing till

1:40:08

you actually get better at it, but not

1:40:10

so much that it stops you from improving

1:40:12

at all. So that is the concept of

1:40:15

optimal delusion and at this point I

1:40:17

will now hand over a huge round

1:40:19

of applause please for my good friend

1:40:21

Uthsev Mamoria who will explain the concept

1:40:23

of AC. But before you do that,

1:40:25

I forgot what the A was, I remember what the C was. Adequate,

1:40:28

yes. So the idea

1:40:31

of OD extends well in

1:40:33

a more culturally acceptable space

1:40:35

to AC. AC

1:40:37

stands for adequate chutzpah, it's pronounced something

1:40:39

else I just got to know from

1:40:41

Amit. Hutzpah, hutzpah. It's called hutzpah, but

1:40:44

of course I learnt it from the Vishal Bhardwaj

1:40:46

film Hyder. Where he says hutzpah.

1:40:48

Where he says hutzpah as Amit says. I could

1:40:50

be wrong, you are actually speaking to two people

1:40:52

who are awful at pronunciation so kindly forgive but

1:40:54

it is spelled with a C therefore AC. So

1:40:58

ultimately we all need to arrive at a

1:41:00

state of adequate chutzpah because adequate chutzpah is

1:41:02

what will keep you going because

1:41:04

it is a continuous journey of learning and improving so

1:41:06

you still need to be a little deluded like I

1:41:08

am doing a good job and I am improving but

1:41:10

it should not be that I have reached perfection and

1:41:12

then you get to very

1:41:15

very unhealthy megalomania ideas of who

1:41:17

you are. Yeah optimal

1:41:19

delusion leading to adequate chutzpah from

1:41:21

bad thought to brave action I

1:41:24

guess is what you could put

1:41:26

it BT to BA. So

1:41:29

you know typically in all of my episodes

1:41:31

I will also ask my guest about their

1:41:33

childhood and growing up and what they were

1:41:35

like and all of that and we haven't

1:41:37

done that so far because it was just

1:41:39

such a joy riffing over all the ideas

1:41:41

and themes that we were riffing about but

1:41:43

that moment has come itself where you are

1:41:46

now required to tell us about young hutzpah,

1:41:48

hutzpah, ages past, hutzpah, hutzpah, hutzpah, hutzpah, hutzpah,

1:41:50

hutzpah, hutzpah, fortunate

1:42:00

in the sense that I grew

1:42:02

up in a very small

1:42:04

town. It's the town of Anand in Gujarat,

1:42:06

of course, known for Amul. But

1:42:08

the town is so small that I think even as

1:42:10

per 2011 census, the

1:42:13

population of the town is about two and a

1:42:15

half lakhs or three lakhs or something. So you

1:42:17

can imagine that when I was growing up about

1:42:19

25-30 years ago, how small the place would have

1:42:21

been. But at the same time,

1:42:24

I was staying in even a sub-part

1:42:26

of Anand, Kaulwala with Yarnagar, which is

1:42:28

the university town of the city. So

1:42:30

my father was a professor and

1:42:32

my mother was a teacher. And by

1:42:34

the virtue of my mother having a PhD

1:42:37

in Hindi literature, my father had

1:42:39

a PhD in economics. I

1:42:41

think we had more books than we had furniture in

1:42:43

the house. And it was such

1:42:45

a normal part of

1:42:48

growing up to see my father,

1:42:50

my grandfather and my father both have

1:42:52

authored textbooks. So they used to both

1:42:55

write prolifically. I remember my father writing

1:42:57

almost, if not every day, maybe

1:42:59

every second or third day after he would come back from

1:43:01

university, because he had to

1:43:03

construct a device, his books, write new

1:43:06

books, working with the publisher, and so

1:43:08

on. And that is such a distinct

1:43:10

memory for me because till maybe about

1:43:12

seven or eight years when we started, we

1:43:14

had a junior library in school, where

1:43:17

we started going to the library, I realised that, oh,

1:43:19

there are people who don't read books, because

1:43:21

I was doing this bubble of

1:43:23

my parents, and my parents'

1:43:26

friends who were also other professors in the

1:43:29

university, because we were migrants to Anand and

1:43:31

we did not have any roots. So

1:43:33

all the people we knew through the university, and

1:43:36

their kids also read because well, they were

1:43:38

professor kids. So that's

1:43:41

when I realised, oh, that reading is not a

1:43:43

thing which everybody does. And it was not a

1:43:46

judgment thing. It was like, oh, the world is

1:43:48

also like this kind of a

1:43:50

thing. And I think one of

1:43:52

the questions I mean, you always ask your guest is

1:43:54

what is your Gangali? Right? Thanks for

1:43:56

listening to so much of the show, but I

1:43:59

feel it's always and

1:44:01

I don't remember which of your guests said this but it's

1:44:04

a place but that place does not exist today it existed

1:44:07

at a certain time. Max Rodin

1:44:09

Bix said this about Cairo. So

1:44:12

for me the Anand and the

1:44:14

Vallabh Vithyanagar of me growing up was

1:44:16

really that place where I just found

1:44:18

an immense amount of comfort of being

1:44:21

at home and I

1:44:23

read this beautiful quote and because I'm

1:44:25

so bad at remembering names which says

1:44:27

that home is a place where all

1:44:29

attempts to escape cease. And

1:44:33

that is how I thought of and I still think of

1:44:36

my growing up years and

1:44:39

given the fact that there were so few of

1:44:41

us we had such limited understanding of the world

1:44:44

I remember cable television coming in for

1:44:46

the first time and oh my god it's like my

1:44:48

world had changed. It was

1:44:50

a seminal cultural event you

1:44:52

know if you grew up in the late 80s early 90s and of

1:44:57

course I went through that rigmarole

1:45:00

of Indian education where because I had

1:45:02

10th and 12th board exams there was

1:45:04

no cable connection at home because my

1:45:06

parents were like you're just going to

1:45:08

waste your time on television. And

1:45:12

at that point in time I think the 10th

1:45:15

and 12 board exams were just seen as

1:45:17

make or break like your entire trajectory of

1:45:19

your life depended on those exams and

1:45:21

given that my

1:45:24

parents were fairly middle class then there

1:45:26

were really no avenues of going out

1:45:29

and pursuing something without education so that

1:45:31

was really literally only it. In

1:45:36

midst of all this when I was about 10 years

1:45:38

old I think there was 10 when I lost my

1:45:40

father suddenly and it's going

1:45:42

to sound incredibly cruel to say but

1:45:45

I think had

1:45:47

it happened later I would have affected me a lot more

1:45:49

than it affected me at that time because

1:45:51

I didn't understand the gravity of it.

1:45:53

Of course it took an emotional toll on me

1:45:56

not having to see my father on a day

1:45:58

to day basis but I think

1:46:00

only in adulthood I realized what the ramifications

1:46:02

of losing a parent are

1:46:04

and what a single parent especially for a

1:46:06

woman in a country like sort of India

1:46:09

is and one of

1:46:11

the lemons though I do have from that time is that

1:46:14

because there is wasn't enough technology

1:46:17

I have very limited pictures of him I

1:46:19

maybe have one sort

1:46:21

of voice recording of his when you

1:46:24

should do those tape record as you please to

1:46:26

play and record together and you know record those

1:46:28

things right and somewhere

1:46:31

part of me definitely wishes that I

1:46:33

had more memories of him right I

1:46:35

I I the whatever memories I have I have I

1:46:37

have of him are very good memories but they're still

1:46:39

very few in number and

1:46:43

I think somewhere he definitely

1:46:45

you know sowed the seeds of

1:46:47

writing because he used to give me dictation

1:46:49

in a very professory way to give me

1:46:52

dictation and you know correct my spellings and

1:46:54

at school as well I was very

1:46:56

fortunate it was a school which is run

1:46:58

by the National Data Development Board and

1:47:00

and Amul and very very privileged

1:47:02

school in a very small place and

1:47:06

I had fantastic teachers and I I

1:47:08

respect them to this day and the

1:47:11

only only only sake part of being in that school

1:47:13

was that my mother was a teacher at the same

1:47:15

school right which is just a nightmare

1:47:17

if any of the listeners who have been through

1:47:19

this know exactly what I'm talking about because

1:47:22

one you are held to a different standard as

1:47:24

a student right and second is that when I

1:47:26

used to perform poorly in exams right my mom

1:47:29

would know my scores even before I knew my

1:47:31

scores because the teachers would go and tell that

1:47:33

you know he really needs to improve in this

1:47:36

so I would get a tongue lashing

1:47:38

once on that day and the same

1:47:41

time lashing again when everybody got the

1:47:43

exam papers so but

1:47:46

I think and I'd be very honest

1:47:48

that I was a fairly non-focused

1:47:51

relaxed child and maybe it was the

1:47:53

times or maybe it was

1:47:55

just the way things were that it

1:47:57

did bother my mother. I'm

1:48:00

not really paying attention to studies, but also

1:48:03

if it never felt an

1:48:05

overwhelming overbearing pressure to perform,

1:48:08

I didn't have to do like, oh my God, you have to

1:48:10

do IIT, you have to do medical. Of

1:48:12

course, they wanted to take a professional course, that never went away.

1:48:15

But at the same

1:48:17

time, I never felt that intense pressure. And

1:48:20

one thing that I'm super, super thankful about

1:48:22

to both my parents is

1:48:24

that they always encouraged me dabbling in

1:48:26

the arts. In the eighth

1:48:28

grade, I briefly tried to learn the

1:48:30

harmonium. I

1:48:32

did about just about okay, but it

1:48:35

was never sort of seen as a distraction from

1:48:37

studies, which unfortunately, a lot of my

1:48:39

friends probably had to go through during that time

1:48:41

that, you know, please don't do all this and

1:48:43

focus on what you need to

1:48:45

do and whether it was reading

1:48:48

or writing or, you know,

1:48:51

whatever it will drawing I could do at that point. And

1:48:54

of course, these things you

1:48:56

see in hindsight at that point in time, you didn't really think

1:48:59

of them as anything significant.

1:49:02

But the fact that it was always encouraged, I feel

1:49:04

somewhere has had an impact

1:49:06

on me in terms

1:49:08

of always finding a

1:49:10

way to express

1:49:12

myself, whether it was verbally because we had

1:49:15

those debates and allocations and everything

1:49:17

and also the ability

1:49:19

to put down your ideas in words.

