Episode Transcript
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0:06
This is rather an obvious metaphor but I
0:08
often think of the similarities between travel and
0:10
life. Many of the questions you
0:12
could ask yourself about travel also apply to
0:14
life. Do you travel for the
0:16
sake of travelling or do you travel
0:18
to get somewhere? Do you move slowly,
0:20
soaking in the moments or do you
0:22
move fast, accumulating experiences, ticking off boxes?
0:25
And how much reflecting do you do
0:27
on both your travelling and your living?
0:29
How much intentionality do you bring into
0:31
both your travelling and your living? Do
0:34
you want to get somewhere or are you happy in
0:36
the present moment? Are you restless even when you
0:38
are still? Or have you found a
0:40
way to always be at peace even when you
0:42
are moving perhaps especially when you are moving? Do
0:45
you think about travelling? Do
0:47
you think about life? Welcome
0:52
to The Scene and the Unseen, our
0:55
weekly podcast on economics, politics and
0:57
behavioural science. Please welcome your host,
0:59
Amit Barmak. Welcome
1:06
to The Scene and the Unseen. My guest
1:08
today is Utsav Mamoria, the creator of the
1:10
great travel podcast, Postcards from Nowhere. Utsav
1:12
is a creator who thinks deeply about what
1:14
the act of creating means and he is
1:17
now sharing his insights with all of you.
1:19
Utsav and Chag Gopala, the Deepak Gopala Krishnan
1:21
who has been on a memorable episode with
1:23
me are starting a project together called the
1:25
6% Club in which they help creators get
1:27
from idea to launch in 45 days.
1:30
So if you had creative ideas for
1:32
a while but not had either the
1:34
momentum or the know-how or the
1:36
non-bingoliness to launch these ideas, don't just stand
1:38
there, sign up with the 6% Club. Utsav
1:41
and Chag will get you there. The URL
1:43
is in the show notes and Utsav also
1:45
talks about it at the start of this
1:47
conversation and we talk of
1:49
a lot else. We talk of slow travel,
1:52
we talk of noticing the world, we talk
1:54
of intentionality, we talk of learning how to
1:56
see, we talk of being a creator, we
1:58
talk of how a philosophy towards travel
2:00
can also be a philosophy of
2:02
living. The best travelers don't just
2:04
look outwards, they look inwards. What's
2:06
up certainly does and that's why I love
2:08
this conversation so much but before we get to
2:10
it let's take a quick commercial break. The
2:16
music started and this sounds like a commercial
2:19
but it isn't. It's a plea from
2:21
me to check out my latest labour
2:23
of love, a YouTube show I am
2:25
co-hosting with my good friend the brilliant
2:27
Ajay Shah. We've called it Everything is
2:29
Everything. Every week we'll speak for about
2:31
an hour on things we care about,
2:33
from the profound to the profane, from
2:35
the exalted to the everyday. We range
2:37
widely across subjects and we bring multiple
2:40
frames with which we try to understand
2:42
the world. Please join us on our
2:44
journey and please support us by subscribing
2:46
to our YouTube channel at youtube.com slash
2:48
Amitwarma A M I T V A R
2:50
M A. The show is called Everything is
2:52
Everything. Please do check it out. What's
2:59
up welcome to the scene and the end scene. Thank you so
3:01
much Amit. Happy to be here. Yeah we've been talking about this
3:03
for a long time and it's been a long time sort of
3:06
happening and I'm really glad you're here and
3:08
I'm especially glad to learn about your new
3:10
venture with our good mutual friend Chag Gopal,
3:12
the great Deepak Gopal Akrishnan who did such
3:14
a memorable episode with me a couple of
3:16
years back and I just think
3:18
he's one of the most brilliant content creators out
3:20
there not just in terms of content but in
3:22
thinking meta about content and getting meta about it
3:25
and the show is called that and
3:27
I don't want to play in that but so and
3:29
then you two are coming together to help content creators so
3:31
I'm just so excited about this. So tell me more. So
3:34
this actually just started off with you know
3:36
Deepak you know telling me that hey you
3:38
know I have been always wanting to do
3:40
something in this space and Deepak and I
3:42
go our way back right so we move
3:44
over. Yeah so he was just
3:46
a bad senior to me at our MBA school Mika
3:49
and we have been discussing things
3:51
on and off he got me into podcasting right I
3:53
think that's the story I really want to tell because
3:56
I remember it was 2018 or 17
3:58
sometime. time and
4:00
he reached out and said, hey, I run a podcast and
4:03
I wanted to come on it. My two questions were,
4:05
what is a podcast? Right. And
4:07
I was like, what do you think I will have
4:09
to say, which is going to be of any value
4:11
to you? Right. He's like, no,
4:13
you work in market research, you work in
4:15
consumer behavior. So just come and
4:17
speak and we'll figure it out. We'll have some fun.
4:19
I'm like, well, it's your show, but feel free to
4:22
junk it if you think it's not worth it.
4:24
Right. So we went on to that show and
4:26
I had a blast, absolute blast with the simplified
4:28
team. And then
4:31
it's around that time I took a sabbatical.
4:34
Right. I was always into traveling, but it's something I
4:36
really wanted to do. So I took three months off
4:38
from work. Right. And I then
4:40
did a episode with them talking
4:42
about how to take a sabbatical in India. I've heard that
4:44
I was lovely. That was super meta. Right.
4:48
Because one thing is very very
4:50
conscious, right, that unlike a lot
4:52
of creators out there, you know,
4:54
including yourself, my side
4:56
gigs are my side gigs that they are
4:58
not my main gigs. I still have a
5:00
full time job and I know I need
5:02
my to pay and so on. So
5:05
was it a wise decision? Should I do that or
5:07
not? You went to go through all those things and,
5:09
you know, also navigate that at your organization and
5:12
kudos to my former organization who said that, you know,
5:14
yeah, just sort of go for it types. Right.
5:16
So that happened. I came back, did a whole couple
5:18
of episodes on budget travel. And it's
5:20
around that time when, you know,
5:22
we were sitting in one of the recordings and I had
5:25
set myself a goal when I started out saying that in
5:27
three months I want to write a
5:29
book of whatever my experience is. Right.
5:32
Now, the funny bit is that I actually wrote the
5:34
book and I have been sitting
5:36
on the manuscript for the last six years for
5:38
a variety of reasons. But when I was talking
5:40
about this entire thing, one of the producers said
5:42
that why don't you pitch your own travel show?
5:45
Right. And this is where my favorite enemy
5:47
came back to me, which is called self
5:49
rejection. Right. And I'm like, yeah,
5:52
sure. But really, I mean, I have traveled a
5:55
bit. Sure. I've done a sub
5:57
article, which is interesting and different, but, you
5:59
know, create. creating content is completely different game.
6:02
But then Deepak said,
6:04
just give it a shot. I mean, why don't we submit a
6:07
pitch to IBM? And
6:10
then we went through a couple of random iterations and
6:13
that's how postcards from nowhere,
6:15
the show was born. And I think
6:19
one of the things which at least
6:22
I did not realize then and now or I realize now is
6:25
that all of creativity,
6:27
content creation, podcasting, YouTubing,
6:29
whatever you do, the
6:31
most important journey you take is actually
6:34
the journey which you take within, right?
6:36
The amount of sheer discipline it gives you, right?
6:39
Because you can't, you simply cannot do
6:41
it without discipline. Motivation is
6:43
fickle, right? And sort
6:46
of this thought has been with both of us
6:48
between Deepak and I for a
6:51
while. Right. And just
6:53
about a couple of months ago, I sort
6:55
of said to
6:57
him that, you know, we should do something in this space. So
6:59
initially we thought of, you know,
7:02
just talking about accountability. And this
7:04
also happened completely by chance because a couple of
7:06
friends told me that, hey, listen, I'm trying to
7:08
do these things. One of them is an entrepreneur,
7:10
is a freelancer saying that these are
7:12
important for the future of my work, but because I'm
7:14
so caught up in day to day stuff, I'm
7:16
never going to dedicate time to it. So please be
7:19
my accountability partner, right? And
7:21
help me through this. And both of them said, I'll pay you. I'm
7:23
like, why are you paying me? You're my friends. There's no reason for
7:25
you to pay me. And it told me, no,
7:27
I should feel the pain of paying you because
7:30
I should feel that something I should have done
7:32
by myself. I'm literally paying someone else to tell
7:34
me, Hey, have you done this? Right.
7:37
So that's how it started. I'm still working
7:39
with those two individuals for their goals. Right.
7:42
And that's when we sort of came
7:44
up with the idea and we call it the six percent
7:46
club. Now, you know, people are very, you
7:48
know, say that what is the point of six percent club? If
7:50
you have to be a club, be a one percent club, be
7:52
a 0.1 percent club. But this really comes
7:55
from the fact that there is some research which says
7:57
that 94 percent people don't reach the goals they
7:59
are. into. Right. And
8:01
we've been on that side, both him and
8:04
I, but we now also feel that we are
8:06
on the 6% side. So we just want to sort
8:08
of create a club called the 6% club and help
8:11
people get their content projects off the
8:13
ground. And we understand
8:15
it's very hard because he runs
8:17
a full time venture, right? I have a full
8:19
time job. And it's really hard
8:21
to balance these things. And it does
8:23
not come easy. But we always sort of found
8:25
ways and we really want it to be the
8:28
30 day, 45 day period where you just go
8:30
from an idea to an execution. You're getting another
8:32
friend on board who's a full time YouTuber, right?
8:34
So he's done the proper, the Indian
8:37
dream of engineering and MBA,
8:39
and then decided that this is not what
8:41
I want to do. And
8:43
took a plunge into YouTube about
8:45
four years ago. And now
8:48
he's monetized and he has built
8:50
products on the back of his YouTube audience as well.
8:53
And he's also in the travel space. And so he's again, a
8:55
old friend, I know for about 20 years now. Right.
8:57
So what's his name? His name is
8:59
Abhishek Vaid. His show is called The
9:01
Untraveled Show. I know it's on
9:03
YouTube. And just the three of us
9:06
felt that, you know, with
9:08
Deepak doing podcasting and newsletter and a whole bunch
9:10
of other stuff he has done, I've
9:12
done two podcasts now. And next year,
9:14
my book should come out. And
9:17
Abhishek, of course, is a full time YouTuber. So we
9:19
felt that the larger space of content creation, which is
9:21
what most people want to do, sort of covers the
9:23
three of us. So again, that's
9:25
it. We really have no idea how this is going
9:27
to go. But it's just such
9:29
an exciting and fun thing to do. Because,
9:31
you know, when you when
9:34
you get when you get to see
9:36
your dream projects come to life, there's
9:38
a certain joy, which honestly, no amount
9:40
of corporate promotions sort of can give
9:42
you or maybe I'm too old
9:44
for it to be overjoyed by corporate promotions
9:46
now. But yeah, so that sort
9:48
of has been the discussion between Deepak and
9:50
I. And we agree on a
9:53
lot of fundamental principles in this.
9:55
Right. And while our approach is a different people is a
9:57
very different person in terms of his tastes. Right. he
10:00
listens to, I just don't know what to do
10:02
with. And I'm sure it's vice versa. And
10:05
he's a cyclist and he does a whole bunch of other
10:07
things. And I'm
10:09
not, I'm not as diverse, nowhere as diverse
10:11
as he is. So
10:13
yeah, so we're just now taking
10:15
this plunge and we'll
10:17
see how it goes. Mind blowing, and I hope the 6% becomes
10:20
12% because of you, that more and more
10:22
people, you know, manage to do stuff. What
10:25
do you find are the roadblocks? Like I
10:27
know for a creator for me, the biggest
10:29
roadblock is just willpower, just getting started. Right?
10:32
And luckily, whenever I've gotten started, the fact that
10:34
I'm putting a timeline to it, it's every week
10:36
forces me to go on. But otherwise, discipline is
10:38
also something I have really struggled with in my
10:41
life. And I'm trying to sort it out this
10:43
year, and I can share some of the experiments
10:45
I'm trying. But what have you found when you
10:47
know, what are the problems you are solving for
10:49
people while doing this? Yeah. So a few things,
10:52
right now, discipline is a problem everybody struggles with,
10:54
right? I don't think even the people who have
10:56
figured it out are not. So
10:58
one of the first things we decided that,
11:00
you know, it's really hard to take something
11:02
off the ground just by yourself. Right?
11:05
Now, if now everything is everything you're doing
11:07
with Ajay, right? It would be
11:09
much hard to do the show just if you
11:11
were yourself. Yeah. Right. So the the just the
11:14
aspect of having someone you are
11:16
working with and who's aligned to your vision
11:18
of what you're doing really helps. Because
11:21
while you may be in a certain week or in
11:23
a certain month, not in the zone,
11:25
the other person will push you and say that, Hey, guys,
11:27
we really need to get this done. Right.
11:30
So that's at a very, very broad level.
11:32
Right. But then with any
11:34
sort of passion project or content creation,
11:37
what tends to happen is that it comes down to the brass
11:39
tracks, it comes down to execution. So
11:41
we are approaching it in three
11:43
broad ways. Right. The first ops and
11:45
of course, because I did an MBA,
11:47
I have to create a framework for
11:50
everything. We call it the maps framework.
11:52
Right. It's mindsets, accountability, process and systems.
11:55
Right. We believe all of these are required for
11:57
you to really, you know, succeed at whatever. you're
12:00
trying to do. So the first
12:02
bit is essentially an assessment
12:04
exercise to really understand a few things. The
12:06
first thing we really want to understand is that what
12:08
are the limiting beliefs people hold about
12:11
themselves? What are the
12:13
limiting beliefs that hold about the others and what
12:15
are the limiting beliefs they hold about
12:17
life? Now, to give
12:20
you an example, a limiting belief which people
12:22
hold about life is everything
12:24
is destiny. What's going to happen is going to happen. So if
12:26
my content project has to happen, it will happen or does it
12:28
not happen? That's one way
12:30
of a limiting belief which people hold. A
12:34
personal limiting belief is what value do I have to
12:36
give to the world or I'm
12:38
not good enough for this or why should
12:40
someone read my writing? So the first step
12:42
is to really understand what are those limiting
12:44
beliefs people are sitting with. Then
12:46
go one level deeper and understand that what
12:48
are those experiences or reinforcing
12:51
memories they have, which
12:53
sort of doesn't help them break out of it. Because
12:57
often what we find is that, and again Freud
12:59
of course talked about it, talked
13:01
about the parent ego, the child ego and
13:03
the adult ego. So things we
13:05
are just mimicking from our parents, things we are
13:07
mimicking from our childhood and things we are mimicking
13:10
from our adult here and our experiences. I
13:13
think that is a fundamental
13:16
building block of how we want to approach it because
13:19
I think it's rarely a
13:21
lack of talent,
13:23
if I may use the word loosely
13:25
or knowledge or experience. It's
13:28
really a lack of mindset
13:31
or maybe we are in a negative mindset when
13:33
we are in some of these spaces. So that's
13:35
the first step. The second
13:37
step is really helping them think through the content
13:39
idea itself because what happens is
13:41
that, and again Amit,
13:44
you have seen this with the evolution of the
13:46
show itself, Scene Unseen, that you started off with
13:48
15-20 minute episodes and now you
13:50
are until much longer oral histories going beyond politics,
13:52
economics, behavioral science, is that one content creators have
13:54
to be okay with the idea that what they
13:57
start off with and what they eventually go
13:59
down the road would be different. different. And
14:01
second, never create an idea
14:03
which is so limiting that you cannot think
14:05
beyond 10 ideas. Right? At
14:08
the same time, do not worry about niches. I
14:10
feel the whole niches thing is
14:12
honestly overrated in the sense that you
14:15
do what you like you do niches will figure themselves
14:17
out over time, right? You start interacting with the kind
14:19
of stuff you do and so on. So that's really
14:21
the second step. The third step
14:23
is where we provide more technical
14:26
advice. For example, if you're setting up YouTube, right?
14:29
What kind of gear should you have? What kind of
14:31
setup should you have? How much your budget should be
14:33
and so on. So very, very brass tacks stuff. And
14:36
then of course, talking, getting
14:38
into the accountability part of it, right? Because
14:41
my intention is that if I'm able to help
14:43
someone get off from a 30 to 45 days
14:46
to start, I want them to continue, right? I
14:48
mean, that is a real measure of my success.
14:50
In fact, Deepak and I have been discussing that
14:52
the metric which at least I like to define
14:54
and his agreement is of
14:57
success is the percentage of
14:59
clients we lose. Right?
15:02
Because they don't need you anymore. They don't need us anymore.
15:06
Right? Because that's really the true success, right? If I've gotten
15:08
you to the first five episodes is great, but I want
15:10
to do 50. Right?
15:12
That's really the metric I want to gun
15:14
for because if you're able to do
15:17
that, right, you don't need marketing, honestly, word of mouth
15:19
will take care of at least the
15:21
zero to one kind of building of this. So
15:23
that's the accountability part where we
15:25
know help maybe help you build a plan.
15:27
We understand what the cadence of your life
15:30
is, right? People have all kinds of responsibilities,
15:32
whether at work or at home, right? Deepak
15:34
and I and my friend Abhishek also, we
15:36
have made some life choices which allow
15:38
us a little more time in our lives, but
15:41
not everybody has that luxury. So how do we
15:43
look at your day structure in such a
15:45
way that you have dependable,
15:48
repeatable, reliable time slots in
15:51
time for you to do it, otherwise you're not going
15:53
to do it. Your other things will take over. Right?
15:56
And the last bit is equipping them
15:58
to keep going. Once you have
16:00
built a system, also give them an understanding of
16:03
how to tweak that system. Because
16:05
you know, life will not always be where it is
16:07
now and you will need to make adjustments and shit
16:09
will happen. So that's how we are
16:11
looking at it as a three four step sort of a thing.
16:14
Again I have not nailed it down completely in terms
16:16
of what the journey of someone who's coming into it
16:18
and at the end of his life we are doing
16:20
that now. But that's
16:22
what we are really kicked about at the moment. So
16:25
I'll link to this interview Deepak did with
16:27
you on his sub-stack. And I really
16:30
loved your definition of passion and that, where you
16:32
distinguish between passion and interest and you say, you
16:34
know, you can't just say I'm passionate about music,
16:36
you're interested in music. A passion means that you
16:38
put in a lot of time in it and
16:40
that compounds and etc etc. And
16:42
I also like there or elsewhere I forget where
16:44
but you've made the point that you have to
16:46
treat your passion like a job. So if you
16:48
have another day job, you have to treat this
16:51
like a second job but you don't have the
16:53
luxury of like at work you don't have the
16:55
luxury of telling your boss that hey I can't deliver by
16:57
Saturday I don't feel like it I'm not in the mood
16:59
etc etc. You have to do
17:01
it and in a similar sense you have to
17:04
sort of treat this with that kind of rigor.
17:06
And one of the sort of, I think
17:10
what happens with a lot of creators and it's
17:12
true of myself in certain contexts or projects that
17:14
I am planning is that I'll be stuck in
17:16
a vicious circle and I won't do
17:18
it and because I'm not doing it I'll keep
17:20
wondering can I do it maybe I can't do
17:22
it and I won't do it and I'm just
17:24
stuck in that cycle. And the moment you break
17:26
out of that cycle if there's an inflection point
17:28
where you actually start doing it then it can
17:30
turn into a virtuous cycle and then it doesn't
17:32
matter what is the quality or you know like
17:34
Ajay and I have made a pact that we
17:36
are going to do two years we
17:38
are going to do 104 episodes no matter
17:41
what we will not look at the analytics
17:44
so of course he's a geek so he keeps
17:46
looking at the analytics and he's got a weekly
17:48
email about analytics and I'm like fuck you I
17:50
don't care don't tell me you know we'll talk
17:52
after And
17:54
I think that that sort of
17:56
mindset shift for creators is really
17:59
important that. If you are into
18:01
creating because you want to be a YouTube star
18:03
or you want to be an influencer and you
18:05
want crypto brands and Ayurveda brands to pay you
18:07
money to hog that nonsense, then you know you're
18:09
not really going to get very far. But if
18:11
you're into it because you just love it, you
18:13
want to do shit, right? You want to just
18:15
get down and dirty and do shit and at
18:17
some level you don't even care about, you know,
18:19
whether it's working or not. We just
18:22
released episode 35 of Everything is Everything today.
18:25
And there's so many things I just feel
18:27
like I'm like, I wish I was learning
18:29
faster. I can see how much I've learnt
18:31
in 35, but I'm also frustrated because I can see
18:33
all the things that all the areas in which I
18:35
wish I was better. But that journey is
18:37
the whole thing. You just got to get in there and you got
18:40
to keep doing. No, I
18:42
completely agree because and one of the
18:44
things while looking at statistics, not looking
18:46
at statistics is so important, right? In
18:49
fact, I would say it actually helps every content creator
18:51
that they don't go viral, at least in the initial
18:53
times, right? Because you make your
18:55
mistakes, right? You just enjoy the craft
18:57
of doing what you're doing. I
19:00
think the enjoyment part is so important. And
19:03
for everyone who has ever worked
19:05
a job, right? You can't compete against someone
19:07
in your organization who's having fun at the
19:09
job. Who simply cannot because
19:11
the kind of intellectual input they're getting
19:13
in, the kind of hours they're putting
19:16
and the kind of thinking they're doing, someone who's not interested
19:18
in the job will never really get that in. And that
19:20
same goes for content creation. And this
19:23
is why I feel that I have done a
19:25
whole bunch of content projects, which I have failed
19:27
spectacularly at in the past, right? And
19:30
the one thing I realized is that while
19:32
I was interested in them, I don't think my reasons
19:34
were right, right? And
19:37
I think with my show postcards, what really clicked
19:39
was that I really wanted to tell those stories,
19:41
right? That I know there
19:43
is a ton of travel content was there, will
19:46
there, will be there. But I wanted
19:48
to bring a certain perspective of saying that, hey, can
19:50
you just take a step
19:52
back? Okay. Don't rush through five
19:54
countries in 15 days in Europe. I know maximizing
19:57
the F out of your Schengen visa is something that
19:59
I think is important. I think, you know, Indians are
20:01
very hardwired at. But if you just
20:03
take a step back and start to think about
20:05
how you are traveling a little differently, you
20:08
know, that's really going to change your travel experience. That was
20:10
the only thing I really wanted to bring out in the
20:12
world. Because I
20:15
have traveled the other way, which is, you know,
20:17
just going through things and places very quickly. And
20:20
then I started with my sabbatical really
20:22
slow travel. Like I spent the first
20:25
month in Bosnia and
20:27
Hasguvina, right? Not exactly the kind of place
20:29
where most people would think, Hey, let's go
20:31
for a month to Bosnia and Hasguvina. I
20:34
spent a month in Armenia and
20:36
Georgia. And the third month
20:38
which I spent, which was where the bulk of
20:41
my writing got done, was actually
20:43
a one-room cottage about an hour up
20:45
from Manali. And this
20:47
was a very funny experiment I feel
20:49
in hindsight I tried to do. Is
20:52
that how much can I disconnect? So
20:55
that cottage doesn't have anything around
20:57
it except trees. It's super
20:59
basic. It has one light bulb. It has one
21:01
chair, one mattress on the floor and a bookshelf.
21:04
That's it. Right? And
21:06
you can walk maybe about 200, 300 meters
21:08
to find a reception somewhere. But
21:10
sitting in your cottage, you're not going to find anything.
21:14
And I remember that for the first
21:16
two or three days, I was
21:19
losing my mind. I
21:22
just did not know why is time passing
21:24
by so slowly. And
21:26
I was genuinely struggling for the first two, three
21:28
days. But then by
21:30
day four, day five, that sort of cloud
21:32
starts to lift off your head and
21:35
you find a rhythm. So
21:37
of course the routine helps. And because
21:40
that place is sparsely populated,
21:42
I went on for long, short
21:44
hikes, walks, and these
21:47
adorable mountain dogs were accompanying you everywhere
21:49
you go hiking. Right?
21:52
And then I started talking to the caretakers of it.
21:54
So I used to just sort of, you
21:56
know, I spent a total of rupees, 18,000 in that month for
21:59
my stay. stay and food, right? Which
22:01
is, I mean, if any of you are worried about can
22:03
budget travel be still done in India very much, this
22:06
is an example of it. And I
22:08
started to understand the rhythm and cadence of life
22:10
in the mountains. And it's a
22:12
very romanticized idea that, oh, I want to retire to
22:14
the mountains, right? So the two
22:17
caretakers, Dolmanti and Uncle, you
22:19
know, they are well into their seventies, right?
