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3:18

Welcome to the smart passive income

3:20

podcast where it's all about

3:22

working hard now. So you can

3:24

sit back and reap the benefits later.

3:27

And now your host, he believes

3:29

that building a community is a must

3:31

for any online business to succeed.

3:34

Pat Flynn. Alright.

3:38

It's the third week of the month

3:41

and also years, so I hope your year's

3:43

off to a great start. I wanted to share with

3:45

you because this is the time of year that I like to start thinking

3:47

about the books that I'm going to consume. And I

3:49

I like to consume one or two books per

3:51

quarter I know there's some people out there.

3:53

You might be one of them, and if so that's

3:55

okay, that likes to consume like

3:58

a book per week. But, you

4:00

know, for me with books and, you know, this is

4:02

actually a theme of of my upcoming book

4:04

that I'm actually in the middle of writing right now.

4:07

How are you taking action on those things?

4:09

Right? Are we just reading for entertainment, or

4:11

are we reading to actually implement?

4:14

Right? So this is

4:16

going to be a list of two books that I wanna

4:18

share with you, that I've already read, that

4:20

I wanna share with you because I want you to add

4:22

them to your list if you haven't already.

4:24

And if you've read these already, one

4:26

of them I'm pretty sure you haven't read,

4:29

but the other one perhaps you have, I have

4:31

recommended it for. If you aren't

4:33

yet practicing the principles

4:35

of that book, then I definitely

4:37

want you to reconsider. So these

4:39

are two books that I want you to

4:41

read this year, sometime this year,

4:43

earlier, the better, of course. And

4:45

again, the whole thing for me being just

4:48

one or two books per quarter is to allow

4:50

myself time to absorb that information

4:52

and actually use it. I practice what's

4:54

called just in time learning that is only

4:56

allowing myself to learn about the things

4:59

that I'm focusing on and that are

5:01

next on my to do list, essentially.

5:03

And, yes, there are a million

5:05

other things that you could learn, but then

5:07

you're gonna suffer from content

5:09

flow to not also have the time

5:11

to implement anything because you're always in

5:13

learning mode. You gotta implement. Right?

5:15

So book number one here that I wanna recommend

5:17

to you is a book

5:20

that my mentor and

5:22

one of my coaches James Shramco

5:24

recommended to me, and it's titled Tiny

5:26

Thunder. It's written by

5:28

Sue Rice into essentially

5:31

share with you how amazing this book is. I'm just gonna

5:33

read the tagline for you. And

5:35

this is a book to help you. If you are a

5:37

copywriter, blogger, podcaster,

5:40

YouTube or whatever it is, once I

5:42

read this subtitle to you, you're gonna get it. Right?

5:44

So here's here's the title one more time followed

5:46

by the tagline. Tiny

5:48

thunder. Irresistible messaging

5:52

for an overwhelmed world.

5:55

Damn. I love that.

5:57

That is so good. How could you not

5:59

wanna read that? And so, I

6:01

mean, it only has twenty four ratings

6:03

on Amazon. It's it's one of those

6:05

books that hasn't taken off yet.

6:08

But my mentor James

6:10

shared it with me and I read it and it's

6:12

fantastic. And the basic thesis

6:14

of the book is that, you

6:16

know, part one is like, you know,

6:18

communication is broken down between

6:20

people. Right? Things that have been

6:23

built to hopefully bring us closer together,

6:25

have actually pushed us further apart. We all

6:27

feel this, right, with social media. And it

6:29

goes into a lot of the how to of

6:31

that and and why and all that kind of stuff.

6:33

And and that's less important than

6:35

what the answer is to that or the

6:37

solution. And the solution is

6:40

teaching through analogies

6:44

and why that works and how this

6:46

has to be the way moving forward. Hence,

6:49

tiny thunder. You can create

6:52

some little noise out there that

6:54

can make a big difference, tiny

6:56

thunder. And again,

6:58

like, you look at the cover, you're like, why is

7:00

there a horse on there? You'll find out,

7:03

but Sue Rice has done a really good

7:05

job here. And just that premise

7:07

of, let's teach through analogies is

7:09

great. It really helps the person

7:11

understand. It's a certain form of

7:13

communication, communication through analogy.

7:16

I'm not gonna share too much more because

7:18

I want you to check that book out. It's not

7:20

super long. If you're listening to it or

7:22

reading it, I got mine on Audible.

7:24

And sue herself is the

7:27

narrator too. So thank you to

7:29

James for that recommendation. Really,

7:31

really important. Right? Just even even

7:33

if it's not that book, the

7:35

idea of focusing

7:37

on getting your message across.

