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the charges you gotta know what's your mission is

1:14

what's your vision is a clear on it's

1:16

not just do it because you think it's exciting

1:19

are cool but , because you have

1:21

a bigger reason behind it i said i'm gonna try

1:23

this for one year i'm , it

1:25

for a year made your once a week for a year

1:28

and see how it feels

1:30

and i'm not going to try to make any money just

1:33

want to add value in help people welcome

1:37

, the smart passive income podcast

1:39

somewhere it's all about working are now

1:41

so you can sit back and reap

1:43

the benefits and

1:46

know euros he's determined to

1:48

be a world champion podium champion trading

1:50

card game via

1:56

the house and his show the school great

1:58

is has reached hundreds of millions

2:00

of people infected the so every single year

2:03

and the last and lewis was on the show with an episode

2:05

adding fifty six which was nearly five

2:07

hundred episodes ago ,

2:09

was maybe seven or eight years ago it's been

2:11

pretty incredible to watch his journey as growth

2:14

back then he was into linked in and helping people

2:16

master webinars and now he's

2:18

interviewing people like kevin hart

2:20

and he had once interviewed coby bryan

2:22

we actually hera amazing story

2:24

about how he book that interview and the

2:26

all all the amazing things that coby recent

2:28

piece piece came

2:30

in around that time for louis and we'll

2:32

get some insight intercept said say about the

2:35

journey of podcasting wouldn't take to step

2:37

into this world and where it might be like

2:39

to include video along with the podcast

2:41

along with i'm also finding

2:43

peace within yourself and to have the confidence

2:45

to move forward into your for south

2:48

and your for authenticity all and more

2:50

in today's episode this assess and five hundred and

2:52

forty one of the smart passive income podcasts

2:54

manning's poplin here to help you make more money saved more

2:56

time and help more people to hope

2:59

you enjoy this interview with myself and louis

3:01

house from the school of greatness this

3:04

welcome welcome back to the smart passive

3:06

income podcast it's it's been minutes my

3:08

man spent too long could see brother

3:10

way to i think the first time you're on the show he might

3:13

remember you were talking about linked in

3:15

that would like your the i really was like eight

3:17

years ago or something hits it

3:19

was in utah the a beautiful story about how

3:21

getting injured actually helped to you and

3:24

i'm not going to get into that story everybody can go back and listen

3:26

to that and you little time travel but

3:28

ah six gordon awesome

3:30

are you now and i wanted to bring you on to talk about

3:32

this journey that the podcast is taken in worth gone

3:35

so profound that how you

3:37

bad man like things are things going

3:39

good had tell us how good

3:40

i'm very grateful one of the one of the reasons i'm grave was

3:43

because i sell piece of my heart and i feel

3:46

for for many years my life was trying to figure

3:48

out how to create

3:50

peace as opposed to just being

3:52

peace and analysis from a little bit

3:54

off topic but i think is you know of no

3:56

matter what we're creating whether we're launching a

3:58

podcast are poking their channel a

4:00

business or physical product or whatever my be

4:02

were seeking something i think it's for

4:05

me it's been important to continue

4:07

to seal or ,

4:09

is gone on of my life said i can be peace

4:12

while i create and create from a

4:14

place of acceptance

4:17

of self love and peace and for me

4:19

that has allowed me to personally

4:22

create with a lot more energy clarity

4:24

focus excitements ah

4:27

, stress anxiety and more

4:29

joy and so so think

4:32

that's a of for me the foundation

4:34

of where i've been over the last you know year

4:37

creating year journey for myself

4:39

that is what is peace mean to you the

4:41

want to sleep at night within moments a

4:43

means when means when do

4:46

go on according to plan not

4:49

being triggered and reaction mode and stress

4:51

and anxious and frustration and angry

4:53

mode but more or game that's

4:56

unfortunate and and allow myself to feel something

4:58

for a moment but really just going back into

5:00

what's most important which is my piece

5:03

which is a place else i mean

5:05

i like something i mean i like what someone did to

5:07

me are said to me or how something was broken

5:09

down and and my life i

5:11

, not agree with it bites

5:14

bites it to take my peace in

5:16

our power over my my piece

5:19

just means that my attention

5:22

as going into the problem as opposed to

5:24

into a solution or into what

5:27

i'm grateful for those moments so for

5:29

me it's been a it's used to hold

5:31

on a things a lot more you know as were so much on

5:33

a is an early thirties and now it's you

5:36

know something happened a few days ago with

5:38

a team member mind that that we had a like

5:40

our they did something illegal

5:43

, say that and it was kind of shocking

5:46

and was like wow this is like just common sense

5:48

but at the end of it end of like

5:50

okay i can sit him been frustrated enough

5:52

sad and messages person my anger and

5:55

i can't believe this for can say

5:57

islets is due due diligence and

5:59

the the on and get back

6:01

to my vision by purpose

6:03

which is being of service to people which is creating

6:06

from creating place of helpfulness

6:08

of solutions for individuals the

6:11

i think that's something you do extremely well which

6:13

is the or whole journey has been teaching people

6:15

hire people hire have this the answer let

6:17

me go figure out how to make a dollar when we forgot i'd make

6:19

ten dollars hundred dollars is our our

6:22

our we did it as months and i

6:24

messed up here here here but will

6:26

you try something new this month and here's what i learned so

6:29

i think that's think that's what i'm trying to do it

6:31

as well

6:33

the tree and you know it often takes time for us to get

6:35

to that point where we can have that clarity we can

6:37

have that sort of mental stability to

6:39

make those decisions because like you said things are going to happen

6:41

that are out of our control menu i cared

6:43

for you know this way more than me you

6:45

, it's probably things are your control every day of your life

6:47

what am i i given it a listen

6:49

to me that is that area that yeah yeah

6:52

and it's it's easy to go are we feeling

6:54

right now are we bad parents or anything

6:56

like that and in every situation

6:58

is different but we also have to remember all the things

7:00

that we are doing well and the things that we are grateful

7:02

for that is just gonna be a journey

7:05

that are but he's gonna continue to be on and

7:07

you know as you know as you've grown like

7:09

new levels new devils

7:12

hey there

7:13

they quoted a big devil that are sort of hon you

7:15

now as a result of like your huge success

7:18

in your region the net worth that

7:20

you've built it's it's amazing but i'm sure it comes

7:22

with them yeah i think there are not

7:24

with the devil it's an opportunity for growth which

7:26

is i never thought

7:28

of myself as leading a team

7:30

like i was the receiver in sports

7:32

i was like the the games

7:34

i play i made the plays but i wasn't

7:37

like that the orchestrator

7:39

of the team i wasn't the ra ra guy

7:41

i wasn't going out directly people on the

7:43

team i was like i

7:45

don't want that i just want you to throw me a bar

7:47

or given the ball make the shot and

7:50

in august be

7:52

happy with that with never wanted to be like okay here's

7:54

what we're doing here's the vision here's an

7:56

here's what to be to do better and coaching people

7:59

there was never mind the gym and it's

8:01

kind of something i rejected in sports

8:03

because i was afraid to take on

8:06

that role but ,

8:08

when taking on a business and building a team

8:10

it's it's not really an option sure i'd

8:12

hire someone ah that

8:14

that works with my team and man says of team a

8:16

lot so i can be and creative mode more

8:19

more i've still got to make tough decisions and

8:21

lead people and become a

8:23

and develop myself as a better leader

8:26

and i think that is an obscene and we doubled

8:28

our size of our team this year so

8:30

bringing on more people have never had as many people

8:33

my team such as halloween navigate

8:35

that how do you manage or gotta give time to people

8:37

and onboard people on train and twelve

8:39

leadership skills and others and

8:42

just make tough choices sell for

8:44

me i never wanted that

8:46

you know of ten fifteen years ago and

8:48

i think i'm embracing it more because

8:50

i understand that's what's gonna

8:53

support me in accomplishing our mission

8:55

which mission serving a how to my allies weekly to

8:57

help them improve them quoted a life through media

9:00

Call Jenn Moore doing and i can't

9:02

do that on my own. I can't do it by myself. i can't

9:04

do everything on my own. I'm not that good

9:06

enough to do it on my own and

9:08

it's going to take a team

9:10

of people to support. That mission is ever

9:12

a sense of Pride

9:14

that came along with your work, such that it was hard

9:17

let go of it and give it to others. Or

9:18

was it really easy for you to have those things off.

