The tech stack is essential to any business in our modern age, but just introducing tools to your workflow isn’t going to immediately solve problems. Your tech stack is only as good as the strategy to implement it.

Chris Walker is the CEO of Refine Labs, a go-to market strategy firm that works with B2B SaaS companies to drive their demand engine. Chris thinks that too often people assume their tools are broken when really their strategy just sucks. 

Main Takeaways:

• Why strategy is key and how to improve yours
• How to avoid the common failure of gathering biased data from your customers
• How to use dashboards to track success

Dan’s Top Tools:

• Amplitude
• McGaw.io Keyword & Phrase Parser
• Segment