One of the biggest problems creatives have is finding ways to get their products and services in front of an audience. A lot of people just aren’t wired for marketing. Luckily, there’s an option that will fit literally any industry you are in: podcasting.
Obviously you listen to podcasts (you listen to mine) so why aren’t you on them sharing your story? There’s no quicker and easier way to get in front of an audience that aligns with you. It doesn’t cost money to guest on other people’s podcasts, and it’ll make sure all of your efforts are getting you in front of the right people.
Also, if you’ve ever thought about starting your own podcast I don’t suggest diving right in. Being a host comes at a large cost, and it requires a LOT of time and devotion most people just don’t have. Fun fact, most podcasts stop after only 7 episodes. To avoid being adding to a negative statistic, being a guest is also a great way to test the waters and see if it’s really an endeavor you want to embark upon.
To go further into this, I brought in THE top expert on podcast guesting: Tom Schwab. Tom is the founder of Interview Valet, the category king of Podcast Interview Marketing. Tom knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers.
Download this episode today, and learn how you can start taking advantage of this powerful marketing technique today.
THE WISDOM WARRIOR
“If you are speaking to everyone, you are speaking to no one.” - Tom Schwab
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