1:49:22

It came fairly early to me. So

1:49:26

all through growing up, we used to, you

1:49:28

know, write something for something in

1:49:31

school. And, you know, if you if you

1:49:33

wrote really well, your teachers would actually call you out in class

1:49:35

and say that I think this one is really good. And you

1:49:37

read out the whole thing, which

1:49:39

was probably only 300 words at that age,

1:49:41

but those were words meant a lot to you

1:49:43

when you sort of write it. And

1:49:47

what I really miss about it is low pace

1:49:49

of life. I think just

1:49:52

that nothing was ever hurried there. Even

1:49:55

yes, even of course, you had to reach school

1:49:57

on time, but the city was so small that my school was

1:49:59

not that small. school of 7 kilometers, I reached

1:50:01

15 minutes or something, which of

1:50:03

course unimaginable now that I live in Bangalore. And

1:50:07

it was just a very, very

1:50:09

calming time, despite the personal hardships,

1:50:12

which we were going through and

1:50:15

a lot of credit to my mother that we

1:50:17

never felt the pinch of that hardship. She never let

1:50:19

us sort of feel

1:50:21

that and that

1:50:24

I think also gave me a lot

1:50:27

of confidence as a person growing up saying

1:50:30

that, you know, that a

1:50:32

lot of what you can do in life is

1:50:34

also dependent on how you do it and

1:50:37

how you get a situation, you get thrown into a

1:50:39

situation how you react to it. And

1:50:44

so I'm very fortunate that my mother

1:50:46

was educated, she had a job that

1:50:48

made things much, much easier sort of

1:50:50

for us. And in

1:50:52

fact, the interesting part was that my

1:50:55

parents had an arranged marriage like most parents did at

1:50:57

the time and my mother was

1:50:59

finishing her MA and was

1:51:01

my father who actually pushed her to continue studying

1:51:03

for her PhD after marriage. And

1:51:06

which at that time was fairly

1:51:08

revolutionary, because my mom was

1:51:10

actually quite okay quitting and just taking care of

1:51:13

the kids and everything. But it was

1:51:15

my father who sort of pushed her to a PhD and

1:51:17

then once we were a

1:51:19

little older, he encouraged her to

1:51:21

go back and sort of start working and

1:51:23

get a job. And

1:51:26

somewhere I feel that because of

1:51:29

his worldview and the way their

1:51:33

equation was, right, and again, I have very vague memories

1:51:35

because I was just 10. One

1:51:38

I had always seen my father do housework and

1:51:41

I had never seen raised voices in my

1:51:44

household. I feel it had

1:51:46

a massive impact on me as an adult, because

1:51:49

even today, my

1:51:51

conflict resolution with my partner or with

1:51:54

anyone in the house is never raised

1:51:56

voices. So if you

1:51:58

are feeling worked up, walk away for

1:52:00

some time and come back to

1:52:02

it because whatever you are feeling in

1:52:04

that moment you don't really actually feel. It's just that moment

1:52:07

which sort of brings out the worst of you and you

1:52:09

know sort of you take that and and

1:52:12

I think which is somewhere also why I took

1:52:14

to cooking quite easily because while

1:52:16

my father did not cook but he used

1:52:18

to do a lot of grocery shopping, vegetable

1:52:21

shopping, dusting the house and you

1:52:23

know doing a lot of household chores which I

1:52:27

would not say then even now a lot of men

1:52:30

would not you know partake in and and

1:52:34

as I was growing up I think the

1:52:37

other pivotal person in my life was my sister. She's

1:52:39

an elder sister and I owe

1:52:41

so much of who I am to her today

1:52:44

in the sense that of course that

1:52:46

having an elder sibling helps you can lean on

1:52:48

to them for so many things and

1:52:51

they understand the unique circumstances you are in because

1:52:53

they are also in the circumstances and

1:52:56

at so many points in my life I remember

1:52:58

that this

1:53:01

is 2007-8 when I

1:53:03

was applying for business schools and I admitted

1:53:05

got admitted to IIT Madras

1:53:07

the management program and Micah and

1:53:09

I was dextered on going to Micah. Same

1:53:12

that you know I have studied with engineers

1:53:14

all my life. I want some diversity in

1:53:16

thought and I want to go to

1:53:18

a place like Micah and my mum

1:53:20

coming from a more traditional mindset was saying that hey

1:53:23

you should consider IIT as well it's of course a

1:53:25

great school and everything and my sister is like just

1:53:27

let him do what he wants to do right

1:53:30

and she's like it doesn't matter as much

1:53:32

as you think it matters. What

1:53:34

matters is that what he does when he goes

1:53:36

there and ultimately an

1:53:38

education is what you extract

1:53:40

out of it not what

1:53:42

the institute gives you because there

1:53:45

are so many institutes in the country who don't really do a

1:53:47

good job of you know providing

1:53:49

that kind of intellectual leeway to

1:53:52

people. So I think she

1:53:54

was she is massively responsive there is one person

1:53:56

I would pick who is responsible for shaping

1:53:58

me as an individual is her. She

1:54:01

was the first person who loaned me money

1:54:03

to travel. I was a

1:54:06

student at Mica and had

1:54:08

gone to Singapore on a student exchange

1:54:10

program. This

1:54:13

was the first time I solo travelled. So I booked a ticket

1:54:16

to Cambodia. You get those zero dollar flights.

1:54:20

And then I went to Vietnam and it booked a flight

1:54:22

back from Ho Chi Minh. And

1:54:25

that was my experimentation in the sense that

1:54:28

I had no accommodation, I had

1:54:31

no plans. I said I'm just going

1:54:33

to try this out. I only

1:54:35

think of course I had mobile phones, if I really in

1:54:37

a bad situation I can call someone but

1:54:39

that's the extent of it. And of course there were no

1:54:41

smartphones then. This is all feature for Neera. And

1:54:44

I think that's where really the travel thing started somewhere.

1:54:47

Because when suddenly you have that much

1:54:49

of free time and you

1:54:52

start seeing a completely different culture. Because

1:54:54

till then I had seen

1:54:56

only India and Singapore but

1:54:59

Singapore also is a very unique country in lot

1:55:01

of ways. That it

1:55:03

doesn't throw you into chaos in any sense.

1:55:05

It's a very organised country and so on.

1:55:07

Whereas Cambodia is not. Cambodia is not. Vietnam

1:55:09

at least 2007, 8, I have not been

1:55:12

there since. It's not. And

1:55:14

that gave me a very different flavour of life

1:55:16

and that sort of just

1:55:18

showed me that how much or

1:55:22

how differently people approach life

1:55:25

and what their life goals

1:55:27

can be. And

1:55:30

during Maika is where I also feel was

1:55:32

a very very pivotal movement and thanks to

1:55:34

this is all thanks to my

1:55:36

teachers at Maika. Professor

1:55:38

Matthew who's at I am Koi Korn

1:55:40

now and Professor

1:55:43

Ita Kothari I think

1:55:45

she's at Shokha University now and

1:55:48

Professor Seema Kanwalkar who taught semiotics to us. She

1:55:50

wasn't a faculty I think she was visiting. And

1:55:53

I think that was my first introduction

1:55:56

to the ideas of

1:55:59

What race is. What gender is layered,

1:56:01

what sexuality is? and the beautiful

1:56:04

part about my car. then

1:56:06

this village of as a communication

1:56:08

school. I had a Fence raises

1:56:10

a course which was incredibly hard to find

1:56:12

in a management program. Then I'm not sad

1:56:14

about how many programs look. No, And

1:56:17

the fact that I could write

1:56:20

my master's thesis on anti what

1:56:22

are in Command who. Are

1:56:24

in Cambodia and actually understand on like

1:56:26

liked what is odd and what I'd

1:56:28

do what I did what purpose does

1:56:30

I'd seven to say the least bit

1:56:32

of only changing the guise of. Are

1:56:35

they letting That time? I saw a lot

1:56:37

of hard as. The.

1:56:39

Only for entertainment. But. Then

1:56:42

you'll It's a start understanding the power

1:56:44

of art in so many others different

1:56:46

ways and. And

1:56:48

I was talking about the purpose of

1:56:51

my to he was my my my

1:56:53

master's thesis guide I was a nice

1:56:55

actually do a master's thesis in a

1:56:57

school but and nine management subject because

1:56:59

they know viewed all they started magnet

1:57:01

schools. Make sure whatever you do is

1:57:03

to make employable. Paid by

1:57:06

the other other contraband within. was that really

1:57:08

who went to a good school you will

1:57:10

become imply will at some point just do

1:57:12

whatever he wanted to At that point in

1:57:14

time. So died

1:57:16

was of a beautiful or two years I

1:57:18

spent at my kind of or if is

1:57:21

that he took a tidy She had a

1:57:23

course for my dining India. And

1:57:25

arm divers. fantastic because while of

1:57:27

course we all came from a

1:57:29

fairly big lots of people coming

1:57:32

to an expensive private schools it

1:57:34

still brought out so many are

1:57:36

in or things for example of

1:57:38

a basement of mine. A

1:57:40

good as much as he says understanding

1:57:43

the point, the point of pass. On.

1:57:45

The Punjab we were trying. I'd.

1:57:48

Not even heard of Price isn't he

1:57:50

did that and down. To. His

1:57:52

defense was just before mine and. The.

1:57:54

way he he spoke of it i it

1:57:56

has since left as much of a deep

1:57:58

imprint in terms of much passion he had

1:58:01

for what he read as a child. So

1:58:04

I think it gave me a very good grounding

1:58:06

even when I went on to do consumer research work

1:58:11

which is my chosen career in terms

1:58:13

of what is traditionally called market research.

1:58:16

Because every time I looked at a piece

1:58:18

of communication or a piece of content, my

1:58:21

views of it was very, very different. And

1:58:23

I could see that my views were different

1:58:25

from other people who were working on similar

1:58:28

stuff from different schools. Because

1:58:30

I was fortunate enough to get that

1:58:32

grounding. And

1:58:35

I also co-wrote a paper with a professor, Professor

1:58:37

Harsh Taneja, he is in University of Illinois if I

1:58:40

am not wrong. And that

1:58:42

got accepted at a conference in Columbia. So

1:58:44

Micah funded me to go to Columbia. Professor

1:58:47

Mati was also there and I

1:58:50

remember we had one of the scariest experiences

1:58:52

of our life there that we were coming

1:58:54

back from Ecuador and

1:58:57

we didn't have a place to stay for the night and

1:58:59

there was no online bookings then in 2008, 2009ish this was,

1:59:01

no maybe 2010 actually.

1:59:06

And we took a taxi driver's help

1:59:09

and I remember this so distinctly that

1:59:12

the more he drove us to where we were going to stay which was

1:59:14

this house he said I will put you up at my house and I

1:59:16

will charge you this much. It was not the

1:59:18

money which was the concern that every

1:59:20

time we took a turn the area got more dimly

1:59:22

lit, more dimly lit, more dimly lit. And

1:59:25

we were in Bogota which is the heart of

1:59:27

Columbia and has a terrible reputation as a city.

