0:00

Welcome to the Site . Visit podcast . Leadership

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and perspective from construction

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With your host , James

0:08

Faulkner .

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Live from BuildX Vancouver 2024

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.

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321, . We have Olivia

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Day from Allchuck Day Media , or

0:42

just Day Media Day Media . Oh , thanks Okay

0:46

.

0:46

So how are you ? I'm good .

0:48

Yeah , yeah , rock and rolling .

0:49

Busy Rock and rolling . I feel like it's been

0:52

forever . I feel like we should have had a catch up before this

0:54

we should have , we should have .

0:57

So give us the lowdown . So

0:59

elevator pitch what you guys are doing right

1:01

now , and then I will dig into each part . So let's

1:03

go . What are you doing these days for

1:05

construction ?

1:09

Well , we've added a videography team , so

1:12

we're doing a lot more videography . We're

1:14

doing a lot more project submissions , Work

1:17

for the VRCA Project Submissions . They're

1:19

right now , so a lot of that is happening right now

1:21

.

1:22

Take us through Project Submissions .

1:24

So preparing for their

1:26

project to win an award , right ? So we're

1:28

putting all the details together , making it look fancy and pretty .

1:30

Oh , I see For submission to the VRCA . Okay

1:33

.

1:33

Okay , Strategic

1:35

, Strategic

1:38

shorts on construction projects

1:40

for social content . So we're

1:43

taking handhelds and

1:45

we're in the boots

1:47

, in the hat , going to the site

1:49

positioning your super

1:51

, making sure the project looks good behind you

1:53

. We're giving you a little bit of a script

1:56

, if you need assistance taking a quick

1:58

short and then posting that on your social

2:00

media .

2:01

I see .

2:01

Yeah , Okay . So

2:04

lots of business consulting on

2:06

the three to five year out . I find we're really bad at

2:08

that here .

2:09

Insulting or consulting Consulting ? Okay , consulting

2:11

. I used to insult

2:14

, I used to be an consultant . You

2:16

can use that one .

2:18

Thanks Business consulting on

2:20

the three to five year marketing strat

2:22

plan . So I find we're really bad

2:24

in North America with projecting .

2:26

At what At ?

2:27

planning , yeah , and planning three to five years

2:29

out . Everyone is just reactive here

2:31

. Why do you think that is ?

2:33

In Europe it's different . Do you know why it is ? Why ? It's

2:35

because our real estate market is a yo-yo this

2:37

is true and people don't know

2:39

where to be . Yeah , and they're

2:41

like where is this going ? We've had huge

2:44

real estate bubbles .

2:45

Yeah .

2:46

That's probably why .

2:47

I agree . Yeah , speaking

2:50

sessions If you watch my LinkedIn

2:52

, I'm doing a lot of those with associations

2:54

.

2:55

So you're doing a speaking event today here ?

2:57

No , I'm not speaking .

2:58

So you are a media partner here today ? Yeah

3:00

, so do you have a booth over there ? What do ?

3:02

you do no , so I'm taking pictures , so

3:04

you have teams doing pictures here .

3:06

No , just me , just you , just me .

3:07

My team is working on projects .

3:09

Okay .

3:12

And then I can sell those pictures

3:14

. Those images I use them for my

3:17

clients . My clients want pictures here , so we're going to go

3:19

do some upstairs nice shots

3:21

, that kind of thing Right . Okay , so we

3:24

do that . And then

3:26

yeah , with chambers . So not just construction focus

3:29

but outside of the construction

3:31

world , helping businesses , you

3:34

know , start their business up . You know , project

3:36

their marketing what they're doing , Especially

3:38

family businesses . Right now I'm talking to

3:40

a lot with succession planning what that's going to look

3:42

like in a few years out .

3:43

We're just talking about that with Janine just now .

3:45

Yeah , scary thing

3:47

.

3:47

It is a scary thing , there's

3:50

a TV show about it .

3:53

Yeah , there is A good one . And

3:55

then lots of event planning . So team events

3:57

, barbecues , unique events customized

3:59

to your market for construction

4:02

, trying to target

4:04

HR , new hires , that kind of thing

4:06

. So being very specific

4:08

and catering to your construction

4:10

business and who you're trying

4:12

to speak to , and making it fun and interesting

4:15

and innovative at an event that

4:17

you're trying to put on , you know , come

4:19

six months out , whatever it is . And

4:21

then fencing signage , I know . Fencing

4:24

signage Fencing signage what ?

4:26

are you doing with that so ?

