Rui Pedro Silva, former CIO at ERIKS and current VP Digital & Sales Tech Global Platforms at Adidas, chats with Abhishek Lahoti, Sapphire's VP of Business Development in EMEA in this in-depth discussion about what start-ups need to know when trying to sell to an Enterprise in the European market. Rui's first-hand experience at ERIKS, a large industrial company based in the Netherlands, helps shed a light on how large companies differ from their American counterparts. From the end of PoCs to multi-lingual, multi-national scale to privacy and security, this conversation walks through the essentials of successful Enterprise selling in Europe, straight from the buyer's mouth.

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