7:39

Right? What are what are we trying to do? This is the next

7:41

task. We need to get our messages heard.

7:44

So let's learn about that. Right? And

7:46

there there are many other books to do that. I

7:48

would even throw in my book, superfans,

7:50

If you haven't read it, I hope that you would check

7:52

it out. And it's a way for you to

7:55

build fans today, right, and build a

7:57

community, which is obviously what we

7:59

at SPI are focusing on right now.

8:01

And it was a book that was written

8:04

for a future that I knew was

8:06

coming. Today building

8:08

relationships with your audience to a point where

8:10

they know you, they

8:12

love you, they talk about you,

8:14

they will support you, no

8:16

matter what happens, what the technology is

8:18

is really, really important. That's how to future

8:20

proof your brand. But how to get your message

8:22

out there, irresistible messaging

8:24

for an overwhelmed world. Tiny

8:26

thunder by Sue Rice. Alright.

8:29

The second book, the one that I've mentioned before,

8:31

that I'm gonna mention again because it just continues

8:33

to come up in coaching calls that I

8:35

have with some of my students in mastermind

8:38

meetings with even some of my colleagues.

8:40

And that is rocket

8:42

fuel. Rocketfuel is a book

8:44

that was written by Gino Wickman.

8:46

He has actually been on the show before in

8:48

session four hundred and sixty five,

8:50

so a couple hundred ago. So that

8:52

would be few years back in fact, and he was talking

8:54

about his new book, Entrepreneur LEAP,

8:56

which is great, and we

8:58

discussed, you know, taking that LEAP. But

9:00

after you take that leap, this is where his

9:02

book that he had previously written really comes into

9:04

play and it's helped me. It's helped my

9:06

team. It's helped everybody who I've shared it

9:08

with and and and and, you know, people have

9:10

shared it with me, and that is

9:12

rocket fuel. And rocket fuel,

9:14

the idea behind it is that

9:17

as an entrepreneur, you need to

9:19

understand the partnership or the

9:21

dichotomy of the two types of people

9:23

that it might take to run a business. And

9:25

no, you don't need to find this partner

9:27

or person or other half right

9:29

away. But eventually, especially as you

9:31

start to scale and grow and I can speak

9:33

to this from firsthand experience

9:36

that you need

9:38

a integrator. If you

9:40

are more of a visionary type of person, this

9:42

this is the dichotomy or the the partnership

9:44

or the the dual part of a successful

9:46

business. You have the visionary

9:48

part of the brand, the person who's

9:50

typically the who starts it because it was their

9:52

idea. They have those

9:54

big bold ideas that excitement.

9:56

They have big plans. They don't necessarily

9:58

know how to plan those things. They're not

10:00

necessarily project managers. They're not in

10:02

the weeds of the

10:04

people and the forces needed to put that

10:06

together. They're just like big vision

10:08

go. And if you are a

10:10

visionary type of person, which many

10:12

entrepreneurs are, I am in that

10:14

category as well, then

10:16

It can be very difficult because

10:18

you have these big visions, but you don't have somebody

10:20

to help you implement them. A

10:23

right hand person to

10:25

almost be behind the scenes to

10:27

put those puzzle pieces together for

10:30

you. Right? And when you

10:32

try to do all those things, you're self,

10:34

oftentimes what happens is

10:36

because you are not that type of

10:38

person, your big ideas don't

10:40

move forward and then you just kind of are

10:42

dreamer and you're not. Succeeding.

10:44

And we wanna go from dreamer

10:46

to there's a rhyming word

10:48

in there that I can't find, but, you know, to somebody

10:50

who's actually achieving, dreamer

10:52

to achieve or maybe

10:54

maybe not. I'm just trying it.

10:56

It's not working right now though. And

10:58

then the other side is the integrator.

11:00

Right? The visionary needs an

11:02

integrator. And an integrator

11:04

is that person who is much more

11:06

difficult to find their not

11:08

a rare breed, if you will, but

11:10

there's definitely a lot more visionaries than there

11:12

are integrators. But the integrators are out there. I

11:14

have one on my team. In fact, I have many. But

11:16

one of them is Matt, are now CEO

11:19

of SPI And

11:21

this relationship started back in two thousand

11:23

thirteen. And I always knew that

11:25

we had this type of relationship, and

11:27

this is why he and

11:29

I got along so well because we were able to

11:31

fill each other's gap. You know, I had the visions he

11:33

had the ability to create, and that's what he

11:35

loved to do. And he's in the spreadsheets.