22:21
And they catered three meals for me. And
22:24
just to sit down with them and talk
22:26
about what life looks in the six months,
22:29
when it snows, right?
22:31
And the amount of preparation they do,
22:34
right? Amount of food drying they do,
22:36
food preservation they do, right? How the
22:38
cuisine completely changes in the winter when
22:40
it comes to food versus in the
22:42
summer, right? And your entire
22:44
idea of food habits, food systems changes
22:46
once you see something like that up close.
22:49
And you start understanding what farm to table
22:51
is because literally my veggies were growing right
22:53
next to where I was living. And
22:58
I could see that they were so fit at 70, like
23:00
Auntie could outrun me on a mountain,
23:02
right? I was 33
23:04
then and she's into her seventies
23:06
and she could outrun me even
23:09
then. And now when
23:11
you go through an experience like that, I'm
23:13
not saying that I had some crazy life
23:15
changing insight or anything, but
23:17
it just showed me the value of slowing
23:20
down, right? And the
23:23
value of slowing down is that
23:25
you suddenly start observing so much
23:27
more because ultimately when
23:30
we experience reality, we're only experiencing a sliver
23:32
of the reality which is actually happening around
23:34
us. But the moment you
23:36
slow down, you will
23:39
start seeing things. For example, I started
23:41
noticing the treetops, right?
23:43
Because I have so much free time. So
23:45
if you're just going to sit and gaze
23:47
at nature and she started pointing
23:49
out to me trees which have been struck by lightning,
23:52
right? Because the entire crown has sort
23:55
of completely burnt off, but
23:57
the tree still is not being used for
23:59
wood. or timber because the
24:01
trees play a certain role in the ecosystem. I
24:04
started walking with them and she took me to the
24:07
forest and showed me their kind of you
24:09
know basic herbs you know which
24:11
they use sometimes so very normal
24:13
ailments or they would use something
24:15
which adds a completely different dimension
24:17
of flavor to the food. Now
24:22
this is what I really got
24:24
attracted to using myself article that you know
24:27
I want to think of a place
24:29
like an onion that I want to
24:31
take off layer after layer after layer
24:34
and understand the core of it and
24:37
living in India you know that in a lifetime
24:39
is less to experience India and it holds true
24:41
for most countries but then I started
24:45
thinking about how much
24:47
time do I want to spend when I go
24:50
to a place. So since then
24:52
my idea of travel changed completely I started
24:55
doing you know
24:57
trips which are at least two weeks but
25:00
in two weeks I would just go to one
25:02
country I have usually now do actually almost a
25:04
month I work two weeks remotely and two weeks
25:07
I take off completely. So
25:09
the idea now is that you stay in the larger
25:11
city of a country for the first two weeks where
25:14
you have good internet connection and you are able to
25:16
do your work very enough and the time zone is
25:18
not completely off so you are up at three and
25:20
a half four hours you can manage with your time
25:22
zones and the next two weeks you go
25:24
off anywhere in the country because you don't have to work and
25:27
what tends to happen is that I
25:29
give an example of Ireland my wife is there a year
25:31
and a half ago she decided to take
25:34
a career paper to pursue the master's and
25:36
this was my eighth or ninth day of
25:38
going on the bus in Ireland right and
25:41
I noticed the ad which said that get
25:44
paid to be thanked okay very
25:46
strange ad and the ad
25:49
is actually about a recruitment drive for bus drivers in
25:51
Ireland because in Dublin at least every time people get
25:53
off a bus they say thank you to the driver
25:55
right I find it is a very sweet thing to
25:57
do because labor jobs. are
26:00
so underappreciated, at least in India, if not
26:02
abroad. And that's
26:04
what got me thinking that, you know, where does
26:06
this really come from? Right? I've
26:08
not seen it in a lot of other Western European countries
26:10
I've been to, right? It's very specific
26:12
to Ireland. And
26:15
that sort of led me down to a rabbit hold
26:17
of, you know, the economic history of Ireland. Right? We
26:20
all, if anyone who's familiar with Ireland knows of the
26:22
great famine, which Ireland went through the potato famine, which
26:25
underestimated the population of the country. And
26:27
then you start understanding why did the famine
26:29
happen? How were the British involved? You start
26:31
connecting it back to why
26:33
did the troubles exist? Why was there
26:35
a conflict between Ireland and Northern Ireland? And
26:38
why does the, do the Irish
26:41
people have the world's largest diaspora, you know, outside of
26:43
its own country and probably even larger than the population
26:45
of the country? And
26:47
then you start understanding that fundamentally as
26:49
a race of people that because
26:51
so many of these people went
26:54
and did all kinds of jobs, right? Because they
26:56
were immigrants, they didn't have the choice. And
26:59
this was the 1800, late 1890s or 1880s you're talking about that there came
27:01
a very distinct
27:06
respect for every job while
27:08
it exists in many parts of the Western world. It's
27:11
really taken to another level in Ireland,
27:13
right? I could not
27:15
have figured this out in two days in Dublin because
27:18
in two days in Dublin, I would be figuring
27:20
out, okay, where is the best beer
27:22
in the country and it's right. But
27:24
this is what happens once you hit all the pubs,
27:26
for example, right? There is, I've done an
27:28
episode on this, there's a pub called the grave diggers
27:30
pub, right? And
27:33
it's literally next to a cemetery. And
27:35
whenever there's a service in the morning, the
27:37
grave diggers would come very early at four
27:39
or five in the morning, start digging the
27:41
grave. Once they finished digging the grave,
27:43
they would come and have a pint of
27:46
beer, right? That's why it's called the grave diggers pub. And
27:49
one of the strange things I found is that after
27:51
the funeral, everybody who comes to
27:53
the funeral goes to the pub to have a drink, right? Now
27:56
as an Indian, as a South Asian, right? You are thinking,
27:58
okay, people are like, okay, people are like, okay, people are like, okay, consuming alcohol
28:00
at a funeral. This is not making
28:02
any sense. Then
28:05
you start thinking, but this is so accepted. Why
28:07
is it so accepted? Then
28:10
I got into, I read a
28:12
fascinating book. I forget the author, but it's called the
28:14
Irish way of death. What are
28:16
the death rituals of the Irish people? And
28:19
that's where the word wake actually comes from. So
28:21
the origin of the story of the word wake
28:23
is that because medical science wasn't
28:25
very developed even 150 years ago, a lot
28:28
of times people who were in some sort
28:30
of coma or were passed out for long
28:32
periods, people thought they were dead, but
28:35
they were not actually buried for three to four days because
28:37
there's a chance that they might wake up.
28:40
That's why it's actually called the wake.
28:42
And then you understand that how Ireland views death
28:44
and it's in many ways it's celebration of someone's
28:47
life, which is a beautiful way to look at
28:49
death. Of course,
28:51
there is grief and loss and longing, but there
28:53
is also a celebration of a life
28:55
well lived. You're not
28:57
going to end up in the grave diggers pub after
28:59
two days in Dublin, right? You need to
29:02
stay a while and you know, get out those things.
29:04
So it's not always about, Oh, this is
29:06
a hidden gem, but really
29:09
what are you seeing and consuming and observing
29:11
as users just people are going about their
29:13
daily lives, right? All
29:15
across Dublin, if you notice carefully, you
29:17
will see the graffiti, which says
29:19
fuck the rich. Now, fuck the rich
29:21
is of course, not specific to Ireland. Of
29:23
course, it's been used as a way to
29:25
talk about uncontrolled capitalism, but one
29:27
of the largest crisis is which most people
29:29
don't see upfront is housing crisis in Ireland,
29:32
right? There might be one house and 700 people
29:34
have showed up to see that house and you
29:36
know, and rents are completely out of
29:39
control. Now what that does for
29:41
someone who is, who has a, who has a
29:43
very dignified job of let's say a bus driver,
29:45
right? Is that it still makes it unaffordable for them
29:47
to start living. And you would see that you
29:50
see Irish people migrate into countries like Australia, which itself
29:52
is not a cheap country to begin with, but they
29:55
feel that it's still cheaper to live in Australia as
29:57
an immigrant as compared to living back home. And
30:00
then you start understanding that, oh, there is a safety
30:02
net which people have. But
30:05
that safety net, and I'm sure you
30:07
probably have more nuanced take on unintended
30:09
consequences of a universal basis like income,
30:12
but there is a rise of homelessness and drug abuse
30:14
as well. And
30:16
that's also a ramification of how
30:18
the country, because
30:21
Dublin is a tax haven. I mean, that's
30:23
why so many of the IT companies are headquartered there, so
30:25
that amount of tax is the same. Now
30:27
that brings in a certain amount of money
30:29
for the economy, which helps proper universal basic
30:31
income, but that has unintended consequences.
30:36
This is what I really enjoy about
30:38
my travel, right? To try and peel
30:40
off that every sort of single layer
30:42
about a country. And even
30:45
if it means I understand 2% of what
30:47
this country is, I
30:49
feel that 2% is way better because it
30:52
stays with you. And
30:54
this is where the idea of
30:57
memory becomes very important, right? Memory
31:00
fails, of course. All of our memories
31:02
fail, and next time we
31:04
recall a memory, we are really remembering the memory of
31:06
that event and not the event itself. But
31:10
what also tends to happen is that if
31:13
you slow down and experience things slowly
31:15
and a little more deeply, when I
31:17
say deeply is that when you are
31:20
able to make these multiple connections, the
31:23
experience stays with you much longer. And
31:26
the beauty of what experience is that, and
31:28
I'll give an example of someone we both admire,
31:31
Narinar Shinoi, who's been on this show for so
31:33
many times. The stories
31:35
he talks about, some of them are really old stories. With
31:39
the beauty of an experience and a retelling of
31:41
that story, the film of memory goes on and
31:43
on and on. And with
31:45
every telling and retelling, we imbue a certain
31:47
weight and a value to it, not
31:50
just as the person who's narrating it, but also
31:52
to the listener. Now,
31:54
slower travel allows you to accumulate those memories. So in
31:56
a way, postcards for me is a
31:58
very important thing. is a way to
32:02
really write down those experiences in
32:04
the moment, in the way I was feeling them, in
32:09
the very incomplete way I was
32:11
doing. And in fact, I brought the
32:13
book for a very specific reason. There's a
32:15
certain passage I want to read out because
32:17
all this while I've been thinking about what's
32:19
really my way of travel and philosophy. And
32:22
then this is a book by Barry Lopez.
32:24
It's called Horizon. This is his
32:27
autobiographical take. He's been traveling the world for
32:29
50 years and he has gone
32:31
to places most of us would not go. But again,
32:33
he's not the kind of person who would say, hey,
32:36
there are 180 countries, I need to take off 180
32:38
countries. But again, very methodical, slow
32:40
travel. And even after traveling
32:42
the world for you know, that many years, and I'm
32:44
just going to take a couple of minutes to get
32:47
that passage. One of the
32:49
things which really stands out for me is how
32:52
does he think of his own role
32:54
as a traveler? So I'm
32:56
just quoting him now. I had
32:59
an ethical obligation as a writer, in addition
33:01
to an aesthetic one. It
33:03
was to experience the world intensely and then to
33:05
put into words as well as I could what
33:07
I had seen. I was
33:09
aware that others could see better than
33:12
I, and also that other people were not able
33:14
to travel in the way I had begun to, going
33:16
away habitually. And
33:19
whatever reader might make of what I tried to
33:21
describe, I already understood that
33:23
their conclusions might not match my own.
33:26
I saw myself then as a
33:28
sort of a courier, a kind of
33:30
runner come home from another land after some
33:32
exchange with its denizens, carrying by the way
33:34
of a story, some incomplete bit
33:37
of news about how different, how
33:39
marvelous and incomprehensible really life
33:41
was out beyond the pair of the
33:43
village in which I had grown up. So
33:46
for me, this really sort of
33:49
brought a life of how I think
33:51
about seeing the world today.
33:54
And we'll also read one more bit
33:56
from him that
33:59
talks about No matter how
34:01
much you slow down and how much you want to
34:03
understand a place how little you see of it One
34:07
can never even by paying the strictest attention
34:09
at multiple levels Entirely comprehend
34:11
a single place no matter how
34:13
many times one might travel there This
34:15
is not only because the place itself is
34:18
constantly changing But because the
34:20
deep nature of every place is not
34:22
transparency. It's obscurity I
34:24
have never been drawn to the idea of writing
34:26
definitely about anything especially her
34:29
Calton nature of cultural geographies In
34:32
revisiting these places then I was
34:34
more interested in how in reviewing my previous experience
34:36
of that location I might find
34:38
another truth one different from
34:40
the one I first wrote about I Was
34:43
also interested in how my memory of a place
34:45
might trigger new emotions and in
34:47
how the truth of such emotions might
34:49
Differently inform the facts I
34:52
had once so carefully gathered Nobody
34:54
has the biggest notion of what this world is
34:56
really like The only thing that
34:58
can be safely predicted is that
35:01
it is very different from what anybody supposes
35:04
so this sort of
35:06
oil is always stayed with me because I know that
35:09
someone who would go to Ireland for another
35:11
month might see a completely different side of
35:14
Ireland and Both of those
35:16
truths are as valid as any other truth Which
35:18
is out there and one
35:20
of the things which I strongly believe
35:22
and if any of you have now
35:24
bought into my spiel Of loads slow travel by
35:26
now and are considering it is that
35:29
you have to be intentional about your travel So
35:33
one of the things I highly recommend is getting
35:35
a guidebook And I know that for someone who's
35:37
a travel content creator a guidebook is the exact
35:40
antithesis of what I'm trying to do but
35:42
what a guidebook really helps you is that The
35:45
first 10-15 pages of a guidebook is a
35:47
super short crash course and history of the
35:49
place it really brings out the
35:51
seminal events of what the country has been shaped by
35:53
and That
35:56
history doesn't go away that history continues to shape
35:58
us for decades and we seeing that in our
36:00
own country. So that
36:03
becomes one step. And
36:05
second, understand that what
36:08
really interests you. So
36:10
I don't drink whiskey, I do not
36:12
care for alcohol in general. But for
36:15
someone who's a beer drinker, Dublin is the Macau, where
36:17
you should be drinking beer, it's House of Hose, home
36:20
of Guinness, right? There are a whole
36:22
bunch of Irish whiskies, you can take whiskey tours,
36:24
you can go to whiskey tasting sessions, you can
36:26
understand how blending is done, and
36:28
so on. Now that's a part of Ireland,
36:30
I will never experience. But
36:34
for someone who genuinely appreciates whiskey or
36:36
beer, it can be a
36:38
fantastic experience just focusing your travel towards that.
36:41
And that is where being intentional is so
36:43
important because fundamentally all
36:45
travel is self discovery. When
36:48
you go to a place, we go and see that
36:52
hey, I like this thing, but have you ever
36:54
considered why I like this thing? There
36:57
are so many times that many of us have gone to
36:59
really famous places, and we were like, it's
37:02
nice, but it really do much
37:04
for me. And we go
37:06
to other places and you're like, man, this completely
37:08
blew my mind. I remember this, I had
37:11
gone to the Adalat Steppels
37:13
near Ahmedabad. And this
37:15
was, we were doing this lovely course in Maika
37:17
called Imagining India, where we were
37:19
asked to bring in what
37:22
growing up as an aspect of Indian Richmond out
37:24
for us. And those Steppels
37:26
are absolutely gorgeous. I mean, you can look up images
37:28
if you've not been there. But the
37:30
idea of what Steppels constitute that it has
37:32
a functional purpose, it has a spiritual purpose,
37:35
it even has a military purpose for that matter,
37:37
right? Completely blew my mind. So
37:40
now, of course, I became
37:42
obsessed with Steppels since then, I have gone to
37:44
many of them, I bought books around it and
37:46
understood why they exist and what the future in
37:48
terms of living heritage looks like. But
37:51
you have to really start spending more time
37:54
in a place to understand what attracts you.
37:56
I am big on architecture, I am big on
37:59
food, right? I am not
38:01
a party person. I'm a very boring person. I don't
38:03
like going to parties I believe that any place which
38:05
does not allow you to talk is not a place
38:07
worth going to Maybe it's being late 30s, but maybe
38:09
that's how I I think about
38:12
it, right? But for someone who probably loves
38:14
partying Barcelona could be the perfect place for
38:16
you to go So instead
38:18
of saying that hey the world views
38:20
this destination from this lens What
38:23
is your lens of using the world and
38:25
that's what I believe travel should help you cultivate
38:27
you can aid it with reading of books
38:29
like I love reading books before I go
38:31
to a place because that
38:34
Intentionality helps me, you know
38:36
uncover so many things people often We know would come
38:38
to you and say that this is
38:40
a very academic or boring way of travel I mean,
38:42
no what I'm not I'm not saying that I
38:45
will only go and do this But what
38:48
suddenly starts to happen and an example is I
38:50
had spent a day in Belfast This
38:52
is Northern Ireland, of course Completely
38:54
different my Ireland, please never meet an Irish person
38:57
and confuse them from Northern Ireland that conversation will
38:59
not go down well, and we
39:01
were just walking and and I
39:04
just happened to look up and
39:06
I saw a plaque which sort of
39:08
commemorated John Dunlap and
39:11
that that plaque was put at a building
39:14
Where he accidentally actually discovered welcome ization of rubber
39:18
right now I Did
39:20
not know this I did not read about
39:22
it, right? but because
39:25
There were so many other things I understood the moment
39:27
I entered in the city I was able to
39:29
look beyond that first level of observation and Then
39:32
have time to actually look at the other things,
39:34
right? So, of course when you go to Belfast
39:37
you can do the tour tours of the graffiti
39:39
of the troubles and it's a fantastic tour I
39:41
highly recommend everyone take that if you
39:43
ever end up in Belfast But
39:45
it's those small things which you start noticing and
39:48
that makes the travel unique to you Because
39:51
now you have a very unique memory. I must have
39:53
seen ten other things in Belfast But this stays with
39:55
me as the first memory I tap into the moment.
39:57
I think of Belfast And
40:00
that is what makes it more memorable. And
40:02
the memorability is important because
40:06
ultimately as we age and one
40:08
of my beliefs is that we
40:11
become the stories we tell about ourselves to
40:13
ourselves and to the world. So
40:16
if you start telling that, hey, I
40:18
am a person who appreciates architecture and
40:20
nature and food, for example, I
40:23
will start seeing those things whenever I travel because
40:25
that will attract me the most. And
40:28
that becomes a virtuous cycle in that way. And
40:30
then you really start enjoying your travels beyond, this
40:33
is what is to be checked off in itinerary. I
40:35
have no idea where I started, but go
40:37
on in this random direction. It's not random at
40:39
all. No, no, you've given me 40,000 things to
40:41
double click on. And what I find really evocative
40:44
about this is that I
40:46
don't think of it as just slow
40:48
travel, but slow living in the sense that I
40:50
have been thinking more and more about the rhythms
40:52
of living, which we adopt for ourselves. And
40:55
often what happens is that I find, and this
40:57
is a lament about myself, that I'm
40:59
sprinting through life, that I'm scrolling,
41:01
scrolling, swiping, swiping, do
41:03
one episode, do another episode, write a newsletter,
41:05
blah, blah, just sprint after sprint after sprint.
41:08
And there is a part of me that longs to be able
41:11
to not sprint, like in a sense, we
41:13
are traveling through life, right? What is that
41:15
mode of travel? You can either travel
41:17
through life accomplishing one thing after another,
41:19
just like a tourist with a
41:21
checklist, ya jana, ya jana, ya jana, ya jana, ya jana.
41:24
Or you can just not
41:26
have an objective in mind in
41:28
per se, but just sit back
41:31
and kind of soak it in
41:33
and absorb things more deeply. And
41:35
therefore, what you said
41:37
about travel being a means of self-discovery,
41:39
I not only buy
41:41
that, I will go further and say that the way
41:43
you travel, whether it is through a place or through
41:45
life, is a way of shaping yourself,
41:48
right? Like if you are remembering things
41:50
differently because you're in a different mode,
41:52
then in that remembering what you have
41:54
seen teaches you to see differently the
41:57
next time, right? When you talk about
41:59
a, beautiful quote from
42:01
Barry Lopez where you
42:03
used the phrase ethical obligation. I
42:05
also think it is an ethical obligation
42:08
to oneself to not treat us
42:10
in the shallow manner by just living on
42:12
the surface of things and therefore the surface
42:14
of ourselves. But kind of you
42:16
know getting deeper and this is something I kind
42:18
of struggle with now because there's like so much
42:20
work all around and I keep wondering like I
42:23
keep trying to build those slow moments for
42:25
myself and sort of compartmentalize in that way
42:27
and give myself those slow spaces. But
42:30
I want to dig a little bit
42:32
deeper into your sort of introduction to
42:34
slow travel like my sense is
42:36
that it would have affected every
42:38
part of your life not just a travel right
42:40
it changes you as a person and
42:43
my question is that while you
42:45
mentioned one instance of appreciating
42:47
it which is when you were in that cottage
42:50
north of Manali and you really got to see
42:52
the tops of trees and notice
42:54
things more deeply. I'm guessing
42:56
that that would have been one milestone on
42:58
your journey that like was
43:00
that a seminal moment in terms of shaping
43:02
your love of slow travel or were you
43:04
already on that journey along the way and
43:07
that sort of became something that allowed you
43:09
to you know think overtly about it and
43:11
so I was on that
43:13
journey in the sense that I was on it
43:16
but the realization of being what their journey hit
43:18
me then. So the
43:20
reason I kept Himachal for the last was that
43:22
I wanted to travel for two months so that
43:24
I have enough ammunition to write about
43:28
and so what
43:30
happened in Armenia was that
43:34
it's a lovely country very easy to get to from
43:36
what I remember it's movies on arrival so and
43:39
cheap flights from Delhi so please go for it
43:42
is that I and this is completely
43:44
by luck of chance the kind of things which happen
43:46
when you slow down is
43:48
I went and stayed with a
43:51
couple homestay booked it off booking.com
43:53
so the very usual nothing not
43:55
some super specific country specific website
43:59
and the person. the couple was
44:01
running it, the husband was ex-army,
44:03
Armenian army. And
44:07
when he understood that I am from India, he
44:10
actually told me that outside of his
44:12
army UT, he
44:14
along with two other people are the last
44:16
three remaining Aryan priests of
44:18
Armenia. So
44:21
I went to the house and he said
44:23
that Armenia is about 99% Christian and
44:27
a very small percentage of people who identify
44:29
as Aryan. And they
44:32
next day took me to a ceremony
44:36
which was an actual fire ceremony. So they were worshipping the
44:38
fire. And because
44:40
it was outside the Givni temple and they were
44:42
just living there, they actually invited
44:44
me, made me a part of
44:46
it. He sat down and explained what these fire
44:48
rituals mean. And
44:51
that suddenly sort of made me realize that
44:54
if I had not taken this
44:56
detour, so as to say, I would
44:59
have never uncovered this. Now that
45:02
sort of led me
45:04
to the
45:06
history of Armenians in India. There is an
45:08
Armenian church in Calcutta which still exists. And
45:12
if you go back to records that Armenians did for
45:14
a very significant part of time, they did live in
45:16
India. So now what started to happen
45:18
and I am just going to, I am using this example
45:20
to sort of bring out the point that in
45:23
my own life as well, because
45:27
I grew up middle class, single
45:29
parent, my father passed away quite early, you
45:33
were always very focused on hitting that next
45:35
milestone. This
45:38
entire experience taught me that while
45:42
milestones are important, you
45:45
do not have to live your life by milestones.
45:48
So what travel really teaches you is
45:50
that there are a hundred thousand different
45:52
ways to live your life and
45:55
all of them are as valid as any
45:57
of the others. Then
46:00
I started realizing that, OK, who
46:02
has set this milestone? How
46:05
much of it is, and it comes back to
46:08
the point of thing and take desires, how much of it is
46:10
something which I really want to do? And by
46:13
no means, I am discounting my privilege.
46:16
While I grew up middle class, I did have
46:18
the privilege of an English education from
46:20
some of the better schools in India, and of
46:22
course, accessibly to the job market. But
46:26
I imagine a lot of your listeners also would
46:28
have very similar privileges. What
46:31
are we doing with that privilege?
