We attempt to unravel the secrets of how to sell how people buy through understanding how Transactional Analysis fits into the buyers buying decisions. Learn how people buy so you can sell more. We dive into Transactional Analysis (TA) and explore how understanding the Parent, Adult, and Child ego states will change the way you sell.We break down the psychological dynamics at play during a sales meeting and guide you through identifying and engaging with each ego state. We provide some strategies  to navigate conversations effectively in future episodes, but we'll start that conversation now.