The purpose of the Sport Experience Show is to help you evolve the experiences you provide in your sport, and progress with the influence we can have in today’s ever-changing world. And so I’m really pleased to share this chat with Adam Bishop from Athletics Australia, a brilliant example of someone who is thinking differently about how we engage with our audiences, how we can grow within a sport, but at the same time embrace the wider active world and the opportunities that can bring.

And while we are looking at experiences across all the layers of the sport and physical activity, this series is focused on the active consumer, the participant, and how we can create a more active world, together - to get more people more active and more often – and this show is focused on our kids - because we know that a more active world is a better world for them, for many reasons.

Adam takes us thru the process of a recent success story, in the 'Weetbix Active Bands', which have been hugely popular and wildly oversubscribed, and success behind the scenes, providing proof that if we work differently, we can engage with audiences in more relevant ways in today’s world.

And one thing that comes out strongly for me in this discussion was this ability to think differently, becoming a start-up within a traditional sports organisation, and how Adam and his team of collaborators have been making positive change happen, by creating an environment where failure may occur, because that then allows your team the ability to grow.

So please do listen in to hear why Adam has taken on this challenge in his role, how he is graciously sharing what they have learned, and how you might be able to apply some of the thinking to have more success in your work.

And I do hope you can take some ideas away to engage your people, more meaningfully, more often, and for longer, as you design and deliver your experiences.

+ if we can help you design or redesign your active experiences, events, programs, or sessions, please touch base at [email protected] as I’d love to hear about the experiences you are creating – and how we might create a more active world together.

++ more SXD ideas & free tools >>> sportexperiencedesign.com