Did you ever think you could create a product that people could help others?

Snugabell's Founder, Wendy Armbruster joins the show to talk about her journey from working for Telus corporate to launching a side hustle with her hands free bra and eventually escaping the 9-5. In this deep dive she shares her accomplishments and challenges trying to raise 2 daughters as a single mom while bootstrapping her business. She shares her experience on the famed Dragon's Den and her latest round of equity fund raising.