9:20

I

9:21

i would love to have things off in a second.

9:23

If I knew someone i do it, you know, at

9:26

the level that I was

9:28

excited about and it would make me out new

9:30

logo so quick so learning how

9:32

to find the right people who already have that skill

9:34

or having a patients did on

9:36

born and train someone to get to a certain level

9:38

where i feel comfortable letting that's

9:40

just challenge because some

9:42

like me and you we've learned so many things

9:45

in the last ten years really ,

9:47

around we we tested some ways thing

9:49

is from course creation

9:51

the building the web sites to of writing content

9:53

of creating videos to editing yet to launching

9:56

a webinar to creating a slide deck to going

9:58

to advance going learning public speaking the learning

10:00

how to sell to affiliate marketing to

10:02

all these different things like we just learned

10:04

on the go and most

10:07

people learn one of those things you know a

10:09

at at of job or something they learn they take

10:11

on one skill and then they don't go beyond

10:13

it one , and i of developed

10:16

hundreds of micro skills

10:18

that all combined create

10:21

what we have from what we've built and

10:23

i think that's really hard to expect

10:25

someone to come in and like okay so he's

10:28

just know how to setup a runaway been are when

10:31

most of the world is never done one and

10:33

never done one at a level we've done that so

10:35

how could they really do that our readers expect

10:37

you to create this course are developed this worksheets

10:40

or something that might seem so simple the us

10:42

is an intuitive someone else

10:45

ah so really having the patience to teach

10:48

and train over and over as opposed

10:50

to expect someone to understand

10:52

and get it right away as something that

10:54

i've alerted to do

10:56

the i mean we experienced that back in the day

10:58

when we hired vs From

11:00

jockey's Ridge, sample. It's like, hey go

11:02

do this and, you

11:03

know, they try, but you got

11:05

to teach them, you got to train them. So give yourself

11:07

a little grace you're hiring people, or if you're trying to

11:09

find some help, you need to know that. You have have to invest

11:11

some time, a friend to help

11:13

them help. You essentially are the jobs being

11:15

as you might. You might bring somebody might

11:17

think they're great and they spent three months rent

11:19

a to train on board and then that's right fit

11:21

and then you feel like I should just go back and

11:23

do myself because it took much time and

11:26

it didn't work out and I think you've

11:28

got to be willing to this what makes someone

11:30

more scalable and their ability to

11:33

be patient and hire

11:35

the right people and realize they

11:37

may leave at 3 to 6 months or may not work

11:39

out. And that's just part of the business

11:41

cost. How do you as you are

11:43

hiring your team consider

11:45

culture

11:47

within your business. don't you

11:49

don't just hire for the tasks. Are you hire for culture

11:51

and being a part of the city? Are you get

11:53

to know somebody in that short.

