John Austin is many things. A husband. A Father. A serviceman. A backyard BBQ lover. And now a TikTok superstar!

It is impossible to argue that TikTok is a fad - it’s clearly here to stay, and BBQ business owners would do well to get on board. The TikTok algorithm is still very generous, offering a lot of organic reach that has become very hard to come by on other platforms. As such, TikTok should be a part of any healthy social media marketing strategy. John recognised this early on and TikTok is where he has focussed his marketing energies for his BBQ rub business ‘AussieQ Backyard BBQ’. He’s refined his TikTok marketing strategy, paid attention to the TikTok algorithm, and has gained hundreds of thousands of TikTok followers. Even Gordon Ramsay has dueted his BBQ videos. Twice. Which officially makes John Austin TikTok famous!

In this full episode of the Smoking Hot Confessions BBQ Podcast, John and I get into:

• What John had in his BBQ smoker while we were recording (0:46)
• John’s time as a serviceman in the Australian Army (2:16)
• Cooking BBQ with Nepalese soldiers in Afghanistan (9:15)
• Cooking BBQ while at work with the Army in Australia (15:02)
• Taking BBQ out to Indigenous communities in Central Australia (17:10)
• How his BBQ rub business AussieQ came about (22:29)
• Gordon Ramsay duetting his videos (32:56)
• How John balances active duty with running a BBQ business (39:26)
• John best TikTok Tips (45:48)

If you would like to become a Podcast Partner we’d love to hear from you. Send Ben an email at [email protected] and let’s get that conversation started!

To get your free copy of 'The Beginners Guide to Real BBQ', including some smoked meat recipes, head to the Smoking Hot Confessions website:

https://smokinghotconfessions.com