Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...