#241: Emotion is huge in social media marketing. When your audience feels an emotion from your content they’re more likely to engage, get value and make purchases. Plus, showing emotion and helping them feel emotion helps build a stronger, deeper brand. Britney is sharing a specific example of how she recently used this approach in her social media content. Watch the episode on YouTube to see the visual examples. Remember that while numbers are important, emotion is what takes your social media presence to another level.

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