1:59:30

And he put us in

1:59:32

the room, the room was fine and he

1:59:35

said that come I will take you to dinner. And

1:59:38

we were absolutely not sure what

1:59:40

how this is going to turn out. And

1:59:43

there is that you know moment of humanness

1:59:46

or human drawnness which sometimes happens that

1:59:49

when he reached there and he ordered pizza he

1:59:51

just took out his phone, he

1:59:54

had a smartphone then and started just showing

1:59:56

pictures of his daughter. And

1:59:59

then just suddenly the entire moment

2:00:01

changed, right? And he

2:00:03

told us about that, how he drives a taxi, what he

2:00:06

tries to put up people so that he can make some

2:00:08

extra money so that, you know, he can provide a better

2:00:10

life for her. And, you know,

2:00:12

that kind of a thing suddenly sort

2:00:15

of reminds you that for how

2:00:17

much ever evil or bad

2:00:19

there is out in the world, a regular

2:00:22

person you will meet on the street is mostly a

2:00:24

good person. Right. And in

2:00:26

all, I call this the milk of

2:00:28

human kindness, that, you know, how much ever you travel, you

2:00:31

will always find the milk of human kindness. People

2:00:33

in more, most cases than not are

2:00:36

out there to help you

2:00:38

because think

2:00:40

of it this way, that you are in whatever

2:00:42

city you are. Let's say we are recording this at

2:00:45

the Takshala in Church Street. Now, if

2:00:47

I find a foreigner who's confused, right,

2:00:51

and the worst thing you will do to

2:00:53

him or her is that you will

2:00:55

not say anything to them and you will just walk past. Are

2:00:58

you going to actually go and actively harm

2:01:00

that person? I would say highly unlikely. The

2:01:03

question is, if we can assume that about ourselves, why do

2:01:05

we find it so hard to assume it about the world?

2:01:08

Right. Because because we tend to

2:01:10

think of the world in collectives and not in individuals,

2:01:12

but at an individual level, you will rarely find someone

2:01:14

who's out to get you. Sure, there

2:01:16

are bad experiences. But I would say that

2:01:20

in a very, very anecdotal manner, probably 97 to 90 percent

2:01:22

of your experiences are pretty

2:01:24

good when you're traveling. So

2:01:27

I think that also sort of gave

2:01:29

me a very good sense of giving

2:01:34

me different lenses to look at in the world and

2:01:36

a lot of what

2:01:39

I saw in my engineering days. I

2:01:42

went to NIT Surat and that

2:01:45

was my first exposure out of my privilege

2:01:47

small town bubble because we

2:01:49

also had students whose parents earned

2:01:51

30,000 rupees in a year come

2:01:54

and study with us. Of course, the college provided them

2:01:56

support. And it

2:01:59

suddenly. makes you

2:02:01

realize that how hard they

2:02:03

must have worked to come at this playing field, then

2:02:06

what I did not have to. And

2:02:09

because you now understand caste,

2:02:12

you now understand gender, you now start to

2:02:14

begin to scrape what India is as a country,

2:02:17

all those experiences of

2:02:20

the past suddenly start making a lot more sense

2:02:22

to you, things which you could

2:02:24

not understand. I remember there was a batchmate of ours

2:02:27

who had not read a non-academic book, till

2:02:30

he reached college. In

2:02:33

the first year he read 64. Wow,

2:02:36

wow, wow. Right? At

2:02:39

the end of the final year, he

2:02:42

had a fully funded admit to London School

2:02:44

of Economics. And I am

2:02:46

bloody sure he is doing damn well today. Oh yeah, he is

2:02:48

doing very well for himself today. He

2:02:50

is from Orissa, where he had incredible amount

2:02:53

of pressure just to do

2:02:55

this. And I think he also came into himself

2:02:57

as a person during those four years. And I

2:02:59

think those were very formative years for so many

2:03:01

of us. And I am very

2:03:03

blessed that I was able to see so much diversity

2:03:06

of people, because thanks to the NIT

2:03:08

system then, that every state had certain

2:03:10

number of students coming in. So

2:03:13

you were literally living in a mini India. We

2:03:15

had someone from the Andamans who used to be called Andy

2:03:17

every year, no matter who that guy was. He just used

2:03:19

to be called Andy. Right? So

2:03:22

that became, I think, a very good melting pot

2:03:25

for me to probably

2:03:27

begin my obsession about understanding

2:03:29

and uncovering India as a country. Because

2:03:32

even now that I go back and look

2:03:34

at my podcast, about 25% of

2:03:36

my episodes are India focused. Could

2:03:38

be Indian food, could be Indian places, you

2:03:41

know, could be something else. And

2:03:44

that somewhere has stayed

2:03:47

with me the idea of the intangible education,

2:03:49

which you do not get from degrees. But

2:03:52

you do get from people. And

2:03:55

you have very early on in life, you see

2:03:57

people struggle and come up against incredible odds.

2:04:01

It humanizes you to the extent that it

2:04:03

almost makes you feel guilty of your privilege.

2:04:06

But it sometimes also pushes you to take to action,

2:04:08

say that I need to do something about the

2:04:10

privilege I hold. It's not always

2:04:13

a very positive mind space to be in, but

2:04:15

when it pushes you to action, I think it's a

2:04:17

good mind space to be in. And

2:04:22

I think after that, I took

2:04:24

on a very, very, very conventional

2:04:27

trajectory of my career, my

2:04:29

first job, I spent about four and a

2:04:31

half years. The next one I

2:04:33

spent six months in China, right?

2:04:36

And that was just something else. And

2:04:38

that sort of cemented the idea that, you know, we

2:04:40

have this theory in social

2:04:42

sciences called ethnocentrism, that you shouldn't

2:04:45

judge another culture by the ideals

2:04:47

and think of yours. And

2:04:50

that really came true to me in China,

2:04:52

because what you hear of China

2:04:54

sitting outside versus when you go and live there

2:04:56

and talk to people who are living regular

2:04:59

lives. And one of the things I realized is that

2:05:01

fundamentally world over people care for three, four things.