46:33
That was a question which sort of kept nagging me
46:36
that I can run on
46:38
this treadmill. And this was a
46:40
realization I had for a very brief moment when I used
46:42
to live in Bombay for 10 years. And
46:45
I took the local trains between probably
46:47
two of the worst most crowded stations rather in Koorla.
46:51
And there was a time which
46:53
I said, sorry, Bombay.
46:55
I refused to run. Because
46:59
living there after a point made me realize that there
47:01
is no end to this running. There is just no
47:03
end. But at the same time,
47:05
I had to balance that
47:07
realization with making
47:09
a living, being financially secure, and
47:12
having a life which I want and with the comfort
47:14
which I enjoy. And
47:17
in a chance conversation with a friend, and I
47:20
mentioned one of my simplified appearances as well, she
47:23
very pithily said that, that's
47:25
why I'm thinking of a VP. Why
47:30
are you thinking of a VP? No one is going to care whether you
47:32
are VP or AVP. So
47:34
that sort of came to me to the question that
47:37
most things in life matter only because if they matter
47:39
to you. If they stop
47:42
mattering to you, they don't matter. But
47:45
because as a society, as a
47:47
country, we have been so conditioned.
47:50
Now, I was thinking about why
47:53
do we Indians maximize the F out
47:55
of a Schengen Visa? Five countries, why
47:57
do we want to see in 15 days? Because
48:00
for most people like me who grew up in
48:02
the 80s and the 90s, right,
48:04
we grew up with fairly
48:06
limited resources. Only after
48:09
91 did things start opening up for us. So
48:12
what we saw from our parents is that if you had a
48:15
material object, you will give
48:17
it a second life, a third life or a fourth life
48:20
and maximize whatever value you can get out of
48:22
it. Now, when we grew
48:24
up as adults, when and we were the
48:26
first set of people who really made some
48:28
significant money in our lives, where
48:31
we could actually invest in our wants, we
48:33
transplanted the philosophy into
48:36
our experiences as well. We
48:38
work, right, and I talk
48:41
about this idea which I call that
48:43
we became consumption maximizers, we became memory
48:45
minimizers, right. We just consume,
48:47
consume, consume, we've gone down to the treadmill
48:49
and that then sort of extends to every
48:51
aspect of our life. We start thinking of
48:53
relationships that way, we start thinking of our
48:55
work that way, we start thinking of how
48:58
we spend our time and then
49:00
at some level I realize that the
49:03
entire talk about productivity is also a
49:05
trap because
49:07
the productivity mindset talks
49:09
about be productive,
49:11
be disciplined in every aspect of your life but you
49:14
have to realize you're not a machine, you need to
49:16
have aspects of your life where you're
49:19
slowing down because boredom
49:21
is a very necessary condition
49:24
for creativity, right. You
49:26
have to be bored for your mind to go
49:28
away from the cycles and you know the rails
49:30
you have put on for your own thoughts and
49:33
that's where it started affecting the
49:35
kind of decisions I took, right. Now
49:39
while I would love to
49:42
get promoted, I'm not particularly bothered by whether
49:44
I get promoted or not. As
49:46
long as I feel that I'm contributing to my
49:48
organization, I'm doing good work and I'm
49:50
trying to hit it out of the park more often than
49:52
not, I'm okay. I do not want to
49:54
change the next promotion, I do not want to change the leadership
49:57
roles because I know that that comes
49:59
at a cost. that comes at a personal
50:01
cost, that comes at a health cost. I
50:05
think that's where travel went
50:08
from being a tool of self-discovery to
50:11
also a way to live life
50:13
better. And
50:16
better as in my own very limited perspective of how
50:18
I see my life and my world. Because
50:21
you started realizing that so many of
50:23
these myths you have built up in
50:25
your head, right? They are really myths,
50:27
right? And mythia, they are actually mythia.
50:31
They are not so much as myths. And
50:33
once you start taking that control back,
50:35
it's liberating. It's liberating because
50:38
now you genuinely see that so much of
50:40
what the world expects of you, you
50:43
don't have to live up to it. It doesn't matter. And
50:46
that feeling that it doesn't matter is very
50:48
liberating because then you can focus on doing
50:50
things which you truly enjoy. I
50:53
want to talk about intentionality. And I think that
50:55
there's a paradox in intentionality which I sometimes think
50:57
about, which is that at
50:59
one level if I'm traveling to a place like
51:02
you, I will have the instinct that let me read up on it and
51:05
let me have a better depth of understanding when I get there. And
51:08
you said that that extends before and after and
51:10
that journey is always becoming more and more alive
51:12
as you find out more and more. So
51:15
at one level there is an intentionality, that
51:17
you are trying to be more and more
51:19
aware of. More
51:23
sort of intense about your experience. But
51:25
at another level, this runs a danger
51:27
that you are too focused on the
51:29
things you are being intentional about. And
51:32
you can't just sit back and soak it up. Like if
51:34
I'm on a riverside in a foreign country, intentionality
51:37
can tell me that a certain war happened here and
51:39
this is a culture of the place and this is
51:41
the kind of food they eat and why. And
51:44
all of that is in my mind space.
51:46
Whereas another way of traveling slowly would be
51:48
to just leave all of it out and
51:50
just enjoy the river for what it is.
51:53
Like every place is at its core,
51:56
it is a place without that baggage
51:58
of history with self-importance. humans put on
52:00
it. The river was there long before
52:02
humans came, it'll be there long after
52:04
we are gone. There is a beauty
52:06
to that as well. And I think
52:08
this dilemma extends to life itself. Like
52:10
when I am unwinding for example and
52:12
I don't have work, there is one
52:14
part of me which is saying ki
52:16
kyaar amit kuch, relax karor but read
52:18
a book. Ya kuch, you know, do
52:20
some self-improvement, read a book, you know,
52:22
whatever, read a, watch a good film,
52:24
don't waste your time. And another
52:26
part of me rationally knows that, no, fuck it.
52:28
Sometimes, like I think John Lennon said no time
52:30
is wasted unless you feel it is wasted. And there's
52:32
another part of me which is saying ki nahi kushni
52:34
karna. But you know, I can
52:37
sit and look at the sky and that
52:39
is good enough. So how does one balance
52:41
this? Because in intentionality, there is also the
52:43
danger of overthinking it. No,
52:45
that absolutely is a danger. And it's always a
52:47
danger for me because I know that
52:49
at some level, some of these experiences will end
52:51
up on the podcast. Right? So
52:53
there's always that angle that content, right? And
52:56
that, you know, I want to give, I
52:58
want to be right. I don't want to
53:00
mistake facts. I don't want to use
53:02
only one interpretation of a certain thing that always is
53:04
there and there always be gaps in those things. So
53:07
I mean, what intentionality does is
53:10
the first intentionality is that
53:12
I have created a month to see a country. That
53:16
intentionality automatically negates a huge
53:19
part of what you feel
53:21
is too over preparing to go to a place. Right?
53:24
Second is I'll give an example. I've been to Paris
53:26
a couple of times and
53:29
none of the times I have been to the Louvre. I love
53:31
art, right? But there is
53:33
a reason I didn't go to the Louvre because the
53:35
era from which Louvre has art, I actually
53:38
don't know anything about that art. Right?
53:40
I know, I know Monet, I know van Gogh,
53:42
I know that generation of impressionist painters.
53:46
Now, if anyone who's been to
53:48
the Louvre knows that you need at
53:50
least half a day to one day to at
53:52
least scratch the surface of what that place is.
53:54
Now, by not going there, I have instead
53:56
decided to go to the museum or see, I
53:59
don't know what's how it's pronounced, where
54:01
I could see a vanguard for the first time in my
54:03
life. Right now, there
54:06
is intentionality, but now it allows me to
54:08
just sit there for half an hour. Look at that vanguard.
54:11
So your intentionality doesn't mean it's restricting
54:14
the intentionality allows you to open vistas
54:16
for you, which were not available to
54:18
you earlier. Right. Not
54:21
doing the same thing in life. And I struggled
54:23
with this thing, exactly thing, which you said, right?
54:25
Like yesterday, I was sitting and I was just
54:27
reading this book because I love it so much.
54:30
And I was thinking, should I
54:32
prepare something for Amit's interview? And
54:34
I mean, in the heart side,
54:36
I know that you cannot prepare for podcasts like this,
54:38
but that, that thing comes up, right?
54:41
That, like, I should do something with
54:43
this. And this
54:45
actually brings me to a very important point
54:47
for people who work full time,
54:49
very regular corporate jobs, like I do, is
54:52
that the biggest mistake we do, the biggest
54:54
disservice we do to ourselves is
54:57
we define our identity by
55:00
our jobs. Right. So
55:02
what happens is that if something
55:05
goes wrong in your day job, right? It
55:07
just messed up for different reasons. If it's also for small
55:09
things, so you got laid off or something, it
55:12
completely brings you down as a person. Right.
55:15
Which is why I believe art for art's
55:17
sake, like I sketch. I
55:20
do not put any of my sketches anywhere
55:22
on social media. I
55:25
mean, I showed to some couple of friends and some of them
55:27
give me feedback and stuff and I was just like it. Right.
55:30
But when I'm doing that, there
55:33
is absolutely no intentionality
55:35
of this has to yield something, but
55:38
I enjoy, I do pen sketching, right?
55:40
So you cannot undo a stroke.
55:43
Right. So you then just do it. And
55:46
of course, because I'm a beginner, there will be a lot of
55:48
flaws, but you accept
55:51
that piece of art saying that I
55:53
enjoyed this. That's why I have done
55:55
it. And that is the end goal of
55:57
it. So it is very important
55:59
to get out. of this intentionality, productivity mindset
56:01
to say that you cannot program every single
56:03
aspect of your life, you shouldn't because you
56:05
are not a robot. AI, we have AI
56:07
for that. Let AI do what
56:10
it needs to do. You are human. Retain
56:12
that quality of being a human that you
56:14
are not living an only task based
56:16
life. And that is how I feel
56:18
led you to balance intentionality without
56:21
being over preparing for a certain
56:23
experience. How has the
56:25
journey both in terms of travel and in terms
56:27
of creating the content around it changed the way
56:29
you look at time? Like in
56:31
a lot of your episodes, and I must
56:34
confess I haven't heard them all, but I've
56:36
loved everything that I've heard. In a lot
56:38
of your episodes, there is this sense where
56:40
we are not just traveling through geography, we
56:43
are traveling through time. For example, a recent
56:45
episode you spoke about how, you know, the
56:47
charts of Rajasthan are 90% from all over
56:49
the place. I think your episode title is
56:52
about how we are all Hungarians from Rajasthan,
56:54
which I thought was absolutely fantastic. And there,
56:56
of course, you're looking at genetic evidence and
56:58
so on. But in a lot
57:00
of your travels, there is that sense that you're
57:03
not just traveling through space, you're traveling through
57:05
time, which partly comes about because you have
57:07
that intentionality of, you know, understanding a place
57:09
and uncovering its layers. I want to later
57:12
on, I'll double down on architecture also how
57:14
every little thing in the design of a
57:16
place will tell you so much about its
57:18
history. But at
57:21
a broader level, how does that then change the
57:23
way that you look at your own life? Because
57:26
one of the realizations of being
57:28
able to step outside of this
57:30
time, and you know,
57:32
see it as this flowing river and so much of
57:34
the present influence by the past which is still flowing
57:36
in it would also make you
57:38
then think about your own life and think
57:41
about your own goals and etc, etc. Like
57:43
you've spoken about how you won't
57:45
let your job define who you are,
57:47
you know, VP, IVP, Kavarak Pratay, etc,
57:50
etc. And so
57:52
how much of that has been changed by you like
57:54
I'm so impressed by the fact that you have this
57:56
intentionality key, I'll take a month off and for a
57:58
month I'll go to Poland or whatever. I'll go to
58:00
personally or I'll go to wherever and you know I'll
58:03
do the rigor of doing my job remotely because it
58:05
has to be done but a couple of weeks I'll
58:08
also just go off on my own and all of
58:10
that but how do you now look at time compared
58:12
to maybe 15 years ago like when you were young
58:14
when you were in college just out of college what
58:16
are the kind of what was the
58:18
story you told yourself then and what is the
58:21
story you are telling yourself today? So
58:24
in terms of time and I
58:27
my day job involves using
58:30
statistics to some degree I
58:33
would think of thinking of time
58:35
and life in cross-sectional and longitudinal terms
58:37
right. So cross-sectional is right
58:40
here right now in this point of time
58:43
and longitudinal is of course over a longer period of
58:45
time I think the shift for me what has happened
58:47
is I started looking
58:49
at life longitudinally and not
58:52
cross-sectionally. So for me earlier
58:54
I was used to think hey
58:56
this is what I'm doing now this is not
58:58
good enough I can
59:00
do better I can see other people are
59:02
doing better right but
59:05
in that cross-sectionality I was neither looking at my own
59:07
journey and I was also not looking at that their
59:10
journey because of course I was not aware of their
59:12
journey right. Now
59:14
if I look at anyone and that that sort
59:16
of lens you know beautifully to content creation as
59:18
well because if you are starting
59:20
now somebody else is doing it better
59:22
than you and somebody has
59:25
been doing it for much longer and they
59:27
already have an audience so the question you ask is
59:29
why do it right
59:32
and in Deepak's newsletter which we
59:34
were talking about I talk about
59:36
this that what if you started
59:38
treating all your content projects
59:40
like your children you
59:42
are not people don't have children because say oh
59:44
my child will become the next year's grandmaster or
59:47
they will go and to will the you know
59:49
Nobel prize in literature very
59:52
unlikely it will happen right. Too many Indian
59:54
parents have that attitude though. Yeah right but
59:57
the realistic part is that your child will have a
1:00:00
life with a few highlights here or there. So
1:00:03
that doesn't mean you don't have children. A lot of people find joy
1:00:05
and purpose in having children. Can
1:00:07
you treat your content project like your child? Right? You
1:00:11
don't expect your child to come out and
1:00:13
start solving the Pythagoras theorem. Right? Or say
1:00:15
that, listen, I will solve Fermat's last theorem
1:00:17
by the time I'm 18. It's
1:00:19
not going to happen. So the
1:00:22
moment you start thinking of your life
1:00:24
longitudinally, you understand that this is a
1:00:26
journey. Right? If
1:00:28
somebody goes off the blocks going to be
1:00:30
to St. Bolt when you start running, you are
1:00:33
not going to do that either. The most successful content
1:00:35
creators out there have put in time
1:00:37
for their craft. The
1:00:39
moment you start understanding that, you
1:00:42
start worrying far less about the
1:00:44
cross-sectional view of things. You
1:00:46
start worrying far less about, you
1:00:49
know, where other people are and what are they
1:00:51
doing. Because let's face it,
1:00:53
at whatever age you are, someone is doing it much
1:00:55
better than you, whatever you have wanted to do. But
1:00:59
they have come from a different circumstance. They
1:01:01
have come from a different life experience. They
1:01:04
have come from a different mindset
1:01:06
owing to their own life.
1:01:09
And that is their journey. And
1:01:11
you know, I used to read this philosophy, I
1:01:13
think it was John Rilke, I don't know how
1:01:15
to pronounce the name. He says
1:01:18
that the only journey worth having is a
1:01:20
journey within. I used to feel what
1:01:22
sort of garbage this person
1:01:24
has written sitting in some fancy
1:01:27
town in Europe being funded by
1:01:29
royalty. But it makes
1:01:31
complete sense. It makes complete sense
1:01:33
now though. It did not make complete sense 15 years
1:01:35
ago. It sounded like
1:01:38
utter garbage. But it
1:01:40
makes complete sense because only if
1:01:42
you think of your life in longitudinal terms, you will get off
1:01:44
that wheel. And you have to get off that
1:01:46
wheel. The only wheel you should be
1:01:48
willing to accept to some extent is a wheel which you have
1:01:50
designed for yourself. If you say that day
1:01:52
this is the wheel, either wheel I chose is one
1:01:55
episode, one week, come what may.
1:01:58
I would say I have been fairly successful at you know. doing
1:02:00
that. But that
1:02:02
wheel is what I
1:02:04
have defined and the difference is
1:02:06
the cross section and the longitudinal. When you start
1:02:08
thinking everything longitudinally, you start
1:02:10
approaching life longitudinally because you will
1:02:12
stop expecting immediate results, you will
1:02:15
stop expecting immediate improvements, your
1:02:17
idea of success itself change. Now, one
1:02:19
of the things which I have started thinking about
1:02:22
differently is that the input is the output. You
1:02:25
can control the input, you have no control over the
1:02:28
output, how much ever we would like to believe we
1:02:30
are masters of our own destiny, we are not. We
1:02:33
are definitely subject to the
1:02:35
vagaries of the societies and the
1:02:37
nature we live in. But the
1:02:40
moment you say that my intentionality
1:02:43
is only putting in the
1:02:45
effort because without the effort
1:02:47
there is no outcome. And
1:02:49
when you start focusing only on the effort is
1:02:52
when also things start to change in this
1:02:55
space. So,
1:02:57
my typical answer for those people who say,
1:02:59
KI MAKU, podcast KARU, YA MAKU, YouTube, SHO
1:03:01
KARU or whatever, there are so many like
1:03:04
me and etc. And I always remind them
1:03:06
that there is one thing that no one
1:03:08
in the world can be better at than
1:03:10
you are, which is at being you. If
1:03:13
you are simply authentic to yourself and the
1:03:15
point is all of us are on journeys
1:03:17
of different kinds, journeys to life, intellectual journeys,
1:03:19
you are at some point in that journey,
1:03:21
somebody on some other point in that journey
1:03:23
will relate to you and will
1:03:25
feel useful. And therefore, I think that too
1:03:28
many creators are second guessing your audience.
1:03:30
And I think that that is a
1:03:32
terrible trap and a race to the
1:03:34
bottom. And what is worst about
1:03:36
it is that it takes you outside
1:03:38
of yourself. Like the way that
1:03:40
I think good content is created is not that
1:03:42
is not outside in the logo. But inside out
1:03:45
that I am
1:03:47
what I am and here I'm putting this out there.
1:03:49
And I'm just doing that. And in a sense to
1:03:51
me, you know, that input
1:03:54
is the output which you said, you know, that
1:03:56
input is all that really matters. That is
1:03:58
a result you wanted to create. something,
1:04:00
the result is not how other people react
1:04:02
to it. The result is the creation itself.
1:04:05
I have done it. Now I don't care. Of course, it is nice when people say, I
1:04:07
had a great conversation,
1:04:12
but it is a doing that matters. You know,
1:04:14
you kind of, so tell me about your content
1:04:16
journey, because earlier you said that, you know, there
1:04:19
were some things you did for
1:04:21
the wrong reasons. And I'm guessing those wrong
1:04:23
reasons would be reasons of positioning or to
1:04:25
focus on what others might want on markets
1:04:27
and so on. And postcards was for the
1:04:29
right reasons, which you can make out
1:04:31
from the product. It's obviously for the right reasons. So
1:04:33
elaborate a little bit on this. So
1:04:36
I started, I've done a bunch of stuff
1:04:38
like a lot of things
1:04:40
in the travel space because I've always been
1:04:42
fascinated by travel that I started a newsletter,
1:04:45
which will help you find the cheapest
1:04:47
air phase internationally because traveling from India
1:04:49
abroad is expensive. It
1:04:51
actually did quite well, but I
1:04:54
just lost motivation after point
1:04:56
simply because I feel
1:04:58
my intent was right in
1:05:00
terms of that I did want travel to
1:05:02
be more accessible to people and so
1:05:04
on. But it
1:05:06
felt like a maze after a
1:05:08
point, I was just running in that maze and it
1:05:12
was not fulfilling me in any way. Right. And of course, people would
1:05:14
say back, say, thanks to you, I got such
1:05:16
a great deal and everything. So what of that sort
1:05:19
of, you know, fizzled out. Then
1:05:21
I tried to start a blog about behavioral
1:05:23
sciences. Right.
1:05:25
Because I, my, my work is in consumer
1:05:27
psychology. So what happened there
1:05:30
was that again, I lost motivation because
1:05:32
after writing few posts, I realized that I'm not
1:05:34
as interested in the topic. I thought
1:05:36
I was, I was not as invested in it.
1:05:38
And it's around that time where I
1:05:41
realized that the question you need to ask for
1:05:43
anything you want to achieve in life is that
1:05:45
are you willing to suffer pain for it? That's
1:05:48
really the only question you have to ask because if
1:05:52
you are willing to suffer pain for it means it
1:05:54
intrinsically matters to you and you will suffer
1:05:56
pain for it without anyone having a
1:05:59
ring of your heart. side view of you suffering
1:06:01
that pain and making a spectacle of that
1:06:03
suffering. That's a great illustration of thick and
1:06:06
thin desire as well. So
1:06:09
when I started understood that what am I willing
1:06:11
to suffer pain for. So
1:06:14
again I told you the story about how
1:06:17
postcards came to be somewhat serendipitously. But
1:06:20
by then I definitely wanted to write that, had
1:06:22
already written that manuscript. And
1:06:25
what happened then was that I
1:06:28
started doing postcards, postcard of course as a
1:06:30
show also evolved initially it was only about
1:06:32
how to travel differently but then it went
1:06:35
into specific stories, uncovering countries, doing like a
1:06:37
three month long series on a country. So
1:06:42
two things happened, one thing which I
1:06:44
am absolutely thrilled about is
1:06:47
that I got back my reading habit. This is one
1:06:49
thing as an adult I have struggled. I
1:06:51
have had phases where I read prolifically, I have had
1:06:53
months where I have not lifted a book, I
1:06:56
have had times where I could not finish books, even there
1:06:58
is nothing wrong with the book, it was really me problem
1:07:00
not as much as a book problem. But
1:07:03
the intentionality of doing
1:07:05
postcards and having IBM
1:07:08
help because I had a producer who was going to say
1:07:10
boss where is the episode and you are like
1:07:12
okay I have two days I need to get this out. So
1:07:16
I got my reading habit today I buy at least one
1:07:18
or two books a week. I
1:07:20
read only 20% of it but
1:07:22
the rest 80% which sits there is
1:07:27
my acceptance of how much of the world I
1:07:29
do not know and
1:07:32
when I accept that there is so much of the world
1:07:34
do not know I will go out and seek that
1:07:37
knowledge. There are times when you know
1:07:39
okay I have ideas for two weeks after that I
1:07:41
am not really sure what I want to do. I will just pick up
1:07:43
a book, I will read something,
1:07:45
I will connect it over a decade of
1:07:47
travel experiences put three points together. One
1:07:50
of my favorite episodes and in surprising it has
1:07:52
also done well because things you personally like do
1:07:54
not always do well in content right. It
1:07:57
is an episode called sunlight Europe versus Asia.
1:08:01
I could have done with a better title, but again, early
1:08:03
days of content creation, you don't
1:08:05
understand much, is that if
1:08:07
you look at how architecture uses sunlight,
1:08:10
in India we have this entire system of jali
1:08:12
architecture, right? That you go to so many
1:08:14
of these places and now one of the
1:08:16
reasons was that, you know,
1:08:18
it actually blocks out harsh sun
1:08:20
rays coming into a building and
1:08:23
we are a very hot country and we
1:08:25
did not have as many cooling techniques back then. And
1:08:28
because the moment you create a jali, you create a
1:08:30
lot of these small, small, small holes and
1:08:33
thanks to Bhanali's principle, the air which passes through it
1:08:35
actually cools down, air you get inside is much cooler
1:08:37
than what you get outside. Now
1:08:40
take the same sunlight and look at how
1:08:42
Europe uses sunlight in architecture. Most of these
1:08:45
churches where you have stained glass works actually
1:08:49
do the job of concentrating sunlight. The
1:08:52
reason is that because those places don't get
1:08:54
as much sun as we get, right?
