On this episode of The Selling Well podcast, we spoke to Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr, entrepreneur, designer, and art historian. Together the couple co-authored “The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown”, a science-backed guide providing frameworks and tactics to help navigate through uncertainty. Nathan has a deep background in this space, teaching innovation and technology strategy at INSEAD, and co-authored four books before his latest and forefront of our discussion, co-authored with Susannah.

Join us as Nathan and Susannah share insights on the topic of uncertainty and a four-step framework to help sales professionals and anyone in business navigate through it.

Highlights:

• Nathan and Susannah’s professional journey
• The inspiration behind The Upside of Uncertainty
• Framework for managing through uncertainty
• Nathan and Susannah share how it was writing a book together
  
  
  Episode Resources
• Connect with Mark Cox
• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox
• https://www.facebook.com/inthefunnel
• [email protected]
• Connect With Nathan Furr And Susannah Harmon Furr
• Online Course: https://www.theupsideofuncertainty.com/
• The Upside of Uncertainty (2022): https://a.co/d/12iBVSq  

Call to Action
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