4:27

corporate worker pal . So we do all the t-shirts , hats , vizze

4:29

vests , all that kind of stuff . We put your logo on it . But

4:32

then we also do fence signage

4:34

. It's not the big stuff , that's blowing

4:36

in the wind .

4:37

The big board yeah , that's usually what developers do now

4:39

, but you're talking about just on super

4:41

safe fence and then they stick a sign on it . Yeah

4:43

, okay so you have a service that goes and puts

4:45

that up .

4:46

Yeah , yeah

4:48

. So we give you the plaque and off you go , but it lasts

4:50

and lasts for the next job , and so forth . I

4:53

see yeah , so that's sort

4:55

of tapping into construction , but

4:57

we're helping lots more businesses

4:59

outside of construction too .

5:02

We can't talk about that , I know . So

5:04

just give us the so

5:08

when somebody's . That's a pretty

5:10

diverse menu .

5:11

Yeah , I know .

5:13

So when somebody is thinking of

5:15

what are the main problems in construction

5:17

that your firm is helping people with

5:19

, Like , what are the ? If you were to go , okay , here

5:21

we've had . You

5:23

know , last year we

5:25

had 20 construction

5:28

clients . This

5:31

was the bulk of the work , bulk of the revenue

5:33

for your company . What , how are you really helping

5:35

construction companies in general ? What's

5:38

the main things ?

5:39

With their communication and messaging . So

5:41

right now I just find people are throwing stuff

5:43

on social media seeing if it sticks

5:46

. They have no idea who their actual target market

5:48

is . They're not speaking to their target market

5:50

. They're spending money on Google ads

5:52

and it's not going . They're not . No one's assessed

5:55

their current marketing plan and

5:57

how that builds on the pillars of

5:59

their actual business . So if you've got two

6:01

strong pillars that you're bringing

6:03

business forward through , you

6:06

want to make sure that , once you've brought the business in

6:08

, that the communication strategy is widening

6:10

and deepening and you're continuing with your

6:12

you know why story or you know who you're

6:14

marketing to , and I just I don't feel like that's

6:16

being done . So we come in and we kind of do a

6:18

marketing gap assessment , we audit it

6:21

, we tell you what you want to position

6:23

and where you want to position it next , and

6:25

then I would say that's probably it's

6:27

getting people's communication strategy aligned

6:29

, Because it's just right now . It's so

6:32

reactive , Everyone's doing everything reactive

6:34

and , as you know , there's

6:37

no if there's no plan . Right , how are you going

6:39

to get to that goal Right ? Throwing

6:41

stuff against the wall and hoping it sticks ?

6:44

Yeah , and let's talk about

6:46

social for a minute . Yeah , social

6:49

marketing is really tough because it has to

6:51

be authentic and then being able to

6:53

do that via third

6:55

party . So do you create social

6:58

media calendars that the actual people have to do

7:00

themselves , rather than you guys doing it for them ?

7:03

We do a little bit of both , so we create a

7:06

social media calendar ahead of time , up

7:08

to a month ahead of time , with 10 posts for

7:10

them .

7:11

We put reels , or so you can tell them exactly

7:13

what they got to do .

7:14

Yeah , and then I tell them here's the content

7:16

I want to see , these are the pictures I want , these

7:18

are the things that I want you to see you do , and

7:20

if you're not going to do them , then I will photograph

7:23

it for you , I will take it for you , I will be there to do

7:25

the work for you , bye . Yeah

7:27

, it's getting people's mindset .

7:29

So what channels are working in construction right now ?

7:32

Totally depends on your industry that you're

7:34

tapping into , right ? Your buyers

7:37

aren't going to be living on Instagram . I hate to sadly

7:39

say that , but that's a different , a younger market

7:41

, right ? That's why I spend so much time on LinkedIn

7:44

, because it's a professional network . It's both

7:46

buying age right . Facebook is slow

7:48

, but it's there .

7:49

Does anybody use Facebook anymore ? Facebook

7:51

is worth so much because of Instagram these days . Yeah , it

7:53

is yeah , and obviously Mostly

7:56

for an HR .

7:56

Feel right For hiring and putting

7:58

more information , because you can only say so much in pictures

8:01

. Right With

8:03

the amount of text that's available in

8:05

Instagram .