1:08:58
Now this is something which occurred to me, I
1:09:00
was reading a very random book called imaginary cities
1:09:02
and by Kelvin. No,
1:09:06
I think that is invisible cities. That's invisible
1:09:08
cities. I forget the author, I am very
1:09:10
bad at remembering author names, this book called
1:09:12
invisible cities and I was reading about this
1:09:14
and suddenly struck me that there is a
1:09:17
very intentional way sunlight is being used. Now
1:09:20
as a traveller, there is a joy
1:09:22
that inside gave me. I
1:09:24
am pretty sure someone else has also figured it out
1:09:26
somewhere else. I am not limited to
1:09:28
be the inventor of this theory but the
1:09:31
joy that which it gave me really propelled
1:09:33
me to keep doing this because I am
1:09:35
like now I am seeing the world in
1:09:38
a way which I have not seen the world before I
1:09:40
am able to experience it more closely. Now
1:09:43
when you start building that level of
1:09:45
intrinsic motivation and podcasting in
1:09:48
India, the kind of content I do,
1:09:50
I know is a niche. I know
1:09:52
it will not explode. It
1:09:55
could be a function of how I do it or it could be
1:09:57
a function of the subject itself, a whole bunch of things. But
1:10:00
because I enjoy doing it so much, I am
1:10:03
not particularly fussed about what are the listener
1:10:05
numbers. Of
1:10:08
course, when someone writes in and say that really enjoys it,
1:10:10
I feel good. There is no doubt about it. I am
1:10:12
not above validation. I am very much in the validation game.
1:10:16
But I am not also worried about how
1:10:18
much episode, how many numbers did this episode do. So
1:10:23
my content journey, when it pivoted from stuff,
1:10:26
it said that this
1:10:28
sounds fun and it is cool too. I
1:10:30
really like doing this. That is where
1:10:32
the switch really happened because I have gotten up at 4 in
1:10:35
the morning, wrote till
1:10:38
6, went through one round of edits,
1:10:41
done by 7.30, take half an hour to record in 4
1:10:43
hours, I have turned out an episode for 10 minutes. But
1:10:46
I have done the pre-work to know what to write it when I am
1:10:48
sitting down at 4. So I was not figuring
1:10:50
out what to write. I had already done the pre-work. Now
1:10:54
doing this and then walking into
1:10:56
work. The
1:10:58
next day when that episode lands, just the
1:11:00
landing of that episode gives
1:11:03
you joy saying that, listen, I have put a part
1:11:05
of me out there. That
1:11:07
is important because the moment you start putting out your
1:11:09
content, you are putting out a very intimate part of
1:11:11
yourself out there. You are really
1:11:13
putting out saying that, hey, this is who I am. This is how I
1:11:16
see the world. It could be
1:11:18
esoteric. It could be obscure. It
1:11:20
could also be maybe just intellectual masturbation at some point.
1:11:22
But this is literally how I see the world. There
1:11:25
are a few thousand people out there who find value in it. So
1:11:30
then what starts happening is that then
1:11:33
the flywheel starts to work. Now
1:11:36
because of the
1:11:38
podcast, I got approached
1:11:40
by a publisher to do a travel book on India.
1:11:43
Now the publisher is also reaching
1:11:45
out to me because they see that, OK, this
1:11:47
person has a sense of what he
1:11:50
is doing. He definitely has an audience which will help sell
1:11:52
the book because ultimately publishing is a business. And
1:11:54
so on. But all that wouldn't
1:11:56
have happened till
1:11:59
I did four results. postcards. I
1:12:02
am here because I did postcards. That's
1:12:04
literally the reason I am here today. Then
1:12:07
what happens is that the flywheel starts to happen that
1:12:09
opportunity start to open up. Because of
1:12:11
postcards, Spotify hired me to
1:12:13
train some of the podcasters. I
1:12:15
did another show with IBM which was a paid
1:12:17
show and so on and
1:12:19
now because of that we are doing 6% love. And
1:12:24
that's why they say that you cannot connect the dots.
1:12:27
You have to look only backwards and connect the dots.
1:12:29
When I started on that journey, I had no
1:12:31
idea all of this would happen. Sure, everyone who
1:12:34
writes would always have that dream of writing a
1:12:36
book. I also had that. But to see actually
1:12:40
happening it without me going to chase a publisher and this
1:12:42
is not a brag I am trying to make. I am
1:12:44
just saying that all of these things are now
1:12:46
falling in place because of the
1:12:48
four years or so. Then you
1:12:50
start realizing that if it can happen in
1:12:53
this dimension, you can take
1:12:55
that same philosophy in any dimension of life. Last
1:12:58
one year is when I have consistently worked out three
1:13:00
to four days a week
1:13:04
and I have been able to reverse
1:13:06
my cholesterol issue. You know that
1:13:08
you have reversed your own diabetes. So you
1:13:10
understand that if you actually find a system
1:13:12
and stick to it, that applies to
1:13:14
every life, that applies to your relationships. You
1:13:16
can significantly improve your relationships if you start
1:13:18
investing in them in a very committed manner.
1:13:20
Because as much as I will
1:13:22
talk about love, I believe love is very intentional.
1:13:25
You choose to love the person
1:13:27
you love every single day. Otherwise, there
1:13:30
is no amount of attraction, chemistry,
1:13:33
shared interests will guide you through life. You have
1:13:35
to make that choice. So
1:13:38
I think my
1:13:40
content journey has
1:13:42
one made me realize
1:13:44
that you should stop self-rejecting. Let
1:13:46
the world reject you. And
1:13:49
because you are doing what you are
1:13:51
doing for yourself, the world rejecting you does not matter as
1:13:53
much. So I am not saying that to modify
1:13:55
the book and it does not say well, I will not feel bad,
1:13:57
but I will definitely feel bad. But it
1:13:59
will not stop me from writing my second book. It
1:14:02
will not stop me from doing postcards or YouTube which
1:14:04
we were discussing before the break that I'm getting started
1:14:06
on YouTube myself. Because
1:14:09
I know that I'm doing it for myself. Yes,
1:14:11
I am also doing it and to your point
1:14:14
of niches, right? I will feel that
1:14:16
niches figure out themselves out. You just
1:14:18
have to put in the hours and naturally
1:14:20
as a person who is who has put in the hours
1:14:22
you start to say, this is doing like for example, some
1:14:25
of the episodes which do the best
1:14:27
on the podcast are food episodes because
1:14:30
we are country are crazy about food. We love our food.
1:14:33
And in a way, because
1:14:35
I like food myself and I love reading what food
1:14:37
is trees and evolution of food. I
1:14:40
double down on it. It didn't feel like,
1:14:42
oh, I'm trying to game the algorithm or
1:14:44
do something. I like architecture. I like food.
1:14:46
Food is doing well. I'll do more of food. I
1:14:49
didn't stop doing architecture. I'm still doing architecture. I just
1:14:51
do more of food. So it doesn't feel that you
1:14:53
are trying to game the algorithm, but you're still providing
1:14:55
some inherent value to someone who's saying that they're giving
1:14:57
your attention in this world. I mean, what more can
1:15:00
you ask for? I feel somebody's giving you attention is
1:15:02
more important than they're probably giving you money. And
1:15:05
that is how I stopped self rejecting
1:15:07
that this book thing also came. I
1:15:09
had this moment of thought that isn't, can
1:15:12
I really write this book? And then I'm
1:15:14
like, well, they think
1:15:16
that I can write it. I can
1:15:19
write it, right? I just have to
1:15:21
put in the hours, right? And of course
1:15:23
I will edit it. There is an editor and the
1:15:25
whole process goes through and it'll come out as a finished
1:15:27
product, right? The
1:15:30
only thing with changes is, and now
1:15:33
I want to be proud of whatever I'm putting out. And
1:15:35
pride doesn't mean perfection. Pride
1:15:38
means I feel I have given it my
1:15:40
time, my consideration, and
1:15:42
that is pride to me now. Pride is not about, oh,
1:15:45
this piece reads flawlessly. I mean, nothing reads
1:15:47
flawlessly. You can always improve whatever you've written.
1:15:50
And that I think has been my sort of content journey.
1:15:53
And that also propels me now to do even
1:15:55
look at, you know, I'm starting my
1:15:57
YouTube journey now. I am exactly at the same place
1:16:01
I did not know anything about podcasting. Now I
1:16:03
don't know anything about YouTube. But
1:16:05
my philosophy is very simple. If I do it for
1:16:07
another four years, I'm sure I will get good at
1:16:09
it. So I have a story
1:16:12
I love, which in fact I related in the episode
1:16:14
of Everything is Everything we just released today. But
1:16:16
I'll tell you anyway. It's a story about
1:16:18
the Soviet chess player Tigran Petrov here. He
1:16:21
played, he was a grandmaster in the 50s, 60s
1:16:23
and 70s world champion for a big file. And
1:16:26
he was once playing and this is when
1:16:28
he's a veteran. So probably 1970s. He's
1:16:31
playing a game with someone who wants to draw. Basically
1:16:34
for whatever reason, maybe it's the last round of an
1:16:36
interzonal. There's nothing to gain. Maybe he needs a draw
1:16:38
for a norm. He wants to draw. So
1:16:40
he wants to draw with Petrosian. And
1:16:42
at one point after the game starts, he leans forward and
1:16:44
he asks Petrosian, are you playing to win? And
1:16:47
Petrosian says no. So now
1:16:49
our friend is happy. He's like, okay, draw. So then
1:16:51
he leans forward and very hopefully he asks, are you
1:16:54
playing to draw? So Petrosian says
1:16:56
no. So he goes
1:16:58
like, what the fuck? And then he asks, so why are you playing then?
1:17:01
And Petrosian says, I'm playing to play. Right.
1:17:04
This is this. I want this to be the philosophy
1:17:06
of my life. I have adopted this. I'm
1:17:09
playing to play, you know. So when you write a book,
1:17:12
you're writing the book. Like
1:17:15
yesterday I recorded an episode. I don't know whether
1:17:17
I had released after or before this, but with
1:17:19
Malini Goel, who's written this lovely book called Unboxing
1:17:21
Langaluru. And she was saying that when the book
1:17:23
launched, she was so busy, so busy that she
1:17:25
couldn't enjoy the launch, that her mind
1:17:27
simply couldn't go to the thing. And
1:17:29
in my mind, I was
1:17:31
thinking, you know, you move on, you do
1:17:33
the next thing. The Dharma is to write the book. You've written
1:17:35
the book. We move on. Dharma
1:17:37
is to record episode. Move on to
1:17:40
the next thing. You know, don't kind of linger
1:17:42
back. So I, I kind of really love
1:17:44
that. And you know, I
1:17:46
want to talk about food and architecture, but we'll
1:17:48
talk about food later. I want to talk about
1:17:50
architecture first because you mentioned the jali and the
1:17:53
sunlight and that sort of insight. And
1:17:55
There are insights like that sprinkled
1:17:57
through your work. Like, for example,
1:18:00
In was Vegas on you spoken of. Other
1:18:02
dogs would make the Lord's right to the
1:18:04
doors will have to loosen them and earth
1:18:06
uniting in one of your posts and medium
1:18:08
use. Have a photograph of those loops and.
1:18:11
You know what I did and it made of
1:18:14
different materials and if you know good one loop
1:18:16
you're a man. If you look with another loop
1:18:18
woman see you can tell by the north with
1:18:20
it it's a man or woman at the door.
1:18:23
You know You've pointed out why. The doors outside
1:18:25
the buildings are so incredibly small. your know you
1:18:27
for in a in a different context you've shown
1:18:29
pictures of a bullish building with no balconies or
1:18:31
doors and you've spoken about. You know why that
1:18:34
is a case and these wise fascinate me. I
1:18:36
remember once traveling from the Charlotte I'd gone in
1:18:38
two thousand and six to cover the Cricket to
1:18:40
a difficult to death. And offended some
1:18:43
to god and be managed to dave
1:18:45
down to the border with Afghanistan right
1:18:47
and a on the baby boss said
1:18:49
dwellings of the of and instead of
1:18:51
windows a body's natural foods and as
1:18:53
somebody villa by are these Madison it's
1:18:55
instead of big windows and I am
1:18:57
not the news of his on sober
1:18:59
to disclose when which has given the
1:19:01
machines and okay because he always said
1:19:03
what I don't know I suspect a
1:19:05
desert you know a d but although
1:19:07
it is a minute but I'm I'm
1:19:09
always fascinated by all these little things.
1:19:11
Which to a tourist. Would.
1:19:13
Go unnoticed but a traveler.
1:19:16
Me: Actually see so give me some sense
1:19:18
of a new started noticing architecture. And then
1:19:21
what does it do for you to experience
1:19:23
a city with this extra layer of scene
1:19:25
where you're asking those questions about design? It's
1:19:27
because for me all these different forms we
1:19:29
see it on us and we take them
1:19:31
for granted. The originated for a reason. That
1:19:34
is it that is that he's in town
1:19:36
houses and France will look a certain way
1:19:38
that it as a reason that many Indian
1:19:40
houses will be like you know the to
1:19:42
be a good yard in the center which
1:19:44
is opened and everything is facing inwards. In
1:19:47
depth of a joint families of living and
1:19:49
through architecture you can learn so much about
1:19:51
a society so tell me about you know
1:19:53
your sort of how, your understanding and interest
1:19:55
in that group. Saw
1:19:57
my understanding. Of. It. I.
1:20:00
Really Still super limited. But.
1:20:02
My interest has always been that so
1:20:05
for me. And. I always
1:20:07
think of all travel writing as an individual
1:20:09
space and time. You discuss this issue while
1:20:11
ago that you know you can see it
1:20:13
regularly. Element of Fame same seen that architecture.
1:20:16
Is. A space. But. It
1:20:18
is also time because it's existed for
1:20:20
so long it's been going on Ten
1:20:22
January date denotes box have been added,
1:20:24
packs have been taken away, and so
1:20:27
on. So. It's the
1:20:29
monument is actually a living thing. It's
1:20:31
not a dead thing. Because.
1:20:33
The monument Is this a study? Know.
1:20:37
If. You look at. The. Much architecture
1:20:39
and of cause. I am very biased towards architected
1:20:42
in India because I'm biased towards India as a
1:20:44
country is that there's a lot of. Very
1:20:47
specific reasons why things are being done. I.
1:20:49
One episode called Jeopardy Architecture as
1:20:52
did Cuffed. Made that.
1:20:54
How have I done? One thing
1:20:56
I know who had accepted these
1:20:58
was in a d of the
1:21:00
British you know. started using aspects.
1:21:03
Of architecture from different parts. As.
1:21:06
Of the to please certain factions of people he was
1:21:08
sent to work with I could look at Dublin have
1:21:10
you been to deprive him again later. So if you
1:21:12
go to the old by trade when it was it
1:21:15
is being and that of these cystic shop jobs that
1:21:17
when we went and of shots at the how did
1:21:19
this type that such because he wanted to set up.
1:21:22
You know or of letting city because I'm a
1:21:24
had become too small for him and he knew
1:21:26
that to set up was it you need money.
1:21:29
And A to needing money you need to
1:21:31
attracted Hollywood protected us. He said that Listen,
1:21:33
I'm going to set up specific markets and
1:21:35
you need to look out for anyone who
1:21:38
listen to this. Opens the map and you
1:21:40
go to the was a d of jeopardy.
1:21:42
You will see specific leans. Named
1:21:44
after professions. Fate.
1:21:47
Some good could still were looking a little.
1:21:49
he was looking illegal. he all of them
1:21:51
late night is because he said listen this
1:21:53
is the place where I warn everyone who
1:21:55
said infiltrate. And. See
1:21:58
big, that and that stuff. The dusty. Of
1:22:01
was some of the things have changed but that
1:22:03
seems to this day and that becomes the foundation
1:22:05
of jeopardize the city. Not.
1:22:08
Someone took a very deliberate choice to say that I
1:22:11
want to set of. Jeb wouldn't have any intentional and
1:22:13
smart about it if I miss it. And.
1:22:18
I had these realizations in Windy
1:22:20
Edema to clients of article I
1:22:22
was a know I'm sorry able
1:22:24
I'm said boys One of my
1:22:27
favorite cities in the world I
1:22:29
would say I'm. Istanbul.
1:22:32
Competes with it for me, but he added
1:22:34
organ. Though I'm not the biggest center, what
1:22:36
he's doing, Do that. It's like. That
1:22:39
single city you can see. Within
1:22:42
our. Maybe.
1:22:44
A thirty me that. If.
1:22:46
You just look at the architecture it go some
1:22:48
seventeenth century, twenty first century. And. Thirty meters.
1:22:52
Along with that, it has different styles
1:22:54
of architecture. Along. With that.
1:22:56
It. Has different religions. Interesting that
1:22:58
architecture. Know. You could stand
1:23:01
in. Those had to me. Does. On.
1:23:03
Unravel the history of Sarajevo from the
1:23:05
thirty meters. What? You
1:23:08
need wouldn't isn't about it. So
1:23:12
architecture became also very important for
1:23:14
me because. I.
1:23:17
Said that you know all countries try
1:23:19
to. I'm mortified that
1:23:21
a collective memories teens, you're done. All
1:23:23
power struggle is essentially and disorder reminds
1:23:26
me of my master's thesis. I had
1:23:28
done this. So this is around anti
1:23:30
war odd in Cambodia or around to
1:23:32
commit who period. And
1:23:35
absolutely brutal. Peter of Com Or does history
1:23:37
and have. Been in things which
1:23:39
a sort of understood from is that. The.
1:23:41
Struggle for Power is actually a
1:23:43
struggle for nationally. What?
1:23:46
Do you institutions organizations where the
1:23:48
party's want to be? No foot?
1:23:53
And once you start seeing that, you see that
1:23:55
guess of. People. With a
1:23:57
vested interest will try to buddy history. But.
1:23:59
Architecture. living history. Because
1:24:02
there's so much of it is already been documented. Sure,
1:24:04
it might be lying a little obscure, but it's definitely
1:24:07
there for you to access. And
1:24:09
to me, that became just another tool
1:24:12
to really understand the place better. The
1:24:15
same goes for food and we'll talk about food, but that
1:24:18
is why I find I for 2015, I lived in China
1:24:21
for about six months. I
1:24:24
traveled for work and I
1:24:26
went to Tiananmen Square and I have an
1:24:29
episode on town squares. Why
1:24:31
dictators love town squares? Why dictators love town squares.
1:24:34
And if you go to any of these town squares, there
1:24:37
is never a bench, there is never
1:24:39
a tree, which means you
1:24:41
can't rest, you can't sit, you can't organize,
1:24:43
you can't protest. Tiananmen
1:24:45
Square is that way because of what happened in
1:24:47
1989 in Tiananmen Square. Now,
1:24:51
you go to Tiananmen Square and there
1:24:53
are people all the time there, you can
1:24:55
see nothing. But the moment you bring
1:24:58
in this lens, you
1:25:00
know why this is the way it is.
1:25:03
And that way of hiding
1:25:05
something actually reveals more than
1:25:07
what was trying to be hidden. And
1:25:10
there are so many aspects of architecture
1:25:13
which completely blow
1:25:15
my mind. Sometimes it is ingenuity,
1:25:18
sometimes it is vanity,
1:25:21
which you see, sometimes it is the
1:25:23
sheer craftsmanship of it. And I feel that
1:25:25
what we call as deep work now in
1:25:28
the modern age, people did deep work
1:25:30
then. The kind of
1:25:32
nakashi which you see in
1:25:34
palaces, in temples, in so
1:25:37
many other architectural elements that
1:25:40
people were doing deep work and that
1:25:42
deep work has stood for hundreds, thousands
1:25:44
of years. The
1:25:47
other thing about architecture which fascinates me
1:25:49
and which continues to interest me is
1:25:53
what is absent. So, you
1:25:56
know, the absence or the force of
1:25:58
the architecture is not just is
1:26:00
absence of something in architecture tells us so
1:26:02
much, right? Like the Hindu right talks about
1:26:04
Mohammed Ghazni coming and sacking
1:26:06
the temples X number of times and
1:26:10
while of course it is true, he defended that but
1:26:14
the fact that you start understanding architecture
1:26:16
as a tool of power, right?
1:26:19
The sacking of the temple is very deliberate. He
1:26:22
could have done hundred other things. He very
1:26:24
chose to sack temples because he wanted to
1:26:26
further a certain philosophy of what he believed
1:26:29
in and that was a straight
1:26:31
craft. There is this historian Aniluth Khanisati, he said in
1:26:33
a brilliant book, The Lords of the Deccan and in
1:26:35
one of his articles he talks about that,
1:26:38
you know, why it is very easy for us
1:26:40
to, you know, fall into that, oh, X mosque
1:26:42
was demolished, X temple was demolished but
1:26:45
in the medieval times, kings used to
1:26:47
demolish coming from the same region, same
1:26:49
religion, same community would demolish another temple
1:26:53
so that they wanted to build a bigger temple in that place
1:26:55
to show that, listen, I am more
1:26:57
powerful than him. So,
1:27:00
when you start seeing this, it also helps you understand that
1:27:03
a lot of narratives which you see
1:27:05
and it doesn't matter which side it is coming
1:27:07
from are also narratives
1:27:09
of convenience of propaganda in
1:27:11
many ways and a deeper
1:27:14
look at architecture helps you see through it much
1:27:17
more easily than you would sort
1:27:19
of, you know, see it from the outset and
1:27:21
that is why what I love about travel is
1:27:23
that it might seem as one singular aspect of
1:27:25
what you do but it really insights go into
1:27:28
all directions. So, you mentioned
1:27:30
Aniravath, in this very room in the
1:27:32
Takshishala studio, I once sat with him
1:27:34
doing a voice role for
1:27:36
his podcast, I think, you know, he used
1:27:38
to do a podcast here, he used to
1:27:40
do a podcast here when he used to
1:27:43
work in Takshishala. Yeah, echoes of India, I
1:27:45
think. Yeah, yeah, something like
1:27:47
that. So he would have these voice effects with
1:27:49
kings saying things and princes saying things and I
1:27:51
was a king for a brief while. So I'm
1:27:53
going to think aloud and ask you a question
1:27:56
and see if you have any thoughts on it
1:27:58
now. I'd done and Early
1:28:01
episode of Everything is Everything on this where
1:28:03
we were still trying to figure the medium
1:28:05
out, which was about the pinkness of Jaipur.
1:28:07
One of the things I realised when I went to
1:28:10
Jaipur and obviously I did the kind of thing that
1:28:12
you would recommend reading up and all of that and
1:28:14
one of the things I realised is that that pink
1:28:16
city thing is kinda recent. In 1876, Prince
1:28:19
Albert was going to visit the city so they
1:28:21
painted it pink in his honour. Now
1:28:23
somehow it caught on and it became a
1:28:26
branding thing and because it's called the pink
1:28:28
city, what it does is it does this
1:28:30
kind of part dependence where certainly in
1:28:32
the touristy areas it became the rigour
1:28:34
to paint everything pink and pink became
1:28:36
a destiny thereby foreclosing other possibilities, right?
1:28:39
Now this is a relatively trivial thing,
1:28:41
it doesn't really matter whether a building
1:28:43
is pink or blue in a deeper
1:28:46
sense but you know I
1:28:48
focused on this because I felt that this
1:28:50
kind of part dependence happens in our own
1:28:52
lives for example, if you see yourself in
1:28:54
a particular way, you know if a young
1:28:56
girl is raised for a particular attribute that
1:28:58
oh she's so coy or oh you
1:29:00
have a charming smile then you focus
1:29:02
more on that to the you know
1:29:05
detriment of other things and there is
1:29:07
a part dependence that comes in and
1:29:09
similarly I'm thinking of the part dependence
1:29:11
of architecture like Winston Churchill once said
1:29:13
that we shape our buildings and thereafter
1:29:15
our buildings shape us. So
1:29:17
when I think about town squares, it is
1:29:19
not just that a
1:29:22
town square design like that without benches or
1:29:24
trees is useful for a dictator, it is
1:29:26
also that a town square that remains like
1:29:28
that is useful to a future dictator that
1:29:31
in a sense we are shaped by our
1:29:33
architecture as much as in the past we
1:29:36
shaped our architecture and it's
1:29:38
important to watch out for these sort
1:29:40
of falling into these
1:29:42
part dependencies in our own lives in various ways
1:29:44
but in the context of cities and the way
1:29:46
they are and the kind of life they enable
1:29:48
and the kind of life they don't enable, you
1:29:50
know do you have any like further observations? So
1:29:54
while the pink city example of course
1:29:56
is deliberate and there are deliberate examples
1:29:58
right in so many parts of. of
1:30:00
the world, you're not allowed to change the outer
1:30:02
facade of buildings because it maintains a certain look,
1:30:04
right? In Bombay, for example, Art Deco buildings, you
1:30:06
cannot modify, you know, matter what you can do
1:30:08
inside. I
1:30:11
know that a lot of people have
1:30:13
an issue with this to say that,
1:30:16
hey, why do we have to do this? Let
1:30:18
places be what they are. But
1:30:20
nothing is just as they are, right? Everything
1:30:22
is intentional. Someone is taking an intentional choice.
