In this episode of The Small Business Show, our guest Mariana Henning, guides us through the evolving world of branding. In this episode we explore the art of building connections with audiences through emotionally riveting video content, the ways to overcome camera shyness and achieve an authentic on-screen presence, and the realistic expectations businesses should set for the impact of their brand videos.

Mariana explains the concept of 'narrative transportation' – transforming customers' objections around price into emotion and desire and explores the various marketing strategies to sustain the emotional connection with the audience beyond the brand video. Ultimately, captivating brand videos combine strategic marketing with narrative proficiency, ensuring lasting relationships with the audience, akin to a friend or a trusted advisor in a crowded marketplace.
 

Social Links:

http://brandmagnetic.com
http://instagram.com/brandmagnetic

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