In episode 2 we bring you the first of our recordings from the An Evening with Bob event series. In this first episode, focussing on Strategists, Bob’s conversation is with Les Binet, Head of Effectiveness at adam&eveDDB and Tara Austin, Chief Strategy Officer at Kindred. They discuss how music decisions are made by ad agencies and how they measure the impact on consumers and on the bottom line.

Hosted on Acast. See acast.com/privacy for more information.