1:30:25
And one of the things I, and you
1:30:27
did mention the tourist and the traveler thing, right? I
1:30:29
actually don't think there's a difference between a tourist and
1:30:31
a traveler. I'll come to why. But
1:30:35
the fact that a place is popular for a certain
1:30:37
thing allows a lot of people to come. And
1:30:39
of course, leads to issues like overcrowding of
1:30:42
places. But at the same time, it runs
1:30:45
someone's house. And I think that
1:30:47
is what we, you know, forget that,
1:30:49
you know, I can, I can talk wax eloquent about,
1:30:51
you know, how amazing slow travel is that is that
1:30:53
is an, oh, but sometimes
1:30:56
the best known places are genuinely
1:30:58
worth it, right? They're genuinely worth the
1:31:00
hype they have. And even if,
1:31:02
you know, you may not like it, but it's
1:31:04
running someone's house, it's a part of the economy.
1:31:07
I think we should not forget that, that sometimes
1:31:09
these places and ideas and experiences have to be
1:31:11
designed, right? Why do countries run tourism
1:31:13
campaigns? They run it for a simple reason that they want more
1:31:16
people to come, right? We all, you know,
1:31:19
project this idea of what our country
1:31:21
is. And this takes me
1:31:23
to a very brilliant anthropologist called
1:31:25
William Mazzarella. He had written a
1:31:27
book called shoveling smoke. So he
1:31:29
had done an ethnography of advertising agencies in
1:31:32
India, I think late
1:31:34
90s, if I'm not wrong, or maybe early 2000s. And
1:31:37
he came up with this idea of auto
1:31:39
Orientalism. He says that
1:31:41
Orientalism was how the West viewed us. We
1:31:45
have now, we have now made it our own
1:31:47
and we are now sending it back to the West, right
1:31:49
in a very crude form, if I may say. So
1:31:52
even when we do incredible India
1:31:54
campaigns, right, and I think we
1:31:56
do the same thing. And I Do not
1:31:58
think that is wrong In. The in innovative sense
1:32:01
that. There are some
1:32:03
good to see. Two nights. They. Have
1:32:05
caused an exaggerated images not too but did a
1:32:07
sumptuous two seater type safe. If someone is digging
1:32:09
let's say some sort of a spiritual experience It
1:32:11
is possible in a country like India is that
1:32:13
they have the right mindset able to that are
1:32:15
some of that I places. It's at least possible
1:32:18
may or may not happen. So. I
1:32:20
am. I'm quite or give it some of these
1:32:22
influences on choices. And this actually
1:32:24
reminds me of one of my favorite weird
1:32:26
saw the be They are one of the
1:32:28
reasons I did you like a been out
1:32:31
of everyone else I have little bit of
1:32:33
I take off his. Go. Read was
1:32:35
of us. Gabi. Was a man
1:32:37
in the at enough? So. He was not
1:32:39
an aesthetic was that I'm going to quit everything and
1:32:42
breeds isn't I am. I am. I am of events
1:32:44
I believe I read a sticks with the market if
1:32:46
it says i eat if it does not that I
1:32:48
don't eat. And eight. And.
1:32:52
Gabi talks about this and dieting of invincibility
1:32:54
that do know that you can dog any
1:32:56
and of was as a huge amount of
1:32:58
could even religion of an organized religion because
1:33:00
he was against it. And that
1:33:02
isn't a lot like it is idle as
1:33:04
as as much as he talks about things
1:33:06
which are metaphysical, those ritual is very grounded
1:33:09
in reality and I feel like whenever you
1:33:11
are traveling you cannot let go of that
1:33:13
going. And. I think that's very important. That's
1:33:15
why the I actually like the mentality in some cases
1:33:17
because he and I would be trying to please them
1:33:19
a piece of his seat. right? And
1:33:22
allowing us to read aloud to take
1:33:24
that beast or that sample and help
1:33:26
us imagine the universe. Because. We
1:33:28
don't know today what the vagina get him by looked
1:33:30
like. Would. Be says that winter tempers we
1:33:32
have and what his audience of able to put together
1:33:34
we can imagine will generally of notice. And.
1:33:36
Buy it in in that time and that's why
1:33:38
See that intensity was. Yeah.
1:33:40
and and you know what i was not
1:33:42
talking so much about those two to see
1:33:44
element of it did you take one aspect
1:33:46
and then you for drowned out and or
1:33:48
let's but even little it's parts of the
1:33:50
design shape the culture for example how much
1:33:53
public transport is it in a city with
1:33:55
ship the way people live or the second
1:33:57
tax on odd was hip the way people
1:33:59
live i originally this profound dissonance when
1:34:01
I think of the city of my birth
1:34:03
Chandigarh, right, at a sort of philosophical level
1:34:05
I am opposed to it, because it's like
1:34:07
top-down urban planning, it's not going organically from
1:34:10
the needs of the people. Now every time
1:34:12
I go to Chandigarh, I see the wide
1:34:14
roads and the green parks and it's like
1:34:16
utterly beautiful, but the counterfactual is something that
1:34:19
is far more vibrant and you know, far
1:34:21
more colourful and that vibrancy hasn't been allowed
1:34:23
to come up, you know, you contrast it
1:34:25
with any other Punjab city, for example, because
1:34:28
of the way that is designed, because you
1:34:30
can only have a certain amount of
1:34:32
density possible and you know, that restricts
1:34:34
the sort of possibilities, so all of
1:34:36
these different choices, the way they lead
1:34:38
to, you know, cities being what they
1:34:41
are. I
1:34:43
think Amit, it's important
1:34:45
that we recognise that
1:34:47
there is an equal
1:34:50
mix of beauty and chaos in how cities evolve,
1:34:53
right, there is a beauty because
1:34:55
the 30-metre stretch in Sarai, where I spoke
1:34:57
of, right, that walking down that
1:34:59
street, you can understand Bosnia as a country,
1:35:03
if I may say, and that street has
1:35:05
been preserved for a reason, right, because,
1:35:08
and it actually comes back to the
1:35:10
point of national memory, right, we preserve things the
1:35:12
way because we believe that this is the national
1:35:14
memory we want people to carry, this is what
1:35:16
the idea of conception of people we want to
1:35:18
carry, but at the same time, we understand that
1:35:20
memory is malleable, right, you can change
1:35:23
people's idea of what a country is and what a
1:35:25
memory is by doing things in various ways
1:35:27
and we are seeing a play out in India right now
1:35:29
as we speak, right, we want to
1:35:31
change the conception of what India as a country is. So
1:35:35
yes, Chandigarh, like an example, I have been to Chandigarh
1:35:37
a couple of times, Chandigarh is a
1:35:39
rich man city, right, Chandigarh is
1:35:41
a privileged city. Exactly, that is the cost,
1:35:43
but yeah. Yeah, right, now, but there
1:35:46
is an upside to it, that it looks beautiful, it's organised
1:35:48
and you know, I have not really seen
1:35:50
traffic in Chandigarh from what I remember. Now
1:35:52
Bombay, the city which both of us have spent
1:35:54
considerable time in, has layers
1:35:56
upon layers of history, is chaotic,
1:35:59
still matters. manages to function but
1:36:01
has some serious issues as a city now. So
1:36:05
I don't think this question can be conclusively
1:36:07
answered. I think very few
1:36:09
people and people talk of
1:36:11
their love for European cities,
1:36:13
you consider as a child of enlightenment for
1:36:15
sure. But
1:36:17
the fact is that how many European cities
1:36:19
can take the population load we have today. Exactly.
1:36:23
Exactly. They evolved because they
1:36:25
knew they were catering to certain aesthetics to
1:36:27
certain population to a certain way of life
1:36:29
which is why Paris is out
1:36:31
of control in the city. Paris simply cannot take
1:36:33
the amount of immigration which is coming into Paris
1:36:35
right now. And also as you pointed out in
1:36:37
an episode of your podcast, European cities are literally
1:36:39
built on shit. That
1:36:43
is what I call a cheap sales episode. Yeah I'm going
1:36:45
to link it from the show notes so we are not
1:36:47
going to elaborate, you have to listen to the episode to
1:36:49
find out why they are built on shit. So
1:36:52
yeah I don't think this question can be answered and
1:36:54
I don't think there is a balance
1:36:57
also in a sense you can strike because some
1:36:59
cities will always be weighed down by the history.
1:37:02
No matter how much of the context you want
1:37:04
to do, the history doesn't leave them and
1:37:06
it will never leave them. Delhi's history will never
1:37:09
leave it. You can do whatever amount of social
1:37:11
engineering in a country but some things are very
1:37:13
hard to erase. I would hope so. You
1:37:16
know from a recent episode I think it
1:37:18
was Swapna Little who gave me this insight
1:37:20
that you know we think of domes as
1:37:23
inherently Islamic architecture but domes actually there's nothing
1:37:25
like that. You know domes were used by
1:37:27
everybody. It's a freaking technology. It's a technology
1:37:29
for how you you know cover the top
1:37:32
of a building from the elements but you
1:37:34
know these associations have come so when you
1:37:36
rewrite history and you rewrite design and
1:37:38
etc etc all of this random shit
1:37:40
gets in on that note let's take a quick break and
1:37:43
after the break we have lots more to talk about. I
1:37:50
always wanted to be a writer but never quite gotten down
1:37:52
to it but I'd love to help you. Since April 2020
1:37:55
I've enjoyed teaching 27 cohorts
1:37:57
of my online course the autofk writing. and
1:38:00
an online community has now sprung up of
1:38:02
all my past students. We have workshops, a
1:38:04
newsletter to showcase the work of students, and
1:38:06
vibrant community interaction. In the course itself, through
1:38:09
four webinars spread over four weekends, I share
1:38:11
all I know about the craft and practice
1:38:13
of clear writing. There are many exercises, much
1:38:15
interaction, and a lovely and lively community at
1:38:17
the end of it. The course costs Rs.
1:38:20
10,000 plus GST, or about $150. If
1:38:25
you're interested, head on over
1:38:27
to register at indiancut.com/clearwriting. That's
1:38:30
indiancut.com slash clearwriting. Being a good
1:38:32
writer doesn't require God-given talent, just a
1:38:34
willingness to work hard and a clear
1:38:36
idea of what you need to do
1:38:38
to refine your skills. I
1:38:40
can help you. Welcome
1:38:46
back to the scene in the unseen. I'm chatting
1:38:48
with Utsav Mamoria, and we just went traveling. He
1:38:50
took me down on a slow
1:38:52
travel down Church Street, where we had a
1:38:55
slow pizza, positively, leisurely. And
1:38:59
as we came back, we picked up coffee,
1:39:01
and we discovered the concepts of OD and
1:39:03
AC. And I think we owe
1:39:05
it to the public to tell them what
1:39:07
is OD and AC. So I can begin
1:39:09
with OD, and then you go on to
1:39:11
AC. And together, we'll
1:39:13
do a teamwork job of explaining
1:39:16
this as it were. So OD means optimum
1:39:18
delusion. And here is a funda behind it,
1:39:21
that a certain amount of delusion is
1:39:23
necessary if you want to achieve excellence.
1:39:26
Because what happens is that when you begin doing
1:39:28
something, you suck at it, right?
1:39:30
And how will you get good at it
1:39:33
by doing it again and again? But if
1:39:35
you have the intellectual honesty and the good
1:39:37
taste to see that you suck at it,
1:39:39
that might dishearten you from doing it. So
1:39:41
you need a certain amount of delusion, which
1:39:43
makes you think I'm actually good at this
1:39:45
shit. And then you do it again and
1:39:47
again, inadvertently faking it till you make it
1:39:49
and then you actually become good. So to
1:39:51
get the iterations through, you need to be
1:39:53
deluded. But the reason the O comes in,
1:39:56
the optimal, is that
1:39:58
if you are too deluded... then
1:40:00
you will never, you know, that
1:40:02
will also come in the way and it
1:40:04
simply won't work. So you need that amount
1:40:06
of delusion which makes you keep practicing till
1:40:08
you actually get better at it, but not
1:40:10
so much that it stops you from improving
1:40:12
at all. So that is the concept of
1:40:15
optimal delusion and at this point I
1:40:17
will now hand over a huge round
1:40:19
of applause please for my good friend
1:40:21
Uthsev Mamoria who will explain the concept
1:40:23
of AC. But before you do that,
1:40:25
I forgot what the A was, I remember what the C was. Adequate,
1:40:28
yes. So the idea
1:40:31
of OD extends well in
1:40:33
a more culturally acceptable space
1:40:35
to AC. AC
1:40:37
stands for adequate chutzpah, it's pronounced something
1:40:39
else I just got to know from
1:40:41
Amit. Hutzpah, hutzpah. It's called hutzpah, but
1:40:44
of course I learnt it from the Vishal Bhardwaj
1:40:46
film Hyder. Where he says hutzpah.
1:40:48
Where he says hutzpah as Amit says. I could
1:40:50
be wrong, you are actually speaking to two people
1:40:52
who are awful at pronunciation so kindly forgive but
1:40:54
it is spelled with a C therefore AC. So
1:40:58
ultimately we all need to arrive at a
1:41:00
state of adequate chutzpah because adequate chutzpah is
1:41:02
what will keep you going because
1:41:04
it is a continuous journey of learning and improving so
1:41:06
you still need to be a little deluded like I
1:41:08
am doing a good job and I am improving but
1:41:10
it should not be that I have reached perfection and
1:41:12
then you get to very
1:41:15
very unhealthy megalomania ideas of who
1:41:17
you are. Yeah optimal
1:41:19
delusion leading to adequate chutzpah from
1:41:21
bad thought to brave action I
1:41:24
guess is what you could put
1:41:26
it BT to BA. So
1:41:29
you know typically in all of my episodes
1:41:31
I will also ask my guest about their
1:41:33
childhood and growing up and what they were
1:41:35
like and all of that and we haven't
1:41:37
done that so far because it was just
1:41:39
such a joy riffing over all the ideas
1:41:41
and themes that we were riffing about but
1:41:43
that moment has come itself where you are
1:41:46
now required to tell us about young hutzpah,
1:41:48
hutzpah, ages past, hutzpah, hutzpah, hutzpah, hutzpah, hutzpah,
1:41:50
hutzpah, hutzpah, fortunate
1:42:00
in the sense that I grew
1:42:02
up in a very small
1:42:04
town. It's the town of Anand in Gujarat,
1:42:06
of course, known for Amul. But
1:42:08
the town is so small that I think even as
1:42:10
per 2011 census, the
1:42:13
population of the town is about two and a
1:42:15
half lakhs or three lakhs or something. So you
1:42:17
can imagine that when I was growing up about
1:42:19
25-30 years ago, how small the place would have
1:42:21
been. But at the same time,
1:42:24
I was staying in even a sub-part
1:42:26
of Anand, Kaulwala with Yarnagar, which is
1:42:28
the university town of the city. So
1:42:30
my father was a professor and
1:42:32
my mother was a teacher. And by
1:42:34
the virtue of my mother having a PhD
1:42:37
in Hindi literature, my father had
1:42:39
a PhD in economics. I
1:42:41
think we had more books than we had furniture in
1:42:43
the house. And it was such
1:42:45
a normal part of
1:42:48
growing up to see my father,
1:42:50
my grandfather and my father both have
1:42:52
authored textbooks. So they used to both
1:42:55
write prolifically. I remember my father writing
1:42:57
almost, if not every day, maybe
1:42:59
every second or third day after he would come back from
1:43:01
university, because he had to
1:43:03
construct a device, his books, write new
1:43:06
books, working with the publisher, and so
1:43:08
on. And that is such a distinct
1:43:10
memory for me because till maybe about
1:43:12
seven or eight years when we started, we
1:43:14
had a junior library in school, where
1:43:17
we started going to the library, I realised that, oh,
1:43:19
there are people who don't read books, because
1:43:21
I was doing this bubble of
1:43:23
my parents, and my parents'
1:43:26
friends who were also other professors in the
1:43:29
university, because we were migrants to Anand and
1:43:31
we did not have any roots. So
1:43:33
all the people we knew through the university, and
1:43:36
their kids also read because well, they were
1:43:38
professor kids. So that's
1:43:41
when I realised, oh, that reading is not a
1:43:43
thing which everybody does. And it was not a
1:43:46
judgment thing. It was like, oh, the world is
1:43:48
also like this kind of a
1:43:50
thing. And I think one of
1:43:52
the questions I mean, you always ask your guest is
1:43:54
what is your Gangali? Right? Thanks for
1:43:56
listening to so much of the show, but I
1:43:59
feel it's always and
1:44:01
I don't remember which of your guests said this but it's
1:44:04
a place but that place does not exist today it existed
1:44:07
at a certain time. Max Rodin
1:44:09
Bix said this about Cairo. So
1:44:12
for me the Anand and the
1:44:14
Vallabh Vithyanagar of me growing up was
1:44:16
really that place where I just found
1:44:18
an immense amount of comfort of being
1:44:21
at home and I
1:44:23
read this beautiful quote and because I'm
1:44:25
so bad at remembering names which says
1:44:27
that home is a place where all
1:44:29
attempts to escape cease. And
1:44:33
that is how I thought of and I still think of
1:44:36
my growing up years and
1:44:39
given the fact that there were so few of
1:44:41
us we had such limited understanding of the world
1:44:44
I remember cable television coming in for
1:44:46
the first time and oh my god it's like my
1:44:48
world had changed. It was
1:44:50
a seminal cultural event you
1:44:52
know if you grew up in the late 80s early 90s and of
1:44:57
course I went through that rigmarole
1:45:00
of Indian education where because I had
1:45:02
10th and 12th board exams there was
1:45:04
no cable connection at home because my
1:45:06
parents were like you're just going to
1:45:08
waste your time on television. And
1:45:12
at that point in time I think the 10th
1:45:15
and 12 board exams were just seen as
1:45:17
make or break like your entire trajectory of
1:45:19
your life depended on those exams and
1:45:21
given that my
1:45:24
parents were fairly middle class then there
1:45:26
were really no avenues of going out
1:45:29
and pursuing something without education so that
1:45:31
was really literally only it. In
1:45:36
midst of all this when I was about 10 years
1:45:38
old I think there was 10 when I lost my
1:45:40
father suddenly and it's going
1:45:42
to sound incredibly cruel to say but
1:45:45
I think had
1:45:47
it happened later I would have affected me a lot more
1:45:49
than it affected me at that time because
1:45:51
I didn't understand the gravity of it.
1:45:53
Of course it took an emotional toll on me
1:45:56
not having to see my father on a day
1:45:58
to day basis but I think
1:46:00
only in adulthood I realized what the ramifications
1:46:02
of losing a parent are
1:46:04
and what a single parent especially for a
1:46:06
woman in a country like sort of India
1:46:09
is and one of
1:46:11
the lemons though I do have from that time is that
1:46:14
because there is wasn't enough technology
1:46:17
I have very limited pictures of him I
1:46:19
maybe have one sort
1:46:21
of voice recording of his when you
1:46:24
should do those tape record as you please to
1:46:26
play and record together and you know record those
1:46:28
things right and somewhere
1:46:31
part of me definitely wishes that I
1:46:33
had more memories of him right I
1:46:35
I I the whatever memories I have I have I
1:46:37
have of him are very good memories but they're still
1:46:39
very few in number and
1:46:43
I think somewhere he definitely
1:46:45
you know sowed the seeds of
1:46:47
writing because he used to give me dictation
1:46:49
in a very professory way to give me
1:46:52
dictation and you know correct my spellings and
1:46:54
at school as well I was very
1:46:56
fortunate it was a school which is run
1:46:58
by the National Data Development Board and
1:47:00
and Amul and very very privileged
1:47:02
school in a very small place and
1:47:06
I had fantastic teachers and I I
1:47:08
respect them to this day and the
1:47:11
only only only sake part of being in that school
1:47:13
was that my mother was a teacher at the same
1:47:15
school right which is just a nightmare
1:47:17
if any of the listeners who have been through
1:47:19
this know exactly what I'm talking about because
1:47:22
one you are held to a different standard as
1:47:24
a student right and second is that when I
1:47:26
used to perform poorly in exams right my mom
1:47:29
would know my scores even before I knew my
1:47:31
scores because the teachers would go and tell that
1:47:33
you know he really needs to improve in this
1:47:36
so I would get a tongue lashing
1:47:38
once on that day and the same
1:47:41
time lashing again when everybody got the
1:47:43
exam papers so but
1:47:46
I think and I'd be very honest
1:47:48
that I was a fairly non-focused
1:47:51
relaxed child and maybe it was the
1:47:53
times or maybe it was
1:47:55
just the way things were that it
1:47:57
did bother my mother. I'm
1:48:00
not really paying attention to studies, but also
1:48:03
if it never felt an
1:48:05
overwhelming overbearing pressure to perform,
1:48:08
I didn't have to do like, oh my God, you have to
1:48:10
do IIT, you have to do medical. Of
1:48:12
course, they wanted to take a professional course, that never went away.
1:48:15
But at the same
1:48:17
time, I never felt that intense pressure. And
1:48:20
one thing that I'm super, super thankful about
1:48:22
to both my parents is
1:48:24
that they always encouraged me dabbling in
1:48:26
the arts. In the eighth
1:48:28
grade, I briefly tried to learn the
1:48:30
harmonium. I
1:48:32
did about just about okay, but it
1:48:35
was never sort of seen as a distraction from
1:48:37
studies, which unfortunately, a lot of my
1:48:39
friends probably had to go through during that time
1:48:41
that, you know, please don't do all this and
1:48:43
focus on what you need to
1:48:45
do and whether it was reading
1:48:48
or writing or, you know,
1:48:51
whatever it will drawing I could do at that point. And
1:48:54
of course, these things you
1:48:56
see in hindsight at that point in time, you didn't really think
1:48:59
of them as anything significant.
1:49:02
But the fact that it was always encouraged, I feel
1:49:04
somewhere has had an impact
1:49:06
on me in terms
1:49:08
of always finding a
1:49:10
way to express
1:49:12
myself, whether it was verbally because we had
1:49:15
those debates and allocations and everything
1:49:17
and also the ability
1:49:19
to put down your ideas in words.