11:55

Of over

11:57

yesterday? Cuz we're constantly having people

11:59

in recruit. and looking

12:01

to hire maybe someone

12:03

yesterday after they went through a few rounds

12:05

with my team already and

12:08

the lesson the whole conversation

12:10

is to scare you to to not

12:12

be there i said because it's

12:14

part enrollments but it's part are

12:16

you ready for the task of what's gonna happen

12:18

and let me paint a picture of what we expect

12:21

and what our standard is for

12:23

, team team

12:25

they read in our in our job description

12:28

they read the the core values

12:30

of of the company in our job description

12:32

so we put that there and said this is our values

12:35

this is our mission do not apply

12:38

if you're not aligned to these eyes and this mission

12:40

so we try to really get people not to apply

12:43

and just on qualify them or the

12:45

on then they come through the we

12:47

get tons of applications and

12:49

our team a sifting through and really

12:52

only picks like okay who were the three of these

12:54

three hundred we think are the best candidates dallas

12:57

put them through an interview process and

12:59

it's all about values and vision because i've realized

13:02

i've think i heard you on mosque is it isn't a video

13:04

use like so many times have made the mistake

13:07

of hiring based on talent but

13:09

what i should be hiring more on his

13:12

values and kindness and he's like have hired

13:14

so many extremely talented

13:16

people who are not nice people

13:18

and , hurt me and it hurt the culture

13:21

that you know and and hurt the process

13:23

and i think finding people

13:26

would have i always say this it's about

13:28

the attitude energy and effort you

13:30

, we can we can trade him on the skills

13:33

what we're doing is not rocket science for don't

13:35

have to be like these brilliant architects

13:37

like you were the see it

13:40

not rocket science is not you

13:42

know mathematics with architecture

13:44

design not as complicated thing

13:47

it's stop or we can teach

13:49

and train people on but the added

13:51

to the energy and effort is the most important

13:53

quality for me and alignment towards

13:56

our values and our mission is gonna excited

13:58

about what we're up to

14:00

our values and our vision then don't be here

14:02

you can go somewhere else can go work wherever

14:04

face but google tiktok or start

14:06

you on things and take on the weight of

14:08

being business owner if that's what you want do or be consultant

14:11

whatever a , if if you're looking

14:13

to build something something change

14:15

lives and you want see people grow and improving

14:17

their life then that's what we're about but attitude

14:20

energy effort what i preach constantly

14:22

because so many times on the

14:24

sports arena i

14:26

witnessed incredibly talented

14:29

athletes who we're way better their me their mean so gifted

14:31

freaks of nature gifted freaks right

14:34

athletically coordination everything

14:37

then when their attitude

14:39

or their energy or their effort was

14:41

down or loud it took everyone

14:43

else down and it hurt the team and

14:46

, people got you know removed

14:48

put on the bench and then removed from the team

14:50

eventually it didn't change their attitude their

14:52

energy other effort so we're

14:54

here to make an impact

14:57

and he can't do that when is a few

14:59

people that are taking now the recipe

15:01

yeah you remind me is that moment

15:04

in time and alan iverson was complaining about practice

15:07

i former practices and

15:10

you know you gotta show up even if you are the star

15:12

player yourself to be a part of the team in

15:14

and sell up and

15:16

the by example and even do it a great job

15:18

with as this in the pie guessing faces seen your

15:20

growth have been watching from the sidelines you developed

15:22

as a interviewer you developed as

15:24

some just a skilled entertainer

15:27

and and and and somebody who i could feel

15:29

really truly cares about people were watching

15:31

and listening on the other end when , started

15:33

your podcast what were some of the sued struggles

15:35

and challenges that you had we have a lot of people

15:37

who are interested in starting a podcast today i

15:39

mean today's now easier than average do

15:42

so but it's up here that matters

15:44

yeah we have either never to create a lot

15:46

when we were doing i mean you would have one of

15:48

the first two people i talk to your

15:51

your i was looking a lot of our podcast you

15:53

and derek halpern because derek

15:55

how to show i think was called sore for prayers backed

15:58

them yeah and this was two thousand

16:00

were you started your podcast twenty eleven

16:02

or two twelve twenty ten actually quite

16:04

ten yeah so you were

16:06

you g before me before

16:08

your or your second wave

16:11

you know joe rogan was on an eye when he was

16:13

two thousand and seven eight or nine or something and then

16:15

the canada weird quirky pack

16:18

podcast that you know had their own little

16:20

small raving fans and yeah that was

16:22

there i guess maybe some ambi on npr

16:24

show or something and then you

16:26

are kind of like second wave and wave and be like the

16:29

web two point two or something on an hour to two

16:32

and a half hour and twenty

16:34

seven january twenty third team of come on

16:36

up on nine years now and january and

16:39

i remember call you and derek

16:41

and being like a my were specifically what you said

16:44

i was like the because they have any

16:46

legs with podcasting thing and you

16:49

think is gonna is gonna and like

16:52

the you enjoy it and use told me

16:54

it's wanted was fun things you do

16:56

a memory scientists said autonomous fundings you

16:58

deal and you also said something around

17:01

the lines of on a notices exactly how

17:03

you set up he said something around the

17:06

quality of listener like the quality

17:08

of person who consumes it is such a high

17:10

quality relationship like the relationship

17:13

i have with those people and

17:16

, a much more qualified lead

17:18

for things on promoting people sign

17:20

up from there there i'll just say to myself

17:22

okay like maybe the something i can do

17:24

this and i had been just interviewing

17:26

people from my own sake just

17:29

him to learn from people for you for years

17:31

but i wasn't recording wasn't and i really

17:33

started thinking like maybe this way i can get to sound

17:35

help more people because i wish they could hear these conversations

17:38

you know stuff like me and you would have how

17:40

i too am at like various blog world

17:42

at like and okay i wish i wish we will

17:45

appear when i'm learning from pat's

17:47

win over here because it's incredible conversation

17:49

we're having so the challenge bieber interface

17:51

today is obviously

17:54

i know how many podcasts are there now over

17:56

a couple of million i think couple million

17:58

and i think the charges

18:00

you gotta know what's your mission is what's your vision

18:03

is a clear on it does not

18:05

just do it because you think it's exciting are cool

18:08

but , because you have a bigger reason behind it

18:11

and i remember saying to myself

18:13

after i talk to you and derek i said i'm gonna

18:15

try this for one year year

18:17

i do for year made your once a week for

18:19

a year and see how it feels

18:22

and i'm not going to try to make any money

18:25

i just want to add value and help people and

18:27

, was my intention it was not like

18:30

i know one saw this podcasting thing

18:32

being like big business it was just more have

18:34

like people didn't even know how to download

18:36

a podcast back and when you were doing it your

18:38

to teach people in educate them okay so

18:40

you go on your phone and then there's just like purple

18:42

little thing and you have to like click it and then

18:44

your to type in in smart

18:47

passive income and then you have go their and your click subscribe

18:49

yeah think back then it was on i to that wasn't

18:51

even intention didn't that yeah wasn't when and app

18:53

on the the phone or whatever so

18:56

it was so much harder to

18:58

get people to listen was challenge man so

19:01

i think that challenge people have is getting

19:03

clear on there intention and knowing that

19:06

this is a long long game unless

19:08

you're the the one person listening

19:11

who's got five million followers

19:13

ten million followers that might

19:15

be ah to transfer five percent

19:18

of your audience over

19:19

after lucky if you push as

19:22

hard as you can and get five maybe

19:24

ten percent of people over after few months but

19:26

, that's a stretch you know that's

19:29

that's hopeful wishful thinking and people

19:31

will check something out once but

19:33

if it's a bad product or not going to come back

19:35

it's got be so hard to get them to come back

19:37

and listen or watch again again

19:39

you've got make sure that you've got to be in this

19:42

for the right reasons and you've got be in with

19:44

a a long term vision and mind

19:46

not a short term vision of how do i make money make

19:49

rather how do i serve one person and

19:51

that's what i that's little right thought like if

19:54

one person listen to this and that helps them then

19:57

i'm cool with that and i remember thinking i'm

19:59

creating this for me

20:01

ten years ago i wish i had

20:03

this to listen to because it's what

20:05

i need to learn and

20:08

of yeah i just think that the

20:10

my just gotta be i'm coming into this with a

20:12

long run you know

20:14

i've done our know how many videos of don't have to give gonna

20:16

run thousand videos on youtube now i think

20:19

are now have to go double checked by six maybe

