Ready, Spot, Go

In this episode of The Spot, Doug Davidoff, Juli Durante, Max Cohen, and George B. Thomas break down their thoughts on the the topic of lead scoring, company scoring, and apple sauce or squeezing the juice from an apple vs. an orange. What? Yep, we went there. Sit in as we talk about when you don't need lead scoring vs. when you do and, what elements have to be in place for it to be effective.

Buckle up, this one gets bumpy along the way.

That Hit The Spot

This week, we have no articles on lead scoring but, feel free to share any articles you love on lead scoring with the hosts.

Make sure you are focused on engagement, information, time, as well as ICP and personas. Also, make sure you are educating your teams on what the "number" means and what actions should be taking place when said number is reached.

Until We Spot Again

Make sure you connect with The Spot team. Let us know your thoughts on the shows so far.

• Juli:@realjulid
• Doug: @dougdavidoff
• Max: @maxjacobcohen
• George: @georgeBThomas

Make sure to use the hashtag #sprockettalk or #thespotpodcast.