Is more choice a good thing?
Barry Schwartz the author of the Book - Paradox of Choice seems to think otherwise.
In his TED talk of 2008 he presents the case where greater choice has left people confused , paralysed and despondent. Infact he write this book after experiencing the trauma of choosing a pair of jeans in an outlet which had - boot cuts, cowboy cuts, slim fits , regular fits, skin fits , baggy fits and so on.
So, is more choice a good think?
Listen to find out.
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