20:21

like eight hundred ourselves and videos as

20:24

like it's just now starting to take off

20:26

like off like like it still hasn't

20:29

and on i feel we're about to hit two million

20:31

youtube subscribers you know

20:33

a half a billion downloads billion

20:35

audio and video combined or

20:38

long form listen or long

20:40

form view we've got you know

20:42

billions of short form views and you

20:45

know one to two minutes listens

20:47

or or video views here and there but

20:49

i don't shout that towards downloads really

20:52

, like up or watch time

20:54

on you tube is twenty four minutes

20:56

twenty four and a half men switches every time some

20:58

a quick some they watch for twenty four minutes and

21:00

are you tube rebels as that's rebels huge

21:02

abrupt says that's heard

21:05

of like they don't see that on their you tube

21:07

stats internally wheels

21:09

, lot longer videos you know our our

21:11

to have to our videos so it's it's

21:13

we can see people longer than a of thirty to sixty

21:16

minute video this i'm on my as or ten minute

21:18

ten by so we really can't

21:20

like okay are they listening for

21:22

over twenty minutes so that's a

21:25

deeper listener a viewer and

21:27

viewer just a year the be willing to

21:30

the mess up and and be consistent

21:32

with your mistakes in terms of like i'm

21:34

gonna keep showing up and make a better even

21:37

if i mess up so many people you've seen

21:39

patterns i'm assuming started

21:41

, stop within six months because it just gets

21:44

hard and i like i'm not making any money money

21:46

hard a book guess if i'm doing interviews show

21:48

or it's hard to like costly come up with ideas

21:51

for cars and up on do and solos and

21:54

ah you know more against fifty views or fifty

21:56

downloads why am i doing this you

21:58

gotta have a deeper server space

22:00

mission in mind in my opinion

22:03

otherwise he was going to be are motivated

22:05

and thinking i'm not getting results every

22:07

year two years that i was that

22:10

let me try something else so this

22:12

is and i've

22:14

been doing this for passover eleven years

22:16

i'm doing this almost nine years and

22:19

i feel like it in the last two years

22:22

the started to see like growth

22:26

insane and you just shows you how long the game

22:28

has to be sometimes i mean we all look

22:30

at other creators here on you tube or or

22:32

on podcasting who you know i remember

22:35

interviewing mtv hd you're on the podcast and he said

22:37

that his first one hundred videos were for his first

22:39

one hundred subscribers right and now is that led

22:41

his team million and mr be same thing

22:43

it's first seven hundred videos were just

22:46

minecraft it is that really didn't do a

22:48

thing as he was finding his voice and look i'm now

22:50

he's got

22:51

viral videos and is breaking the internet and and

22:53

stuff i don't know swayed games over the year

22:56

they did so crazy before we get into

22:58

with the pike as looks like now and some your strategies

23:00

that are working today i do when asked you

23:02

back to when you first started out as you know

23:05

that when you took this gamble on starting a podcast

23:07

that

23:07

yeah this is the thing like i'm gonna go in and

23:09

i'm going to commit to this for long term now

23:11

what was that moment or whether a moment

23:14

i didn't know when i first launched

23:16

said i just knew something was really excited about

23:18

and i knew that it was inflated the my skill

23:20

sets because i was already curious about

23:22

people are serious about learning and i love

23:24

to sit down an interview people sounds

23:27

like maybe this could be a platform i could use i

23:29

think when i did like mine

23:32

i'm i'm a launching a a course

23:35

cause school run as academy and

23:37

, a bunch of people sign after and i used the

23:39

podcast promote it it

23:41

getting so many people signed up and the engagement

23:44

i remember thinking about you because as a while

23:46

these people are fully engaged and committed

23:48

that said they been listen to me for the for a couple

23:51

of couple and improving

23:53

so much and so now we do like a six month

23:55

kind of boot camp personal

23:57

growth the accountability program

23:59

for them those are

24:01

still some of the most by passionate you

24:03

know community members that we have that

24:06

get incredible results and

24:08

i'm over thinking oh there's something there's this community

24:11

you know it started with of one episode

24:13

and one listen and

24:15

now is rhonda this and then maybe like

24:17

during my first live events

24:20

and seeing the people in person now than

24:22

i was like oh , people are passionate

24:24

excited about what they're learning and improving

24:27

so that was another level damn right again damn

24:30

right york times bestselling book based on the podcast

24:32

was like okay this is like mainstream

24:35

now and now getting a like mainstream press

24:37

and being on allen and today show

24:39

and good morning america and all that stuff as like like

24:42

this is a real thing you know it's not

24:44

just you and me like thinking he was to a podcast

24:47

in our basement and you know maybe few people listen

24:49

it's like oh this is reaching mainstream

24:52

audiences that your

24:54

media company now exactly and

24:56

i'm and it's funny because three

24:59

years ago i was doing a

25:01

strategy session with a friend of mine roy

25:03

vaden who's a brilliant strategist and

25:05

and business mind when

25:08

, go to have a lot of strategy now and

25:11

three years ago i just like has like like has

25:15

come visit you roy and nashville

25:17

and as a gallon a while but i feel like you just have such

25:19

an analytical strategy mind i feel like you

25:21

can see things differently another

25:23

, just see like the direction of my future

25:26

can i give me feedback on my brand i'll tell

25:28

you my vision when i'm up to it's kind of give me some feedback

25:30

on what you think i'm doing well and way

25:32

thing i can improve after this today

25:35

session with him he goes it

25:38

wasn't going all in on the podcast i

25:40

was doing the podcast promote my

25:42

courses my mastermind my books my

25:44

events there's a total

25:46

by promote my stuff but i wasn't making

25:49

money from the podcast really three years ago

25:51

i was making some off advertising but

25:54

we weren't like taking it seriously was

25:56

seriously saw magical man i'd say like maybe

25:58

yes but i wasn't like that's not

26:00

it and here's a scary thing i

26:02

wasn't monetizing youtube i'll get back to

26:04

that a second so three years ago the

26:07

recession was him the and

26:09

he goes there's something

26:11

for me as was very clear and i may

26:13

be you know ignorant

26:15

here right the

26:18

main thing that you have that you do the

26:20

best that that is the easiest for you to

26:22

do that impacts the most people is

26:24

a podcast and yet you're not

26:26

really monetizing the podcast and

26:28

you haven't gone all the on it you

26:30

do it the side the

26:33

promote the other stuff the

26:35

years when i just go all in a building

26:38

a media company and being media don't

26:40

, a mastermind young based on

26:42

revenue so we analyze all the revenue streams

26:45

and based on revenue our

26:47

company was company mastermind

26:49

and courses company because those

26:51

with a to highs revenue streams was

26:53

like yes you have media based

26:56

on revenue your company is a mastermind

26:59

and course company

27:01

and what i want you to do start

27:03

moving that over and maybe that doesn't happen

27:06

you're one but it starts swinging the pendulum

27:09

to , you're media will start

27:11

becoming number one and these other products

27:13

and services coaching and events will be

27:16

to three four five seven whatever whatever

27:18

i was like man don't know i just don't see it you

27:20

know didn't see clearly and he's like in order

27:22

for that to happen you're going to to give more time at attention

27:25

towards the pod the show which

27:27

is main thing you're just not making it the main

27:29

thing yet you're going to need to go all in on it and

27:32

at time it and been recording

27:35

i remember thinking seven years

27:37

ago as like it's like videos gonna be a

27:39

thing in the future let me hire

27:41

a videographer of let me hire an editor

27:44

and we'll just start filming always interviews and doing

27:46

them in person good at a time

27:49

ever was doing like to skype you know

27:51

he can call or cortices presume that

27:53

was like he's recorded on skype

27:55

and you did audio only

27:57

you doing where the record the video their noses like

28:00

audio on your post the audio so

28:02

, and seven years ago where i was like

28:05

i still like any to record these i think

28:07

was kind of the time like gary be was started

28:09

to do the daily the daily the the like

28:11

the rock came on board maybe to my board like

28:13

the year before and they were like just to a more video

28:15

content content like i just

28:17

like any the found these but i wasn't

28:19

making any money from

28:21

so my so's investing so my team to record

28:25

for five years and i would make

28:27

would make dollar off of video

28:30

while i was posting them on you tube the vit

28:32

the interviews twice a week i had

28:34

nothing optimized nothing wasn't optimizing some

28:36

nails or titles that was just can't they didn't

28:38

even really even really that good some males was

28:41

kind of like the throw something up

28:43

the damage and

28:45

, wasn't until the beginning of last year

28:48

that i looked bad as a lean on let's

28:50

just turn on you too bad for some

28:52