2:05:04

They care for family, they care for health, they care for

2:05:06

money, they care for

2:05:08

relationships. Right? These are

2:05:11

the four things people care for fundamentally. It varies

2:05:13

in different degrees in different ways. But

2:05:15

you can understand mostly most cultures if you

2:05:17

understand these four things well. And

2:05:20

China was a revolution. Of course, I

2:05:22

spoke no Mandarin, so which had its

2:05:24

own rather unique experiences

2:05:26

once, because I

2:05:28

was trying to get to work on the second

2:05:31

day and I flagged off a

2:05:33

cab, right? And that cab stopped

2:05:35

and you're just looking at me blankly. And I had

2:05:37

the address where my friend wanted to go in Mandarin,

2:05:39

so I spent. And

2:05:42

then the guy is just suddenly sort of pointing to the

2:05:44

top of the car. And

2:05:47

I'm like, of course, it's day

2:05:49

two. I'm already confused what's happening. And

2:05:52

then I realized that this is actually a cop car. Both

2:05:55

cop cars and taxis are yellow in some parts

2:05:57

of Shanghai and had just stopped the cop car

2:05:59

on day two. and he is just looking at me and I

2:06:01

am looking at him and he is like hey listen I am doing the right

2:06:03

thing why are you looking at me like this. So

2:06:05

of course those you know misadventures, pleasant

2:06:08

misadventures did happen in my

2:06:10

time but

2:06:12

one thing which really stayed with me from my

2:06:15

China experience is that I got a chance to

2:06:17

visit Tibet right

2:06:20

and that is where I

2:06:24

was actually probably able to see first hand

2:06:26

what cultural

2:06:28

erasure looks like. So

2:06:30

China if you look at it as a country is

2:06:32

heavily populated towards the east whereas

2:06:34

the provinces of Xinjiang and Tibet which

2:06:36

form a very large chunk of western

2:06:39

China are very partially populated over into the

2:06:41

terrain and host of other reasons. So

2:06:44

as China was moving west there

2:06:47

were a lot of people who were coming

2:06:49

from eastern China into western China and

2:06:54

by that time thanks to the kind of work

2:06:56

I did on a day to day basis which

2:06:58

was more on consumer psychology, consumer behavior through research

2:07:00

and statistics you start observing things. Now

2:07:03

one thing which I observed very keenly was when

2:07:05

you looked at sign boards right

2:07:07

you are in Tibet where everybody

2:07:10

speaks Tibetan but there

2:07:13

was a larger text for any

2:07:15

road in Mandarin for a much

2:07:17

smaller one in Tibetan and

2:07:21

while it may seem insignificant but

2:07:24

it is one thing to say that

2:07:26

the native language takes you know a bigger chunk

2:07:28

of the font and the other language is not

2:07:30

easy exact reverse and then

2:07:33

you started to realize that they start teaching

2:07:35

Tibetan in school right. Now

2:07:39

which sort of brings me to the point of language

2:07:42

that what do

2:07:44

we lose when we lose a language and

2:07:47

that became so stark because the

2:07:49

guide which I had for my Tibet trip was

2:07:52

Tibetan because nobody wants to see Tibet

2:07:54

through a Chinese guide's eyes

2:07:57

right and in fact I remember when I was trying to

2:07:59

get. the permit to go to Tibet. My

2:08:02

travel agent at Point Blank told me that this

2:08:04

was about 24 hours before I was supposed to

2:08:06

leave, my permit had not come. And

2:08:10

he told me that there is a chance that your permit

2:08:12

will not come because you're Indian. So

2:08:14

be prepared for that. I will refund you

2:08:16

most of your money because I know it's not your

2:08:18

fault. But you know, and I feel that should have

2:08:21

alerted me a little more to what I was going

2:08:23

to see there. But again, hindsight

2:08:25

is 2020. So I

2:08:28

reached there and we were finishing

2:08:30

the trip. And he

2:08:33

was very happy to see someone from India. And

2:08:36

he said that I have been in Theramsala and

2:08:38

I have crossed over and gone a couple of

2:08:40

times. And he

2:08:43

took me to the Tibetan part

2:08:45

of Lhasa. And

2:08:49

we sat, we ordered some food and he just

2:08:51

broke down. And

2:08:54

I was not prepared for it in

2:08:56

any way. And he went on to

2:08:58

talk about, you know, a

2:09:00

very, a

2:09:03

thing which I did not think about is that

2:09:06

when the new generation of children lose

2:09:08

the language, they

2:09:11

not only lose their cultural heritage, but

2:09:14

they lose a deep connection with the grandparent. Because

2:09:17

now they can't speak to the grandparent

2:09:20

anymore. The grandparent speak barely any matter. In

2:09:22

the child speaks barely any Tibetan. And

2:09:25

that is a searing of family

2:09:28

and ties. So

2:09:30

they are both existing in the same space in the

2:09:32

same house, but they can't

2:09:34

talk to each other. And which is only now

2:09:36

going to get accelerated as nuclearization

2:09:39

continues to happen in the world. And

2:09:41

when you start seeing that level of cultural

2:09:44

erasure happening, you really

2:09:48

understand that why imperialism

2:09:51

and colonialism were so damaging to the countries that

2:09:53

went through it. Because it was a stripping of

2:09:55

people's identities. in

2:10:01

a sense that and the confidence in which they had

2:10:03

in their own cultures by saying that hey culture A

2:10:05

is better than your culture right

2:10:07

and this sort of brings me back to

2:10:09

one of the things which you know Barry

2:10:12

Wilson said about language I am just going to read

2:10:14

that out. Some

2:10:16

languages are so place specific that

2:10:19

it is not possible even

2:10:21

to speak them intelligibly apart from the landscape

2:10:23

in which they arose. He

2:10:26

emphasizes that languages are more than mere words

2:10:28

and trauma that they reveal

2:10:30

ecologies and potentialities unrecognized

2:10:32

in other languages. He makes

2:10:34

it clear that each language brings with it

2:10:37

another history another mythology another

2:10:39

set of technologies another geography. In

2:10:42

the last speaker's the quest to save

2:10:44

the world's most endangered languages he

2:10:46

writes we will need the

2:10:48

entire sum of human knowledge as it is

2:10:51

encoded in all the world's languages to truly

2:10:53

understand and care for the planet we live

2:10:55

on. The loss of

2:10:57

any human language means that in the most

2:10:59

difficult states humanity has ever found itself in

2:11:02

one more strategy for survival has been thrown away

2:11:06

and this also

2:11:08

takes me to the point of cultural

2:11:11

erasure is essentially violence right

2:11:13

it is it is it is may not be violence which

2:11:15

you see every day but and in fact

2:11:17

there is violence which you see every day because there

2:11:20

are still so many Tibetan people who emulate

2:11:22

themselves in protest of what

2:11:24

China does to Tibet

2:11:27

and right at the beginning you know he talks of

2:11:30

Barry Wilson talks a lot about what is happening

2:11:32

in the world in terms of politics and of

2:11:35

course of climate change and

2:11:37

he is describing a time

2:11:39

when he is sitting by the pool with his grandson is

2:11:41

playing and he says

2:11:43

this just

2:11:46

then a handsome Japanese woman striding along the

2:11:48

pool's edge makes a graceful arching

2:11:51

dive into the water an impulsive act

2:11:54

a scream of water rises above her like

2:11:57

a flare of a film and coast dancer skirt the

2:11:59

pool. water shatters into translucent gems.

2:12:03

In the beauty of this moment, I

2:12:05

suddenly feel the question, what

2:12:07

will happen to us? I

2:12:10

stand up, a finger marking my place in

2:12:12

the book and search the breaking surf

2:12:14

beyond a hedge of sea grape for my grandson.

2:12:17

He is hysterically at me, smiling from the

2:12:19

slope of a wave. Here grandpa, what

2:12:23

is going to happen to all of us now in

2:12:25

a time of militant factions of daily

2:12:27

violence? I want to thank

2:12:29

the woman for her exquisite dive, the

2:12:31

abandon and the grace of her movement. I

2:12:34

want to wish each stranger I see in the

2:12:36

chairs and the lounges around me, every

2:12:38

one of them, an untroubled life. I

2:12:42

want everyone here to survive what is coming.

2:12:47

And I know it sounds extremely apocalyptic of what

2:12:49

he is saying, but the

2:12:51

idea that culturally

2:12:54

Asia, environmental

2:12:57

Asia is happening all around us,

2:12:59

is something I cannot

2:13:01

any more dissociate when I am travelling.

2:13:05

I don't think I can travel in that purely

2:13:07

hedonistic space anymore without reacting

2:13:10

to what you are seeing around you. When

2:13:13

I go to a place like

2:13:16

Poland, I was in Poland in

2:13:18

the midst of the elections and

2:13:20

the right wing party which had been power in

2:13:22

the last two terms did not been

2:13:24

power and a more centrist

2:13:26

kind of a coalition did come to power.

2:13:29

Now you could go through that country without

2:13:31

understanding the ramifications of what

2:13:33

that means because on one side there is

2:13:36

a Ukraine refugee crisis happening for the country.

2:13:39

The other side Poland is one of the fastest developing economies

2:13:42

in Western Europe or other Europe.

2:13:44

Poland calls itself as Central Europe, don't

2:13:46

call Poland Eastern Europe, you will definitely

2:13:48

upset a few people in Poland. So

2:13:52

it has become increasingly very hard not to

2:13:55

see the world where there

2:13:58

is a war. it is

2:14:00

going and it does sometimes

2:14:02

leave you with despair. I

2:14:05

went to the Nazi

2:14:07

concentration camps in

2:14:09

Poland and I very clearly saw

2:14:12

what was happening and

2:14:14

then what you see what is happening in Gaza right

2:14:16

now and you see the

2:14:18

entire cycle of violence has just come back. The

2:14:21

oppressor becomes the oppressor and the oppressor becomes the

2:14:23

oppressor and this cycle is

2:14:26

not seemingly ending and I am so sorry I

2:14:28

am sounding so cynical right now but

2:14:31

it is just very very hard to tear

2:14:33

away and you

2:14:35

know talk about the joys of travel without

2:14:38

acknowledging what is happening. So a lot of

2:14:41

my episodes sometimes tend to go in

2:14:43

very dark territories. In fact I did

2:14:45

an entire episode on dark tourism, entire series where

2:14:48

I spent time in Bosnia and Herzegovina

2:14:51

and one of my defining

2:14:53

moments of my entire maybe 10 plus

2:14:56

years of traveling now is an

2:14:58

experience I had in Nagorno-Karabakh. So

2:15:01

Nagorno-Karabakh is a disputed region between

2:15:03

Armenia and Azerbaijan and was

2:15:05

in news about a year ago where there was a

2:15:08

war which happened during that time and a part of

2:15:10

Nagorno-Karabakh is now controlled by

2:15:12

Azerbaijan. The time I went

2:15:14

you needed a specific visa to go

2:15:16

to Nagorno-Karabakh which was quite easy to

2:15:18

get if you were near Iran

2:15:22

and again thanks to slow travel I had no agenda

2:15:24

I had four days in Nagorno-Karabakh and

2:15:27

I went there and I was walking around I

2:15:29

saw the office of an organization called Halo

2:15:31

Trust. Now Halo Trust is

2:15:34

a UK based organization which is involved

2:15:36

in demining activities all across the world and

2:15:39

because it is a disputed zone and it

2:15:42

has changed hands over time there are a

2:15:44

lot of landmines in that region. I

2:15:48

had seen their work about 10

2:15:51

years ago when I was in Singapore and eventually

2:15:53

I went to Cambodia and Vietnam the Cambodian water is

2:15:55

also mined thanks to the war

2:15:58

and so I said that I believe. they

2:16:00

are doing something which is noble and

2:16:02

I said I will make a very

2:16:04

small contribution whatever I could afford and

2:16:06

I went to the office

2:16:09

and it was so confusing

2:16:11

because they had never had a tourist walk into their office

2:16:14

and I told them they want to make a small

2:16:16

donation and they said that you

2:16:19

know we have never had a tourist come

2:16:21

in so we will call a

2:16:23

director and he will give a tour of our facility.

2:16:27

I said that listen I do not want to impose

2:16:29

I just wanted to sort of say thank you and

2:16:31

move on. He said no no today is

2:16:33

the day off so we are just sort of doing

2:16:35

our admin stuff so I

2:16:38

said okay then sure so

2:16:40

he told me about the entire demining process

2:16:42

and he showed me you know mines which

2:16:44

have been diffused and bombs which have been

2:16:46

diffused and missiles and stuff and

2:16:49

he said that how long are you here? I

2:16:52

said I am here for about 3 more days

2:16:54

he said that when to come tomorrow

2:16:56

we will take you

2:16:58

to a active land mine site. I

2:17:01

was like sure I am not going to say no to

2:17:03

that and knowing that this was people who did

2:17:05

demining day in and day out I knew I am safe. So

2:17:09

they drove me about 2 and half hours to a land

2:17:11

mine site so it was on the top of a hill so

2:17:14

of course a very strategic location on a border and

2:17:18

you know we see films and we see

2:17:20

these you know trip wire mines

2:17:22

and people stepping on mines and you

2:17:25

know these things happening and while those things

2:17:27

happen what we also do not know

2:17:29

is there are tank mines

2:17:31

which are specifically designed to blow up tanks and

2:17:34

because tank mines are buried deeper

2:17:37

we usually cannot be detected with the metal detector which

2:17:40

means every square centimeter of that hill has

2:17:42

to be dug up manually to

2:17:45

look for mines and there

2:17:47

were people doing it right and

2:17:50

it took a break and I was able to go to demining

2:17:52

area and see how they were doing it and

2:17:54

how carefully you have to do that job because you know

2:17:56

one small misstep can trigger thing

2:17:58

and I

2:18:01

was speaking to one of the miners there and

2:18:03

I asked him that you know that

2:18:06

I know this job is well. So,

2:18:08

there is one reason you doing it, but

2:18:10

there are also other jobs which you could do and you still choose to

2:18:12

do this and this

2:18:15

person had lost a family member on a land

2:18:17

mine explosion while clearing

2:18:19

mines and I asked him how

2:18:21

do you do this like knowing this

2:18:23

is the risk knowing having lost someone and

2:18:27

he told me that you

2:18:30

have to let go of things, you

2:18:33

cannot bottle things inside you and keep them because

2:18:36

if the

2:18:39

land mine will not kill you that will kill you and

2:18:43

this is not coming from someone who is being philosophical

2:18:45

about it, this is coming from someone who is lived

2:18:47

reality is losing someone to a land mine and working

2:18:49

in a job which puts him

2:18:51

at the risk and so many others like

2:18:53

him at the risk of you

2:18:55

know losing a limb or

2:18:58

even dying and no

2:19:01

amount of amit intentionality, research

2:19:04

preparation prepares you for this

2:19:06

encounter for it to happen and for you to experience

2:19:08

it and to me

2:19:10

this is a rich life and

2:19:13

to me this is why seeing

2:19:17

the world slowing down is so

2:19:20

important because

2:19:22

this aspect of someone's life to

2:19:24

know it so intimately, you

2:19:26

cannot have it when you are rushing through, sometimes you cannot even

2:19:29

have it at slow travel I mean I am glorifying it for

2:19:31

all it is worth but there is so little you will anyway

2:19:34

see, but the idea that you have time

2:19:36

to go down and do things which you would

2:19:38

not otherwise do to step out of your comfort

2:19:40

zone I think is very

2:19:43

important. I

2:19:45

have been able to see so many of conflict

2:19:48

zones as on the village, I

2:19:52

forget the name starts with A where

2:19:55

it used to be in Azerbaijan village at

2:19:58

least then in the war it changed hand went to

2:20:00

Armenia, now it might have changed hands again, I don't even know. And

2:20:05

there, there is

2:20:07

a minaret of a mosque and

2:20:10

that mosque has a visibility to snipers on the

2:20:12

other side. And

2:20:17

in the way,

2:20:19

teenage stupidity works, there

2:20:22

are kids who will try to go up that

2:20:25

minaret and peep out. Now,

2:20:29

in your national mind, you will ask, why

2:20:32

would you do this? Even

2:20:34

in teenage stupidity, this is a matter of life and death.