1:49:22
It came fairly early to me. So
1:49:26
all through growing up, we used to, you
1:49:28
know, write something for something in
1:49:31
school. And, you know, if you if you
1:49:33
wrote really well, your teachers would actually call you out in class
1:49:35
and say that I think this one is really good. And you
1:49:37
read out the whole thing, which
1:49:39
was probably only 300 words at that age,
1:49:41
but those were words meant a lot to you
1:49:43
when you sort of write it. And
1:49:47
what I really miss about it is low pace
1:49:49
of life. I think just
1:49:52
that nothing was ever hurried there. Even
1:49:55
yes, even of course, you had to reach school
1:49:57
on time, but the city was so small that my school was
1:49:59
not that small. school of 7 kilometers, I reached
1:50:01
15 minutes or something, which of
1:50:03
course unimaginable now that I live in Bangalore. And
1:50:07
it was just a very, very
1:50:09
calming time, despite the personal hardships,
1:50:12
which we were going through and
1:50:15
a lot of credit to my mother that we
1:50:17
never felt the pinch of that hardship. She never let
1:50:19
us sort of feel
1:50:21
that and that
1:50:24
I think also gave me a lot
1:50:27
of confidence as a person growing up saying
1:50:30
that, you know, that a
1:50:32
lot of what you can do in life is
1:50:34
also dependent on how you do it and
1:50:37
how you get a situation, you get thrown into a
1:50:39
situation how you react to it. And
1:50:44
so I'm very fortunate that my mother
1:50:46
was educated, she had a job that
1:50:48
made things much, much easier sort of
1:50:50
for us. And in
1:50:52
fact, the interesting part was that my
1:50:55
parents had an arranged marriage like most parents did at
1:50:57
the time and my mother was
1:50:59
finishing her MA and was
1:51:01
my father who actually pushed her to continue studying
1:51:03
for her PhD after marriage. And
1:51:06
which at that time was fairly
1:51:08
revolutionary, because my mom was
1:51:10
actually quite okay quitting and just taking care of
1:51:13
the kids and everything. But it was
1:51:15
my father who sort of pushed her to a PhD and
1:51:17
then once we were a
1:51:19
little older, he encouraged her to
1:51:21
go back and sort of start working and
1:51:23
get a job. And
1:51:26
somewhere I feel that because of
1:51:29
his worldview and the way their
1:51:33
equation was, right, and again, I have very vague memories
1:51:35
because I was just 10. One
1:51:38
I had always seen my father do housework and
1:51:41
I had never seen raised voices in my
1:51:44
household. I feel it had
1:51:46
a massive impact on me as an adult, because
1:51:49
even today, my
1:51:51
conflict resolution with my partner or with
1:51:54
anyone in the house is never raised
1:51:56
voices. So if you
1:51:58
are feeling worked up, walk away for
1:52:00
some time and come back to
1:52:02
it because whatever you are feeling in
1:52:04
that moment you don't really actually feel. It's just that moment
1:52:07
which sort of brings out the worst of you and you
1:52:09
know sort of you take that and and
1:52:12
I think which is somewhere also why I took
1:52:14
to cooking quite easily because while
1:52:16
my father did not cook but he used
1:52:18
to do a lot of grocery shopping, vegetable
1:52:21
shopping, dusting the house and you
1:52:23
know doing a lot of household chores which I
1:52:27
would not say then even now a lot of men
1:52:30
would not you know partake in and and
1:52:34
as I was growing up I think the
1:52:37
other pivotal person in my life was my sister. She's
1:52:39
an elder sister and I owe
1:52:41
so much of who I am to her today
1:52:44
in the sense that of course that
1:52:46
having an elder sibling helps you can lean on
1:52:48
to them for so many things and
1:52:51
they understand the unique circumstances you are in because
1:52:53
they are also in the circumstances and
1:52:56
at so many points in my life I remember
1:52:58
that this
1:53:01
is 2007-8 when I
1:53:03
was applying for business schools and I admitted
1:53:05
got admitted to IIT Madras
1:53:07
the management program and Micah and
1:53:09
I was dextered on going to Micah. Same
1:53:12
that you know I have studied with engineers
1:53:14
all my life. I want some diversity in
1:53:16
thought and I want to go to
1:53:18
a place like Micah and my mum
1:53:20
coming from a more traditional mindset was saying that hey
1:53:23
you should consider IIT as well it's of course a
1:53:25
great school and everything and my sister is like just
1:53:27
let him do what he wants to do right
1:53:30
and she's like it doesn't matter as much
1:53:32
as you think it matters. What
1:53:34
matters is that what he does when he goes
1:53:36
there and ultimately an
1:53:38
education is what you extract
1:53:40
out of it not what
1:53:42
the institute gives you because there
1:53:45
are so many institutes in the country who don't really do a
1:53:47
good job of you know providing
1:53:49
that kind of intellectual leeway to
1:53:52
people. So I think she
1:53:54
was she is massively responsive there is one person
1:53:56
I would pick who is responsible for shaping
1:53:58
me as an individual is her. She
1:54:01
was the first person who loaned me money
1:54:03
to travel. I was a
1:54:06
student at Mica and had
1:54:08
gone to Singapore on a student exchange
1:54:10
program. This
1:54:13
was the first time I solo travelled. So I booked a ticket
1:54:16
to Cambodia. You get those zero dollar flights.
1:54:20
And then I went to Vietnam and it booked a flight
1:54:22
back from Ho Chi Minh. And
1:54:25
that was my experimentation in the sense that
1:54:28
I had no accommodation, I had
1:54:31
no plans. I said I'm just going
1:54:33
to try this out. I only
1:54:35
think of course I had mobile phones, if I really in
1:54:37
a bad situation I can call someone but
1:54:39
that's the extent of it. And of course there were no
1:54:41
smartphones then. This is all feature for Neera. And
1:54:44
I think that's where really the travel thing started somewhere.
1:54:47
Because when suddenly you have that much
1:54:49
of free time and you
1:54:52
start seeing a completely different culture. Because
1:54:54
till then I had seen
1:54:56
only India and Singapore but
1:54:59
Singapore also is a very unique country in lot
1:55:01
of ways. That it
1:55:03
doesn't throw you into chaos in any sense.
1:55:05
It's a very organised country and so on.
1:55:07
Whereas Cambodia is not. Cambodia is not. Vietnam
1:55:09
at least 2007, 8, I have not been
1:55:12
there since. It's not. And
1:55:14
that gave me a very different flavour of life
1:55:16
and that sort of just
1:55:18
showed me that how much or
1:55:22
how differently people approach life
1:55:25
and what their life goals
1:55:27
can be. And
1:55:30
during Maika is where I also feel was
1:55:32
a very very pivotal movement and thanks to
1:55:34
this is all thanks to my
1:55:36
teachers at Maika. Professor
1:55:38
Matthew who's at I am Koi Korn
1:55:40
now and Professor
1:55:43
Ita Kothari I think
1:55:45
she's at Shokha University now and
1:55:48
Professor Seema Kanwalkar who taught semiotics to us. She
1:55:50
wasn't a faculty I think she was visiting. And
1:55:53
I think that was my first introduction
1:55:56
to the ideas of
1:55:59
What race is. What gender is layered,
1:56:01
what sexuality is? and the beautiful
1:56:04
part about my car. then
1:56:06
this village of as a communication
1:56:08
school. I had a Fence raises
1:56:10
a course which was incredibly hard to find
1:56:12
in a management program. Then I'm not sad
1:56:14
about how many programs look. No, And
1:56:17
the fact that I could write
1:56:20
my master's thesis on anti what
1:56:22
are in Command who. Are
1:56:24
in Cambodia and actually understand on like
1:56:26
liked what is odd and what I'd
1:56:28
do what I did what purpose does
1:56:30
I'd seven to say the least bit
1:56:32
of only changing the guise of. Are
1:56:35
they letting That time? I saw a lot
1:56:37
of hard as. The.
1:56:39
Only for entertainment. But. Then
1:56:42
you'll It's a start understanding the power
1:56:44
of art in so many others different
1:56:46
ways and. And
1:56:48
I was talking about the purpose of
1:56:51
my to he was my my my
1:56:53
master's thesis guide I was a nice
1:56:55
actually do a master's thesis in a
1:56:57
school but and nine management subject because
1:56:59
they know viewed all they started magnet
1:57:01
schools. Make sure whatever you do is
1:57:03
to make employable. Paid by
1:57:06
the other other contraband within. was that really
1:57:08
who went to a good school you will
1:57:10
become imply will at some point just do
1:57:12
whatever he wanted to At that point in
1:57:14
time. So died
1:57:16
was of a beautiful or two years I
1:57:18
spent at my kind of or if is
1:57:21
that he took a tidy She had a
1:57:23
course for my dining India. And
1:57:25
arm divers. fantastic because while of
1:57:27
course we all came from a
1:57:29
fairly big lots of people coming
1:57:32
to an expensive private schools it
1:57:34
still brought out so many are
1:57:36
in or things for example of
1:57:38
a basement of mine. A
1:57:40
good as much as he says understanding
1:57:43
the point, the point of pass. On.
1:57:45
The Punjab we were trying. I'd.
1:57:48
Not even heard of Price isn't he
1:57:50
did that and down. To. His
1:57:52
defense was just before mine and. The.
1:57:54
way he he spoke of it i it
1:57:56
has since left as much of a deep
1:57:58
imprint in terms of much passion he had
1:58:01
for what he read as a child. So
1:58:04
I think it gave me a very good grounding
1:58:06
even when I went on to do consumer research work
1:58:11
which is my chosen career in terms
1:58:13
of what is traditionally called market research.
1:58:16
Because every time I looked at a piece
1:58:18
of communication or a piece of content, my
1:58:21
views of it was very, very different. And
1:58:23
I could see that my views were different
1:58:25
from other people who were working on similar
1:58:28
stuff from different schools. Because
1:58:30
I was fortunate enough to get that
1:58:32
grounding. And
1:58:35
I also co-wrote a paper with a professor, Professor
1:58:37
Harsh Taneja, he is in University of Illinois if I
1:58:40
am not wrong. And that
1:58:42
got accepted at a conference in Columbia. So
1:58:44
Micah funded me to go to Columbia. Professor
1:58:47
Mati was also there and I
1:58:50
remember we had one of the scariest experiences
1:58:52
of our life there that we were coming
1:58:54
back from Ecuador and
1:58:57
we didn't have a place to stay for the night and
1:58:59
there was no online bookings then in 2008, 2009ish this was,
1:59:01
no maybe 2010 actually.
1:59:06
And we took a taxi driver's help
1:59:09
and I remember this so distinctly that
1:59:12
the more he drove us to where we were going to stay which was
1:59:14
this house he said I will put you up at my house and I
1:59:16
will charge you this much. It was not the
1:59:18
money which was the concern that every
1:59:20
time we took a turn the area got more dimly
1:59:22
lit, more dimly lit, more dimly lit. And
1:59:25
we were in Bogota which is the heart of
1:59:27
Columbia and has a terrible reputation as a city.
1:59:30
And he put us in
1:59:32
the room, the room was fine and he
1:59:35
said that come I will take you to dinner. And
1:59:38
we were absolutely not sure what
1:59:40
how this is going to turn out. And
1:59:43
there is that you know moment of humanness
1:59:46
or human drawnness which sometimes happens that
1:59:49
when he reached there and he ordered pizza he
1:59:51
just took out his phone, he
1:59:54
had a smartphone then and started just showing
1:59:56
pictures of his daughter. And
1:59:59
then just suddenly the entire moment
2:00:01
changed, right? And he
2:00:03
told us about that, how he drives a taxi, what he
2:00:06
tries to put up people so that he can make some
2:00:08
extra money so that, you know, he can provide a better
2:00:10
life for her. And, you know,
2:00:12
that kind of a thing suddenly sort
2:00:15
of reminds you that for how
2:00:17
much ever evil or bad
2:00:19
there is out in the world, a regular
2:00:22
person you will meet on the street is mostly a
2:00:24
good person. Right. And in
2:00:26
all, I call this the milk of
2:00:28
human kindness, that, you know, how much ever you travel, you
2:00:31
will always find the milk of human kindness. People
2:00:33
in more, most cases than not are
2:00:36
out there to help you
2:00:38
because think
2:00:40
of it this way, that you are in whatever
2:00:42
city you are. Let's say we are recording this at
2:00:45
the Takshala in Church Street. Now, if
2:00:47
I find a foreigner who's confused, right,
2:00:51
and the worst thing you will do to
2:00:53
him or her is that you will
2:00:55
not say anything to them and you will just walk past. Are
2:00:58
you going to actually go and actively harm
2:01:00
that person? I would say highly unlikely. The
2:01:03
question is, if we can assume that about ourselves, why do
2:01:05
we find it so hard to assume it about the world?
2:01:08
Right. Because because we tend to
2:01:10
think of the world in collectives and not in individuals,
2:01:12
but at an individual level, you will rarely find someone
2:01:14
who's out to get you. Sure, there
2:01:16
are bad experiences. But I would say that
2:01:20
in a very, very anecdotal manner, probably 97 to 90 percent
2:01:22
of your experiences are pretty
2:01:24
good when you're traveling. So
2:01:27
I think that also sort of gave
2:01:29
me a very good sense of giving
2:01:34
me different lenses to look at in the world and
2:01:36
a lot of what
2:01:39
I saw in my engineering days. I
2:01:42
went to NIT Surat and that
2:01:45
was my first exposure out of my privilege
2:01:47
small town bubble because we
2:01:49
also had students whose parents earned
2:01:51
30,000 rupees in a year come
2:01:54
and study with us. Of course, the college provided them
2:01:56
support. And it
2:01:59
suddenly. makes you
2:02:01
realize that how hard they
2:02:03
must have worked to come at this playing field, then
2:02:06
what I did not have to. And
2:02:09
because you now understand caste,
2:02:12
you now understand gender, you now start to
2:02:14
begin to scrape what India is as a country,
2:02:17
all those experiences of
2:02:20
the past suddenly start making a lot more sense
2:02:22
to you, things which you could
2:02:24
not understand. I remember there was a batchmate of ours
2:02:27
who had not read a non-academic book, till
2:02:30
he reached college. In
2:02:33
the first year he read 64. Wow,
2:02:36
wow, wow. Right? At
2:02:39
the end of the final year, he
2:02:42
had a fully funded admit to London School
2:02:44
of Economics. And I am
2:02:46
bloody sure he is doing damn well today. Oh yeah, he is
2:02:48
doing very well for himself today. He
2:02:50
is from Orissa, where he had incredible amount
2:02:53
of pressure just to do
2:02:55
this. And I think he also came into himself
2:02:57
as a person during those four years. And I
2:02:59
think those were very formative years for so many
2:03:01
of us. And I am very
2:03:03
blessed that I was able to see so much diversity
2:03:06
of people, because thanks to the NIT
2:03:08
system then, that every state had certain
2:03:10
number of students coming in. So
2:03:13
you were literally living in a mini India. We
2:03:15
had someone from the Andamans who used to be called Andy
2:03:17
every year, no matter who that guy was. He just used
2:03:19
to be called Andy. Right? So
2:03:22
that became, I think, a very good melting pot
2:03:25
for me to probably
2:03:27
begin my obsession about understanding
2:03:29
and uncovering India as a country. Because
2:03:32
even now that I go back and look
2:03:34
at my podcast, about 25% of
2:03:36
my episodes are India focused. Could
2:03:38
be Indian food, could be Indian places, you
2:03:41
know, could be something else. And
2:03:44
that somewhere has stayed
2:03:47
with me the idea of the intangible education,
2:03:49
which you do not get from degrees. But
2:03:52
you do get from people. And
2:03:55
you have very early on in life, you see
2:03:57
people struggle and come up against incredible odds.
2:04:01
It humanizes you to the extent that it
2:04:03
almost makes you feel guilty of your privilege.
2:04:06
But it sometimes also pushes you to take to action,
2:04:08
say that I need to do something about the
2:04:10
privilege I hold. It's not always
2:04:13
a very positive mind space to be in, but
2:04:15
when it pushes you to action, I think it's a
2:04:17
good mind space to be in. And
2:04:22
I think after that, I took
2:04:24
on a very, very, very conventional
2:04:27
trajectory of my career, my
2:04:29
first job, I spent about four and a
2:04:31
half years. The next one I
2:04:33
spent six months in China, right?
2:04:36
And that was just something else. And
2:04:38
that sort of cemented the idea that, you know, we
2:04:40
have this theory in social
2:04:42
sciences called ethnocentrism, that you shouldn't
2:04:45
judge another culture by the ideals
2:04:47
and think of yours. And
2:04:50
that really came true to me in China,
2:04:52
because what you hear of China
2:04:54
sitting outside versus when you go and live there
2:04:56
and talk to people who are living regular
2:04:59
lives. And one of the things I realized is that
2:05:01
fundamentally world over people care for three, four things.
2:05:04
They care for family, they care for health, they care for
2:05:06
money, they care for
2:05:08
relationships. Right? These are
2:05:11
the four things people care for fundamentally. It varies
2:05:13
in different degrees in different ways. But
2:05:15
you can understand mostly most cultures if you
2:05:17
understand these four things well. And
2:05:20
China was a revolution. Of course, I
2:05:22
spoke no Mandarin, so which had its
2:05:24
own rather unique experiences
2:05:26
once, because I
2:05:28
was trying to get to work on the second
2:05:31
day and I flagged off a
2:05:33
cab, right? And that cab stopped
2:05:35
and you're just looking at me blankly. And I had
2:05:37
the address where my friend wanted to go in Mandarin,
2:05:39
so I spent. And
2:05:42
then the guy is just suddenly sort of pointing to the
2:05:44
top of the car. And
2:05:47
I'm like, of course, it's day
2:05:49
two. I'm already confused what's happening. And
2:05:52
then I realized that this is actually a cop car. Both
2:05:55
cop cars and taxis are yellow in some parts
2:05:57
of Shanghai and had just stopped the cop car
2:05:59
on day two. and he is just looking at me and I
2:06:01
am looking at him and he is like hey listen I am doing the right
2:06:03
thing why are you looking at me like this. So
2:06:05
of course those you know misadventures, pleasant
2:06:08
misadventures did happen in my
2:06:10
time but
2:06:12
one thing which really stayed with me from my
2:06:15
China experience is that I got a chance to
2:06:17
visit Tibet right
2:06:20
and that is where I
2:06:24
was actually probably able to see first hand
2:06:26
what cultural
2:06:28
erasure looks like. So
2:06:30
China if you look at it as a country is
2:06:32
heavily populated towards the east whereas
2:06:34
the provinces of Xinjiang and Tibet which
2:06:36
form a very large chunk of western
2:06:39
China are very partially populated over into the
2:06:41
terrain and host of other reasons. So
2:06:44
as China was moving west there
2:06:47
were a lot of people who were coming
2:06:49
from eastern China into western China and
2:06:54
by that time thanks to the kind of work
2:06:56
I did on a day to day basis which
2:06:58
was more on consumer psychology, consumer behavior through research
2:07:00
and statistics you start observing things. Now
2:07:03
one thing which I observed very keenly was when
2:07:05
you looked at sign boards right
2:07:07
you are in Tibet where everybody
2:07:10
speaks Tibetan but there
2:07:13
was a larger text for any
2:07:15
road in Mandarin for a much
2:07:17
smaller one in Tibetan and
2:07:21
while it may seem insignificant but
2:07:24
it is one thing to say that
2:07:26
the native language takes you know a bigger chunk
2:07:28
of the font and the other language is not
2:07:30
easy exact reverse and then
2:07:33
you started to realize that they start teaching
2:07:35
Tibetan in school right. Now
2:07:39
which sort of brings me to the point of language
2:07:42
that what do
2:07:44
we lose when we lose a language and
2:07:47
that became so stark because the
2:07:49
guide which I had for my Tibet trip was
2:07:52
Tibetan because nobody wants to see Tibet
2:07:54
through a Chinese guide's eyes
2:07:57
right and in fact I remember when I was trying to
2:07:59
get. the permit to go to Tibet. My
2:08:02
travel agent at Point Blank told me that this
2:08:04
was about 24 hours before I was supposed to
2:08:06
leave, my permit had not come. And
2:08:10
he told me that there is a chance that your permit
2:08:12
will not come because you're Indian. So
2:08:14
be prepared for that. I will refund you
2:08:16
most of your money because I know it's not your
2:08:18
fault. But you know, and I feel that should have
2:08:21
alerted me a little more to what I was going
2:08:23
to see there. But again, hindsight
2:08:25
is 2020. So I
2:08:28
reached there and we were finishing
2:08:30
the trip. And he
2:08:33
was very happy to see someone from India. And
2:08:36
he said that I have been in Theramsala and
2:08:38
I have crossed over and gone a couple of
2:08:40
times. And he
2:08:43
took me to the Tibetan part
2:08:45
of Lhasa. And
2:08:49
we sat, we ordered some food and he just
2:08:51
broke down. And
2:08:54
I was not prepared for it in
2:08:56
any way. And he went on to
2:08:58
talk about, you know, a
2:09:00
very, a
2:09:03
thing which I did not think about is that
2:09:06
when the new generation of children lose
2:09:08
the language, they
2:09:11
not only lose their cultural heritage, but
2:09:14
they lose a deep connection with the grandparent. Because
2:09:17
now they can't speak to the grandparent
2:09:20
anymore. The grandparent speak barely any matter. In
2:09:22
the child speaks barely any Tibetan. And
2:09:25
that is a searing of family
2:09:28
and ties. So
2:09:30
they are both existing in the same space in the
2:09:32
same house, but they can't
2:09:34
talk to each other. And which is only now
2:09:36
going to get accelerated as nuclearization
2:09:39
continues to happen in the world. And
2:09:41
when you start seeing that level of cultural
2:09:44
erasure happening, you really
2:09:48
understand that why imperialism
2:09:51
and colonialism were so damaging to the countries that
2:09:53
went through it. Because it was a stripping of
2:09:55
people's identities. in
2:10:01
a sense that and the confidence in which they had
2:10:03
in their own cultures by saying that hey culture A
2:10:05
is better than your culture right
2:10:07
and this sort of brings me back to
2:10:09
one of the things which you know Barry
2:10:12
Wilson said about language I am just going to read
2:10:14
that out. Some
2:10:16
languages are so place specific that
2:10:19
it is not possible even
2:10:21
to speak them intelligibly apart from the landscape
2:10:23
in which they arose. He
2:10:26
emphasizes that languages are more than mere words
2:10:28
and trauma that they reveal
2:10:30
ecologies and potentialities unrecognized
2:10:32
in other languages. He makes
2:10:34
it clear that each language brings with it
2:10:37
another history another mythology another
2:10:39
set of technologies another geography. In
2:10:42
the last speaker's the quest to save
2:10:44
the world's most endangered languages he
2:10:46
writes we will need the
2:10:48
entire sum of human knowledge as it is
2:10:51
encoded in all the world's languages to truly
2:10:53
understand and care for the planet we live
2:10:55
on. The loss of
2:10:57
any human language means that in the most
2:10:59
difficult states humanity has ever found itself in
2:11:02
one more strategy for survival has been thrown away
2:11:06
and this also
2:11:08
takes me to the point of cultural
2:11:11
erasure is essentially violence right
2:11:13
it is it is it is may not be violence which
2:11:15
you see every day but and in fact
2:11:17
there is violence which you see every day because there
2:11:20
are still so many Tibetan people who emulate
2:11:22
themselves in protest of what
2:11:24
China does to Tibet
2:11:27
and right at the beginning you know he talks of
2:11:30
Barry Wilson talks a lot about what is happening
2:11:32
in the world in terms of politics and of
2:11:35
course of climate change and
2:11:37
he is describing a time
2:11:39
when he is sitting by the pool with his grandson is
2:11:41
playing and he says
2:11:43
this just
2:11:46
then a handsome Japanese woman striding along the
2:11:48
pool's edge makes a graceful arching
2:11:51
dive into the water an impulsive act
2:11:54
a scream of water rises above her like
2:11:57
a flare of a film and coast dancer skirt the
2:11:59
pool. water shatters into translucent gems.
2:12:03
In the beauty of this moment, I
2:12:05
suddenly feel the question, what
2:12:07
will happen to us? I
2:12:10
stand up, a finger marking my place in
2:12:12
the book and search the breaking surf
2:12:14
beyond a hedge of sea grape for my grandson.
2:12:17
He is hysterically at me, smiling from the
2:12:19
slope of a wave. Here grandpa, what
2:12:23
is going to happen to all of us now in
2:12:25
a time of militant factions of daily
2:12:27
violence? I want to thank
2:12:29
the woman for her exquisite dive, the
2:12:31
abandon and the grace of her movement. I
2:12:34
want to wish each stranger I see in the
2:12:36
chairs and the lounges around me, every
2:12:38
one of them, an untroubled life. I
2:12:42
want everyone here to survive what is coming.
2:12:47
And I know it sounds extremely apocalyptic of what
2:12:49
he is saying, but the
2:12:51
idea that culturally
2:12:54
Asia, environmental
2:12:57
Asia is happening all around us,
2:12:59
is something I cannot
2:13:01
any more dissociate when I am travelling.
2:13:05
I don't think I can travel in that purely
2:13:07
hedonistic space anymore without reacting
2:13:10
to what you are seeing around you. When
2:13:13
I go to a place like
2:13:16
Poland, I was in Poland in
2:13:18
the midst of the elections and
2:13:20
the right wing party which had been power in
2:13:22
the last two terms did not been
2:13:24
power and a more centrist
2:13:26
kind of a coalition did come to power.
2:13:29
Now you could go through that country without
2:13:31
understanding the ramifications of what
2:13:33
that means because on one side there is
2:13:36
a Ukraine refugee crisis happening for the country.
2:13:39
The other side Poland is one of the fastest developing economies
2:13:42
in Western Europe or other Europe.