videos and see how does like have

28:54

no idea was can make me a few thousand dollars or

28:56

or what what turn on the

28:58

first month of of the a me like twenty five thousand

29:00

five more thinking was not

29:03

nothing is it was like hall it's something

29:05

you can pay for like few people like team he

29:07

wasn't close to what are you know mean

29:10

revenue streams wear bras like something

29:13

and actually was like hi wonder why like all

29:15

the views of out on you to and

29:18

i went back to see all of years and then

29:20

i calculated based on a sepia without mods it as

29:22

like oh my gosh the like

29:24

this is a million dollars that i would

29:26

have made the just push one buttons

29:28

to turn on ads see but but i member

29:30

five years prior when i started selling and posting

29:33

on youtube it was very

29:35

a sleazy as and in people's

29:37

videos right and i was like a animal

29:39

for want a ferrari in front of all mike my videos

29:41

about like you know growing might

29:44

hear my garage friend yeah exactly sauces

29:47

, ah i don't want to put on a want

29:49

let other people to leverage my brand to

29:51

sell their stuff so i just want and i

29:53

want to give for free i was a slight it

29:55

up scope good for free because we want

29:58

really monetizing the shall we when

30:00

you're thinking about as the main revenue we

30:02

were taking such as help people then

30:05

if they want more we can summer programs and services

30:07

and our coaching so he said okay we're getting all

30:09

the in on this media thing and

30:12

it's going take some time to start transferring

30:14

and making money and building that

30:16

remini stream so that was three years ago

30:19

the now the show is the

30:21

number one revenue stream and terms

30:23

of media you know just media

30:25

in general from audio and and last

30:28

year we gonna be a we turned on the that

30:30

the ads and now youtubes , multi

30:32

seven figure revenue stream yearly from

30:35

he's just as just adsense

30:37

which is kind of nuts is a think about

30:40

it makes me wanna throw off my mouth because it relies

30:42

on that are that good of a business person person

30:45

not seen the sooner but and

30:47

sometimes we you know we need you

30:49

need to learn and are on pace but i was like you know either

30:51

thing that i am glad that i did and

30:53

i saw the long term vision was hiring

30:56

someone for seven years ago to start filming

30:59

and now all these old videos

31:01

because you tube is evergreen whereas

31:03

mahdi was more linear and

31:06

it's much harder to get people to go find a discovery

31:08

or back catalogue people do but it's a lot

31:10

harder you know in zagreb

31:12

themselves and even with you tube

31:15

i have videos from three four five years ago

31:18

that are that will pop and be are no more

31:20

videos of the months that can make five seven

31:22

tang lands in one month that

31:25

, saw five years ago ago

31:27

i'm like that excites me because

31:30

now ago a thousand videos or something

31:32

like something and we can keep optimizing

31:34

through to buddy or whatever other software people

31:36

to use to optimize thumbnails

31:39

where we can the my see that

31:41

we can get the growth really quickly once we optimised

31:43

thumbnails and titles so

31:45

, me that excites me about

31:48

was possible for the future with

31:50

video

31:51

that exciting to me louis because

31:53

as i told you before we hit record and as people

31:55

were listening to this might not know this

31:57

is actually our first time

32:00

the cameras on while doing in an interview

32:02

here on the smart passive income podcasts and this is

32:04

up on youtube network of eventually it will be

32:07

and so i'd love to ask you

32:10

for all of us and selfishly as well

32:12

what are some tips you have to that because as

32:14

somebody who's been doing audio for so long

32:17

i've just spent you know remember recording

32:20

like of like a test of this and i remember

32:22

outside like like this like

32:25

leaning over and it wasn't camera family but

32:27

earlier you know i'm in my zone of my mike

32:29

a dallas rare as it on camera to that's

32:31

a lot lot of energy man so

32:33

rate like what what what are some tips or imagine

32:36

beer across from are some on tuesday

32:38

wednesday thursdays and easy did two interviews

32:41

a day for tuesday wednesday thursday am i found

32:43

this

32:44

well now are doing to our interviews

32:47

and it's i'm sitting across from someone

32:49

and percent staring into the sole

32:52

may be attentive and present

32:54

you know the end of that it's that lot of energy

32:57

for four hours a day of on

32:59

screen the be time plus

33:02

preparing plus can actually with guess before

33:04

and after and you know everything it's it's

33:06

a lot of energy but , your as

33:08

a year to figure out what your zone of geniuses

33:10

and for me i'm comfortable in

33:12

that space it's something i like doing it something

33:14

as you know know for

33:16

my type a personality i mean the

33:19

summer days are you talk about but are adding it starts

33:21

with the basics and this is gonna sound boring

33:23

and really not sexy and not

33:25

advanced not i mean it's thumbnails

33:28

entire titles are like everything's

33:30

just like the cover of a book of people don't

33:32

have a great our the boat or not gonna buy it is not going

33:34

to spread south some males

33:36

and titles nothing

33:39

about them like obsessing and spot

33:41

trusting them over and over again we

33:43

, have been called to body which is i think

33:45

fifty bucks a month are hundred bucks a month and

33:48

it's a software that allows you to split assets on

33:50

nails and i'm telling

33:52

you we went from a million

33:55

and a million years a month pretty

33:57

much consistently for

34:00

a year to have two years and

34:02

was kind of like slow incremental so

34:04

maybe was like seven or fifty thousand

34:06

range views a month

34:08

for years ago to like a million

34:11

a month for a year and then a million and a quarter

34:13

for another year then a million and a half until last

34:15

year and guess january

34:18

february march range we started

34:20

sport testing we started doing

34:22

a bunch of protests from previous video civilians

34:24

that are already out for of years or months weird

34:26

starts protesting the thumbnails the titles

34:29

when , from an average of

34:31

in our million and a half he's a month month

34:34

we are split testing for six months

34:36

we started see growth right away the next month

34:39

a little bit and , bit every month

34:41

but then after about six months of split testing

34:44

no five hundred videos it

34:46

, from maine a half to like six million

34:48

views and and six my muse to seven

34:51

million and then seven the a math

34:53

and the net hubbard there for a few months and

34:55

stayed stayed and as a maybe

34:57

we're down to like six an afghan

34:59

and and it went back to ten million and it's kind of

35:01

been around the nine to eleven million

35:04

view range this year so

35:07

without split testing and having

35:09

better for males and titles we'd

35:11

maybe be at don't know three million views

35:13

a month so , can tell

35:16

you to like be entertaining

35:18

or have great questions or come up with

35:20

great content but

35:22

the content is irrelevant if people

35:24

don't click don't yes you

35:26

need the content to be great and always other strategies

35:28

to make people stay after sixty seconds

35:31

since the and screens and yada yada

35:33

but i'm telling you it's has tamil

35:36

game it's title game then

35:38

, got a deliver on a great product you've got

35:41

a make sure your your stuff is good

35:43

in engaging and have the right edits and all

35:45

that different stuff but we

35:47

have you know we don't have fancy

35:49

graphics on our videos it's

35:52

a sit down a interview it's a conversation

35:54

with three cameras and we

35:57

edits camera when someone's speaking

35:59

and then or dooms out our goes

36:01

to me or goes to the guess it's not like this

36:04

animated lullaby crazy like in

36:06

your face your gonna be gonna high energy

36:08

now it's actually kind of like chill yeah

36:11

and we get people get people to watch for a long time

36:14

yeah we get millions of views on

36:16

our to our videos so

36:18

what you gotta figure out is getting people

36:20

to have in the thumbnail a title is

36:22

the most important thing obviously when and i'm sure

36:25

of once heard that and but they don't do

36:27

it unique hear this and any

36:29

try to update once but then he didn't do it

36:31

again we are updating hundreds

36:33

on else a month the ones

36:35

that perform well okay

36:37

this one took off in three years ago and it's rising

36:40

and i just got three hundred thousand users months let's

36:42

split tested again to see we can make it better that

36:45

we we don't stop split testing we

36:48

keep going and that hi

36:51

that takes energy resources maybe having someone

36:53

do that you know but that's half

36:56

the battle in my opinion from

36:58

what i've seen for our personal channel and handsome

37:00

and then it's really we analyze the data

37:02

i tell people it's i'm like yes

37:05

i go off intuition off intuition off gut feeling

37:07

i go for instrument things curiosity but

37:10

it's not working based on what the

37:12

data shows then we switch it up

37:14

i don't let my ego get in the way i

37:17

, all people don't want to watch this

37:19

okay okay let me cut that

37:21

part out and let's get into the content

37:24

quicker adding a lot of people do long

37:26

in throws in and

37:28

you see based on a data and your back and analytics

37:30

that like the first sixty seconds is the most