2:20:37

And what you suddenly

2:20:39

realize is that people

2:20:41

who live in conflict

2:20:43

zones, somewhere accept and assimilate

2:20:45

that they live in a conflict zone and

2:20:49

try to live with it. There

2:20:51

is not a lot which is happening in those zones.

2:20:54

I spent four, five days in

2:20:57

the New Mexico article in the town of

2:20:59

Mostar, it's in Hazagovina. So

2:21:02

Hazagovina is a divided city, one part is Muslim,

2:21:04

other part is Christian. And

2:21:06

thanks to Coutsurfing, there is a feature of

2:21:08

Coutsurfing called Hangouts, where you can

2:21:12

just ping the local who is available for Hangouts and they

2:21:14

will just probably have a coffee with you, chat with you

2:21:16

or show you around. So

2:21:19

I met an art history student there

2:21:21

who actually took me to the city and

2:21:23

its history through its

2:21:26

graffiti. So

2:21:29

he just walked with me over two days and

2:21:31

he talked to me about, because there you can still

2:21:34

see evidence of the 92 Muslim

2:21:36

who are there in the city. And

2:21:39

this is where you sometimes realize your

2:21:41

stupidity. He said that this is

2:21:43

one particular ruined place where today,

2:21:46

high school students put up Romeo

2:21:48

and Juliet as

2:21:50

a part of their theatre. And

2:21:54

then it was written, Love is

2:21:56

Love. What

2:22:00

a stupid teenager thing to say.

2:22:05

About a month later when I was

2:22:07

writing something for my book,

2:22:10

I realized that Bosnia

2:22:12

still persecutes homosexual people and

2:22:15

then I realized this is not the stupid love

2:22:17

is love. This is a very very different thing

2:22:20

they are talking about and in a city which has

2:22:22

been damaged by boar and ravaged, even

2:22:24

in those ruins they are trying to sort of say what they

2:22:26

want to say and take a claim for their identity. And

2:22:32

this was as is complex enough for me

2:22:34

to understand but on the third

2:22:36

day when I was chatting with him, he told

2:22:38

me about how his mother and father had to

2:22:40

separate during the war. That his mother

2:22:42

was sent to a different part and his father was still in the

2:22:45

city and the war was going on. And

2:22:47

one of the things which he said has stayed with me till

2:22:50

today is that his parents told

2:22:52

him that unlike

2:22:55

films, very rarely does

2:22:57

it happen that someone will come and

2:23:00

make an announcement and say the

2:23:02

war is over. You

2:23:04

never really know if a war is over or not. Now

2:23:09

if you look at him an art history student living

2:23:12

in a country which does not have as many

2:23:14

economic opportunities, he is

2:23:16

somewhere still burdened by what has happened to

2:23:18

his country and to his own parents and

2:23:21

he has lived through that. And

2:23:27

then I get my privileged behind

2:23:31

there and I am trying to see that city as

2:23:33

a tourist. I feel it is

2:23:36

very insulting and

2:23:38

I feel that we owe it to the people where

2:23:40

we travel to at

2:23:44

least have respect for what

2:23:46

they have gone through. Not

2:23:50

everything is over, not everything would be seen. But

2:23:53

if you have the ability to engage and

2:23:56

sometimes listen, that is all it matters.

2:23:58

Listening is far more important. and

2:24:01

there is any and I think that

2:24:03

is how it is sort of made

2:24:05

me a better listener, made

2:24:07

me a more empathetic traveller and

2:24:09

the ethical responsibility which we spoke about right.

2:24:12

I feel it even more and

2:24:14

more as I sort of you know go

2:24:16

through. The words of the prophets

2:24:19

are written on the subway walls. You

2:24:21

know one of the most moving images I have seen

2:24:23

on Instagram was something I saw on a post you

2:24:25

posted which was the airline map to Auschwitz where

2:24:28

you posted this map and it looks like

2:24:30

a normal airline map of what flights are

2:24:32

going out, what flights are going in but

2:24:34

it's actually a map of everybody's last flight

2:24:36

to Auschwitz and it's a last flight. And

2:24:40

I also and that makes me wonder

2:24:42

that there is a dichotomy here

2:24:45

and one part of the dichotomy is

2:24:48

that wherever you go and in the extremely limited

2:24:50

travel I have done, I have also seen this,

2:24:53

you have travelled much more than me. Everyone who travels

2:24:55

has said this to me is that people are so

2:24:58

fucking generous, that they are so kind,

2:25:00

they are so generous, they are so warm-hearted like

2:25:02

you pointed out, the individual on the street will

2:25:04

never want to hurt you, he wants to help

2:25:06

you. I have seen this everywhere, I have seen

2:25:08

this in Pakistan with people who know I am

2:25:10

from India, right. I have seen this everywhere and

2:25:12

yet within all of us

2:25:15

there is, we are all like I like to

2:25:17

say we are all one circumstance away from the

2:25:19

banality of evil as Hannah Arendt would say that

2:25:22

you press a particular button and

2:25:24

we are doing the worst possible things

2:25:26

as if it is absolutely nothing, love

2:25:28

is love but hate is hate and

2:25:31

you know how what do you

2:25:33

make of that dichotomy like is

2:25:35

it that we are essentially good but

2:25:37

can be riled up to behave

2:25:39

in terrible ways or

2:25:42

is it that within us we contain the

2:25:44

seeds of both good and evil and then

2:25:46

it is luck, then it

2:25:48

is luck and then it is the shit that happens

2:25:50

to you and either you are smiling at me or

2:25:53

you are cutting off my throat, I mean what does one

2:25:55

make of this. So there is

2:25:57

a very famous experiment called the Stanford Prison Experiment.

2:26:00

by Philip Zimbardo. It is a very controversial experiment

2:26:02

for very good reasons why it is controversial.

2:26:05

But some of the experiment that this is

2:26:07

the university professor Philip Zimbardo who

2:26:09

took a bunch of students from his class and

2:26:12

over a period of a few weeks

2:26:14

if I am not wrong, he gave

2:26:16

them roles. One was a prisoner and one

2:26:18

was a prison guard and

2:26:20

he just let it play out. Of

2:26:23

course, the prison guards were supposed to be little harsh and

2:26:25

the prisoners were supposed to be little submissive

2:26:27

going to the nature of the power equation

2:26:29

between them. And

2:26:32

very quickly he could

2:26:34

see that regular intelligent

2:26:37

empathetic people really

2:26:39

became the worst kind of prison guards you could

2:26:41

imagine. So,

2:26:44

I think before we

2:26:46

are able to take moral high grounds

2:26:48

on things of violence and

2:26:50

of othering people, we

2:26:52

must remember that we are literally one

2:26:55

circumstance away from being evil. Everybody

2:26:58

is evil in a certain

2:27:00

way. Most of us are fortunate that that

2:27:02

side does not come out. But

2:27:05

I believe that, so the other thing

2:27:07

which I mentioned in one of the quotes I was reading

2:27:09

out is to write about things with

2:27:12

certainty. Somewhere I am

2:27:14

not even sure if I should think about things with

2:27:16

certainty. Because I think time

2:27:18

and again we have proven that as

2:27:21

Albert Einstein said the only thing certain is

2:27:23

human stupidity and the

2:27:25

universe also he is not sure about. But

2:27:27

the infinity of human stupidity is definitely

2:27:30

a fact. So, there

2:27:32

is a very interesting book I read

2:27:34

by Bennett Anderson. It is

2:27:36

called Imagine Communities and where

2:27:38

he talks about that you will never really see

2:27:41

or meet most

2:27:43

of the people who are part of your nation. But it

2:27:46

is an imagined community of people. As beneficial

2:27:49

imagined communities is an idea, I think

2:27:52

it is also very very dangerous. Because

2:27:55

the imagined community while you

2:27:57

are trying to use it as people like me but

2:27:59

in the moment you make that an

2:28:01

imagined community of people who are not like me,

2:28:03

right, is very very fertile ground

2:28:05

for the kind of things we are

2:28:08

seeing today. That you know

2:28:10

we are very very personable and kind in

2:28:12

person but the moment we are

2:28:14

able to put a layer of anonymity

2:28:17

between us and someone else or

2:28:20

never having to interact with the person on

2:28:22

whom the our actions may have an impact,

2:28:25

I think we are capable of incredible evil. Yeah,

2:28:30

moment of silence because I don't know how to react

2:28:33

because I think you're right. Since

2:28:38

we are talking about incredible evil, let's talk about

2:28:40

market research which is what

2:28:42

you turned your sort of

2:28:44

career into. No, but I'm actually seriously interested in

2:28:47

that in a couple of things. Number one,

2:28:49

I think what is it seems to me

2:28:51

that coming from that small town has two

2:28:54

kinds of distinct advantages and

2:28:56

one distinct advantage as you mentioned during lunch

2:28:58

is a power of observation.

2:29:00

That you're so bored that your power

2:29:02

of observation is acute in a sense,

2:29:05

that slower rhythm of life is already

2:29:07

baked into you where you have

2:29:09

that hair out naturally because hey what else

2:29:11

is there, right, that's what it is, it's

2:29:13

just it's in the air around you. And

2:29:16

the other is that

2:29:19

what you know English-speaking kids from big

2:29:21

cities like me unfortunately often tend to take for

2:29:23

granted in their little echo chambers or whatever is

2:29:25

that they have a blinkered view of the world.

2:29:28

And I would imagine that being from a small

2:29:30

town you don't have that blinkered view of the

2:29:32

world, you see a little bit more around you

2:29:34

and also the fact that you have again

2:29:37

the great good fortune of being in a

2:29:39

college where there is that kind of diversity

2:29:41

where you are meeting all those different kinds

2:29:43

of people. So on the one hand I'm

2:29:45

combining, I'm assuming that

2:29:47

this slow living, this slow rhythm is kind

2:29:49

of ingrained in you in the sense

2:29:52

that you're not jumping to conclusions about everything

2:29:54

but stepping back and learning to listen and

2:29:56

learning to figure shit out. And

2:29:58

at the same time you have this exposure to

2:30:00

this diversity which possibly serves as

2:30:02

a warning against certainty of any

2:30:04

thought because the world is complicated

2:30:07

and there is all of that.

2:30:09

And then when I come to your profession, the question I

2:30:11

want to ask is that, is it

2:30:13

just that you got into the profession you did because, hey,

2:30:16

I'm good at this and I need to make a living

2:30:18

or whatever or even within

2:30:20

that, are there ways of

2:30:22

looking at something as banal and mundane as

2:30:24

market research and getting an essential truth about

2:30:26

a society? Like I've done a couple of

2:30:28

episodes with Santosh Desai who I

2:30:30

think is just a mind-blowing thinker. Absolutely.

