A lot of speakers think their job starts when they walk on stage.

But what if a huge chunk of your impact, and your future bookings, are being created long before that moment… and long after it ends?

In this episode of The Speaking Club, I'm joined by former Disney leader and customer experience expert Vance Morris to explore what happens when speakers start thinking differently about customer experience.

Because as a speaker, you have more "customers" than you think.

They're:

* The event organiser
* The person booking you
* The AV team
* The audience members talking about you afterwards
* And every person interacting with your brand before, during, and after the stage

And every one of those touchpoints shapes whether you get remembered, referred, or rebooked.

In this conversation, Vance shares what speakers can learn from Disney about creating memorable experiences, building loyalty, and turning one speaking gig into multiple opportunities.

We explore how the experience starts before you arrive, continues through your delivery, and extends long after the applause.

Because a great talk matters.

But the experience around it?

That's often what fills the pipeline.

What you'll discover:
• The unexpected lesson from Vance's journey — from Disney to bankruptcy — that still shapes how he runs his business today
• What most speakers get wrong about customer experience (and what Disney does differently)
• Where speakers are quietly "bleeding profit" — and why they don't even see it
• How to turn one speaking gig into multiple opportunities (without chasing the next booking)
• The things speakers do that they think build loyalty… but actually push clients away
• How to create a "Disney-level" experience that people remember — without it feeling forced or gimmicky
• Why combining direct-response marketing with customer experience changes everything
• What actually moved the needle in building Vance's speaking business — and what turned out to be a waste of time

Enjoy!

If you'd like to watch the video of the episode, you can do that here>>

Guest Information:
Website: https://vancemorris.com 
LinkedIn: https://www.linkedin.com/in/vancemorris/ 

Books & Resources*:
Think and Grow Rich by Napoleon Hill 
The Ultimate Marketing System by Dan Kennedy 
52 Ways to Wow Your Customer 

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc 

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge 

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