37:33

important anything get people to stay

37:35

be get over fifty percent of people stay in that first

37:37

man that's great but of drops

37:39

down a thirty percent because you're just like not

37:41

getting into the content right away or not shown

37:43

the value then people to leave

37:46

yeah they're going to leave and then you'd he's not going to help you said

37:49

, the other they're not going to promote your i'm not

37:51

going approaches so

37:53

eighty percent of our traffic comes from this

37:55

just the strategy of our channel eighty

37:58

percent of the traffic comes from the suggested

38:01

views so not even from subscribers

38:05

and , me that's intentional as i'm trying

38:07

grow subscribers i need to

38:09

get videos suggested on the

38:11

right hand column of other videos more

38:14

frequently so now people

38:16

can discover the show and

38:18

so eighty percent comes from you

38:20

know non subscribers it suggested

38:23

viewers and the goal is once they list

38:25

or once they watch once can you get

38:28

them to subscribe so now they subscribe see

38:30

your full catalogue and everything coming up and

38:33

so we really we really have a lot of strategy

38:35

around the themes of content the

38:37

types of content and

38:39

, the data all day long okay

38:41

what are the other channels that are related to that

38:44

are watching our videos what of the other videos

38:46

are related to the rio's out there people

38:48

are watching shared audiences audiences

38:51

creating cause and around that so

38:53

it's a constant tweaking game

38:56

is constant tweaking constant data

38:58

scientific game that we have that

39:00

know obsessing about

39:03

and to

39:05

so many little things you can do yell

39:07

for the last year we grew so many subscribers

39:10

because we are postings and stories

39:12

and day on our youtube channel and were noticing

39:14

when we post stories we get more subscribers

39:16

you can track it stories not shorts story

39:19

noise while like be a little ten fifteen

39:22

second stories so we're versus

39:24

i were three a day and like our getting fabulous

39:26

try five are getting more the striped

39:28

tank and it tells you your scrabulous where the coming

39:30

from are coming from stories are they coming from

39:32

your community tab other coming from

39:35

your your main videos so

39:37

, who's task is it's

39:40

a do ten stories a day and test

39:42

this okay how many posts about

39:44

community tab to drive back to our channel

39:47

channel know all the seven days collaboration

39:49

all that stuff it all adds up and

39:51

i sing people in order to really

39:53

grow on your you tube podcast

39:57

to platform tube podcast you've gotta the

39:59

up that's of about the data and

40:02

don't do what you think is going to work do you see is working

40:06

for now as we call them here a couple more

40:08

things on a chat about number one is again

40:10

as senior growth has an interviewer over

40:12

time and it's one of the things that makes your content

40:14

when people click and and they get in or they

40:16

find the podcast ihop or spot a fight

40:19

it gets and to stick around this is why you have your arts

40:21

long viewership why you have such engaged

40:23

people because of the interviews and

40:26

so which is you have for somebody

40:28

who is just starting this process to

40:30

get in front of a person

40:32

or on camera or even just audio only how

40:35

do you make that interview great for a

40:37

person listening on the other end

40:38

they be a sensitive to the you are

40:41

don't try to be something you're not there's a guy who

40:43

is name's bob a over on

40:45

instagram as his name and he's gonna a very

40:47

small podcast maybe

40:49

gets a few thousand dollars thousand month but

40:51

he's been doing it for five years than

40:54

he does it every week for five years kind

40:56

of the middle any on generation and

40:59

of five years ago he hit me up

41:01

and he said hey you're like my when my

41:03

top dream guess i'll have to have you on and

41:07

i just like i'm not really doing really lot i am use right

41:09

now just do my own thing and

41:11

it's it's hard say yes to every podcast

41:14

out there especially just starting you obviously

41:16

you know so i said you know hit me up in a

41:18

year

41:19

because i want see or you going keep doing this

41:21

you know is this a consistent thing or just something

41:23

you want right now the years we have next

41:25

year hey we'll have our beyond he

41:28

did this for five years and pretty much every

41:30

time i kind of like i

41:32

watched him i was i'm watching

41:34

and see what he's up to i can sing his instagram

41:36

was always it was always observing him

41:39

and that i'm running into

41:41

i'm i was on a run here and now marina

41:43

del rey on the beach and ,

41:46

like runs up the money goes oh my god oh

41:48

my god did this is incredible

41:50

moment for me like a wanted to meet you

41:52

in this in this is so serendipitous because

41:55

you know i've got my three

41:58

of he has a three hundred episode toy out

42:00

i love you to be that guess i

42:02

go yes

42:03

and i go you know i've seen you grow

42:05

over the last five years see your consistency

42:08

as here energy your positivity your effort like

42:10

let's do this so

42:12

i get on the episode with him

42:14

it was was a nice moment cause he goes

42:19

okay like you know

42:21

i had i had of the you're a direct messages

42:23

sent to me that said keep going when

42:26

the first year i've had that up on my wall for

42:28

so many years in my room i my

42:31

bedroom was my podcast room when i converted

42:33

into of in all these things and

42:35

like your voice in your pike as

42:37

has been such an inspiration to me and always things he said

42:41

there's like i do take a moment before we start

42:43

because this is actually happening i'm just

42:45

like i feel so grateful it's happened he

42:48

was authentic in a moment or maybe be

42:50

like awesome out so glad i can

42:52

be here i'm in i'm so glad was a win win

42:54

for both of us and he was authentic

42:56

to it he wasn't just like okay

42:58

so those houses here in order

43:01

to talk about something and the actually

43:03

like it was a normal thing or whatever he was like

43:05

he took it and use authentic

43:07

he was showing his kind of realness of the moment

43:09

of like this is a big moment for him as

43:12

, else may not be maybe i'm like whatever

43:14

to them but for him it was like a big moment and

43:17

it made me just appreciated want

43:20

to give more and realize like okay he's not

43:22

like this the incredible interviewer

43:24

like across the table thing but it was a

43:26

cool experience and

43:28

i'm i'm glad i did it so being

43:31

in that authentic place and realizing you know

43:33

it took me five years almost every other

43:35

month for five years i was reaching out to kevin hart's

43:38

to him to get him on the show took

43:40

me five years to take kevin hart of the working on

43:42

the rock by his men how

43:44

many much every few months for eight years most

43:46

tiniest and his agent is my

43:48

agents and i know his publicist and i know his

43:51

video aga for it's like i know his team

43:53

and it's still you know not happening yet

43:55

so it's being real with who you

43:57

are the see being

43:59

rich we prepared about knowing

44:02

the gaston the information and

44:04

i'm listening listening

44:06

is key as you do as great job of listening i

44:08

think listening interrupt people probably

44:10

too much because i get so excited but

44:13

really listening and kill people

44:16

finish the the powerful strategy

44:18

as well

44:19

the event that says specially from

44:22

somebody a season as you

44:24

you'd mentioned reaching out to given hard and then hopefully

44:26

and you mention the key word yet you have yes

44:29

him , get the rock on your surrogates to blow

44:31

up and i would love to see that your

44:34

ability to get these mega

44:37

celebrities these mega i don't want people to think that they have

44:39

to have mega celebrities on their shoulder our to be

44:41

successful there are many podcast they listen

44:43

to with guests who i've never heard

44:45

of them before in there some the most valuable i've ever

44:47

heard of

44:48

it very obvious you have somehow been

44:50

able the wrangled the top a

44:52

listers in

44:54

in music in motion picture and

44:56

film that like how

44:59

is it literally just be persistent till

45:01

they say yes sir the said to be more to it

45:04

the there's a few parts one is on costly

45:06

building my personal brand so that people

45:08

are aware of me and so on

45:10

finding ways to create meaningful

45:12

content that is cheryl that as the

45:15

ot my personal brand of social media i'm

45:18

a bit in my purse membrane as an author

45:20

on but in my brain is an interviewer i'm

45:22

getting press some doing whatever

45:24

doing can to showcase my

45:26

credibility through personal brand if

45:28

someone at the results me and says hey

45:31

i loved every myself and i got her instagram

45:33

the gun hundred followers and they've got nothing

45:35

to show or they haven't showcased or

45:37

personal brand of credibility let's say

45:40

why would i go on why would some

45:42

celebrity wanna come on my show if i

45:44

didn't have a personal brand that they thought oh

45:46

this person's done something like a least

45:48

he's had a level of credibility where

45:51

i can trust he's got a personal brand

45:54

so that's that's thing is the

45:56

key and the value of having

45:59

personal brand this guy like that gives you so

46:01

many more opportunities the second thing is

46:04

the consistency of my show i

46:06

, because i've been around for almost