8:06

It's interesting . I was listening to this podcast the other

8:08

day and they were talking about

8:10

how , when

8:13

they hire people oh , it was Kevin O'Leary

8:15

, yeah , on

8:17

Megan Kelly , okay

8:20

yeah , and he was

8:22

saying that when they hire this

8:25

is like I know we're getting off topic a little bit here

8:27

, but we'll dovetail itself back they

8:31

were talking about , like DEI

8:34

, quotas and all this stuff , and

8:36

he's like we don't hire based

8:38

on any quota at all , we hire only

8:40

on who are the best people for the job and

8:43

we go through all of their social

8:45

media . We look at everything and judge

8:47

them on what they've done in the world

8:49

. Wow , crazy , huh

8:51

, Wow .

8:52

And .

8:52

I'm like I

8:54

think probably most do . They just don't want

8:56

to admit it .

8:57

Yeah , but yeah .

8:58

But yeah . So it's interesting

9:01

. Companies have to do the same thing . They also

9:03

are getting judged by the

9:06

candidates or clients or whatever

9:08

it is . They're looking at them from the outside . In they're

9:11

going . How does this company's culture , does it vibe

9:13

with how we want to do work ? So

9:16

what kind of stuff are you posting that's

9:18

engaging , that

9:20

? Can

9:23

you just give me a ? You don't have to say the company's

9:25

name , because obviously we don't want to do that , but maybe

9:27

tell me what kind of company it was

9:29

, like it was a sub trade , it was a GC

9:31

and then tell me what kind of posts you were doing

9:33

for them .

9:35

So it would be a GC and

9:39

they wanted to be very prevalent . So

9:41

I always suggest you start with LinkedIn first

9:43

and you get your company profile

9:45

All dialed , dialed Super strong

9:47

, and you should piggyback your messaging

9:50

from there to the Facebook

9:52

or whatever you're going to do , but

9:55

the posts should be a little bit of corporate

9:57

culture , a little bit of education . You've

10:00

got your holidays in there , but

10:02

you have to tie to

10:05

your mission statement or you've

10:07

got to keep that all tight and secure

10:09

, even though you're changing the platform A

10:12

little bit lighter for Facebook and

10:14

Instagram , then the heavier feel on

10:16

LinkedIn , but

10:19

you have to be open to suggesting that

10:21

you're talking about authenticity . I'm

10:25

here , this is real life . This

10:27

is a project we're working on . Here's what we're

10:29

showcasing on the project . This

10:31

is relevant today because this is

10:33

how we do this differently , because

10:36

these are the whys behind what makes us different

10:38

Always looking at your

10:41

competitor Like I know , we're all in the industry together

10:43

but looking at what

10:45

sets you apart . Marketing is to set you apart

10:47

. So stop delivering what

10:49

everybody else is delivering and

10:51

put yourself out there . Put

10:54

yourself out there as the next leader , the next innovator

10:56

, the next whatever . Everybody is so scared

10:59

with Instagram

11:01

and all these things , they want to be

11:04

perceived a certain way . But

11:06

if you get down to the core of the why , where

11:08

I spend a lot of time with companies , in corporate culture

11:10

and values and where the company's

11:13

why sits , and usually

11:15

everything stems from there , but it's been jaded

11:18

by shiny

11:21

object syndrome with social media

11:23

. We should be this way . Because , our competitors

11:25

doing this Instead of just focusing

11:28

really hard on what we do really

11:30

well . And there are some companies

11:32

out there in construction that have been doing

11:35

what they've been doing for a long time

11:37

really well and they have excelled

11:39

. But those companies are usually slower

11:41

on their social media , when they could be propelling a lot

11:43

more information , helping the industry

11:46

learn . But then there's that whole

11:48

clause with well , I don't want you to know

11:50

what I know

11:52

.

11:52

And this is what I talk about . They don't want to share .

11:53

They don't want to share . No , no .

11:54

Why would they Right , yeah , yeah .

11:56

Secret sauce right .

11:58

I know , but look at , on Moscow , all open platform baby

12:00

. Yeah , yeah , look where he's going . Yeah

12:02

, pretty good .

12:04

So , and then parlaying

12:06

, I guess , into what I do .

12:09

Parlay . I like that word , Jeez . What

12:11

does parlay mean ?

12:12

Just

12:15

moving to the next phase .

12:16

The only reason I heard this is because I

12:19

was watching the Super Bowl . Yeah , they

12:21

had the fan duel came up and said multiple parlays

12:24

. I'm like what the hell is a parlay ? And then you

12:26

just said parlay . I'm like it's the second time

12:28

this week I've heard parlay . Okay , it's

12:30

been so much . Maybe it's two contacts

12:32

. Yeah , okay , fair enough .

12:34

But the discrete marketing has come up more

12:37

in the special projects that we do ?

