Earlier this week, we shared part one of this conversation, all about how to use big data in small business. And it’s fascinating to hear the feedback on this episode… many of you are thinking bigger picture on the data you’ve got access to in your business and how when you create a action plan to refine one small challenge (whether it’s pricing or target audience or otherwise), you could start to see positive results. Excellent work! Now, if you haven’t heard part one, go back and listen to that one first. But if you’re ready to continue on, let’s pick back up here with my conversation with Chief Data Officer of Freshbooks, Mara Reiff as she simplifies how to use big data in small business. Here’s how.  My special guest today is Mara Reiff and she’s simplifying how to use big data in small business. We tackle and simplify all aspects of it, including: Why it’s vitally important to analyze the data within your business and equally, create an action plan How to define and measure your goals for tracking the big data in your brand Where to gather quality big data and how to avoid analysis paralysis along the way Isn’t this expensive and time-consuming? Mara shares a few ways to make it feasible for your small business …and ultimately, she shows us how to create an action plan to use the big data you gather in a strategic way that drives results. It’s another week of our new way of podcasting, splitting the weekly episode up into two parts… We've been getting lots of positive feedback from you on this! If you haven’t heard yet, we are releasing the first half now and part two on Friday this week. That way, the content is in a smaller, bite-size portion for you to listen to now, simmer on this entire week and be intentional with integrating what you learn into your everyday life. We are simplifying our episodes to be shorter in length, easier to listen to, on-the-go. Things have changed with the pandemic, including our old ways of listening to podcasts (either on our commute or at the gym)…and we’ve listened. Now you get shorter episodes, split into two for simpler learning.  Q: Are you ready to use big data in your small business? If yes, this one is for you. It’s time to #DoTheThing  ---- Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/mara-reiff-big-data-in-small-business-part-two