2:30:33

A mind-blowing thinker. Just like there's no

2:30:36

one like him and

2:30:38

he's also he's an accounts planning guy, he's

2:30:40

a research guy, he looks at the numbers

2:30:43

and he can apply the numbers to great

2:30:45

truths about this nation and build these great

2:30:47

narratives out of them which contain so much

2:30:49

insight. So for you, was the

2:30:52

market research, was the numbers, was the

2:30:54

data, was it all part of the

2:30:57

world? Was it just that I'm professionally good at this, this

2:30:59

will make me money or did it tie in with

2:31:01

your interest in behavioral economics, for example, and understanding

2:31:03

how the mind works into sort of

2:31:05

getting a larger picture of the world? So

2:31:09

there's a film which came out a few years

2:31:11

ago, it's been a while now called Bunty and

2:31:13

Bubbly. There is

2:31:15

a song which says, which goes Chhote

2:31:18

Chhote Shahiro se kali bhohr

2:31:20

do pahiro se ham jhola

2:31:22

o tahke chele. It's

2:31:24

actually bang on. It's

2:31:26

literally what happens for anyone who comes

2:31:28

from a small town and migrates to a big town,

2:31:30

right? And that's exactly sort of my life story as

2:31:32

well. But one

2:31:34

incredible advantage who anyone who comes from

2:31:37

a small town has is

2:31:39

that you are

2:31:41

just blessed with curiosity because

2:31:44

you have that understanding that you are seeing a

2:31:46

very limited part of the world because

2:31:48

by the time you have been exposed to the world

2:31:51

through media, right? You know, there

2:31:53

is a very interesting world which also exists there, which

2:31:55

is out of my thing, right? And

2:31:58

the moment you step into that world. You

2:32:00

carry the sensibility of the observation of a

2:32:02

small town with your

2:32:04

curiosity and you are now

2:32:07

able to view everything in that large town

2:32:09

or metro through that lens. So

2:32:14

not only it makes you a lot more

2:32:16

observant, you

2:32:18

are also able to see things which other people cannot see.

2:32:23

So for me, market

2:32:25

research really happened

2:32:28

because one, I was very interested in media

2:32:30

as an industry, as a business of how

2:32:32

it works, the business of media. And

2:32:35

because I was curious and

2:32:37

I enjoyed studying my consumer psychology courses,

2:32:39

I was like, this sounds like

2:32:42

fun, let us do this. And

2:32:45

that time, what the industry paid versus what

2:32:47

the fee was, the delta was not that

2:32:49

bad, it was okay. And

2:32:52

that is why I did my first job and I remember that

2:32:54

I did not apply for any companies till the day 3 of

2:32:56

placement because the company 1, 2, 3, 4. And

2:32:59

there were times even I was taking a seat myself, I

2:33:02

am like, listen, is this too much of a rookie move

2:33:04

now that I am doing or I am risking too much.

2:33:07

But well, it worked out so well, who knows, it

2:33:09

was a rookie move or not. And

2:33:11

then I think what

2:33:14

market research really pushes someone like an

2:33:16

MBA to do is, the

2:33:19

first week of your training is field work, which

2:33:22

means you have to go, get someone to

2:33:24

respond to a 30 minute survey with

2:33:27

mostly no compensation for them for it.

2:33:31

And trust me, if you think

2:33:33

cold calling is hard, please do this

2:33:35

in person, the amount of times

2:33:37

you will get shut down by people on your face.

2:33:40

Cold calling is someone shutting down on the phone. Imagine

2:33:42

having been shut down on your face. So

2:33:44

the first two days are extremely humbling because

2:33:48

you have done actually nothing in two days. Whereas

2:33:51

there are field workers who have to do 4 or 5

2:33:53

surveys in a day to earn their living and

2:33:56

you suddenly have an immense amount of respect for them that

2:33:58

they are able to do on a day to day basis. The

2:34:02

second thing is that it gives you a very

2:34:05

unique opportunity to be able to talk to

2:34:07

anyone because most of the

2:34:09

times we talk to people in

2:34:11

our privilege bubble. With

2:34:14

everyone else, it's a very

2:34:16

transactional kind of a equation you have. So

2:34:19

I remember that one

2:34:23

of my assignments was that I

2:34:25

had to do two surveys in like second half of

2:34:27

the day of condom users. This

2:34:31

was in Bombay, so I think I was still better off. Now

2:34:35

the problem is, in a country

2:34:37

which has homophobic as India, how

2:34:40

do you go to a man and ask

2:34:42

him in a mall, hello, do you

2:34:44

use the condom? It's not

2:34:46

happening. For the first half of the day I struggled. I

2:34:48

did not even know how to go and talk. Then

2:34:51

I said I cannot open with this, I have to open with something

2:34:53

else. So I tried to find someone who is taking a smoke break.

2:34:56

He is chilling, biling away time, taking a

2:34:58

break. I started talking to him. He

2:35:02

saw the survey sheet, this was pen and paper interviews. So he

2:35:04

saw the survey sheet in my mind asking what I do. This

2:35:07

is what I do, this is my job, I am on training, this and

2:35:09

that. And then I

2:35:11

finally got 1% degree to talk to me.

2:35:15

So by the time you had established a

2:35:17

rapport, so the condition starts flowing. So

2:35:20

one of the questions is that which is your

2:35:22

favorite brand and why? Very typical market research question.

2:35:26

This guy, he was just talking

2:35:28

to me, looking out in the eye like a regular conversation. Then

2:35:30

suddenly I see that he is looking towards the floor

2:35:33

and very softly says, she likes

2:35:35

the flavors. And to

2:35:37

me, and because you were trained

2:35:39

not to react to people's answers, it

2:35:42

was genuinely a great moment because this guy has

2:35:44

just told me such an intimate part of his

2:35:46

life which he probably doesn't even tell his friends.

2:35:49

Of course, I had the advantage of anonymity. But

2:35:51

in the last 20 minutes, I have gotten from

2:35:53

him being a stranger who met on a spoke

2:35:56

break to actually tell me this

2:35:58

about his life. He likes the flavor. was

2:36:00

your first podcast interview. Yeah

2:36:02

that's how it started for

2:36:04

me right and met another

2:36:06

guy we asked him a question around

2:36:09

frequency of buying and what backsize he

2:36:11

buys and he says I buy three

2:36:13

times a week and the backsize is

2:36:15

ten and then you have you in

2:36:17

your head you are doing he's using thirty condoms in a

2:36:19

week I am like what is happening in

2:36:21

his life I really want to know or what is missing

2:36:24

from my life I really want to know right.

2:36:26

So those experiences are also very

2:36:28

humanizing experiences and it really

2:36:30

gives you the ability to go and talk to

2:36:32

someone you don't know how to find a comment

2:36:35

on with someone how to make someone speak

2:36:37

to you for thirty minutes when it

2:36:39

is not a lot in it for them right.

2:36:43

So I think that was a great great

2:36:45

part about market research I still love and

2:36:47

I sort of miss now that we have

2:36:49

moved to more online forms of research the

2:36:51

human connect I was also doing project

2:36:54

for a multinational company in Myanmar

2:36:57

right and you

2:37:00

know there are things there

2:37:02

is power of survey data but there is power

2:37:04

of qualitative research and ethnography and observation and

2:37:07

when you should do these home visits and do

2:37:09

these interviews in every

2:37:11

household you will see that

2:37:15

at the most prominent position in the dining

2:37:17

room they would be the photo

2:37:19

of the child of the family in the graduation

2:37:21

room right. Now

2:37:25

we also as a country are obsessed with education and

2:37:27

degrees but you will not see this in India but

2:37:30

it is in Myanmar the question you have to ask is why

2:37:32

you should not ever stop at saying that okay

2:37:34

this is it but why this is not the most common

2:37:36

thing to expect and then you

2:37:38

realize that this is also a country which is coming out

2:37:40

of years of military rule right

2:37:43

it is also coming out of a place where the men

2:37:45

were either working in the army or did nothing else and

2:37:48

now that the army janta is gone these men do not know

2:37:50

what to do which means it

2:37:52

is upon the next generation to actually pick up the

2:37:54

mantle and provide for the household economically because in Myanmar

2:37:56

it is in women who do most of the work

2:37:58

and not the men. But

2:38:01

if you do not have this context of where this country is coming

2:38:03

from, you miss that insight. And this

2:38:05

is what I say that, you know, these are the lenses

2:38:07

which Micah gave me as an institute to be

2:38:10

able to see the world. And

2:38:12

then what happens is that every data point you see, it

2:38:15

starts connecting like a pieces of jigsaw.

2:38:18

And that is really what an insight is. You

2:38:20

know, people talk of, you know, insights, but you

2:38:22

cannot prepare for an insight. An

2:38:25

insight will come to you, you can prepare for the experience.