46:08

nine years now people can trust

46:10

the credibility of the show like

46:13

, with this bob a guy

46:15

our society is launching a show

46:17

he have like what three people this and why would i

46:20

what can it for me you know it's it's only one friend for

46:22

uber wasn't of her where's the when when we

46:24

consistency over time after

46:26

he was like i got my three hundred episode i love you to be

46:29

like yeah now you're you're credible

46:31

in your consistent and , think

46:33

the third thing would be the

46:36

timing of it like sometimes

46:38

people just read as i hate it when someone

46:41

says me an email and the like

46:43

i love the i want to show i had this person

46:45

this person this person in here's my county

46:47

link to sign up or psych this is the

46:49

worst strategy i've ever

46:51

seen in my life someone just hold

46:54

, you and say here the five people have had

46:56

on that i think you might know his

46:59

my family like please sign up for a time

47:01

that worse for you i'm so like wow need this

47:04

so it's is knowing the audience

47:07

the timing of what they want and

47:09

what they mean so i had dwayne

47:11

wade on wade week or two ago and

47:14

he had he had come out and try to get him on before

47:16

but inhabiting to promote though

47:18

when people have something to promote that

47:20

as meaningful to them start

47:23

reaching out that or reach out three

47:26

six months before you know they have something so

47:30

be aware of what people are up to

47:32

what are coming out with and find ways

47:34

to reach out to damn with a publicist to

47:36

stay in communication like kevin hart always

47:39

had something that was he was promoting he always

47:41

had a movie or comedy tour bus

47:43

the publisher said no he was booked him

47:45

busy every time that i didn't

47:48

stop me from keep reaching out when i saw

47:50

him have something to launch finally

47:53

he had a self help book come out an audible

47:56

an audible original she reached

47:58

out to me the publishers results me and said it now

48:01

the time the timing was

48:03

right the opportunity was right

48:05

of what he wanted to promote i have the audience

48:08

that would want a book like that

48:10

so it was timing and you gotta be okay

48:12

with people say no to you for potentially

48:15

years until you book a biggest

48:19

that's great advice now you and i are able to connect

48:21

because we've developed a friendship together

48:23

of the years and so you're just gracious enough

48:25

to say yeah totally like i'd

48:27

love to help you are my daughter abigail interviews

48:30

or maybe have done five and of is all year out

48:33

cause but i'll do it for friends because

48:36

i don't have anything to promote on a big level

48:39

and i don't want to do too many interviews

48:41

and tell my next book comes out which is

48:44

hopefully end of next year is the goals intention

48:47

yep than out and that's when i'll say i'll

48:49

do every interview possible and so

48:51

it's against timing for me because we're friends

48:53

i'm willing to do you not do so when our so

48:56

yeah nothing can i know that

48:58

you have this book coming out and we're

49:00

going to have you back on said about it and

49:02

get more specific to whatever

49:04

can do for the audience but we're here to say

49:06

now and i'm learning and i'm i'm learning i'm sure the

49:08

audience is it and i proceed for that of

49:11

i want to know us i i will i want to get the story

49:13

from you know we had a tough

49:15

year last year with television

49:18

the lot of things happening in one of the things that happened

49:20

was he a coby bryan passing and

49:22

his daughter and i was very hard for for the entire

49:24

world and you had interviewed

49:27

the brain on your show by

49:29

i would love to hear the story about how you were able

49:31

to get toby what was that experience

49:33

like for you and an added you feel after

49:35

you heard about the news

49:37

he was my favorite interview before

49:40

his passing and i

49:42

was tell people like everyone always asks like

49:44

who's your favorite guess and , hard

49:46

to say like and one because everyone's credible

49:48

but i guess i'd like to always when my favorite

49:50

for sure and

49:53

it happened

49:55

it happened last minute i got him on hillary

49:58

happened the night before the in a deal

50:00

with booked it and he

50:03

had a podcast again this is timing

50:05

he a podcast called the pew nice doesn't

50:08

, podcast storytelling

50:10

podcast with sports teams

50:13

and was all audio actors so actors scripted

50:17

what it was teaching lessons two kids are parents

50:19

to play in a car for

50:21

fifteen minutes to their kids on their way

50:23

to sports practice the subtle

50:25

and it was a beautiful beautiful podcast

50:29

and , team and reached out and said hey

50:31

his podcast like just launched launched

50:34

i think he was like top one hundred but he

50:36

wanted to be like the outcome of writing was be number

50:38

one right so i top one

50:40

hundred and apple charts this

50:42

and apple eighteen publishers

50:44

reach out to somewhere might seem that

50:47

hey i'll be was

50:49

to promote this more and we've heard

50:51

about school of greatness with a know lewis's and

50:53

astley the has acids i have stuff like that

50:56

was the right show right timing

50:59

in i had credibility for years and

51:02

they said they now he's got one

51:04

time slot like four weeks away are

51:07

you read a do that fifteen

51:09

minute interview with have right and

51:12

so i get a call from the personal my team

51:14

and says hey you started like posters

51:16

for cobia and they want is open

51:18

the reign of your like and a month and i go call

51:20

them back and do not

51:22

hang up the phone do you get him to confirm

51:26

morrow first day

51:27

i go or sometime tomorrow i go

51:30

call him back and do not hang up until

51:32

you get a confirmation i will

51:34

go anywhere i will do whatever takes to

51:36

make it happen tomorrow i will cancel everything my

51:38

schedule is and they

51:41

this is probably four or five o'clock

51:43

at night the day before right and

51:47

i'm like texting the person like do not hang

51:49

up the phone until you get a confirmation i go

51:51

i'll do any time anywhere tomorrow

51:53

if we booked is a month away

51:56

it's get a yet reschedule is not gonna happen i've

51:58

interviewed of book the my interviews with celebrities

52:01

where it gets rescheduled he gets pushed

52:03

they have something that comes up and this is like the last

52:05

a other mine who said first thing

52:08

tomorrow i'm aware ago so

52:10

they call me back after they talk to the publicist

52:12

the said okay eight am his

52:15

office orange county tomorrow i

52:17

got done i'm in and

52:19

so well enough five

52:21

thirty six o'clock at night now i have a

52:24

an event that night i was going to a friend of mine

52:26

lindsey stirling who is a friend of mine and also

52:29

i guess on the show incredible violinist

52:32

she , a concert in l a that dad

52:34

died already committed to i had tickets

52:36

to i wanted to shop far as i said

52:38

okay a dick or shows are like

52:41

nine o'clock when a go for an hour

52:43

that of a comeback in study and prepare

52:46

get some sleep and then get up at five

52:48

am and drive orange county which is about

52:50

like and hour half to hours away whatever and

52:53

um and get there early to set

52:55

up to make sure i'm prepared and not rushed

52:58

lindsay didn't go on there was like another

53:00

band before her lens even go on to like

53:02

ten thirty or something and som they're waiting

53:04

and then i go i

53:06

leave at midnight i'm like

53:09

for , reason i was just like i'm not stress

53:11

on kind of like aces but i'm

53:13

not to stress well i'm like i'm

53:16

gonna for himself they're pretty

53:18

my summer editor at the time i

53:20

i i talked to her before got tiffany

53:22

you need to be a my place a

53:24

pack the gear be a my place in

53:26

i would drive down and

53:29

, as much information about coby

53:31

on his personal professional either you know know

53:34

come ready to tell me everything and

53:36

she was everything and colby fan or a sissy new a lot the

53:39

and we get in the car audience

53:41

like five am or something we

53:44

listened to a few episodes of deputies

53:46

podcast of fifty minutes each citing a listener

53:48

three episodes take it the vibe of the show

53:51

that then i go tell me everything for

53:53

the last hour tom is this

53:55

data not in this story and i go okay

53:57

great we get there is

54:00

six thirty maybe the

54:02

assistant like

54:05

unlocked the door for us you there waiting

54:07

on locks the door to the office the

54:10

lights are off to turn the lights on there's

54:13

no one there we walk into the at

54:15

the office of his office and when county

54:17

and she's like this is where we typically like

54:19

film stuff or suit things i

54:21

was like was like are they getting the

54:24

didn't look good for me i go can i see the rest of the offices

54:26

of big office space said yeah

54:28

and so we walked down this column

54:31

long hallway with glass

54:33

windows on as conference rooms

54:35

you like walk down a long hallway with glass

54:37

windows on both sides you conference rooms and officers

54:40

that then opens up into a bigger the

54:42

office space like a beer or kind of shared

54:44

office space walk , the hall

54:47

and i can also space and nothing looked interesting

54:49

to my setup propelling so he walked back down

54:51

the hall of this glass kind

54:53

of a hallway in a be

54:56

the last office before it opened

54:58

back up into the original space where nc

55:00

oh i , like a shape in