2:13:44
Poland calls itself as Central Europe, don't
2:13:46
call Poland Eastern Europe, you will definitely
2:13:48
upset a few people in Poland. So
2:13:52
it has become increasingly very hard not to
2:13:55
see the world where there
2:13:58
is a war. it is
2:14:00
going and it does sometimes
2:14:02
leave you with despair. I
2:14:05
went to the Nazi
2:14:07
concentration camps in
2:14:09
Poland and I very clearly saw
2:14:12
what was happening and
2:14:14
then what you see what is happening in Gaza right
2:14:16
now and you see the
2:14:18
entire cycle of violence has just come back. The
2:14:21
oppressor becomes the oppressor and the oppressor becomes the
2:14:23
oppressor and this cycle is
2:14:26
not seemingly ending and I am so sorry I
2:14:28
am sounding so cynical right now but
2:14:31
it is just very very hard to tear
2:14:33
away and you
2:14:35
know talk about the joys of travel without
2:14:38
acknowledging what is happening. So a lot of
2:14:41
my episodes sometimes tend to go in
2:14:43
very dark territories. In fact I did
2:14:45
an entire episode on dark tourism, entire series where
2:14:48
I spent time in Bosnia and Herzegovina
2:14:51
and one of my defining
2:14:53
moments of my entire maybe 10 plus
2:14:56
years of traveling now is an
2:14:58
experience I had in Nagorno-Karabakh. So
2:15:01
Nagorno-Karabakh is a disputed region between
2:15:03
Armenia and Azerbaijan and was
2:15:05
in news about a year ago where there was a
2:15:08
war which happened during that time and a part of
2:15:10
Nagorno-Karabakh is now controlled by
2:15:12
Azerbaijan. The time I went
2:15:14
you needed a specific visa to go
2:15:16
to Nagorno-Karabakh which was quite easy to
2:15:18
get if you were near Iran
2:15:22
and again thanks to slow travel I had no agenda
2:15:24
I had four days in Nagorno-Karabakh and
2:15:27
I went there and I was walking around I
2:15:29
saw the office of an organization called Halo
2:15:31
Trust. Now Halo Trust is
2:15:34
a UK based organization which is involved
2:15:36
in demining activities all across the world and
2:15:39
because it is a disputed zone and it
2:15:42
has changed hands over time there are a
2:15:44
lot of landmines in that region. I
2:15:48
had seen their work about 10
2:15:51
years ago when I was in Singapore and eventually
2:15:53
I went to Cambodia and Vietnam the Cambodian water is
2:15:55
also mined thanks to the war
2:15:58
and so I said that I believe. they
2:16:00
are doing something which is noble and
2:16:02
I said I will make a very
2:16:04
small contribution whatever I could afford and
2:16:06
I went to the office
2:16:09
and it was so confusing
2:16:11
because they had never had a tourist walk into their office
2:16:14
and I told them they want to make a small
2:16:16
donation and they said that you
2:16:19
know we have never had a tourist come
2:16:21
in so we will call a
2:16:23
director and he will give a tour of our facility.
2:16:27
I said that listen I do not want to impose
2:16:29
I just wanted to sort of say thank you and
2:16:31
move on. He said no no today is
2:16:33
the day off so we are just sort of doing
2:16:35
our admin stuff so I
2:16:38
said okay then sure so
2:16:40
he told me about the entire demining process
2:16:42
and he showed me you know mines which
2:16:44
have been diffused and bombs which have been
2:16:46
diffused and missiles and stuff and
2:16:49
he said that how long are you here? I
2:16:52
said I am here for about 3 more days
2:16:54
he said that when to come tomorrow
2:16:56
we will take you
2:16:58
to a active land mine site. I
2:17:01
was like sure I am not going to say no to
2:17:03
that and knowing that this was people who did
2:17:05
demining day in and day out I knew I am safe. So
2:17:09
they drove me about 2 and half hours to a land
2:17:11
mine site so it was on the top of a hill so
2:17:14
of course a very strategic location on a border and
2:17:18
you know we see films and we see
2:17:20
these you know trip wire mines
2:17:22
and people stepping on mines and you
2:17:25
know these things happening and while those things
2:17:27
happen what we also do not know
2:17:29
is there are tank mines
2:17:31
which are specifically designed to blow up tanks and
2:17:34
because tank mines are buried deeper
2:17:37
we usually cannot be detected with the metal detector which
2:17:40
means every square centimeter of that hill has
2:17:42
to be dug up manually to
2:17:45
look for mines and there
2:17:47
were people doing it right and
2:17:50
it took a break and I was able to go to demining
2:17:52
area and see how they were doing it and
2:17:54
how carefully you have to do that job because you know
2:17:56
one small misstep can trigger thing
2:17:58
and I
2:18:01
was speaking to one of the miners there and
2:18:03
I asked him that you know that
2:18:06
I know this job is well. So,
2:18:08
there is one reason you doing it, but
2:18:10
there are also other jobs which you could do and you still choose to
2:18:12
do this and this
2:18:15
person had lost a family member on a land
2:18:17
mine explosion while clearing
2:18:19
mines and I asked him how
2:18:21
do you do this like knowing this
2:18:23
is the risk knowing having lost someone and
2:18:27
he told me that you
2:18:30
have to let go of things, you
2:18:33
cannot bottle things inside you and keep them because
2:18:36
if the
2:18:39
land mine will not kill you that will kill you and
2:18:43
this is not coming from someone who is being philosophical
2:18:45
about it, this is coming from someone who is lived
2:18:47
reality is losing someone to a land mine and working
2:18:49
in a job which puts him
2:18:51
at the risk and so many others like
2:18:53
him at the risk of you
2:18:55
know losing a limb or
2:18:58
even dying and no
2:19:01
amount of amit intentionality, research
2:19:04
preparation prepares you for this
2:19:06
encounter for it to happen and for you to experience
2:19:08
it and to me
2:19:10
this is a rich life and
2:19:13
to me this is why seeing
2:19:17
the world slowing down is so
2:19:20
important because
2:19:22
this aspect of someone's life to
2:19:24
know it so intimately, you
2:19:26
cannot have it when you are rushing through, sometimes you cannot even
2:19:29
have it at slow travel I mean I am glorifying it for
2:19:31
all it is worth but there is so little you will anyway
2:19:34
see, but the idea that you have time
2:19:36
to go down and do things which you would
2:19:38
not otherwise do to step out of your comfort
2:19:40
zone I think is very
2:19:43
important. I
2:19:45
have been able to see so many of conflict
2:19:48
zones as on the village, I
2:19:52
forget the name starts with A where
2:19:55
it used to be in Azerbaijan village at
2:19:58
least then in the war it changed hand went to
2:20:00
Armenia, now it might have changed hands again, I don't even know. And
2:20:05
there, there is
2:20:07
a minaret of a mosque and
2:20:10
that mosque has a visibility to snipers on the
2:20:12
other side. And
2:20:17
in the way,
2:20:19
teenage stupidity works, there
2:20:22
are kids who will try to go up that
2:20:25
minaret and peep out. Now,
2:20:29
in your national mind, you will ask, why
2:20:32
would you do this? Even
2:20:34
in teenage stupidity, this is a matter of life and death.
2:20:37
And what you suddenly
2:20:39
realize is that people
2:20:41
who live in conflict
2:20:43
zones, somewhere accept and assimilate
2:20:45
that they live in a conflict zone and
2:20:49
try to live with it. There
2:20:51
is not a lot which is happening in those zones.
2:20:54
I spent four, five days in
2:20:57
the New Mexico article in the town of
2:20:59
Mostar, it's in Hazagovina. So
2:21:02
Hazagovina is a divided city, one part is Muslim,
2:21:04
other part is Christian. And
2:21:06
thanks to Coutsurfing, there is a feature of
2:21:08
Coutsurfing called Hangouts, where you can
2:21:12
just ping the local who is available for Hangouts and they
2:21:14
will just probably have a coffee with you, chat with you
2:21:16
or show you around. So
2:21:19
I met an art history student there
2:21:21
who actually took me to the city and
2:21:23
its history through its
2:21:26
graffiti. So
2:21:29
he just walked with me over two days and
2:21:31
he talked to me about, because there you can still
2:21:34
see evidence of the 92 Muslim
2:21:36
who are there in the city. And
2:21:39
this is where you sometimes realize your
2:21:41
stupidity. He said that this is
2:21:43
one particular ruined place where today,
2:21:46
high school students put up Romeo
2:21:48
and Juliet as
2:21:50
a part of their theatre. And
2:21:54
then it was written, Love is
2:21:56
Love. What
2:22:00
a stupid teenager thing to say.
2:22:05
About a month later when I was
2:22:07
writing something for my book,
2:22:10
I realized that Bosnia
2:22:12
still persecutes homosexual people and
2:22:15
then I realized this is not the stupid love
2:22:17
is love. This is a very very different thing
2:22:20
they are talking about and in a city which has
2:22:22
been damaged by boar and ravaged, even
2:22:24
in those ruins they are trying to sort of say what they
2:22:26
want to say and take a claim for their identity. And
2:22:32
this was as is complex enough for me
2:22:34
to understand but on the third
2:22:36
day when I was chatting with him, he told
2:22:38
me about how his mother and father had to
2:22:40
separate during the war. That his mother
2:22:42
was sent to a different part and his father was still in the
2:22:45
city and the war was going on. And
2:22:47
one of the things which he said has stayed with me till
2:22:50
today is that his parents told
2:22:52
him that unlike
2:22:55
films, very rarely does
2:22:57
it happen that someone will come and
2:23:00
make an announcement and say the
2:23:02
war is over. You
2:23:04
never really know if a war is over or not. Now
2:23:09
if you look at him an art history student living
2:23:12
in a country which does not have as many
2:23:14
economic opportunities, he is
2:23:16
somewhere still burdened by what has happened to
2:23:18
his country and to his own parents and
2:23:21
he has lived through that. And
2:23:27
then I get my privileged behind
2:23:31
there and I am trying to see that city as
2:23:33
a tourist. I feel it is
2:23:36
very insulting and
2:23:38
I feel that we owe it to the people where
2:23:40
we travel to at
2:23:44
least have respect for what
2:23:46
they have gone through. Not
2:23:50
everything is over, not everything would be seen. But
2:23:53
if you have the ability to engage and
2:23:56
sometimes listen, that is all it matters.
2:23:58
Listening is far more important. and
2:24:01
there is any and I think that
2:24:03
is how it is sort of made
2:24:05
me a better listener, made
2:24:07
me a more empathetic traveller and
2:24:09
the ethical responsibility which we spoke about right.
2:24:12
I feel it even more and
2:24:14
more as I sort of you know go
2:24:16
through. The words of the prophets
2:24:19
are written on the subway walls. You
2:24:21
know one of the most moving images I have seen
2:24:23
on Instagram was something I saw on a post you
2:24:25
posted which was the airline map to Auschwitz where
2:24:28
you posted this map and it looks like
2:24:30
a normal airline map of what flights are
2:24:32
going out, what flights are going in but
2:24:34
it's actually a map of everybody's last flight
2:24:36
to Auschwitz and it's a last flight. And
2:24:40
I also and that makes me wonder
2:24:42
that there is a dichotomy here
2:24:45
and one part of the dichotomy is
2:24:48
that wherever you go and in the extremely limited
2:24:50
travel I have done, I have also seen this,
2:24:53
you have travelled much more than me. Everyone who travels
2:24:55
has said this to me is that people are so
2:24:58
fucking generous, that they are so kind,
2:25:00
they are so generous, they are so warm-hearted like
2:25:02
you pointed out, the individual on the street will
2:25:04
never want to hurt you, he wants to help
2:25:06
you. I have seen this everywhere, I have seen
2:25:08
this in Pakistan with people who know I am
2:25:10
from India, right. I have seen this everywhere and
2:25:12
yet within all of us
2:25:15
there is, we are all like I like to
2:25:17
say we are all one circumstance away from the
2:25:19
banality of evil as Hannah Arendt would say that
2:25:22
you press a particular button and
2:25:24
we are doing the worst possible things
2:25:26
as if it is absolutely nothing, love
2:25:28
is love but hate is hate and
2:25:31
you know how what do you
2:25:33
make of that dichotomy like is
2:25:35
it that we are essentially good but
2:25:37
can be riled up to behave
2:25:39
in terrible ways or
2:25:42
is it that within us we contain the
2:25:44
seeds of both good and evil and then
2:25:46
it is luck, then it
2:25:48
is luck and then it is the shit that happens
2:25:50
to you and either you are smiling at me or
2:25:53
you are cutting off my throat, I mean what does one
2:25:55
make of this. So there is
2:25:57
a very famous experiment called the Stanford Prison Experiment.
2:26:00
by Philip Zimbardo. It is a very controversial experiment
2:26:02
for very good reasons why it is controversial.
2:26:05
But some of the experiment that this is
2:26:07
the university professor Philip Zimbardo who
2:26:09
took a bunch of students from his class and
2:26:12
over a period of a few weeks
2:26:14
if I am not wrong, he gave
2:26:16
them roles. One was a prisoner and one
2:26:18
was a prison guard and
2:26:20
he just let it play out. Of
2:26:23
course, the prison guards were supposed to be little harsh and
2:26:25
the prisoners were supposed to be little submissive
2:26:27
going to the nature of the power equation
2:26:29
between them. And
2:26:32
very quickly he could
2:26:34
see that regular intelligent
2:26:37
empathetic people really
2:26:39
became the worst kind of prison guards you could
2:26:41
imagine. So,
2:26:44
I think before we
2:26:46
are able to take moral high grounds
2:26:48
on things of violence and
2:26:50
of othering people, we
2:26:52
must remember that we are literally one
2:26:55
circumstance away from being evil. Everybody
2:26:58
is evil in a certain
2:27:00
way. Most of us are fortunate that that
2:27:02
side does not come out. But
2:27:05
I believe that, so the other thing
2:27:07
which I mentioned in one of the quotes I was reading
2:27:09
out is to write about things with
2:27:12
certainty. Somewhere I am
2:27:14
not even sure if I should think about things with
2:27:16
certainty. Because I think time
2:27:18
and again we have proven that as
2:27:21
Albert Einstein said the only thing certain is
2:27:23
human stupidity and the
2:27:25
universe also he is not sure about. But
2:27:27
the infinity of human stupidity is definitely
2:27:30
a fact. So, there
2:27:32
is a very interesting book I read
2:27:34
by Bennett Anderson. It is
2:27:36
called Imagine Communities and where
2:27:38
he talks about that you will never really see
2:27:41
or meet most
2:27:43
of the people who are part of your nation. But it
2:27:46
is an imagined community of people. As beneficial
2:27:49
imagined communities is an idea, I think
2:27:52
it is also very very dangerous. Because
2:27:55
the imagined community while you
2:27:57
are trying to use it as people like me but
2:27:59
in the moment you make that an
2:28:01
imagined community of people who are not like me,
2:28:03
right, is very very fertile ground
2:28:05
for the kind of things we are
2:28:08
seeing today. That you know
2:28:10
we are very very personable and kind in
2:28:12
person but the moment we are
2:28:14
able to put a layer of anonymity
2:28:17
between us and someone else or
2:28:20
never having to interact with the person on
2:28:22
whom the our actions may have an impact,
2:28:25
I think we are capable of incredible evil. Yeah,
2:28:30
moment of silence because I don't know how to react
2:28:33
because I think you're right. Since
2:28:38
we are talking about incredible evil, let's talk about
2:28:40
market research which is what
2:28:42
you turned your sort of
2:28:44
career into. No, but I'm actually seriously interested in
2:28:47
that in a couple of things. Number one,
2:28:49
I think what is it seems to me
2:28:51
that coming from that small town has two
2:28:54
kinds of distinct advantages and
2:28:56
one distinct advantage as you mentioned during lunch
2:28:58
is a power of observation.
2:29:00
That you're so bored that your power
2:29:02
of observation is acute in a sense,
2:29:05
that slower rhythm of life is already
2:29:07
baked into you where you have
2:29:09
that hair out naturally because hey what else
2:29:11
is there, right, that's what it is, it's
2:29:13
just it's in the air around you. And
2:29:16
the other is that
2:29:19
what you know English-speaking kids from big
2:29:21
cities like me unfortunately often tend to take for
2:29:23
granted in their little echo chambers or whatever is
2:29:25
that they have a blinkered view of the world.
2:29:28
And I would imagine that being from a small
2:29:30
town you don't have that blinkered view of the
2:29:32
world, you see a little bit more around you
2:29:34
and also the fact that you have again
2:29:37
the great good fortune of being in a
2:29:39
college where there is that kind of diversity
2:29:41
where you are meeting all those different kinds
2:29:43
of people. So on the one hand I'm
2:29:45
combining, I'm assuming that
2:29:47
this slow living, this slow rhythm is kind
2:29:49
of ingrained in you in the sense
2:29:52
that you're not jumping to conclusions about everything
2:29:54
but stepping back and learning to listen and
2:29:56
learning to figure shit out. And
2:29:58
at the same time you have this exposure to
2:30:00
this diversity which possibly serves as
2:30:02
a warning against certainty of any
2:30:04
thought because the world is complicated
2:30:07
and there is all of that.
2:30:09
And then when I come to your profession, the question I
2:30:11
want to ask is that, is it
2:30:13
just that you got into the profession you did because, hey,
2:30:16
I'm good at this and I need to make a living
2:30:18
or whatever or even within
2:30:20
that, are there ways of
2:30:22
looking at something as banal and mundane as
2:30:24
market research and getting an essential truth about
2:30:26
a society? Like I've done a couple of
2:30:28
episodes with Santosh Desai who I
2:30:30
think is just a mind-blowing thinker. Absolutely.
2:30:33
A mind-blowing thinker. Just like there's no
2:30:36
one like him and
2:30:38
he's also he's an accounts planning guy, he's
2:30:40
a research guy, he looks at the numbers
2:30:43
and he can apply the numbers to great
2:30:45
truths about this nation and build these great
2:30:47
narratives out of them which contain so much
2:30:49
insight. So for you, was the
2:30:52
market research, was the numbers, was the
2:30:54
data, was it all part of the
2:30:57
world? Was it just that I'm professionally good at this, this
2:30:59
will make me money or did it tie in with
2:31:01
your interest in behavioral economics, for example, and understanding
2:31:03
how the mind works into sort of
2:31:05
getting a larger picture of the world? So
2:31:09
there's a film which came out a few years
2:31:11
ago, it's been a while now called Bunty and
2:31:13
Bubbly. There is
2:31:15
a song which says, which goes Chhote
2:31:18
Chhote Shahiro se kali bhohr
2:31:20
do pahiro se ham jhola
2:31:22
o tahke chele. It's
2:31:24
actually bang on. It's
2:31:26
literally what happens for anyone who comes
2:31:28
from a small town and migrates to a big town,
2:31:30
right? And that's exactly sort of my life story as
2:31:32
well. But one
2:31:34
incredible advantage who anyone who comes from
2:31:37
a small town has is
2:31:39
that you are
2:31:41
just blessed with curiosity because
2:31:44
you have that understanding that you are seeing a
2:31:46
very limited part of the world because
2:31:48
by the time you have been exposed to the world
2:31:51
through media, right? You know, there
2:31:53
is a very interesting world which also exists there, which
2:31:55
is out of my thing, right? And
2:31:58
the moment you step into that world. You
2:32:00
carry the sensibility of the observation of a
2:32:02
small town with your
2:32:04
curiosity and you are now
2:32:07
able to view everything in that large town
2:32:09
or metro through that lens. So
2:32:14
not only it makes you a lot more
2:32:16
observant, you
2:32:18
are also able to see things which other people cannot see.
2:32:23
So for me, market
2:32:25
research really happened
2:32:28
because one, I was very interested in media
2:32:30
as an industry, as a business of how
2:32:32
it works, the business of media. And
2:32:35
because I was curious and
2:32:37
I enjoyed studying my consumer psychology courses,
2:32:39
I was like, this sounds like
2:32:42
fun, let us do this. And
2:32:45
that time, what the industry paid versus what
2:32:47
the fee was, the delta was not that
2:32:49
bad, it was okay. And
2:32:52
that is why I did my first job and I remember that
2:32:54
I did not apply for any companies till the day 3 of
2:32:56
placement because the company 1, 2, 3, 4. And
2:32:59
there were times even I was taking a seat myself, I
2:33:02
am like, listen, is this too much of a rookie move
2:33:04
now that I am doing or I am risking too much.
2:33:07
But well, it worked out so well, who knows, it
2:33:09
was a rookie move or not. And
2:33:11
then I think what
2:33:14
market research really pushes someone like an
2:33:16
MBA to do is, the
2:33:19
first week of your training is field work, which
2:33:22
means you have to go, get someone to
2:33:24
respond to a 30 minute survey with
2:33:27
mostly no compensation for them for it.
2:33:31
And trust me, if you think
2:33:33
cold calling is hard, please do this
2:33:35
in person, the amount of times
2:33:37
you will get shut down by people on your face.
2:33:40
Cold calling is someone shutting down on the phone. Imagine
2:33:42
having been shut down on your face. So
2:33:44
the first two days are extremely humbling because
2:33:48
you have done actually nothing in two days. Whereas
2:33:51
there are field workers who have to do 4 or 5
2:33:53
surveys in a day to earn their living and
2:33:56
you suddenly have an immense amount of respect for them that
2:33:58
they are able to do on a day to day basis. The
2:34:02
second thing is that it gives you a very
2:34:05
unique opportunity to be able to talk to
2:34:07
anyone because most of the
2:34:09
times we talk to people in
2:34:11
our privilege bubble. With
2:34:14
everyone else, it's a very
2:34:16
transactional kind of a equation you have. So
2:34:19
I remember that one
2:34:23
of my assignments was that I
2:34:25
had to do two surveys in like second half of
2:34:27
the day of condom users. This
2:34:31
was in Bombay, so I think I was still better off. Now
2:34:35
the problem is, in a country
2:34:37
which has homophobic as India, how
2:34:40
do you go to a man and ask
2:34:42
him in a mall, hello, do you
2:34:44
use the condom? It's not
2:34:46
happening. For the first half of the day I struggled. I
2:34:48
did not even know how to go and talk. Then
2:34:51
I said I cannot open with this, I have to open with something
2:34:53
else. So I tried to find someone who is taking a smoke break.
2:34:56
He is chilling, biling away time, taking a
2:34:58
break. I started talking to him. He
2:35:02
saw the survey sheet, this was pen and paper interviews. So he
2:35:04
saw the survey sheet in my mind asking what I do. This
2:35:07
is what I do, this is my job, I am on training, this and
2:35:09
that. And then I
2:35:11
finally got 1% degree to talk to me.
2:35:15
So by the time you had established a
2:35:17
rapport, so the condition starts flowing. So
2:35:20
one of the questions is that which is your
2:35:22
favorite brand and why? Very typical market research question.
2:35:26
This guy, he was just talking
2:35:28
to me, looking out in the eye like a regular conversation. Then
2:35:30
suddenly I see that he is looking towards the floor
2:35:33
and very softly says, she likes
2:35:35
the flavors. And to
2:35:37
me, and because you were trained
2:35:39
not to react to people's answers, it
2:35:42
was genuinely a great moment because this guy has
2:35:44
just told me such an intimate part of his
2:35:46
life which he probably doesn't even tell his friends.
2:35:49
Of course, I had the advantage of anonymity. But
2:35:51
in the last 20 minutes, I have gotten from
2:35:53
him being a stranger who met on a spoke
2:35:56
break to actually tell me this
2:35:58
about his life. He likes the flavor. was
2:36:00
your first podcast interview. Yeah
2:36:02
that's how it started for
2:36:04
me right and met another
2:36:06
guy we asked him a question around
2:36:09
frequency of buying and what backsize he
2:36:11
buys and he says I buy three
2:36:13
times a week and the backsize is
2:36:15
ten and then you have you in
2:36:17
your head you are doing he's using thirty condoms in a
2:36:19
week I am like what is happening in
2:36:21
his life I really want to know or what is missing
2:36:24
from my life I really want to know right.
2:36:26
So those experiences are also very
2:36:28
humanizing experiences and it really
2:36:30
gives you the ability to go and talk to
2:36:32
someone you don't know how to find a comment
2:36:35
on with someone how to make someone speak
2:36:37
to you for thirty minutes when it
2:36:39
is not a lot in it for them right.
2:36:43
So I think that was a great great
2:36:45
part about market research I still love and
2:36:47
I sort of miss now that we have
2:36:49
moved to more online forms of research the
2:36:51
human connect I was also doing project
2:36:54
for a multinational company in Myanmar
2:36:57
right and you
2:37:00
know there are things there
2:37:02
is power of survey data but there is power
2:37:04
of qualitative research and ethnography and observation and
2:37:07
when you should do these home visits and do
2:37:09
these interviews in every
2:37:11
household you will see that
2:37:15
at the most prominent position in the dining
2:37:17
room they would be the photo
2:37:19
of the child of the family in the graduation
2:37:21
room right. Now
2:37:25
we also as a country are obsessed with education and
2:37:27
degrees but you will not see this in India but
2:37:30
it is in Myanmar the question you have to ask is why
2:37:32
you should not ever stop at saying that okay
2:37:34
this is it but why this is not the most common
2:37:36
thing to expect and then you
2:37:38
realize that this is also a country which is coming out
2:37:40
of years of military rule right
2:37:43
it is also coming out of a place where the men
2:37:45
were either working in the army or did nothing else and
2:37:48
now that the army janta is gone these men do not know
2:37:50
what to do which means it
2:37:52
is upon the next generation to actually pick up the
2:37:54
mantle and provide for the household economically because in Myanmar
2:37:56
it is in women who do most of the work
2:37:58
and not the men. But
2:38:01
if you do not have this context of where this country is coming
2:38:03
from, you miss that insight. And this
2:38:05
is what I say that, you know, these are the lenses
2:38:07
which Micah gave me as an institute to be
2:38:10
able to see the world. And
2:38:12
then what happens is that every data point you see, it
2:38:15
starts connecting like a pieces of jigsaw.