2:38:27

You can prepare to push yourself into the field, go

2:38:29

out, talk to people, understand, and the insight will come to

2:38:31

you. And that's the

2:38:33

beautiful part of being and working in market

2:38:35

research that sometimes these very core human truths

2:38:37

are revealed to you. And

2:38:40

it doesn't happen always, of course. But

2:38:42

even if it happens 20% of the times, it really

2:38:44

makes you worth it because the

2:38:46

curious person in you suddenly has made that

2:38:48

one, you know, kundian

2:38:50

way of understanding the world has been one minor

2:38:53

step which has been taken. And

2:38:55

that is immensely satisfying. And

2:38:58

so that's all in some ways market research happened to me. But

2:39:01

the other thing which I think I was telling in the lunch break

2:39:03

as well is that because the natural

2:39:06

part to progression in many of these fields

2:39:08

is doing revenue and sales, till very

2:39:11

recently I used to do a lot of

2:39:13

sales. And if

2:39:15

any of you ever have a self-awareness

2:39:17

that you are becoming too egotistical

2:39:20

or arrogant, please do sales. Nothing

2:39:23

decimates your eco-like sales. The

2:39:25

amount of constant rejection you deal with,

2:39:28

right, for reasons which could be near controller

2:39:30

could be completely out of your control really,

2:39:33

really is a humbling experience. I

2:39:35

think, you know, there's a reason why I think market

2:39:37

researchers are first put on field to

2:39:39

first establish empathy for the people who we

2:39:41

are studying, right. It's not just

2:39:43

statistics and numbers in one place. And

2:39:48

the other is to put you through the sales

2:39:50

process to also get you outside of your own

2:39:52

head. And, you know,

2:39:54

start seeing as what inherent value do

2:39:56

you provide in the economic machine. And

2:39:59

you are doing it. Inflated worth of

2:40:01

from your degree has no value in

2:40:03

the real world beyond the point So

2:40:06

if you have two parallel universes and in one

2:40:08

of them you do sales for ten years and

2:40:10

in the other one you do Marketing for ten

2:40:12

years. How are you different? How are these two

2:40:14

itself different? so

2:40:17

I think And

2:40:19

I know the all the marketing force here is going to kill me a

2:40:23

research guy With

2:40:25

sufficient time can do marketing a marketing

2:40:29

guy without research experience

2:40:31

and sufficient time Will not

2:40:33

able to do research because research is ground

2:40:35

up Right you

2:40:38

have to understand the problem you have to design

2:40:40

the survey instrument or the discussion guide if it's

2:40:42

qualitative You have to go to ethnography you have

2:40:44

to go out in the field you have to collect your data You

2:40:47

have to know that data will have

2:40:49

problems and incomplete data and biases and

2:40:51

everything versus

2:40:53

a Person who

2:40:55

does marketing unless having said

2:40:57

that someone has run Google ad

2:41:00

campaigns themselves someone has run FB ads

2:41:02

meta ads Themselves from scratch then

2:41:04

I would say they were much better hold on

2:41:06

some of the marketing fundamentals Right,

2:41:09

which is why some of the best companies in India

2:41:12

put their marketing folks through a sales tent

2:41:15

Right SMG companies first two three years go

2:41:17

to sales That all your

2:41:19

fanciful notions about how a brand is built in a business

2:41:22

is run You know That's why they said

2:41:24

distribution is king and they say it for a reason because you

2:41:26

have done sales and they know that For

2:41:28

everything we can do it comes down

2:41:30

to brass tacks of business

2:41:33

So in these early years of working, what

2:41:35

was your story about yourself? So

2:41:39

my story about myself is that I get

2:41:41

to Understand why

2:41:43

do people do what they do? And

2:41:47

that is a lot of fun Because

2:41:49

it often sometimes helps me understand myself One

2:41:53

of the most interesting clients I work

2:41:55

for was Turner International which runs cartoon

2:41:57

network in pogo and my

2:42:00

my god, have you designed a research instrument for a

2:42:02

child? Everything you

2:42:04

know, every single fundamental and principle is out of

2:42:06

the window. And

2:42:08

to make a child sit for 10 minutes and

2:42:10

respond to a survey and

2:42:12

to any of the parents listening, you know what I am

2:42:14

talking about is so hard. Because

2:42:17

one, you are going in the daytime when the child is

2:42:19

back from school and he or she is wanting to watch

2:42:21

cartoons. You have turned up at the house and say,

2:42:23

hello, please help me answer the survey.

2:42:25

The parent is very diligently trying to push

2:42:27

the child to do it. And

2:42:29

again, whatever knowledge you have gained till now is out of

2:42:31

the window. So you

2:42:34

are wrong so many times in research that

2:42:36

there is also an experience to say that you

2:42:38

don't understand enough about the world. And

2:42:41

I think in a lot of other

2:42:44

fields, there are known unknowns. In research,

2:42:46

there are known unknowns. And

2:42:48

once you understand the magnitude of unknown unknowns you are dealing

2:42:50

with, I think that is

2:42:52

a great foundation to sort of one further funnel

2:42:54

your curiosity into something else. Can

2:42:56

you give me an example of insights you got

2:42:58

from your work in market research which really surprised

2:43:01

you or which were big TIL

2:43:03

moments for you? Yeah, so I

2:43:05

did some work around 2016 or 17.

2:43:11

That time the men having beards thing had really

2:43:13

taken off. And

2:43:16

we did an understanding. So whenever

2:43:18

you want to understand popular culture, we look

2:43:20

at three things in India.

2:43:24

One is the Bollywood cricket religion. Whatever

2:43:27

happens in Bollywood cricket religion is a very good reflection of what

2:43:29

is happening in the country. So

2:43:32

we started seeing that cricketers,

2:43:34

someone like Virat Kohli or Varnathavan,

2:43:37

having a beard,

2:43:41

pin stars now coming in, Shahrukh Khan who used to be

2:43:43

a clincher for the longest time came up with a couple

2:43:45

of those looks. And you are seeing that those cultural flows

2:43:48

are happening. Then we tried to

2:43:50

understand that where are these cultural flows coming from?

2:43:53

Is it ingrown? Hollywood. So

2:43:55

there was some amount of import happening from Hollywood also. But

2:43:59

so those are well and fine. But the most important thing

2:44:01

which we had to sort of see was

2:44:04

that is it a trend or is it a fad? Because

2:44:07

the company we were working with said that we want to

2:44:09

establish that should we invest into

2:44:11

building a brand for you know

2:44:13

beard and makeup of beard

2:44:15

and stuff. So fad basically you are saying comes and

2:44:17

goes and a trend stays. Yeah that is the difference

2:44:19

that a trend would stay for a reasonable amount of

2:44:21

time for a company to invest and make some money

2:44:23

of it. So it could stay for 10 years 20

2:44:25

years a fad probably stays for 2-3 years and it

2:44:27

sort of goes away. So

2:44:30

we of course had to get down

2:44:33

to why is this

2:44:36

trend coming up. Now

2:44:39

this you cannot really do through service you

2:44:41

need to do qualitative interventions and depth interviews

2:44:43

with people and group discussions. And

2:44:47

I was happy with the

2:44:49

insight but sort of disappointed with the insight as well is

2:44:52

that it

2:44:55

came and went to the idea of masculinity but

2:44:59

it went in the way

2:45:01

that till a certain generation

2:45:03

of men they knew

2:45:05

what exactly being a man was right.

2:45:07

They were not challenged by women in the

2:45:09

workplace but since

2:45:12

in 17 by the change had already was in

2:45:14

place there were women in the workplace having sufficient

2:45:16

numbers and so many

2:45:18

men felt that they could not do anything to differentiate

2:45:21

themselves from women and they

2:45:23

felt that you know growing

2:45:25

a beard or presenting themselves in a

2:45:27

certain way makes them look more

2:45:29

authoritative and powerful. So

2:45:33

it broke my heart I am saying that

2:45:35

it is a very interesting cultural trend but

2:45:37

I was kind of sad to find this insight coming

2:45:40

out. Was there a common analysis of the men themselves

2:45:42

were saying this? So you have to ladder up to

2:45:44

some of these things and the

2:45:46

laddering up is always a little tricky

2:45:48

because you can always confuse the hypothesis for an

2:45:50

insight right. So what you would do

2:45:52

is that you would build a bunch of hypothesis run

2:45:55

it as separate you know sort of

2:45:57

statements in a survey and then regression on it.

2:46:00

right because these are not stated preferences, they

2:46:02

are revealed preferences, right. So this

2:46:05

is sort of one thing which came out and

2:46:08

you know because they were sort of struggling to

2:46:10

you know get an edge over

2:46:13

women and statistically they have been studies to

2:46:15

say that women tend to be more efficient

2:46:17

workers as compared to men. Now

2:46:21

that was a bit of disturbing insight

2:46:23

for me personally that and

2:46:25

while male ego being fragile is not a new

2:46:28

thing at all but to see

2:46:30

it play out in these ways was a little

2:46:32

tricky and that is where we hypothesized and again

2:46:34

there were other pieces of data which I can't

2:46:36

talk about but besides that this is going

2:46:38

to be is going to stay, this is not a trend

2:46:40

which is sort of going to go away immediately, we

2:46:43

expected it to last for at least five to seven years

2:46:45

and it has clearly lasted where we are so we definitely

2:46:47

at least got that one right.

2:46:49

The other interesting bit which came out was

2:46:52

amongst older men and when I

2:46:54

say older men who is a man in their late

2:46:56

30s early 40s is that for

2:46:59

them beard

2:47:02

matters because the sum total of hair

2:47:04

on their face which is

2:47:06

their head and their face should remain constant. So

2:47:08

you will see a lot of men who are

2:47:10

balding will start growing beards whereas

2:47:12

a lot of men who have sufficient may or may

2:47:15

not grow beards. That is another very

2:47:17

interesting thing which sort of came out we could not really

2:47:19

go down to understand why it's happening we

2:47:21

somehow could not really land on a strong we had

2:47:23

a few hypotheses but nothing really

2:47:25

panned out in confirmation so

2:47:27

yeah those kind of things sort of you know happened.

2:47:31

Did you study global beard trends because

2:47:33

my sense of the Indian beard trend

2:47:35

was it really started with hipster beards

2:47:37

in the US and then came

2:47:39

out here and then it just kind of continued

2:47:41

so I always thought that was so there was

2:47:43

a cultural import as I said Hollywood was an

2:47:45

example from where it started out but

2:47:47

what we see also is that in India cultural

2:47:49

trends go from north to south right.

2:47:52

The north is always the first to adopt

2:47:54

cultural trend the south is much lower to

2:47:57

adopt some cultural trends whereas in

2:47:59

the south a moustache is a very

2:48:01

common thing. But the

2:48:03

beard knows not always. And when

2:48:05

we started seeing it in the south, we felt

2:48:07

it had to go deeper than just cultural flows

2:48:09

coming in. It came first from the south and

2:48:11

then in the north. No, it came first in the

2:48:13

north and then south, which is where the cultural flow

2:48:16

theory from Hollywood to north makes complete sense. But

2:48:19

when it percolated out in the south is where we actually

2:48:21

had a stronger sense of this is going to stick around.

2:48:24

Because the south does not adapt to a lot

2:48:26

of these cultural things very

2:48:28

fast for good reasons. So that's where

2:48:30

sometimes these insights really surprise

2:48:32

you. One

2:48:35

other insight which I had was looking at

2:48:38

characters of children cartoons. The

2:48:41

most popular one. So that time, Chodab

2:48:43

Bhim was super popular. Much

2:48:45

to the frustration of parents,

2:48:47

Shinchan is extremely popular and

2:48:50

he is an extremely loud-mouthed,

2:48:52

foul-speaking child. And

2:48:55

we sort of mapped all these

2:48:57

personalities on the archetypes, on

2:49:01

human archetypes. And we

2:49:03

noticed that all characters in cartoons, at

2:49:05

least during that time, they

2:49:08

were essentially an archetype which

2:49:12

had no care for the external world, did

2:49:14

not interact with the external world. Because

2:49:17

that's what exactly a child is. Now the

2:49:19

beauty of this insight is, it is obvious when you hear it.

