Everyone is looking for the "X-Factor" in lead generation and marketing.  The answer is simple, yet complicated.  No, it's not a new platform, tactic or campaign.  It's something deeper and requires your heart and mind to grasp it.  In today's episode, eBook Writer and host Clyde McDade shares The Greatest "X-Factor" in Marketing.  Understanding it will drive more leads, subscribers and sales to your business.

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