In the very first episode of The Social Pro Podcast we’re talking about YouTube, and how it can best be utilised for businesses and content creators.

Although this website isn’t always considered a social network, it’s a powerful platform that shouldn’t be overlooked.

I’m joined by Jess Dante, who runs the successful YouTube channel, Love and London, as well as working as a fellow social media consultant. You can listen to the episode and check out the resources we mention in the episode below.

Please forgive the drop in volume after the intro – I’m new to podcasting and still working out how to get the best sound quality. Thanks for your patience while I learn and improve!

YouTube has a built-in user base...if you create good content, they'll come to you if you optimise it the right way.
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Topics we discussed in this episode:

• Why should you use YouTube? (2:55)
• YouTube’s new announcement and what it might mean for content creators. (4:00)
• What equipment do I need to start creating videos? (6:17)
• How to decide what your channel and videos should be about, AKA do you need a niche? (7:27)
• How to get your videos and channel found. (10:30)
• How important are tags, and how do you choose the right ones? (12:40)
• Watch time, and how to keep people on your channel through playlists. (13:29)
• How do you find good (and free!) music for your videos? (14:22)
• What to use to edit your videos. (16:18)
• When can you start making money from your channel? (17:16)
• How can brands use video without huge budgets or in-house video teams? (19:39)
• The difference between creating your own videos and working with influencers. (21:38)
• How to promote your videos on other social channels – and do you even need to? (23:20)
• How important is consistency? (25:39)

Watch time is the be all and end all factor when it comes to how YouTube promotes your content.
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YouTube resources you might find helpful:

• How to make your videos more discoverable
• Finding free music for YouTube videos
• How to boost your watch time
• Lapel mic for recording sound
• YouTube Partner programme

Find us on social media:

Follow Lauren on Twitter: @CroftSocial
Subscribe to Jess’ channel: Love and London