12:38

What is the discrete marketing ?

12:40

So that's marketing with

12:42

government agencies , and you

12:44

know we're constituents .

12:46

Covert marketing yeah .

12:47

We're . You have to finesse the communication

12:50

in such a way that you're not

12:52

tiptoeing , but you're saying what you need to say

12:54

, but you're not saying too much . And

12:57

yeah , there's a very . You know

12:59

it takes experience in the industry

13:01

to know how to do this .

13:03

I see corporate massaging .

13:04

Corporate massaging . I like it .

13:06

Massaging of the massage . The

13:08

message .

13:09

The message .

13:10

Yeah , massaging the message . Massaging the message . Right

13:12

, fair enough , okay , so

13:16

what

13:18

do you think is ? Let's just take the

13:20

next number of years here . Where do you think the

13:22

secret sauce is going to be for branding

13:25

marketing companies ? What do you

13:27

think they need to be doing ? What are the trends

13:29

?

13:30

Well , I think someone needs to stop let go of yellow

13:32

and orange in construction

13:35

. I think they're being overused and green , Green

13:38

, yellow and orange from branding perspective .

13:40

What's left .

13:41

I know , I know .

13:42

What's left .

13:42

I knew you were going to say that you were going to say

13:44

yellow field .

13:45

No , but I mean , there's only so many contrasts to black .

13:47

Yeah , yeah . Well , you don't

13:49

want just everything black either .

13:50

No , you got red left .

13:51

Yeah , yeah .

13:53

You'll see Blue blue's taken .

13:54

Yeah , blue's taken . Yeah so yeah

13:56

, sorry , it's going to be a mishmash .

13:59

I know we can't just like get rid of it . The

14:01

thing I think that the yellow orange , all

14:04

of that it says , hey , pay attention

14:06

.

14:06

Yeah .

14:07

Colors , yeah , and

14:09

construction is about hey , heads up , pay attention , pay

14:11

attention . So that's kind of what it is . Yield

14:13

.

14:13

Yeah , yield .

14:14

Yeah , yield or stop

14:16

what you're doing .

14:17

Yeah , stop what you're doing . No , I don't think they're going to disappear

14:19

, but I just think people are . You

14:22

know , when I look in construction companies , it's

14:24

like this person has almost the same

14:26

name as this person , right

14:28

, and then when you talk to people , they don't

14:30

really understand what the difference between the two companies

14:32

are .

14:33

Oh , okay , yeah , Okay .

14:36

Some of the construction companies here . I don't know if they're actually

14:38

here , but In my neck

14:40

in the woods .

14:40

Well , I was the first site max , by the way . Yeah , I was the

14:42

first , yeah .

14:43

Which is great .

14:44

I love it . Even

14:46

site docs used to

14:48

be safety docs before they met me .

14:49

Yeah , it's just saying , Just saying yeah

14:52

, but I think

14:54

it's going to construction

14:56

companies are going to evolve , hopefully get

14:58

a little bit further out there with social media . I

15:00

think that's that trend .

15:02

Where is it going ? Like social media

15:04

, are people getting tired of it ?

15:06

I think they are getting tired of it .

15:07

There's a huge fatigue , I think . I think there's a trend

15:09

Like my daughter's , like no , we just yeah

15:13

, we're on it , just to sort of

15:15

they chat on it quite

15:17

a bit , like on Snap , yeah , and

15:19

they'll do that , but they're not spending . Like

15:23

when they start to hear that the

15:26

kids of the Google

15:29

founders , parents and all that

15:31

don't let their kids use it , yeah , then

15:33

they start attaching prestige

15:36

to not using Mm-hmm .

15:38

Well , I don't like social media myself

15:40

.

15:40

I got into a few . You're in the wrong business , lady

15:42

, I know .

15:44

I know . No , I keep it very like . It's like everybody .

15:47

I hate this , but let's do this .

15:49

No , I enjoy .

15:51

It's it's fatiguing .

15:53

Yeah , to be in that world all the time .

15:54

So I'm very .

15:55

I treat my time very precious . Do you think it's toxic

15:57

? I think it can be .

16:00

Like I know that you know when

16:02

I've done posts and I continue to do posts

16:04

. And then you were like well

16:07

, what was the reaction to the post ? It's constant , like

16:09

you're looking for the reaction to what you

16:12

did and you're marking your own

16:14

happiness on

16:16

what depth

16:18

of reaction you got .

16:21

I would say that's more personal , social . I

16:23

don't know if really people are marking on

16:25

.