11:37

He's project managing. He's

11:40

actually the one putting those things

11:42

together and making those decisions. And,

11:44

yes, I'm there to help guide based

11:46

on the vision, based on the goal.

11:48

Right? And that's not to say there

11:50

aren't people who have both qualities.

11:52

There are probably people and in fact,

11:54

most people probably have both qualities way

11:56

or another, but it's often skewed to

11:58

one way more than the

12:00

other. So for me, I am I would say

12:02

ninety percent visionary, ten percent

12:05

integrator. I will integrate when

12:07

I need to. But SPI, especially

12:09

today, in the way that the business is built,

12:11

I'm way heavily visionary and more

12:13

creative. I'm the talent, if

12:15

you will, again, not to discredit the team.

12:17

They're all talented in their different ways. But I'm the on

12:19

camera talent, if you will. And then Matt

12:21

and and a lot of the team, they're the ones

12:23

behind the scenes, putting things together, they're the

12:25

integrator, and that is so

12:27

important. But Matt also has a lot of

12:29

vision as well. And and we talk about that, and

12:31

this is why we start to work

12:33

together to do a lot of advisory work,

12:35

and it's just this is why Matt and Pat

12:37

are a perfect team for companies to hire

12:39

as as an adviser or as supervisors

12:42

because we we both complement each other in

12:44

that in that regard, but understand the other side

12:46

too. So anyway, this book, rocket

12:48

fuel definitely recommend listening or

12:50

reading it for sure. Gino's done a

12:52

great job of outlying what that

12:54

relationship is like. So big eye opener for a lot of people who

12:56

really didn't know, like, oh, this is why I can't

12:58

get anything done. Because I don't have anybody

13:00

to help me get anything done or

13:03

maybe you're an integrator more and you read it and

13:05

you're like, oh, this is why my ideas aren't

13:07

actually landing because I'm building solutions, but they

13:09

aren't solutions that are big enough

13:11

to make some noise. Right?

13:13

So this is again the perfect marriage

13:15

of two people who help to run

13:17

a business and this book will

13:19

help you learn about that,

13:21

find that other half, and and

13:23

be able to to work with them because it

13:25

is, you know, visionaries working

13:27

with visionaries it's understandable,

13:29

but it's a different kind of language to work with

13:31

an integrator. Other words used

13:33

for integrator that may be more

13:35

findable, if you will, are online

13:38

business manager, you know, OBM

13:40

is one of those words. And that is

13:42

somebody who is that's what they're

13:44

putting on a resume, for

13:46

example, is online business manager. And

13:48

that person obviously can grow into the business

13:50

and like Matt, he's now CEO of

13:52

the company. Which is amazing.

13:54

And he owns shares of it as well. So

13:56

I hope that this particular

13:58

episode has helped you at least get a a head

14:00

start on your book reading list for the

14:02

year. And again, I don't want you to read

14:04

too much. This book that I'm writing, right?

14:06

It's kind of an interesting thing because I have

14:08

to to balance a very fine line

14:10

between, like, don't learn. I'm

14:13

not telling you not to learn. I'm telling

14:15

you to learn about the

14:17

right things and then give yourself time to

14:19

implement them. Else

14:21

you'll barf with all the content that that's

14:23

coming in. Right? It's like a stomach.

14:25

There's just not enough room for all that even though

14:27

you think there might be. I appreciate

14:29

you. I wanna wish you again

14:31

probably one of the last times I'm saying this this year, but

14:33

it's still January of twenty twenty three.

14:35

And we're gonna rock it. We're gonna we're

14:37

gonna do amazing work. We're gonna amazing

14:40

work together. Speaking of together, if you

14:42

wanna join up with other people who are

14:44

just like you in a community and going through

14:46

content and and through information and

14:48

getting accountability and getting access to

14:50

my team as well. Highly recommend checking

14:52

out the All Access Pass. Smart passive

14:54

income dot com slash all access. Check it out Hundreds

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of people working through stuff right now

14:58

together. So much easier to do together.

15:00

Science proves it, and I hope that you'll give it

15:02

a chance. Smart passive income dot com,

15:04

slash all access. Cheers,

15:07

and I'll see you in the next one. Peace. Thanks

15:12

for listening to the SmartPassive Income

15:14

podcast at smartpassiveincome dot

15:16

com. I'm your host, Pat

15:18

Flynn. Our senior producer is David Grubaus Keith.

15:20

Our series producer is Paul

15:22

Gregorys, and our executive producer

15:24

is Matt Garland, Sound editing

15:26

by Duncan Brown. The SmartPass of

15:28

Income podcast is a production of

15:30

SPI Media. We'll catch you in the

15:32

next session.