Welcome to The Share: Storycraft for Startups Podcast. In this introductory episode, meet your host, Amber Williams, and discover her passion for helping new entrepreneurs better connect with their customers and stand out from the rest using one simple method: storytelling.

Find out the one thing that she's adopted from her big box corporate experience that can help you scale your startup.

See what Nike, L'Oreal, and Starbucks all have in common when it comes to brand building and why you should begin crafting your own unique brand story.

Consider this introduction your invitation to join Amber and thousands of others in the startup community in a conversation around why and how story sells.