2:49:22

But then you suddenly say that all the successful

2:49:24

ones are literally this character. They

2:49:26

are just different versions of it. They

2:49:28

don't care what the parents have to say. Even in

2:49:31

Chodab Bhim who is a very good kid, the entire

2:49:33

show revolves around what he thinks, he feels, doesn't care

2:49:35

what Chodki has to say or what any other character

2:49:37

has to say. Now

2:49:40

the moment you dig inside to a client, the

2:49:43

lens of a client to think of which

2:49:45

show to acquire suddenly changes. Because

2:49:48

most of them are not building their own content, they

2:49:50

are all acquiring content. So they know

2:49:52

that, hey, this is a safer

2:49:54

bet than X, which probably

2:49:57

doesn't fit this archetype. It has its

2:49:59

own faults. of analysis does have

2:50:01

its problems but that was again

2:50:03

something which I found fascinating which came out

2:50:05

of our work. But there is a danger

2:50:07

there that they then acquire only shows featuring

2:50:09

that particular kind of character and then that

2:50:11

becomes a self fulfilling prophecy because of course

2:50:13

kids like that character. No, no, there is

2:50:15

another thing which happens there which is where

2:50:18

the demand supply takes in ultimately

2:50:21

only the people who have money will acquire these characters

2:50:23

the rest will get left out the lower ranked channels

2:50:25

will pick up those characters and sometimes

2:50:27

they will come up and then break that trend. Ah,

2:50:30

great. Right, for example the more

2:50:32

popular set of people today are Motupatlu who

2:50:34

don't fit that archetype at all but they're

2:50:36

extremely popular amongst kids now were taking what

2:50:38

Shottav him used to be at some point.

2:50:42

So there always be those things and which is why I'm saying

2:50:44

that you are wrong so often in what

2:50:46

you're doing that it grounds you a lot more. So

2:50:51

were you traveling all this time all these

2:50:53

years while you were sort of working also

2:50:55

like how did you view your leisure time

2:50:58

your urge to travel? So

2:51:00

I think the urge to travel was definitely always

2:51:02

there and the

2:51:04

good part about research is that because you used to

2:51:06

travel for fieldwork you should at least see a

2:51:09

lot more of India and

2:51:11

sometimes even Myanmar and countries like

2:51:13

Nepal where I've been. I

2:51:17

feel it was also the time where you know

2:51:19

the first part of the first four or three

2:51:21

years I paid off my education loan

2:51:23

so I had some money at hand and

2:51:25

I took my first international trip after

2:51:27

I started working which we went to

2:51:29

Turkey with a couple of friends and it

2:51:31

was a very Zinde Gina Milleki Dovara trip because

2:51:34

we're just three of three guys you know and

2:51:37

in some parts we had entered a car and it was just a

2:51:39

lot of fun and I think

2:51:41

that's where I started to realize

2:51:43

you know my specific attractions towards

2:51:46

architecture because Turkey you

2:51:48

know the confluence of Europe and Asia and there's so much

2:51:50

happening and it

2:51:53

also was the first time where my

2:51:55

entire notion of what food is changed

2:51:57

not because of it being

2:52:00

a meat heavy country and I grew vegetarian,

2:52:02

I am not vegetarian anymore. But

2:52:04

we went to this restaurant, I think

2:52:07

it is called Sia but I do not remember it well

2:52:09

enough, where the

2:52:12

food was great and when

2:52:15

we came to dessert, we asked him what

2:52:17

dessert, he asked me do you ask that I

2:52:19

only have one dessert and that is a dessert

2:52:21

made of brinjal. And

2:52:24

as an Indian, the idea of a dessert made of

2:52:26

brinjal sounds just ridiculous.

2:52:30

And I was like, well, how bad

2:52:32

can it be? So

2:52:34

we got it. It was a brinjal

2:52:37

which had been cooked in sugar

2:52:39

syrup for three days or five days.

2:52:41

Oh my God. And it was

2:52:44

served with white butter or

2:52:46

cream, I do not remember very well. The

2:52:51

dessert completely blew me away. It

2:52:53

was one of the best desserts

2:52:55

I've eaten in my life. And

2:52:58

that completely shattered my notion

2:53:00

of what food can be.

2:53:02

And that trip was seminal for me

2:53:04

because one, I had taken

2:53:06

a trip with my friends for such a long time.

2:53:10

And we had finally had some money to spend. And

2:53:13

we only spent two weeks in

2:53:15

Turkey, we did not go anywhere else. Not

2:53:17

because we had discovered slow travel, but because every

2:53:19

additional visa is painful as an Indian passport. So

2:53:21

you are like, you got one, let's just sort

2:53:23

of go with it. So

2:53:27

that trip is where I

2:53:29

think my ideas of travel started to

2:53:31

really form. And somewhere

2:53:35

they were kept bubbling up, kept

2:53:37

going down. I went back to

2:53:40

old ways of trying to rush through places once in

2:53:42

a while. And then when

2:53:44

you are going for work,

2:53:46

sometimes you always get in sort

2:53:48

of urge to, you know, Oh, I'm

2:53:51

going that far. Let me take two days off

2:53:53

and extend and see some stuff. But

2:53:56

every time I came back that from trip was just not

2:53:58

satisfying. sure I

2:54:00

ate some good food I saw in other places but again if

2:54:03

someone asked me how the trip was I say it was fun

2:54:05

I couldn't describe it

2:54:09

and it should be apparent by now

2:54:11

that I love to talk but I couldn't really talk about it

2:54:14

and that's where I feel that

2:54:16

there's a break in the matrix that something is not

2:54:18

right and I in 2016 after

2:54:22

my student in China I

2:54:27

went to Kenya

2:54:29

for some work and

2:54:32

I got to spend a day and a half in

2:54:35

the Masai Mara sanctuary with

2:54:38

the tribe and

2:54:42

we of course went on safaris. Now

2:54:45

the thing about safaris is that if you don't if

2:54:47

you've never been to a safari the idea

2:54:51

of driving around one and a half days just to

2:54:53

see animals sounds really insane and you

2:54:56

say that I am going to get bored out of my mind and

2:55:00

then you go there and after one and a half days you tell

2:55:03

yourself I should have extended this to three days because

2:55:07

that is the time where nothing

2:55:11

happens for hours altogether and

2:55:15

then suddenly you will drive to a point where you

2:55:17

see a leopard taking a deer kill

2:55:19

and sitting on a branch and

2:55:22

it is like right here which is

2:55:24

probably about 15 feet from where

2:55:27

you are and when

2:55:29

you see that nature in its elemental form and

2:55:33

that leopard has absolutely zero

2:55:35

fucks to give about you and

2:55:39

then you start seeing and

2:55:41

then you see national geographic sort of come alive

2:55:43

you have seen national geographic growing up as a

2:55:45

child you suddenly see these hundreds of zebras you

2:55:47

see the wildebeest trying to cross the

2:55:49

river you are seeing there's a crocodile there so

2:55:52

it just suddenly sort of you know comes alive

2:55:55

and you realize that because

2:55:57

you are sitting there and you have nothing else to absolutely

2:56:00

us to do, you are observing and

2:56:02

you are seeing so many things and

2:56:05

observing those minute behavior of animals that if you have

2:56:07

ever seen a wildebeest crossing which especially when they have

2:56:09

to come down a hill and cross the river, they

2:56:12

would you know really really stand there

2:56:14

for 10-15 minutes hours altogether but

2:56:16

because no one has taken the plunge and

2:56:19

then requires one wildebeest to take a plunge and

2:56:21

everybody just follows him. To

2:56:24

see that happen in front of

2:56:27

you. Reference cascade. So

2:56:31

it is just something which you realize that if

2:56:34

you were impatient and you had walked away from that

2:56:36

spot but you didn't because I mean

2:56:38

the safari owners know that you know this is the behavior

2:56:40

of the animals, you

2:56:43

would have missed out on seeing one of the

2:56:45

greatest migrations which happens in the world and

2:56:48

that's when you start realizing that there

2:56:51

is no value in hurtling at

2:56:53

100 km an hour, it's

2:56:55

not going to do you any good because the

2:56:57

world as this is too large for you to see

2:57:00

but whatever you see, you should see it with an

2:57:02

intensity that you remember it. You will of

2:57:04

course not remember everything but I

2:57:06

remember I was in 2015, I spent

2:57:09

about 3

2:57:12

weeks in Argentina, I had a

2:57:14

very very kind boss who understood that this is the

2:57:16

time of life you should do this. She

2:57:19

liked travel herself so I think it became a

2:57:21

little easier and I got 3 weeks of exhausted

2:57:23

my entire vacation and I

2:57:25

was in Patagonia and

2:57:30

I have seen, I don't

2:57:33

think I have seen that beauty ever in my life in

2:57:35

all these years of travel. Maybe some parts

2:57:37

of Himalayas come close but I

2:57:41

am still stupefied by how beautiful the Argentinian

2:57:44

part is, I have not even been to the Chilean part of Patagonia,

2:57:46

I am just talking about the Argentinian part. The

2:57:50

point which I returned to which we discussed

2:57:52

little while ago about human kindness and generosity

2:57:55

that we were in the wine region of

2:57:57

Mendoza And we were driving. What!

2:58:00

What? Hours in a bus to? The

2:58:03

andes mountains and we decided to week

2:58:05

good the lowest beat which is confluence

2:58:07

yeah I think so to afford hour

2:58:09

hike. And. The

2:58:12

only smiting we had done with gonna date. Soviet.

2:58:15

Gone in December Me to speak somebody negative. Be

2:58:18

that long center to ten pm,

2:58:20

you have a whole day to

2:58:22

hike. We went. Least

2:58:25

that I'm it. We were about to payments on

2:58:27

the favorite indeed to somebody of demons on the

2:58:29

summit. It had started to snore heavily. sent him

2:58:31

a doctor and. You're. Not

2:58:33

prepared for snowy River could give them

2:58:35

a rotating not up for snow because

2:58:37

it's absolutely no focused but that's a

2:58:39

self made it in the mountains works

2:58:41

and one of our friends. She

2:58:44

started losing what he'd make. The aboard

2:58:46

you're starting point saw feel as if

2:58:48

we have my baggage norway beginning of

2:58:51

instinctively minutes and come back and. Been

2:58:54

you know we were coming back. Because

2:58:58

the suicide in there was a bunch of

2:59:00

me was what I said. I mean down

2:59:02

there was booked. Soul.

2:59:04

Is like be where I'm coming

2:59:07

down hard. More. To scratch

2:59:09

at a staggering were such as

2:59:11

the Gordon English and I'm I'm

2:59:13

Not Track And those News. Game.

2:59:16

Judging on. We.

2:59:18

Were in the part of the mules. One.

2:59:20

of the friends was a little of he

2:59:22

or she was okay to one was having

2:59:24

go i put her nipple get know what

2:59:26

it was much and i managed to jump

2:59:29

on other dogs act night next to it

2:59:31

whether or not coming when of my senses

2:59:33

magnanimity. Little

2:59:35

or the last second not guide

2:59:37

realized he jumped. he did a

2:59:39

hundred motion in which they don't

2:59:41

that but. Either.

2:59:44

Way I don't know what happened to my. No.

2:59:47

One would say that of course he's a guide. He has

2:59:49

to take care of you. That's his job. But.

2:59:53

He also was putting himself a certain amount of risk

2:59:55

because well of course he was trained to handle this.

2:59:58

but going to most identity and how these things.

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