55:02

the back from twenty feet in the back

55:04

of this realm of just like

55:07

man united colors sitting here like this

55:10

and , up and there was no computer

55:13

on there was no spawn he was like looking

55:15

up turned away so didn't see me or anyone

55:17

who is like turning the corner of his office office

55:20

as i as a hobby is

55:22

like six thirty am and she goes yeah

55:24

he's she goes here the

55:26

first one here i'm almost every day he

55:29

was up at four with his daughter working

55:31

on the gym have any came here to prepare for

55:34

the day and i was his life oh my goodness

55:36

this is and cities here it's security amp

55:38

the guy just won an oscar for

55:41

, of his sword movies he just one five

55:43

and be a championships he just retired and

55:45

he is training at four am with his daughter in

55:48

here by six here by what it was

55:50

i was so impressed with just walking

55:52

by and seeing him in the darkness

55:55

without a laptop or phone and his hands just

55:57

visualizing dreaming whatever he was doing

56:00

preparing for the day he ,

56:02

me away to see like that experience

56:05

and then i'm we're setting up for the

56:07

next hour you know we're it wasn't

56:09

for another hour and another hour and told them as a start

56:12

time eighty hours when we're supposed to start

56:14

swum wondered we set of the lab and i'm wondering

56:16

if you to come out of all and ,

56:19

can't see me but i can see in the part

56:21

of his office is where we're setting up

56:23

with the tennessee in part of it the lights which are not

56:25

the whole time something and is

56:27

he coming on as gives the gives no idea maybe

56:32

ten minutes before eight am the

56:34

, turned on and someone some executive

56:36

walks into the offices of know what they say

56:38

they talk about the device come on three

56:41

minutes before eight he comes out

56:43

this guy like punctual on time he comes

56:46

out and i'm thinking to myself i got

56:49

three minutes does the the policies

56:51

said you got twenty minutes for an interview

56:55

now the little wayne

56:58

and here's production crew is setting up in

57:00

another part of the off now be calm and

57:02

they're setting up for an interview right afterwards or

57:04

like and and want to minutes little wayne is doing

57:06

an interview for some like avenue h b o sports

57:08

thing whatever security

57:11

all these people it's a slut i'm like what like

57:13

what my life right now this is weird and

57:16

i'm thinking to myself man i hope the

57:19

when you meet people that are inspiring to you

57:21

online or something on author or the

57:23

library of and you meet them and you're like a

57:26

pulley be underwhelmed this

57:28

was the opposite the opposite overwhelmed

57:31

of how kind and generous and

57:33

president he was and ,

57:36

away came out to me is smile

57:38

and shook my hand and and

57:40

i remember thinking i've got three minutes to connect

57:42

with him because of this is only twenty minutes long

57:45

yeah i want to make sure he goes in the i

57:49

and i said i'm right away i said a covert wanna

57:51

say i really knowledge you for so

57:53

tiffany's putting on the mike and i'm trying to talk

57:55

and before we get started and on my

57:57

eyes one of the knowledge because he not

58:00

at a lot of olympic friends whose putting

58:02

the olympics and oldham

58:05

save some of their favor moments or when they got

58:07

to meet you and the olympic village like in the athletes'

58:09

village and how cool you are and how

58:11

you decide to far as a people on how you showed

58:13

up and watch sports and just cheered on the other usa

58:15

athletes and i just really knowledge of for that and

58:18

i say i play with the usa team handball

58:21

yeah i got a lot of olympic france and he goes

58:24

you play handball lego yeah because

58:26

i love that sport i played that growing up in italy

58:29

was one my favorite sports know is

58:31

right right way we're talking about a handball

58:33

did you know that did you know that he had played

58:35

i didn't know that but i knew but i knew he grew up

58:38

in italy and i was thinking he's probably

58:40

heard of the sport you now is as big

58:42

as bigger in europe so sticking his probably heard

58:44

of it breathes like like that sports

58:46

incredible i pointed as a kid growing up any of

58:48

the ago that's amazing and

58:51

and i said you know we got some we've

58:53

got some mutual friends and they they just

58:55

say you're like the most incredible guy who's like

58:58

the publicists was like who do you know who have you had

59:00

on that knows toby and ago novak

59:02

djokovic i said some i write

59:04

what of while say someone else he goes novak

59:07

is my brother i love that guy

59:09

he's such a military so cool he

59:11

is exactly where is the vivek

59:13

like right away use lighting up thinking about

59:16

like is shrouded in italy and the olympics

59:18

and hambali and his friends novak

59:21

, i had like these pages or papers

59:24

of everything that i wasn't allowed to talk about

59:26

the publicists right you can

59:28

talk about this and don't bring up this and it was like

59:30

all these things are off limits and i go go

59:33

of review these notes of like what

59:35

not to talk about is there anything else

59:37

that's off limits that you don't want to

59:39

talk about or bring or a los

59:41

me am i were sitting now like you know

59:43

i can touches me were like right next to each other

59:45

and he's looking to me looking i am i

59:47

go on i know if we are twenty minutes are

59:50

some on be mindful of time and

59:52

i know this is the things off limits as

59:54

is anything else anything a lesson in the eyes

59:56

in goes ask me anything you want

59:59

and take as long as you the

1:00:01

out of me myself i get chills think

1:00:03

about like disguised as you know we

1:00:06

connected in three minutes he

1:00:10

was just really generous with

1:00:12

his energy with the time

1:00:14

and he had a four pack a day the

1:00:17

was so he was generous with his the

1:00:19

wisdom like he really shared deeply

1:00:22

and then afterwards then has just started follow

1:00:24

me i his account still follows me he messaging

1:00:26

he messaging like hey i would love to do so again we

1:00:29

message a few times because

1:00:31

his team restart the year later

1:00:34

in two thousand and nineteen when

1:00:36

, has a book come out out

1:00:39

i was supposed to do another interview with him

1:00:41

at the end of twenty nine team during

1:00:44

september october time but time had my

1:00:47

annual conference some have greatness that exact

1:00:49

date like that week i could like flown back

1:00:51

for day and then gone back to van but it's

1:00:54

i really needed that time to prepare for the event that

1:00:57

was like he , he's going to

1:00:59

have another box and another thing and he said

1:01:01

like with do another one of the future of can't do

1:01:03

it it i was like our be i do something

1:01:06

with him next year and then

1:01:08

three months later he now he passed

1:01:10

and so is really unfortunate

1:01:13

i'm really grateful i got to have that that experience

1:01:15

with him when i got you know so like i was

1:01:17

best friends are friends with the guy i

1:01:20

met him once for me

1:01:22

it was really meaningful the brands

1:01:24

and so many people have said that interview

1:01:26

with him was one of their favorite interviews

1:01:29

of coby of all time is ,

1:01:31

me was really meaningful to have that

1:01:33

moments antibiotic created you

1:01:36

know is unfortunate that i doing could have more moments

1:01:38

with him but with was a powerful the

1:01:41

powerful experience will always remember

1:01:44

so much looser given a sad

1:01:46

story i was right there with you and you're talking about

1:01:48

it i i appreciate that and i

1:01:50

recommend everybody go watch that right now

1:01:53

i have an opportunity so will lead them

1:01:55

into in the soda ships and everything lose

1:01:57

i guess i see for for hours mom and i pre see

1:01:59

so much

1:02:00

or school greatness on youtube and

1:02:02

on your favorite podcast app anything else

1:02:04

you on plug right now or we'll have you back on with the book

1:02:06

later but man i just appreciate so much

1:02:09

nice man i appreciate you is began thinking

1:02:12

right i'll be doing an interview with louis you

1:02:14

can find him at the school greatness any

1:02:16

podcast app obviously and also of course

1:02:18

on you tube to i hope you check

1:02:20

mark as he's got a wolf knowledge some amazing interviews

1:02:23

in my opinion becoming one of the if not the

1:02:25

top interviewer in this kind of space

1:02:27

and very inspirational content he's got some books

1:02:30

coming out as well great books that his once

1:02:32

published before including one called the schools great

1:02:34

this new york times bestseller which he should check

1:02:36

out and and is very grateful to have louis

1:02:38

as a friend in and thankful he came on to

1:02:40

help us today so deftly ,

1:02:42

about also makers described as more passive

1:02:44

income podcast with a lot more great content coming

1:02:46

your way this year a lot of amazing

1:02:48

interviews with amazing lot of amazing successful

1:02:50

stories arm and not just people who are a

1:02:52

listers like louis as well but people

1:02:55

who are in the as be i community who are community

1:02:57

literally right in the middle of building their own businesses

1:02:59

to and we get to hear some insight from them

1:03:01

and what they're up to so again you're not gonna want

1:03:03

to miss it makes you hit subscribe until

1:03:05

next time but the great work i proceed

1:03:07

to thank you for being here and as always simply

1:03:10

put away