2:38:18
And that is really what an insight is. You
2:38:20
know, people talk of, you know, insights, but you
2:38:22
cannot prepare for an insight. An
2:38:25
insight will come to you, you can prepare for the experience.
2:38:27
You can prepare to push yourself into the field, go
2:38:29
out, talk to people, understand, and the insight will come to
2:38:31
you. And that's the
2:38:33
beautiful part of being and working in market
2:38:35
research that sometimes these very core human truths
2:38:37
are revealed to you. And
2:38:40
it doesn't happen always, of course. But
2:38:42
even if it happens 20% of the times, it really
2:38:44
makes you worth it because the
2:38:46
curious person in you suddenly has made that
2:38:48
one, you know, kundian
2:38:50
way of understanding the world has been one minor
2:38:53
step which has been taken. And
2:38:55
that is immensely satisfying. And
2:38:58
so that's all in some ways market research happened to me. But
2:39:01
the other thing which I think I was telling in the lunch break
2:39:03
as well is that because the natural
2:39:06
part to progression in many of these fields
2:39:08
is doing revenue and sales, till very
2:39:11
recently I used to do a lot of
2:39:13
sales. And if
2:39:15
any of you ever have a self-awareness
2:39:17
that you are becoming too egotistical
2:39:20
or arrogant, please do sales. Nothing
2:39:23
decimates your eco-like sales. The
2:39:25
amount of constant rejection you deal with,
2:39:28
right, for reasons which could be near controller
2:39:30
could be completely out of your control really,
2:39:33
really is a humbling experience. I
2:39:35
think, you know, there's a reason why I think market
2:39:37
researchers are first put on field to
2:39:39
first establish empathy for the people who we
2:39:41
are studying, right. It's not just
2:39:43
statistics and numbers in one place. And
2:39:48
the other is to put you through the sales
2:39:50
process to also get you outside of your own
2:39:52
head. And, you know,
2:39:54
start seeing as what inherent value do
2:39:56
you provide in the economic machine. And
2:39:59
you are doing it. Inflated worth of
2:40:01
from your degree has no value in
2:40:03
the real world beyond the point So
2:40:06
if you have two parallel universes and in one
2:40:08
of them you do sales for ten years and
2:40:10
in the other one you do Marketing for ten
2:40:12
years. How are you different? How are these two
2:40:14
itself different? so
2:40:17
I think And
2:40:19
I know the all the marketing force here is going to kill me a
2:40:23
research guy With
2:40:25
sufficient time can do marketing a marketing
2:40:29
guy without research experience
2:40:31
and sufficient time Will not
2:40:33
able to do research because research is ground
2:40:35
up Right you
2:40:38
have to understand the problem you have to design
2:40:40
the survey instrument or the discussion guide if it's
2:40:42
qualitative You have to go to ethnography you have
2:40:44
to go out in the field you have to collect your data You
2:40:47
have to know that data will have
2:40:49
problems and incomplete data and biases and
2:40:51
everything versus
2:40:53
a Person who
2:40:55
does marketing unless having said
2:40:57
that someone has run Google ad
2:41:00
campaigns themselves someone has run FB ads
2:41:02
meta ads Themselves from scratch then
2:41:04
I would say they were much better hold on
2:41:06
some of the marketing fundamentals Right,
2:41:09
which is why some of the best companies in India
2:41:12
put their marketing folks through a sales tent
2:41:15
Right SMG companies first two three years go
2:41:17
to sales That all your
2:41:19
fanciful notions about how a brand is built in a business
2:41:22
is run You know That's why they said
2:41:24
distribution is king and they say it for a reason because you
2:41:26
have done sales and they know that For
2:41:28
everything we can do it comes down
2:41:30
to brass tacks of business
2:41:33
So in these early years of working, what
2:41:35
was your story about yourself? So
2:41:39
my story about myself is that I get
2:41:41
to Understand why
2:41:43
do people do what they do? And
2:41:47
that is a lot of fun Because
2:41:49
it often sometimes helps me understand myself One
2:41:53
of the most interesting clients I work
2:41:55
for was Turner International which runs cartoon
2:41:57
network in pogo and my
2:42:00
my god, have you designed a research instrument for a
2:42:02
child? Everything you
2:42:04
know, every single fundamental and principle is out of
2:42:06
the window. And
2:42:08
to make a child sit for 10 minutes and
2:42:10
respond to a survey and
2:42:12
to any of the parents listening, you know what I am
2:42:14
talking about is so hard. Because
2:42:17
one, you are going in the daytime when the child is
2:42:19
back from school and he or she is wanting to watch
2:42:21
cartoons. You have turned up at the house and say,
2:42:23
hello, please help me answer the survey.
2:42:25
The parent is very diligently trying to push
2:42:27
the child to do it. And
2:42:29
again, whatever knowledge you have gained till now is out of
2:42:31
the window. So you
2:42:34
are wrong so many times in research that
2:42:36
there is also an experience to say that you
2:42:38
don't understand enough about the world. And
2:42:41
I think in a lot of other
2:42:44
fields, there are known unknowns. In research,
2:42:46
there are known unknowns. And
2:42:48
once you understand the magnitude of unknown unknowns you are dealing
2:42:50
with, I think that is
2:42:52
a great foundation to sort of one further funnel
2:42:54
your curiosity into something else. Can
2:42:56
you give me an example of insights you got
2:42:58
from your work in market research which really surprised
2:43:01
you or which were big TIL
2:43:03
moments for you? Yeah, so I
2:43:05
did some work around 2016 or 17.
2:43:11
That time the men having beards thing had really
2:43:13
taken off. And
2:43:16
we did an understanding. So whenever
2:43:18
you want to understand popular culture, we look
2:43:20
at three things in India.
2:43:24
One is the Bollywood cricket religion. Whatever
2:43:27
happens in Bollywood cricket religion is a very good reflection of what
2:43:29
is happening in the country. So
2:43:32
we started seeing that cricketers,
2:43:34
someone like Virat Kohli or Varnathavan,
2:43:37
having a beard,
2:43:41
pin stars now coming in, Shahrukh Khan who used to be
2:43:43
a clincher for the longest time came up with a couple
2:43:45
of those looks. And you are seeing that those cultural flows
2:43:48
are happening. Then we tried to
2:43:50
understand that where are these cultural flows coming from?
2:43:53
Is it ingrown? Hollywood. So
2:43:55
there was some amount of import happening from Hollywood also. But
2:43:59
so those are well and fine. But the most important thing
2:44:01
which we had to sort of see was
2:44:04
that is it a trend or is it a fad? Because
2:44:07
the company we were working with said that we want to
2:44:09
establish that should we invest into
2:44:11
building a brand for you know
2:44:13
beard and makeup of beard
2:44:15
and stuff. So fad basically you are saying comes and
2:44:17
goes and a trend stays. Yeah that is the difference
2:44:19
that a trend would stay for a reasonable amount of
2:44:21
time for a company to invest and make some money
2:44:23
of it. So it could stay for 10 years 20
2:44:25
years a fad probably stays for 2-3 years and it
2:44:27
sort of goes away. So
2:44:30
we of course had to get down
2:44:33
to why is this
2:44:36
trend coming up. Now
2:44:39
this you cannot really do through service you
2:44:41
need to do qualitative interventions and depth interviews
2:44:43
with people and group discussions. And
2:44:47
I was happy with the
2:44:49
insight but sort of disappointed with the insight as well is
2:44:52
that it
2:44:55
came and went to the idea of masculinity but
2:44:59
it went in the way
2:45:01
that till a certain generation
2:45:03
of men they knew
2:45:05
what exactly being a man was right.
2:45:07
They were not challenged by women in the
2:45:09
workplace but since
2:45:12
in 17 by the change had already was in
2:45:14
place there were women in the workplace having sufficient
2:45:16
numbers and so many
2:45:18
men felt that they could not do anything to differentiate
2:45:21
themselves from women and they
2:45:23
felt that you know growing
2:45:25
a beard or presenting themselves in a
2:45:27
certain way makes them look more
2:45:29
authoritative and powerful. So
2:45:33
it broke my heart I am saying that
2:45:35
it is a very interesting cultural trend but
2:45:37
I was kind of sad to find this insight coming
2:45:40
out. Was there a common analysis of the men themselves
2:45:42
were saying this? So you have to ladder up to
2:45:44
some of these things and the
2:45:46
laddering up is always a little tricky
2:45:48
because you can always confuse the hypothesis for an
2:45:50
insight right. So what you would do
2:45:52
is that you would build a bunch of hypothesis run
2:45:55
it as separate you know sort of
2:45:57
statements in a survey and then regression on it.
2:46:00
right because these are not stated preferences, they
2:46:02
are revealed preferences, right. So this
2:46:05
is sort of one thing which came out and
2:46:08
you know because they were sort of struggling to
2:46:10
you know get an edge over
2:46:13
women and statistically they have been studies to
2:46:15
say that women tend to be more efficient
2:46:17
workers as compared to men. Now
2:46:21
that was a bit of disturbing insight
2:46:23
for me personally that and
2:46:25
while male ego being fragile is not a new
2:46:28
thing at all but to see
2:46:30
it play out in these ways was a little
2:46:32
tricky and that is where we hypothesized and again
2:46:34
there were other pieces of data which I can't
2:46:36
talk about but besides that this is going
2:46:38
to be is going to stay, this is not a trend
2:46:40
which is sort of going to go away immediately, we
2:46:43
expected it to last for at least five to seven years
2:46:45
and it has clearly lasted where we are so we definitely
2:46:47
at least got that one right.
2:46:49
The other interesting bit which came out was
2:46:52
amongst older men and when I
2:46:54
say older men who is a man in their late
2:46:56
30s early 40s is that for
2:46:59
them beard
2:47:02
matters because the sum total of hair
2:47:04
on their face which is
2:47:06
their head and their face should remain constant. So
2:47:08
you will see a lot of men who are
2:47:10
balding will start growing beards whereas
2:47:12
a lot of men who have sufficient may or may
2:47:15
not grow beards. That is another very
2:47:17
interesting thing which sort of came out we could not really
2:47:19
go down to understand why it's happening we
2:47:21
somehow could not really land on a strong we had
2:47:23
a few hypotheses but nothing really
2:47:25
panned out in confirmation so
2:47:27
yeah those kind of things sort of you know happened.
2:47:31
Did you study global beard trends because
2:47:33
my sense of the Indian beard trend
2:47:35
was it really started with hipster beards
2:47:37
in the US and then came
2:47:39
out here and then it just kind of continued
2:47:41
so I always thought that was so there was
2:47:43
a cultural import as I said Hollywood was an
2:47:45
example from where it started out but
2:47:47
what we see also is that in India cultural
2:47:49
trends go from north to south right.
2:47:52
The north is always the first to adopt
2:47:54
cultural trend the south is much lower to
2:47:57
adopt some cultural trends whereas in
2:47:59
the south a moustache is a very
2:48:01
common thing. But the
2:48:03
beard knows not always. And when
2:48:05
we started seeing it in the south, we felt
2:48:07
it had to go deeper than just cultural flows
2:48:09
coming in. It came first from the south and
2:48:11
then in the north. No, it came first in the
2:48:13
north and then south, which is where the cultural flow
2:48:16
theory from Hollywood to north makes complete sense. But
2:48:19
when it percolated out in the south is where we actually
2:48:21
had a stronger sense of this is going to stick around.
2:48:24
Because the south does not adapt to a lot
2:48:26
of these cultural things very
2:48:28
fast for good reasons. So that's where
2:48:30
sometimes these insights really surprise
2:48:32
you. One
2:48:35
other insight which I had was looking at
2:48:38
characters of children cartoons. The
2:48:41
most popular one. So that time, Chodab
2:48:43
Bhim was super popular. Much
2:48:45
to the frustration of parents,
2:48:47
Shinchan is extremely popular and
2:48:50
he is an extremely loud-mouthed,
2:48:52
foul-speaking child. And
2:48:55
we sort of mapped all these
2:48:57
personalities on the archetypes, on
2:49:01
human archetypes. And we
2:49:03
noticed that all characters in cartoons, at
2:49:05
least during that time, they
2:49:08
were essentially an archetype which
2:49:12
had no care for the external world, did
2:49:14
not interact with the external world. Because
2:49:17
that's what exactly a child is. Now the
2:49:19
beauty of this insight is, it is obvious when you hear it.
2:49:22
But then you suddenly say that all the successful
2:49:24
ones are literally this character. They
2:49:26
are just different versions of it. They
2:49:28
don't care what the parents have to say. Even in
2:49:31
Chodab Bhim who is a very good kid, the entire
2:49:33
show revolves around what he thinks, he feels, doesn't care
2:49:35
what Chodki has to say or what any other character
2:49:37
has to say. Now
2:49:40
the moment you dig inside to a client, the
2:49:43
lens of a client to think of which
2:49:45
show to acquire suddenly changes. Because
2:49:48
most of them are not building their own content, they
2:49:50
are all acquiring content. So they know
2:49:52
that, hey, this is a safer
2:49:54
bet than X, which probably
2:49:57
doesn't fit this archetype. It has its
2:49:59
own faults. of analysis does have
2:50:01
its problems but that was again
2:50:03
something which I found fascinating which came out
2:50:05
of our work. But there is a danger
2:50:07
there that they then acquire only shows featuring
2:50:09
that particular kind of character and then that
2:50:11
becomes a self fulfilling prophecy because of course
2:50:13
kids like that character. No, no, there is
2:50:15
another thing which happens there which is where
2:50:18
the demand supply takes in ultimately
2:50:21
only the people who have money will acquire these characters
2:50:23
the rest will get left out the lower ranked channels
2:50:25
will pick up those characters and sometimes
2:50:27
they will come up and then break that trend. Ah,
2:50:30
great. Right, for example the more
2:50:32
popular set of people today are Motupatlu who
2:50:34
don't fit that archetype at all but they're
2:50:36
extremely popular amongst kids now were taking what
2:50:38
Shottav him used to be at some point.
2:50:42
So there always be those things and which is why I'm saying
2:50:44
that you are wrong so often in what
2:50:46
you're doing that it grounds you a lot more. So
2:50:51
were you traveling all this time all these
2:50:53
years while you were sort of working also
2:50:55
like how did you view your leisure time
2:50:58
your urge to travel? So
2:51:00
I think the urge to travel was definitely always
2:51:02
there and the
2:51:04
good part about research is that because you used to
2:51:06
travel for fieldwork you should at least see a
2:51:09
lot more of India and
2:51:11
sometimes even Myanmar and countries like
2:51:13
Nepal where I've been. I
2:51:17
feel it was also the time where you know
2:51:19
the first part of the first four or three
2:51:21
years I paid off my education loan
2:51:23
so I had some money at hand and
2:51:25
I took my first international trip after
2:51:27
I started working which we went to
2:51:29
Turkey with a couple of friends and it
2:51:31
was a very Zinde Gina Milleki Dovara trip because
2:51:34
we're just three of three guys you know and
2:51:37
in some parts we had entered a car and it was just a
2:51:39
lot of fun and I think
2:51:41
that's where I started to realize
2:51:43
you know my specific attractions towards
2:51:46
architecture because Turkey you
2:51:48
know the confluence of Europe and Asia and there's so much
2:51:50
happening and it
2:51:53
also was the first time where my
2:51:55
entire notion of what food is changed
2:51:57
not because of it being
2:52:00
a meat heavy country and I grew vegetarian,
2:52:02
I am not vegetarian anymore. But
2:52:04
we went to this restaurant, I think
2:52:07
it is called Sia but I do not remember it well
2:52:09
enough, where the
2:52:12
food was great and when
2:52:15
we came to dessert, we asked him what
2:52:17
dessert, he asked me do you ask that I
2:52:19
only have one dessert and that is a dessert
2:52:21
made of brinjal. And
2:52:24
as an Indian, the idea of a dessert made of
2:52:26
brinjal sounds just ridiculous.
2:52:30
And I was like, well, how bad
2:52:32
can it be? So
2:52:34
we got it. It was a brinjal
2:52:37
which had been cooked in sugar
2:52:39
syrup for three days or five days.
2:52:41
Oh my God. And it was
2:52:44
served with white butter or
2:52:46
cream, I do not remember very well. The
2:52:51
dessert completely blew me away. It
2:52:53
was one of the best desserts
2:52:55
I've eaten in my life. And
2:52:58
that completely shattered my notion
2:53:00
of what food can be.
2:53:02
And that trip was seminal for me
2:53:04
because one, I had taken
2:53:06
a trip with my friends for such a long time.
2:53:10
And we had finally had some money to spend. And
2:53:13
we only spent two weeks in
2:53:15
Turkey, we did not go anywhere else. Not
2:53:17
because we had discovered slow travel, but because every
2:53:19
additional visa is painful as an Indian passport. So
2:53:21
you are like, you got one, let's just sort
2:53:23
of go with it. So
2:53:27
that trip is where I
2:53:29
think my ideas of travel started to
2:53:31
really form. And somewhere
2:53:35
they were kept bubbling up, kept
2:53:37
going down. I went back to
2:53:40
old ways of trying to rush through places once in
2:53:42
a while. And then when
2:53:44
you are going for work,
2:53:46
sometimes you always get in sort
2:53:48
of urge to, you know, Oh, I'm
2:53:51
going that far. Let me take two days off
2:53:53
and extend and see some stuff. But
2:53:56
every time I came back that from trip was just not
2:53:58
satisfying. sure I
2:54:00
ate some good food I saw in other places but again if
2:54:03
someone asked me how the trip was I say it was fun
2:54:05
I couldn't describe it
2:54:09
and it should be apparent by now
2:54:11
that I love to talk but I couldn't really talk about it
2:54:14
and that's where I feel that
2:54:16
there's a break in the matrix that something is not
2:54:18
right and I in 2016 after
2:54:22
my student in China I
2:54:27
went to Kenya
2:54:29
for some work and
2:54:32
I got to spend a day and a half in
2:54:35
the Masai Mara sanctuary with
2:54:38
the tribe and
2:54:42
we of course went on safaris. Now
2:54:45
the thing about safaris is that if you don't if
2:54:47
you've never been to a safari the idea
2:54:51
of driving around one and a half days just to
2:54:53
see animals sounds really insane and you
2:54:56
say that I am going to get bored out of my mind and
2:55:00
then you go there and after one and a half days you tell
2:55:03
yourself I should have extended this to three days because
2:55:07
that is the time where nothing
2:55:11
happens for hours altogether and
2:55:15
then suddenly you will drive to a point where you
2:55:17
see a leopard taking a deer kill
2:55:19
and sitting on a branch and
2:55:22
it is like right here which is
2:55:24
probably about 15 feet from where
2:55:27
you are and when
2:55:29
you see that nature in its elemental form and
2:55:33
that leopard has absolutely zero
2:55:35
fucks to give about you and
2:55:39
then you start seeing and
2:55:41
then you see national geographic sort of come alive
2:55:43
you have seen national geographic growing up as a
2:55:45
child you suddenly see these hundreds of zebras you
2:55:47
see the wildebeest trying to cross the
2:55:49
river you are seeing there's a crocodile there so
2:55:52
it just suddenly sort of you know comes alive
2:55:55
and you realize that because
2:55:57
you are sitting there and you have nothing else to absolutely
2:56:00
us to do, you are observing and
2:56:02
you are seeing so many things and
2:56:05
observing those minute behavior of animals that if you have
2:56:07
ever seen a wildebeest crossing which especially when they have
2:56:09
to come down a hill and cross the river, they
2:56:12
would you know really really stand there
2:56:14
for 10-15 minutes hours altogether but
2:56:16
because no one has taken the plunge and
2:56:19
then requires one wildebeest to take a plunge and
2:56:21
everybody just follows him. To
2:56:24
see that happen in front of
2:56:27
you. Reference cascade. So
2:56:31
it is just something which you realize that if
2:56:34
you were impatient and you had walked away from that
2:56:36
spot but you didn't because I mean
2:56:38
the safari owners know that you know this is the behavior
2:56:40
of the animals, you
2:56:43
would have missed out on seeing one of the
2:56:45
greatest migrations which happens in the world and
2:56:48
that's when you start realizing that there
2:56:51
is no value in hurtling at
2:56:53
100 km an hour, it's
2:56:55
not going to do you any good because the
2:56:57
world as this is too large for you to see
2:57:00
but whatever you see, you should see it with an
2:57:02
intensity that you remember it. You will of
2:57:04
course not remember everything but I
2:57:06
remember I was in 2015, I spent
2:57:09
about 3
2:57:12
weeks in Argentina, I had a
2:57:14
very very kind boss who understood that this is the
2:57:16
time of life you should do this. She
2:57:19
liked travel herself so I think it became a
2:57:21
little easier and I got 3 weeks of exhausted
2:57:23
my entire vacation and I
2:57:25
was in Patagonia and
2:57:30
I have seen, I don't
2:57:33
think I have seen that beauty ever in my life in
2:57:35
all these years of travel. Maybe some parts
2:57:37
of Himalayas come close but I
2:57:41
am still stupefied by how beautiful the Argentinian
2:57:44
part is, I have not even been to the Chilean part of Patagonia,
2:57:46
I am just talking about the Argentinian part. The
2:57:50
point which I returned to which we discussed
2:57:52
little while ago about human kindness and generosity
2:57:55
that we were in the wine region of
2:57:57
Mendoza And we were driving. What!
2:58:00
What? Hours in a bus to? The
2:58:03
andes mountains and we decided to week
2:58:05
good the lowest beat which is confluence
2:58:07
yeah I think so to afford hour
2:58:09
hike. And. The
2:58:12
only smiting we had done with gonna date. Soviet.
2:58:15
Gone in December Me to speak somebody negative. Be
2:58:18
that long center to ten pm,
2:58:20
you have a whole day to
2:58:22
hike. We went. Least
2:58:25
that I'm it. We were about to payments on
2:58:27
the favorite indeed to somebody of demons on the
2:58:29
summit. It had started to snore heavily. sent him
2:58:31
a doctor and. You're. Not
2:58:33
prepared for snowy River could give them
2:58:35
a rotating not up for snow because
2:58:37
it's absolutely no focused but that's a
2:58:39
self made it in the mountains works
2:58:41
and one of our friends. She
2:58:44
started losing what he'd make. The aboard
2:58:46
you're starting point saw feel as if
2:58:48
we have my baggage norway beginning of
2:58:51
instinctively minutes and come back and. Been
2:58:54
you know we were coming back. Because
2:58:58
the suicide in there was a bunch of
2:59:00
me was what I said. I mean down
2:59:02
there was booked. Soul.
2:59:04
Is like be where I'm coming
2:59:07
down hard. More. To scratch
2:59:09
at a staggering were such as
2:59:11
the Gordon English and I'm I'm
2:59:13
Not Track And those News. Game.
2:59:16
Judging on. We.
2:59:18
Were in the part of the mules. One.
2:59:20
of the friends was a little of he
2:59:22
or she was okay to one was having
2:59:24
go i put her nipple get know what
2:59:26
it was much and i managed to jump
2:59:29
on other dogs act night next to it
2:59:31
whether or not coming when of my senses
2:59:33
magnanimity. Little
2:59:35
or the last second not guide
2:59:37
realized he jumped. he did a
2:59:39
hundred motion in which they don't
2:59:41
that but. Either.
2:59:44
Way I don't know what happened to my. No.
2:59:47
One would say that of course he's a guide. He has
2:59:49
to take care of you. That's his job. But.
2:59:53
He also was putting himself a certain amount of risk
2:59:55
because well of course he was trained to handle this.
2:59:58
but going to most identity and how these things.
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