A VERY informative podcast today with the brilliant Julie Atherton from the social media transformation consultancy, Small Wonder. In today's episode, Jenna Alicia talks to Julie about her latest book (dropped 3rd November 2022) 'B2B Social Sel

Let's talk inclusivity and diversity

Oct 14th, 2022 40m 10s

In this latest episode Jenna Alicia hears from Zoe Osinnowo, Head of Influencer Marketing and Business Inclusivity Lead at FCB Inferno. Zoe shares her advice on how social media managers and professionals can (kindly) push back on content/campa

What you need to know about Web3

Sep 23rd, 2022 1h 5m

This week Jenna speaks to Luke Courtenay Smith, a blockchain consultant, about Web3 and why those who work in social need to know about it. He walks us through what it is and how social media professionals can use it both now and in the future.

Social media and the beauty industry

Aug 19th, 2022 1h 1m

Oh HOW WE LAUGH.Ace episode today with professional make up artist and beauty influencer, Lisa Caldognetto and Bex Gardner, Account & Client Manager at DC Studio (beauty brand specialists). It's the first one we've done in person and it was an

The future of social media

Aug 4th, 2022 58m 21s

This week your host Jenna Alicia talks to her pal Paul Armstrong, the founder of TBD about the future of social media. Sound lofty? Well, these are big questions and big answers so yeah, we're going big and definitely NOT going home.Paul is the

Working with influencers: What you need to know

Jul 29th, 2022 44m 11s

We're back on influencer marketing and it's a DOOZY, packed to the brim with advice from Joe Friend, an influencer marketing specialist and, perhaps his biggest accolade, on the advisory board for SMU. When we asked our members what they wanted

Inclusive Marketing and Pride

Jul 21st, 2022 40m 3s

In this week's episode we speak to Jerry Daykin about pridewashing, following June's Pride month and looking at how brands have posted during this month of protest and celebration. Jenna asks Jerry what social media managers and brands can do m

What really goes into a 'viral' campaign

Jul 7th, 2022 1h 4m

You're in for a bumper episode this week so plug in those headphones, settle in and listen to Matt Campion - he tells us all about starting the global campaign phenomenon #IAMWHOLE, founding Digital Detox Day and so much more. Jenna also asks M

The future of influencer marketing

Jun 17th, 2022 28m 42s

In this episode Jenna is joined by Beckii Flint who's the Co-Founder, Pepper Studio (influencer marketing agency) - the agency is fresh off winning Best Multi-Platform Campaign and Most Creative Influencer Marketing Campaign at the Influencer M

Modest fashion and marketing

Jun 8th, 2022 30m

This week Jenna talks to Hafsa Lodi (@hafsalodi on Instagram), the author of Modesty: A Fashion Paradox. She shouldn't have favourites but alas she does... This is one of Jenna's favourite episodes to date (shh don't tell anyone).They discuss m

The latest from Twitter HQ with David Wilding

May 27th, 2022 36m 57s

Oh hey super special episode! Your host Jenna chats to David Wilding, Twitter's Head of Planning. David tells us how to have a better relationship with the platform, what's coming up on the platform that social media people need to know about a

The lowdown on the Online Safety Bill

May 23rd, 2022 29m

Meet Caitlin, she's the Head of Communications and Public Fundraising at Glitch, a charity set up challenge and combat online abuse. Caitlin talks us though the Online Safety Bill (UK) and why those in social media need to take notice. She also

The importance of strategy

May 18th, 2022 32m 6s

This episode we welcome the brilliant Alice Benham, a business and marketing specialist who Instagram account we love and always learning from. Alice and your host Jenna (SMU's founder) chat all things strategy - how to create one (even when yo

Finding joy in your working life

May 17th, 2022 41m 53s

This episode is an absolute treat. Jenna is joined by Sam Pearce, The Joyful Performance Coach, to chat about how we can bring, practically, joy into our working lives. Your host accidentally uses this episode as a therapy session (whoops) but

What you don't know about Pinterest

May 17th, 2022 27m 5s

Join your host Jenna, SMU Founder, as she speaks with Creative Consultant and Pinterest Specialist, Rachel Waring. In this episode they discuss why Pinterest so often gets forgotten when it comes to our strategies, what the platform has in stor

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