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The Sharpest Tool™Episodes
Scorpion
The Sharpest Tool™
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Episodes of The Sharpest Tool™
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Paid Ads Evolving: Search algorithms are getting smarter, requiring a shift from exact match keywords to phrase and broad match.Goodbye Exact Match?: Traditional keyword strategies may become less effective as search engines prioritize user int
Here are some key takeaways from the episode:Paid advertising is a complex and ever-evolving field.It's important to have a strategy in place before you start advertising.Your strategy should include your target audience, budget, and goals.It's
This episode dives into the secrets of unlocking success through customer-driven digital marketing strategies. We explore how to:Set Goals and Identify High-Value Leads:It's never too late! Partner with your marketing team to define 2024 goals
The episode highlights the importance of experimentation and tracking results to optimize paid advertising campaigns for businesses.Paid advertising is a powerful tool that can help businesses reach new customers and grow, but it's important to
Paid search advertising is a powerful tool that can help businesses of all sizes grow.There are two main types of paid search advertising: pay-per-click (PPC) and pay-per-lead (PPL).PPC advertising involves paying a fee each time someone clicks
Here are some key takeaways:1. Set objectives and KPIs:It's crucial to define your goals for social media before tracking any metrics. Do you want to increase brand awareness, generate leads, or drive website traffic?Once you have your objecti
This episode of The Sharpest Tool discusses the importance of video in social media marketing, specifically for small businesses. The hosts, Josh and Bosco, discuss how video can engage with potential customers, promote a brand, and drive traff
In this episode, Josh & Bosco discuss how social media can be used for lead generation. The speaker highlights that people often have small problems that they don't address immediately, but eventually these problems become bigger and more urgen
The podcast, hosted by Josh Smith and his co-host Nicholas Bosco, discusses the importance of social media marketing for home services businesses. They emphasize the need for consistency in social media content to build awareness and engage wit
Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to:Convert leadsGet more calls and esti
Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to:Convert leadsGet more calls and estima
Combine email marketing and video marketing by adding personalized videos to your sales process. In this episode, we introduce the Bonjoro method of gaining the trust of your customers. You’ll learn how to:Convert leadsGet more calls and estima
Learn how to gain trust and improve customer loyalty with email marketing.We talk about:-- Best email marketing strategies-- How to automate your email marketing-- Where content marketing and email marketing meet-- How to grow your home se
Learn how to gain trust and improve customer loyalty with email marketing.We talk about:Best email marketing strategiesHow to automate your email marketingWhere content marketing and email marketing meetHow to grow your home services businessHo
15-20 years ago having a social media presence wasn’t a necessity. Today it is.But what does that look like exactly and how strong of a personality does one need to have in order to pull it off effectively? Listen as Holly Hoenshell-Nelson, Lea
Give something really good, but give it away. There are a few things any successful marketer needs to do in order to get people to look your way: teach people, build trust, and make them an offer they can’t refuse. According to Dan Bedell, EVP
Connecting with your ideal audience can be as simple as creating engaging content for them. That’s exactly what Susan Kadilak and Paul Kadilak, Owners of Kadilak Homes and Hosts of Renovation Rekindle are doing. The wife and husband duo have g
For those business owners looking to develop their own brand, the process can be broken down into 4 main factors:Company missionBenefits of product or serviceCustomer opinion of your current businessQualities you want associated with your c
For those business owners looking to develop their own brand, the process can be broken down into 4 main factors:Company missionBenefits of product or serviceCustomer opinion of your current businessQualities you want associated with your compa
Al Levi is an author, business consultant, and president of The 7-Power Contractor®. In this episode, Al shares his best tips for retaining technicians and creating a career opportunity for your employees. Building From ScratchEveryone oversell
Al Levi is an author, business consultant, and president of The 7-Power Contractor®. He shares how to find, hire and train the best technicians available for your company. Hire Willing PeopleInstead of hiring people for their experience, Al’s p
Al Levi is an author, business consultant, and president of The 7-Power Contractor®. Today, he shares how to implement clear systems and train the right people so that your home services business can run with less stress and more success. Lear
John Wilson, CEO of Wilson Plumbing & Heating, shares his best practices for aggressively scaling a company through marketing, acquisitions and personal growth. Overcoming Plateaus In BusinessDon’t fear the dreaded business plateau. As an entre
John Wilson, CEO of Wilson Plumbing & Heating, shares the importance of understanding your strengths and taking calculated risks. He also highlights the marketing strategy that has helped him scale his family business.Recognize PotentialOne opp
Tatiana Schafer, Strategic Partnerships Manager for Google, and Vanessa Villa, LSA Manager for Scorpion, discuss advances in the Google Local Services Ads and how they can drive growth for home services businesses. The Onboarding ProcessEmbraci
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