16:26

Well , I mean , let's put it this way If

16:28

you're the marketing coordinator at

16:30

a construction company and then you're doing posts , you're

16:33

going back , okay . So we got former likes and we

16:35

got oh , look at the engagement we got here . It's

16:37

like hang on

16:39

a second , don't really give a crap , but

16:42

we do need to be . There's

16:45

only so many channels to be visible . Yes

16:47

and I spend a lot of time on that topic

16:50

. But I do like the site signage situation

16:52

because that's not going away .

16:54

Yeah , I spend a lot of time with

16:56

people on . You don't

16:58

need all four or five platforms

17:00

, need one . Somebody's going

17:02

to follow you on a platform they really love . Just

17:05

make sure that , if you're a

17:07

professional that you're linked in , you're

17:10

driving that from your LinkedIn and

17:12

then you can start talking . But I will challenge what

17:14

you just said , because usually

17:16

those stressful moments

17:18

of are you getting enough likes , it's

17:20

because you're trying to post content

17:23

that doesn't . It's not ringing with

17:25

what's going on .

17:26

But what does ring in construction ?

17:29

what you're doing different .

17:31

Okay , so here's some people that have really

17:33

good tons of following , are

17:35

people who do crazy high

17:39

quality video of

17:41

the work they do and it's like dialed

17:44

. There's a couple of people in Eastern Canada

17:46

that have like millions of followers

17:48

and it's just because they keep doing

17:50

the same thing and

17:53

there's a craft to the romance

17:55

around sort of the visuals , but

17:58

other than that after 4.30

18:01

, they're out Like

18:03

it's a very difficult industry

18:05

to get engagement from a social

18:08

level because the job site closes

18:10

down . There's a

18:12

significant part of the population that does

18:14

not want to even think about work at

18:17

all . I am out out , out , I'm

18:20

doing whatever , I'm looking at the sports

18:22

scores , I'm going to want

18:24

to go to a bar , I might be

18:26

in pain from the job

18:28

day , it's been horrible weather , I might

18:30

all that kind of stuff . There's a group of people like

18:32

I'm out . But what's

18:35

interesting when you're talking about LinkedIn and

18:37

then you're also talking about Instagram , for instance

18:39

? Because it really is surely

18:41

what we're talking ?

18:42

about it is Facebook , whatever , yeah .

18:45

But Instagram is kind

18:48

of where you can dance

18:51

the line about what it's like

18:53

to work somewhere and the sort of

18:55

what

18:58

would you call it Playfulness

19:03

. I guess you can get away with playfulness

19:05

. On Instagram , yes , you can , whereas

19:08

on LinkedIn , I think it's more

19:10

of a . This is how we operate

19:13

.

19:13

Yes .

19:14

Agreed . So it's

19:17

interesting , the word culture has come

19:19

up a couple of times . What do you think , or

19:22

is , what is the impetus of

19:24

the beginning building

19:27

blocks of what a company's culture is ?

19:31

I think the company culture stems 100%

19:33

down from leadership .

19:35

Okay , good .

19:37

So if you're not walking the talk and you're

19:40

pushing this out there to marketing and

19:42

your project managers

19:44

and so forth , but that's not what you're

19:46

doing up the top .

19:47

Yeah , I agree 100% , it's not going to work . So

19:49

we also have . We

19:52

talk about culture quite a bit because it's such

19:54

a word . Our culture is this , and

19:57

it is almost like it's

20:00

similar to the word brand . You

20:02

know , you're someone to say what's your brand ? And

20:04

somebody will say , well , this is what our brand is , and

20:07

you're like that's what you

20:09

want it to be . Yes , because you're actually

20:11

not in control of it , you can only steer it . Yes

20:13

, and then other people are assessing whether or not that's

20:15

true or not . Culture

20:18

is very similar because you

20:21

have your company's values

20:24

, et cetera and half the

20:26

time I don't live by those and

20:28

then the culture is the

20:30

net behavior of everybody

20:32

who contributes into the company .

20:34

Yes .

20:35

But , as you said , it does start with

20:37

that core from the top .

20:39

Yes .

