Why is communicating chemistry so difficult relative to other scientific disciplines? The Chemical Sciences Roundtable will hold a workshop on May 26-27, 2010 to examine science content, especially chemistry, on television, on the internet, in museums, and in other informal educational settings. The workshop will explore how the public obtains scientific information and discuss methods chemists can use to improve and expand their efforts to reach a general, non-technical audience. This podcast introduces the issue and frames the discussion.