Kevan O'Brien (@kevankevan) is a digital marketing guru who has made strides in the gaming industry throughout his career in Vancouver. Working alongside influencers and celebrities, he has leverage intellectual properties to promote mobile games to a global audience.

With experience teaching marketing courses at SFU, he has spoken on panels globally and had drinks with Trudeau.

If you are interested in learning more about Kevin follow him here:

• Linkedin.com/Kevanobrien
• www.twitter.com/kevankevan

In this episode we discuss the following:

• How working with influencers' has evolved in Digital Marketing space.
• How to use metrics to measure the value of a customer over their lifetime
• How technology use in social settings is evolving and what we can do about it.
• Why it makes sense for Starbucks to spend 1500 dollars marketing to a customer.

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