Zack Sugarman, deep dive into his 17 years with the Wasserman Group to his current role as Chief Strategy Officer at Demand Sports – an AI powered top-of-funnel lead generation tool for the sports industry.
If you are in sales you need to listen to this.
Key Highlights
About
Zack has a proven sports executive with over ~20 years of experience in commercial strategy and revenue creation – focusing on business development, partnership creation, digital strategy, new tech integration, valuation, packaging, and execution of award winning campaigns and initiatives. Sugarman’s skills include business development (identifying, negotiating, securing new clients), strategy and analytics (fan insights, commercial valuation and packaging, opportunity targeting, partnership creation, and measurement), and relationships (understand the value of connections and have enjoyed consistent networking and having multiple long-term and repeat clients). Zack likes to connect the dots between partners and bring new perspectives together in an effort to generate new value, drive innovation and facilitate new connections across the sports and entertainment business.
Before joining Demand Sports, Sugarman spent 16 years in agency leadership positions at Wasserman, most notably leading the Global Properties division worldwide to help venues/teams/leagues maximize commercial revenue. At Wasserman, Sugarman helped drive millions of dollars in commercial revenue for clients including NBA, NFL, NHL, MLS, FIFA, USGA, UFC, NASCAR, Golden State Warriors, Los Angeles Lakers, Seattle Seahawks, San Francisco 49ers, LAFC, New York Islanders, Vegas Golden Knights, CrossFit, Drone Racing League and Salesforce. Sugarman was also instrumental in helping AEG land the largest Naming Rights deal in history with the announcement of the Crypto.com Arena in November 2021.
Zack is a true tech geek who makes it a point to stay on the cutting edge of emerging technologies and digital strategies; he also firmly believes that “Fútbol is life.”
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