BREAK THE MOLD OF BEAUTIFUL is the guiding principle behind Marjani Beauty and The Brown Beauty Co-op, a proudly-proclaimed "brown girls' beauty playground" co-founded by Kimberly Smith.    In less than two years, Kimberly has successfully transferred the magnetic brand story of her e-commerce brainchild, Marjani, into an in-store experience that has brought brown girls from everywhere together to celebrate their beauty and "be the possibility."     It's called The Brown Beauty Co-op, and it's one of the most on-brand unique retail concepts in Washington, DC.  From music to put you in the mood to shop your next lip shade to floor-to-ceiling affirmations that remind its customers of who they are and why they're here, this Washington City Paper-recognized store concept can teach us all a little more about how to tell a story, #IRL.      In this episode, you will learn:   -How to set an in-store mood that reflects your brand story and connects with your target customers' shopping expectations

-How co-founder Kimberly Smith stays true to the Marjani brand voice offline through its employees, in-store signage, decor, and its sales approach

-Why it's important for small businesses to partner with other small businesses and the benefits they both can achieve from being "on the shelf" and "on the ground" with their target customers

-Why an offline store experience may be your fastest and best form of market research

-What Marjani’s core brand promise: “Be the possibility” really means to its founder and the customers it aims to serve in its in-store environment

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Learn more about Marjani at marjanibeauty.com

Shop the magnetic in-store experience yourself at The Brown Beauty Co-op located in Dupont Circle:

1365 Connecticut Avenue, NW, Suite 100
Washington, DC 20036

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Want a peak inside the framework I used to craft the brand story for Marjani? Visit -->

bit.ly/secretsofstory

to download a FREE copy of my latest e-book: Storytelling Success Secrets: The 4 Questions Every Brand Story Must Answer to Sell Like Crazy & Stand Out From The Crowd!