20:39

So and that's

20:42

where you can have some toxic

20:44

things that it's

20:46

almost as though if you

20:48

look at like

20:51

liquid , for instance , and you were to drip

20:53

dye into , into

20:55

, and you can see it kind of go down . It's

20:58

the color that's left when

21:00

everyone's opacity of

21:02

drips . It's whatever color

21:05

is left for the culture . But

21:07

what's interesting is is that a toxic

21:10

person can

21:12

be , can impact

21:14

a culture so badly that

21:16

it is like black dye and

21:19

suddenly there's no color left . It's just black Right

21:21

, and you can't you can't put any

21:23

yellow , blue or whatever . It's just black now

21:25

. So it's interesting how

21:29

companies talk about culture as

21:31

a thing that is disconnected

21:34

from people and it's a

21:36

it's more of a flag . You

21:38

know , what I mean when really everybody

21:40

contributes to it on a daily basis . Some

21:43

have more velocity on how

21:45

much they input to that . Some

21:47

people might be quiet at the office and their culture

21:49

is kind of reserved or whatever it is , and

21:52

there's other people who are just you know . Let's

21:54

say you have a culture of like some

21:57

Wolf Wall Street . There's an example .

21:59

Yeah , okay .

22:01

You know there's . There's the scenes where they've got all sorts of stuff

22:03

going on yeah . And

22:07

that would be the culture , the party culture of that

22:09

company ? Yes , so what would you

22:11

say is , how

22:14

can companies get some

22:17

zip to be exciting enough and

22:19

have a culture of yeah , yeah , yeah , yeah , yeah , yeah , yeah , yeah , yeah , yeah , yeah , yeah , yeah

22:21

, yeah , something where leadership

22:25

can really interact

22:27

on a genuine level with the rest of the company

22:30

? So I always find , like we have our fun

22:32

Fridays , that we do , and

22:34

you know , like the one the other day was

22:36

on , we have this massive TV and

22:38

everyone wants to play

22:40

Mario Kart , like to have Mario

22:42

Kart on Friday . I'm like I

22:46

don't know , but everyone , I

22:48

I had this feeling like I wasn't connecting

22:50

and it wasn't my idea

22:52

, because everyone has to do their own Mario Kart

22:54

thing . I did actually have a meeting I had

22:56

to go to , so I couldn't be there

22:59

, but I did come back for a little bit and everybody

23:01

was doing their thing and I'm like , okay , this is good , I

23:03

can just , you know , I'm

23:05

happy , everyone's happy . So

23:08

what sort of ? When you talk about

23:10

, you know , marketing and marketing strategy

23:12

and messaging and all that , it has to kind of come back

23:14

in to the company

23:16

.

23:17

I do .

23:18

I worked daily on the marketing

23:21

that's a really long , tangent roundabout .

23:22

But yeah , I got there Working

23:26

on filling the marketing circle . I feel

23:28

like a lot of people have pieces of the circle and

23:30

they're trying to fill it but they're not

23:32

getting the like whole holistic view that's

23:34

helping with all the organic traffic

23:36

or whatever you want to talk about . But when you come back to

23:38

the culture , all

23:41

that branding and messaging , we

23:43

spend a lot of time in our marketing gap

23:46

assessments interviewing leadership

23:48

first to understand the corporate

23:50

culture before even touch marketing . Yeah

23:53

and that's been most

23:55

beneficial because you had some nasty conversations

23:57

. I have .

24:00

Hard conversation .

24:01

But I also ask that everybody this the same

24:03

10 hard questions , yeah , and I

24:05

just I check it out right

24:07

there and then right , and I

24:11

find typically leadership

24:15

is so out of touch with where

24:17

the business is going on the day to day that

24:20

they need more Mario Kart time

24:23

or they need more yeah of that kind of time

24:25

, because it's one thing

24:27

to scale and grow your business , but when your

24:29

tentacles are everywhere right

24:32

, there's still a body attached to that that you

24:34

got to check in with right and

24:36

if nobody's checking in it's

24:39

, it eventually goes sideways yeah , that's true

24:41

.

24:42

I definitely got a new phone Friday this week or

24:45

I think it's next two weeks away . Right , yeah

24:47

, two weeks . Okay , so these

24:50

are short interviews , so what

24:53

would you like to leave everyone with ?

24:58

Um .

24:59

Got a sale on site signage for 1995

25:02

.

25:02

No no , no , just to

25:05

be more fearless . Be bolder

25:07

with what you're looking for out of your communication

25:10

and your marketing and contact me and contact

25:12

you .

25:12

Okay , good , and your

25:14

website is .

25:16

Don't you dot Davemediaca

25:18

.

25:18

Davemediaca . Okay

25:20

, well , this is a pleasure . Thank you very much . You're

25:23

welcome , I love you cool

25:25

well

25:28

, that does it for another episode of the site business

25:30

. Thank you for listening . Be sure to

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