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Aspirations, Content and Commitment

Aspirations, Content and Commitment

Released Saturday, 11th May 2013
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Aspirations, Content and Commitment

Aspirations, Content and Commitment

Aspirations, Content and Commitment

Aspirations, Content and Commitment

Saturday, 11th May 2013
Good episode? Give it some love!
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So, two and half months into this great adventure that is making a living broadcasting via new media and it's been a steep learning curve.

Some easy lessons learned: Be nice to PR folk without being sycophantic and they'll typically go out of their way to help you with no strings attached.

Some hard lessons learned: It's not jollies to races and continental glamour 24/7. It quickly became very clear that we produced better race analysis and connected with the audience better if one of us was at home base. Manning the emails and Twitter, watching the races as they played out in full and with a big fibre internet connection to help folk out as and when necessary.

For the last few days Scott and I have really been worrying at one particular issue.

No beating about the bush, here it is.

The one day Classics were all about "the day" and "the atmosphere" as much as race analysis. Listening back to the shows I think it's some of the best stuff we've ever done and the shows found their feet pretty quickly.

Increasingly though we're feeling that Grand Tours are not the same.

Grand Tours are about a developing narrative, Interweaving stories that play out over three weeks and. to be honest, as much about the relationship and understanding that develops between us and you lot over the three weeks. We've done this for three Grand Tours before and each one has left us missing the daily connection when the GT's finished.

So, as we're hitting our stride with the Giro we're wondering whether the plans we made nearly a year ago before starting this learning curve still hold water. To be blunt we're wondering whether Scott or I going to the last week of the Giro "on the ground" will actually provide better content and a better experience for you and us. Without being too wanky the daily discussions have a mind of their own and we're wary of disrupting the shared following of the developing race that we have with you lot. One of us flying to Italy on the second rest day for the final week might provide great interviews and atmosphere but equally it might provide a jarring break on this journey through the Giro that we're all on together, particularly if we struggle with connectivity.

Make no mistake, the trips are budgeted for, the dog/childminding is in place, we're ready to roll. All we give a toss about is providing subscribers with the absolute best content and coverage we can. This isn't proving to be exactly what we imagined it would be though. The best thing about new media? We can change fast to be the best we can be.

So, we need your help. Give us some feedback about what you want either via comments on this post, the contact form on velocast.cc or Twitter. This is our job, but your show.

 

John

 

 

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